Mark W.
United Kingdom
100% Job Success
Top Rated
Ranked top 10% of all Upwork talent

Senior B2B Copywriter - Expert Vetted (Upwork Top 1 per cent)

Hi! 👋 Have a look round at your competitors. They're all saying the same thing, right? Time-pressed buyers can barely tell products apart. But I write the words that stand out. Words that blend proven psychology and fresh thinking to improve your conversions. Words that make your prospects feel like they've fallen in love with a new house, the moment they walked through the door. I'm certified by Ogilvy in Applied Behavioural Science and 'expert-vetted' in Upwork's talent program for the top 1% of copywriters. I've helped 30+ tech and B2B businesses differentiate & convert with: ⚡️Messaging frameworks that explain your value proposition 💸 Landing pages that generate leads 🔎 eBooks, white papers & articles that grow your authority 🎯 Email campaigns that nudge recipients to take action now 😍 Customer stories that prove your ROI 🏃‍♀️ SaaS walkthroughs & onboarding that reduce your churn Don't just take it from me, though. Here's why my clients rate me 5.0 on Clutch, 'Excellent' on Trustpilot & awarded me Clutch Champion 2023 & 2024 for client service & ability to deliver: 💬 “Mark showed us how to apply behavioural science to email campaigns for two of our SaaS clients, giving end users the motivation to take action. Our clients loved the results." - Jamie McDermott Managing Director, Flow 💬 "Mark has played a key role in our brand refresh. He produced a messaging framework, sales copy and ad headlines that tell our brand story and are already converting more leads." - Alexander Mazzara Co-CEO, Co-Founder & Chief Sales Officer, Lionstep 💬 "I was particularly impressed in how Mark developed distinct voices for our patient, pharma & non-profit audiences, while remaining conversion-focussed to help meet our business goals." - Jon Gwillim Managing Director, HealthUnlocked And here's why clients say I'm easy to work with: 💡 Deep, research-led understanding of your market and positioning 🏃Ability to take a brief and run with it, so you don't need to be too hands-on 🗣️ Responsive, clear communication including Loom videos to save you time on calls 👊 Wireframes in Figma or Miro to make your designer's life easier ☀️ Availability to suit your timezone (GMT-8 to GMT+8) Sound like a good fit? If so - I'll give you an hour of consultation time for free, and you can decide from there. No questions asked. Drop me a message to say hi.
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  • Email Copywriting
  • Sales Funnel Copywriting
  • Sales Copywriting
  • UX Writing
  • Campaign Copywriting
  • Website Copywriting
  • Outreach Email Copywriting
  • White Paper Writing


Endorsements from past clients

"Mark is an incredible talent and a pleasure to work with. Everything he writes is well thought out and well considered. I know I can trust him to produce excellent work and beat deadlines. "

Jamie M.
Dec 2022