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Oluwatamilore S. Status: Offline
Ikeja, Nigeria

B2B SaaS Content Marketer: Blog posts, ebooks and whitepapers.

Sturgeon's Law states that "90% of everything is crap." Today, more than ever, this phenomenon has proven to be true. 90% of the content produced daily on the internet is crap. They are all copycat content and do almost nothing to help B2B companies achieve their business goals. Clearly, a different approach to content marketing is necessary to thrive in this era. And that's where I come in. I help B2B SaaS companies like yours craft content that is not only different but drives results too. My process before writing any content is like this: 1. Spend an ungodly amount of time on research. I immerse myself in the experience of using the product in question, conduct extensive research on the topic, talk to experts and customers, listen to/read customer success calls etc. I do this to know exactly what pain points customers have, and how the product helps them solve them. 2. Come up with a different angle. I study what is already ranking, and look for unique ways to approach the content. Even if what I'm saying is not new, I ensure I approach it from an interesting and refreshed POV. 3. Craft in a Product-Led manner. This means that I include screenshots or GIFs of how your product solves your customers' problems. Seeing your product in action helps the reader see the value of your product and how it can be of use to them too. By following these three steps, I create content that helps brands generate Product Qualified Leads (PQLs) who are more likely to convert to real users. Interesting in bringing me on board to apply this process for your company? Click the invite button below and let's have a chat.
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