Adobe Illustrator is a vector graphics editor developed and marketed by Adobe Systems. wikipedia.org

Adobe Photoshop is a graphics editing program developed and published by Adobe Systems Incorporated. wikipedia.org

Adobe InDesign is a software application produced by Adobe Systems. It can be used to create works such as posters, flyers, brochures, magazines, newspapers and books. InDesign can also publish content suitable for tablet devices in conjunction with Adobe Digital Publishing Suite. wikipedia.org

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). wikipedia.org

A flyer or flier, also called a circular, handbill or leaflet, is a form of paper advertisement intended for wide distribution and typically posted or distributed in public place. wikipedia.org

Graphic design is a creative process - most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, signmakers, etc.) _ undertaken in order to convey a specific message (or messages) to a targeted audience. wikipedia.org

Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page. wikipedia.org

QuarkXPress (often referred to as Quark) is a computer application for creating and editing complex page layouts in a WYSIWYG (What You See Is What You Get) environment. It runs on Mac OS X and Windows. wikipedia.org

Advertising mail, also known as direct mail (by its senders), mailshot or admail, is the delivery of advertising material to recipients of postal mail. wikipedia.org