Graphic design is a creative process - most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, signmakers, etc.) _ undertaken in order to convey a specific message (or messages) to a targeted audience. wikipedia.org

Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to use corporate brand equity to create brand recognition. wikipedia.org

Adobe Photoshop is a graphics editing program developed and published by Adobe Systems Incorporated. wikipedia.org

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). wikipedia.org

Adobe Illustrator is a vector graphics editor developed and marketed by Adobe Systems. wikipedia.org

Image editing encompasses the processes of altering images, whether they be digital photographs, traditional analog photographs, or illustrations. wikipedia.org

PDF conversion is the process of converting PDF documents, an ubiquitous format for digital documents, to other formats, such as Microsoft Office formats (Word, Excel, Powerpoint), HTML, and computer graphics formats (GIF, JPEG, PNG).