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I’m a marketing strategist with 20+ years of experience working with global brands like Nintendo, Reebok, GlaxoSmithKline, and Fairmont Hotels & Resorts - alongside founder-led companies and startups in health and wellness that needed to grow fast and get it right the first time. I diagnose what’s actually holding your business back and build the strategy that fixes it. I’ve helped scale a NYC fashion brand from 0 to $15M in revenue and 600K+ organic followers (no paid ads). I’ve launched brands, repositioned companies, and built marketing systems that generate revenue demand, not just attention. What I Do Best • Growth Strategy Clear, actionable marketing plans tied directly to revenue, not vanity metrics. • Brand Positioning So your audience instantly understands why you matter (and why they should choose you). • Content That Converts Not random posting but structured content ecosystems built around proof, storytelling, and demand. • Lead Generation Systems SEO and AEO, email, and content strategies designed to consistently bring in qualified leads. • Website & Funnel Audits I identify exactly where you’re losing people and how to fix it fast. • Offer & Pricing Strategy So you’re not just selling more, you’re selling smarter. How I Work Before any strategy call or creative direction, I will review your current website, social media and other marketing channels. What’s working? What’s not? Where the gaps are. Then we build from there, so every decision is intentional, not guesswork. I ask the right questions. I listen closely. And I move quickly from insight to execution. Who I Work With • Founder-led brands • E-commerce and Shopify businesses • Wellness, fashion, and lifestyle companies • Experts turning knowledge into digital products • Businesses ready to grow, but stuck on how Start Here Every engagement begins with a short introductory call. From there, we define the right path, whether that’s a focused strategy session, a full audit, or ongoing advisory support. If you’re serious about growth and want a strategy that actually drives results, let’s talk. Schedule a complimentary intro call with me to begin.

Most websites look fine but quietly lose clients every single day. Yours should not be one of them. I am Ikekhua Ella, a web designer and conversion copywriter specializing in custom websites, high-converting landing pages, and Shopify store design for creators, coaches, personal brands, and small businesses worldwide. What makes me different from most web designers is simple. I do not just build your website. I also write the words that make it work. Design brings people in. Copy makes them stay, trust, and buy. When one person handles both, the result is a website that feels cohesive, communicates clearly, and actually converts. One of my recent clients said it best: "I have landed thousands of dollars of revenue thanks to the website she built me." That is what a well-built, well-written website does. Not just sit there and look pretty. It should bring you clients, build your credibility, and grow your business while you sleep. WHAT I BUILD AND WHAT I WRITE → Custom portfolio websites for UGC creators, photographers, coaches, and personal brands → High-converting landing pages designed to turn visitors into leads and paying clients → Shopify store design and landing pages for product-based and ecommerce brands → Website redesigns that transform outdated sites into modern conversion-focused experiences → Personal brand websites for content creators, influencers, and online service providers → Food, lifestyle, and wellness brand websites that feel elevated and on-brand → Pet creator and niche portfolio websites built around your specific audience → Link-in-bio custom pages built as a premium branded alternative to Linktree → Mobile-first responsive design that works beautifully on every screen and device → Basic SEO setup included on every project so your site is ready to be found on Google → Website copy and homepage copy that clearly communicates your value and builds trust fast → Landing page copywriting that guides visitors toward one clear and compelling action → About page writing that tells your story in a way that makes people want to work with you → Brand voice and messaging for coaches, creators, coaches, and small business owners → SEO-informed content writing structured to rank on Google and convert visitors into clients → Product descriptions and service page copy that sell without sounding salesy My Approach Every project starts with understanding your brand, your audience, and your goals. I do not use templates or shortcuts. Every website is built from scratch around your vision, your voice, and your specific business objectives. My workflow combines clean custom coding with modern development tools to deliver fast, polished, and professional websites efficiently. I handle everything from layout and design to copywriting and SEO setup. You bring me your ideas and I bring you a