Senka I.
SarajevoBosnia and Herzegovina

WordPress + Front End Developer | Analytics & A/B testing specialist

I am a versatile front-end developer and analytics specialist with over 9 years of experience. My expertise lies in building responsive web applications using a range of technologies, including JavaScript frameworks, WordPress (custom theme and plugin development), and Webflow. For the past 8 years, I've also been deeply involved in A/B testing and conversion rate optimization (CRO) strategies for multi-client companies. I understand that a website's product, service, or content must create genuine value for customers. Collaborating with diverse companies has honed my skills in CRO strategy, statistical analysis, and the use of various tools to achieve key goals: enhancing content engagement, reducing bounce rates, boosting conversion rates, increasing product value, streamlining data analysis, minimizing cart abandonment, and driving sales growth. Additionally, I have extensive experience in GA data analytics, GTM custom tracking, data flows, and data interpretation, along with visualization in Looker Studio. My work across different roles has also sharpened my eye for design and detail, enhanced my project management capabilities, and improved my ability to collaborate successfully with clients and colleagues. I am adept at working closely with designers and back-end engineers, whether as a sole front-end developer or as part of Agile teams.
Work history

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Skills

Skills

  • Google Analytics 4
  • Conversion Rate Optimization
  • WordPress Theme
  • WordPress Development
  • WordPress Website
  • WordPress Customization

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