Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. wikipedia.org

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. wikipedia.org

SEO content is any content created with the goal of attracting search engine traffic. wikipedia.org

A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. wikipedia.org

Content strategy refers to the planning, development, and management of content, written or in other media. wikipedia.org

A blog is a personal journal published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. wikipedia.org

Professional writing involves the use of clear language to convey information in a way that is easily understood by the intended audience. Individuals who can use language well may be employed as full-time professional writers in a variety of communications-related occupations, such as wikipedia.org

Squarespace is a web publishing (blogging/content management) company that sells a software publishing platform and file server service to individuals and businesses, providing them the tools and assistance to create and maintain well-designed websites. wikipedia.org

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. wikipedia.org

Adobe Photoshop is a graphics editing program developed and published by Adobe Systems Incorporated. wikipedia.org