finished website ready to launch. WHY CLIENTS CHOOSE ME AND KEEP COMING BACK → Real results. Clients have generated thousands in revenue directly from websites I built. → Design and copy under one roof. No hiring a separate writer. No disconnected voice. One person, one vision, one finished product. → Detail-oriented. Every section, every word, and every pixel is intentional. → Clear communication. You always know where things stand throughout the process. → Fast delivery. Every project is delivered on time based on agreed scope and timeline. → SEO ready. Every website is built with search engine visibility in mind from day one. If you are searching for a web designer, website designer, custom website design, custom website developer, portfolio website designer, landing page designer, landing page developer, high-converting landing page, conversion-focused web design, conversion rate optimization, website redesign, website redesign specialist, Shopify store designer, Shopify landing page designer, Shopify store setup, Shopify theme customization, Shopify product page design, ecommerce website design, ecommerce landing page, UGC creator website, UGC portfolio website, content creator website, personal brand website designer, personal brand website developer, coach website design, pet creator website, startup website design, business website design, modern website design, clean website design, professional website design, responsive web design, mobile-first web design, mobile-friendly website, HTML CSS website, HTML CSS JavaScript, front-end web design, front-end developer, custom landing page, product landing page, service landing page, lead generation landing page, website for lead, website copywriter, conversion copywriter, landing page copywriter, website copy, homepage copywriter, about page writer, brand voice writer, brand copywriting, SEO copywriter, SEO content writer you are in the right place. Let's Work Together Your website should be doing the heavy lifting for your business. Send me a message with your project details and let's build something that actually works.

I help companies define, position, and communicate their brands in ways that drive measurable business results—whether that’s launching something new, clarifying complex offerings, or strengthening market perception. I bring 15+ years of experience as a brand strategist, messaging expert, and content leader, working with Fortune 500 companies, top-tier consultancies, and high-growth businesses. My clients include organizations like Johnson & Johnson, Canon, ADP, and UPS, as well as work with Deloitte and McKinsey. I’ve also partnered with leading agencies including McCann/FutureBrand, Ogilvy, and FCB to support brand transformation, product launches, and global marketing initiatives. What I Do I focus on the intersection of brand strategy, messaging, and execution for strategies that have a real-world impact in building your business reputation and revenue. Brand Strategy & Positioning: Clarifying what you stand for, how you differentiate, and where you win Messaging & Verbal Identity: Turning complex ideas into clear, compelling narratives that resonate with customers and stakeholders Naming & Brand Architecture: Developing names and systems that are strategically grounded and market-ready Content & Thought Leadership: Creating high-value content that builds authority, drives engagement, and supports sales Sales Enablement & Campaign Development: Equipping teams with the tools and messaging needed to convert opportunities into revenue How I Help Clients Clients typically bring me in when they need to: Launch a new brand, product, or initiative Reposition or modernize an existing brand Align internal teams around a clear, consistent story Translate technical or complex offerings into market-facing clarity Build thought leadership that supports growth and credibility Selected Experience Former Director, Brand Strategy at McCann’s FutureBrand consultancy Four years as brand strategist and copywriter for Johnson & Johnson's internal agency Marketing leadership roles in both startup and enterprise environments, including early-stage work with E Ink (technology behind the Amazon Kindle) Experience spanning industries including healthcare, technology, financial services, manufacturing, and consumer brands I’ve also taught digital marketing in the Columbia University EMBA program and hold certifications from the Search Engine Academy, eMarketing Institute, and HubSpot. Writing & Thought Leadership Contributor to major media outlets including NPR, CNN, BBC, and Forbes. Author of Merriam’s Guide to Naming and co-author of multiple books, including a New York Times bestseller. Engagement Approach I operate as a strategic partner—whether leading projects independently or collaborating with internal teams and agency partners. Typical engagements include: Brand positioning and messaging development Naming projects Brand and communications audits Thought leadership and content strategy Who I’m Best For: Fortune 500 and enterprise organizations navigating change or growth Mid-sized companies preparing to scale or reposition Founders and leadership teams who need clarity, alignment, and market impact

