Casey D.
BostonMA
100% Job Success
Top Rated Plus

Explainer of all things GA4 / Ads Conversion Tracking & Analytics Guru

I have helped hundreds of SMBs in conversion tracking optimization. I am well-versed in Google Tag Manager to install conversion tracking across platforms and industries (Google Ads, Microsoft Ads, Facebook, Pinterest, LinkedIn, TikTok, Snapchat, GA4 and more). My troubleshooting skills help to identify gaps in your tracking needs, and to ultimately give you the best insight into how to further drive business growth. I am familiar with a multitude of CMS, landing page and CRM backends, including but not limited to WordPress, Shopify, Drupal, Duda, Magento, SquareSpace, Wix, Unbounce, HubSpot, Instapage, and Weebly. I also support call tracking integrations if that is a business driver as well, including CallRail, CallTrackingMetrics, WhatConverts, etc. I am familiar with more niche systems as well for bookings (i.e. Calendly and Acuity), several chat vendors (Drift, Tidio, Intercom, Intaker, LiveChat, Olark, etc) and specific form builders (i.e. Jotform, Pardot, Gravity, Contact Form 7, etc). With all the latest user-privacy regulatory considerations to abide by now, server-side tracking is now becoming more of a need instead of a nice-to-have. I have been working more heavily with server-side tracking configurations in GTM as a result. This includes sending server-side data to GA4, as well as the FB CAPI. For anyone with Shopify and using Elevar, or looking to launch with Elevar, I am very versed in that server-side tracking tool, having worked with the Elevar team directly for a time. Reporting. Reporting. Reporting. We all know how valuable reports are to turn over to a client or to an internal marketing team, to showcase performance and results. Especially with GA4 being so new to folks, I have expanded my skill set into Data Studio dashboard builds. If you're in need of some clear-cut, custom reports to digest the data (from GA4, GAds, FB, etc) in an easy-to-understand manner, I've got you covered! The pride I take in the work I do shows in my detail-oriented, analytical and organized approach I take with every client project. I can assure you that you will not be disappointed by my keen eye and passion for helping SMBs find their online presence with the help of clean data. Hopefully we can build a working relationship soon! If there's one final note to make: MIGRATE TO GA4 NOW. It won't stop the emails from Google but it will stop you from relying on data that will be more or less null and void in a matter of days. For your pleasure: youtube.com/watch?v=_nAtC2Ps_x4. :)

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Skills

  • Search Engine Marketing
  • Pixel Setup & Optimization
  • Conversion Rate Optimization
  • Shopify
  • HubSpot
  • Facebook Ads Manager
  • WordPress
  • Marketing Analytics
  • Microsoft Ads
  • Meta Tag Optimization
  • Analytics & Tracking Setup
  • Analytics Account Setup

Testimonials

Endorsements from past clients

"We hired Casey to be our resident conversions and tracking expert. I haven't met anyone who knows this topic as well as Casey. She can answer just about any question concerning conversion implementation, tags, GTM, UA, GA4, and call tracking. Even if you have a unique project or unusual question, Casey will do the research needed to help you figure out the perfect solution. Reliable, knowledgeable, and fun to work with. Highly recommended!"

Chris S. | PPC Manager
Mar 2023

Verified


"Over the course of more than a year, our marketing agency with Casey on multiple projects working with a range of different client types and tracking platforms. Her incredible skill and attention to detail have been paramount to helping us drive growth at our agency. We have leveraged her in many capacities from setting up tracking with GA4, Google Ads Conversion Tracking, Facebook events & conversions API, Twitter, TikTok. She has helped us build a standardized approach to multiple funnels, and help build a standard approach to the entire process we use to track the most valuable of events for our clients. We look forward to continuing work with her moving into the future. "

Andrew G. | Manager, Strategic Marketing
Mar 2023

Verified


"Casey is the best person to speak to for all things digital analytics (Conversation tracking, GA3/4 set-up, GTM, Datastudio, etc..). I have been working with Casey for 3 years and she continues to over-deliver on every project we work on and has never missed a deadline. She overcommunicates with us on all projects and is able to speak to us using normal business terms when I know the projects she is helping us with are very technical/complex workflows. Additionally, she is able to find the blindspots we are not aware of, call them out ahead of time, and plan accordingly without even our team asking. If you looking for a Digital analyst expert, look no further as Casey is it! I can not recommend her enough and she has been a virtual part of our company since we began working together! "

Jake B. | COO
Mar 2023

Verified


"I hired Casey to be our defacto Google Analytics and Tag Manager expert and she's succeeded beyond expectations. We had a complicated case of 40+ properties with multiple accounts and over 500 tags in our GTM account and needed to get organized. She successfully put a system into place to get us organized, streamlined, and prepared for the move to GA4. She's now an extension of our marketing team and we will be continuing working with her, in fact, I won't let any other agency come near our Google accounts, they all run through her! A++++ Can't recommend her enough."

Justin L. | VP, Marketing
Mar 2023

Verified


"I've worked with Casey for a year now and her work has consistently been stellar. She's an excellent communicator and will help you solve your tracking needs with a teachers attitude. Highly recommend you hire her for your next project!"

Alex E. | CEO/Chief Strategist
Jun 2022

Verified


"Our company had many different people trying to manage the back end conversion tracking, which caused a mess with our data coming through. We hired Casey, who was able to not only get the job done in a timely manner but also made suggestions and recommendations to help organize and clean our conversion tracking for the long haul. She was able to take what we needed, implement it and then give us a break down that explained exactly what was done, which most people do not do. Not only did she fix our tracking but they also gave wonderful website recommendations that we will be able to implement as we head in that direction. Casey is an amazing person to work with and we hope to continue having her! She truly goes above and beyond. "

Susan Y. | Associate Director of Digital Marketing
Google Ads, Google Analytics, and GTM Audit/Setup Feb 2020

Verified

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