Most brands are posting every single day and still getting completely ignored. You're consistent. You've tried the Reels, the carousels, maybe even the ads. But your engagement is flat, your followers aren't buying, and your ad spend feels like it's disappearing into a black hole. Here's the brutal truth: You don't have a content problem. You have a strategy problem. And that's exactly what I fix. I'm a Social Media Manager and Content Strategist specializing in organic growth, full social media management, and performance-driven Facebook & Instagram advertising. I don't just post content, I build end-to-end social media systems that increase your visibility, grow a loyal audience, and turn followers into paying customers. Every client gets a custom strategy built around their business, their audience, and their goals because what works for an eCommerce brand is completely different from what works for a coach or a B2B company. I learn your business before a single post goes live. 🚀 WHAT I BUILD FOR YOU: 📱 FULL SOCIAL MEDIA MANAGEMENT Complete day-to-day management across Instagram, Facebook, TikTok, LinkedIn, YouTube Shorts & Pinterest, so you never have to think about what to post again. ✔ Account setup, profile optimization & social media audit ✔ Monthly content calendar with 30+ planned, branded posts ✔ Daily posting, scheduling & multi-platform content distribution ✔ Consistent brand voice, tone & visual identity across every platform 🎬 CONTENT STRATEGY & CREATION BUILT TO STOP THE SCROLL Every piece I create is engineered to hook, engage, and drive action in the first second. • Data-driven content strategy planned using platform algorithms, not guesswork • Instagram Reels, TikTok videos & YouTube Shorts • Branded carousels, infographics & story templates via Canva • Scroll-stopping hooks, captions & CTAs that drive action, not just likes • Short-form video editing with clean text overlays & transitions • UGC-style content, testimonials, promos & product demos 💰 FACEBOOK & INSTAGRAM ADS MANAGEMENT Organic growth is powerful but paired with smart paid ads, it becomes a revenue engine. • Full ad setup, launch, management & daily optimization • Audience targeting, segmentation & retargeting strategies • High-converting ad creatives with tested hooks & angles • A/B testing for copy, visuals & calls to action • Daily campaign monitoring, not set-and-forget • Meta Pixel setup & conversion tracking • Clear reporting: ROAS, CPL, CTR & conversions 📊 STRATEGY, ANALYTICS & REPORTING ✔ Monthly social media marketing strategy & content plan ✔ Hashtag research, trend tracking & competitor analysis ✔ Weekly performance reports: reach, engagement & follower growth ✔ Ongoing optimization; I scale what works and cut what doesn't 💬 COMMUNITY MANAGEMENT Daily DM management, comment replies & audience engagement that builds real relationships — and real revenue. 📈 RESULTS YOU CAN EXPECT: ✅ Increased reach, engagement & follower growth ✅ High-converting short-form content that sells ✅ More website clicks & revenue, within 30 days ✅ Lower cost-per-lead & improved ROAS ✅ A consistent, credible brand presence across all platforms ✅ A clear weekly roadmap: what to scale, what to stop, what to double down on 🎯 WHO I WORK WITH: ✔ eCommerce & Shopify brands wanting organic + paid growth ✔ Coaches, consultants & personal brands building authority ✔ Local businesses & service providers needing consistent visibility ✔ Startups & founders who want hands-off, done-for-you management ✔ Agencies needing a reliable white-label social media partner ✔ B2B brands focused on LinkedIn authority & lead generation 🛠️ TOOLS I USE: Canva · CapCut · Adobe Premiere Pro · Meta Ads Manager · Meta Business Suite · Meta Pixel · Google Analytics · Buffer · Hootsuite · Metricool · Notion · ClickUp · ChatGPT · SEMrush 📩 READY TO TURN YOUR SOCIAL MEDIA INTO A GROWTH ENGINE? Send me a message with: → Your niche & platforms → Your biggest social media challenge right now → Your monthly ad budget (if you're running paid ads) I'll come back with a clear, honest, conversion-focused plan — no fluff, no guesswork. ⚡ I'm currently open to 2 new long-term partnerships this month. Let's build something that actually works. SOCIAL MEDIA MANAGER | SOCIAL MEDIA MANAGEMENT | SOCIAL MEDIA MARKETING | SOCIAL MEDIA STRATEGY | CONTENT STRATEGY | CONTENT CREATION | CONTENT CALENDAR | CONTENT SCHEDULING | ORGANIC GROWTH | ORGANIC SOCIAL MEDIA | INSTAGRAM MARKETING | INSTAGRAM REELS | INSTAGRAM MANAGEMENT | FACEBOOK MARKETING | FACEBOOK ADS | FACEBOOK ADS MANAGER | INSTAGRAM ADS | META ADS | META ADVERTISING | PAID SOCIAL MEDIA | PAID ADS | AD CREATIVES | A/B TESTING | AUDIENCE TARGETING | AUDIENCE SEGMENTATION | RETARGETING | ROAS | CPL | CTR | CONVERSION TRACKING | LEAD GENERATION | COMMUNITY MANAGEMENT | SOCIAL MEDIA ANALYTICS | SOCIAL MEDIA AUDIT | PROFILE OPTIMIZATION | HASHTAG RESEARCH | COMPETITOR ANALYSIS

Your social media should be doing three things: stopping the scroll, building trust, and bringing the right people to your door. If it is not doing all three consistently, something in the system needs fixing and that is exactly what I help with. I help coaches, personal brands, marketing agencies, wellness brands, fitness creators, beauty brands, local service businesses, and startups stay consistent, look professional, and grow their audience through social media management, high-quality video editing, and AI-powered content creation built around their specific goals. My focus is simple: take content off your plate, build a system that works without constant input from you, and make sure every post serves your brand and your business. Many freelancers can create content. Many can edit videos. Many can schedule posts. What makes me different is combining strategy, creation, editing, and day-to-day management into one streamlined workflow so instead of coordinating multiple people, you work with one person who takes full ownership of the entire content process, from planning and scripting through to publishing and engagement. My Services Include: Video Editing 🔹 Instagram Reels, TikTok Videos & YouTube Shorts Editing 🔹 Talking Head Video Editing (cuts, pacing, captions, branded intro/outro) 🔹 UGC-Style Video Editing & Promotional Content 🔹 Podcast Clips & Webinar Highlights turned into short-form social assets. Social Media Management 🔹 Instagram, TikTok, Facebook, LinkedIn, Pinterest & YouTube Management 🔹 Content Scheduling & Calendar Management (Metricool, Later, Buffer, Hootsuite, Meta Business Suite). Content Strategy 🔹 Monthly Content Calendars & Content Planning 🔹 Content Repurposing — turning long-form content into multiple short-form pieces 🔹 Brand Growth Strategy. Content Creation & Design 🔹 Caption Writing, Copywriting & Social Media Content Writing 🔹 Video Script Writing & Hook Development 🔹 Canva Graphic Design (Posts, Carousels, Stories, Ads, Templates & Branding Kits) AI content production using ChatGPT, Midjourney, Runway, HeyGen & ElevenLabs 🔹 Content scaling and faster production without sacrificing brand voice or authenticity Send me your raw footage, rough ideas, podcast recordings, long-form content, or even just a direction for your brand — and I will turn it into professional, on-brand content built specifically for your audience and each platform it is going on. I build a structured content system around your brand so you are never guessing what to post next. You get a consistent output, a clear monthly calendar, and content that aligns with your visual identity and business goals — delivered on a 24–48 hour turnaround so your feed never goes quiet. AI Tools I Work With I use ChatGPT for ideation and writing support, Midjourney for AI image generation, Runway for AI video creation, HeyGen for avatar-based and AI-generated video content, and ElevenLabs for voiceovers and audio enhancement. These tools allow me to scale content production, speed up delivery, and maintain consistent output — while keeping everything aligned with your unique brand voice and goals. Tools & Software CapCut · Adobe Premiere Pro · After Effects · Canva · Figma · ChatGPT · Midjourney · Runway · HeyGen · ElevenLabs · Metricool · Buffer · Later · Hootsuite · Meta Business Suite · Asana · Notion · Trello · ClickUp · Planable · Google Workspace · Slack · Zoom · Google Drive · Dropbox Why Clients Work With Me Clients work with me because I do not just complete tasks — I take ownership of the content process. Once I understand your brand, audience, and goals, I work independently. I run ahead of deadlines instead of waiting to be chased. I flag anything that needs your input before it becomes a problem. And I keep things moving consistently — even on a daily posting schedule — without needing constant supervision. Whether you work in Asana, Trello, ClickUp, Planable, or Notion, I slot straight into your existing workflow and hit the ground running. Let's Work Together If you are ready for a Social Media Manager and Video Editor who takes full ownership, delivers without being chased, and treats your brand like it is their own — send me a message. Tell me your goals, your current challenges, and what you are trying to build. I will reply with exactly how I would approach your account. Core Skills Social Media Management · Social Media Marketing · Content Strategy · Content Creation · Video Editing · Instagram Reels · TikTok Marketing · YouTube Shorts · Short-Form Video Editing · Talking Head Video Editing · UGC Content · Hook Optimization · Retention-Focused Editing · Personal Branding · Brand Strategy · Digital Marketing · Copywriting · Caption Writing · Script Writing · Community Management · Audience Growth · Content Repurposing · Content Calendar Management · Content Scheduling · Canva Design · Graphic Design · Carousel Design · AI Content Creation · AI Video Generation.

🟢Brand Identity that Elevates Your Presence 🟢Attracts Your Audience 🟢Perfectly Encapsulates your Brand Story 🟢Fuels growth 🟢 Creates an Unforgettable Impression 🟢Drives Engagement 🟢 Boosts Business Performance 🟢Embodies your Mission, Vision & Values and 🟢Positions you for Lasting Success 🎯You're at the right place: • If you want to Transform your Business, Brand and need a Branding Strategist who'll develop a winning strategy for your brand, from DAY ONE! • If you think "I need a full pitch Brand package that I KNOW 100% will tell our brand's story RIGHT" • If you're searching for a professional who is motivated to work closely with you • AND that you can trust to get the job done RIGHT the FIRST time! WHAT DO I DO? I help brands to know who they are, why they matter, & how to say it. I am the Branding Expert who will generate 3X more qualified leads for you, in your quest for Business and Brand Identity. 🟢Working with me, you will: ★ Stop STRUGGLING with Names - we handle the Brand Identity, Brand Strategy, Brand Positioning, Trademark and Domain Availability ★ Put your best foot forward for your one shot at launching your brand or business ★ Skip all the hassle and simply CHERRY-PICK the names you love. ★ Shape your brand identity and make a lasting impression on your customers or clients they won't forget ★ Receive ONE-OF-A KIND Exceptional names that are Captivating, Unforgettable, Distinct, Futureproofed and Easy to spell, say & remember ★ Capture ATTENTION with that one NAME that LOOKS, FEELS and SPELLS perfect and speaks volumes about your brand ★ Work with a Seasoned Naming Specialist who regularly wins business and outshines over other and has named over 100+ brands ...PLUS even save money by taking my high-quality work at great rates 💎What makes my services Unique?💎 We are one of the few that still use pen, paper and our brains during the brainstorming process, instead of automatically computer generated Names. We always create memorable and catchy attention-grabber, tailored to your brand and customers! 🏆My Branding EXPERTISE covers: ✅Brand Identity ✅Brand Names ✅Business Names ✅Company Names ✅Product Names ✅Service Names ✅App Names ✅Slogans & Taglines ✅Setting a Powerful & Strong Narrative ✅Brand Personality and Identity ✅Expert Brand Consulting ✅Compelling Storytelling ✅Strategic Positioning Mastery ✅and Anything else that needs Naming! ⭐My Upwork clients have a LOT to say about me: 🟢"Outstanding job. I'm pleased with the brand names...You surpassed my Expectations... will definitely hire again " My service GUARANTEES satisfaction, timely delivery, & mind-blowing results that will captivate your audience. 🟡About me: With over 7+ years in the field, I'm a Seasoned Branding Expert who has successfully named 100+ businesses in the field. I have had the privilege of working with a diverse range of clients across various industries, gaining a lot of experience and helping them establish a strong brand identity that stands out in the competitive market. Creativity is in my DNA and my unparalleled passion for naming breathes life into brands. Over the years I've honed my skills to become a complete LEADER in the field. As a Brand Strategist and Naming Expert I excel in crafting both Brand and Visual Identities with which I forge Unforgettable & Impactful Brand names. ⭕Approximate project timeline: 1 week So if you're looking for a motivated safe set of hands to take the weight of this project, off your shoulders and work with you to get the job done right, then PRESS THAT BUTTON 🫵 and lets have a chat!