Hire the Best Business Intelligence Analysts
in Spain

I am a UK Chartered Engineer, Business/Systems Analyst and Data Modelling Engineer with 30+ years experience leading digital transformation projects for eGovernment, automotive, telecoms, finance and engineering sectors. I have led stakeholder workshops to uncover business needs and product requirements for clients such as the EU Intellectual Property Office, UK Ministry of Justice, Dutch Ministry of Transport as well as Fortune-500 multinationals. I normally work with UML and ERDs to detail user, product and technical data requirements for complex hardware / software systems. Further details: formalobjects DOT com

Most BI projects fail for the same reasons — dashboards no one opens, reports built by hand every Monday, and data spread across five tools that don't talk to each other. I help teams fix that. I build dashboards people actually use, automate the reports that eat your week, and turn scattered data into something you can decide on. WHAT I CAN HELP WITH → A Power BI or QuickSight dashboard that loads fast and answers the questions your team is actually asking → Moving messy Excel reporting into something automated and trustworthy → Building a clean SQL data model behind your dashboards so numbers stop disagreeing → Product and conversion analytics setup (Mixpanel, GA4) so you finally see where users drop off → A second pair of eyes on an A/B test, funnel, or KPI structure that doesn't feel right → Migrating legacy Tableau or Excel dashboards into Power BI or Amazon QuickSight WHAT I DO → Dashboard development → Power BI, Amazon QuickSight, Tableau, Looker Studio → Data modeling → DAX, Power Query (M), star schema, calculated measures → SQL Queries → PostgreSQL, Amazon Redshift, AWS Athena, Oracle, SQL Server, MySQL, BigQuery → Product analytics → Mixpanel, event tracking, funnel analysis → Reporting automation & Data Analysis → Python (Pandas, NumPy, Matplotlib), Power Automate, Make, Zapier, Excel → Executive reporting → KPI scorecards, drill-downs, mobile-ready layouts → Data cleaning & ETL → multi-source integration, validation, refresh schedules INDUSTRIES I WORK WITH Banking, fintech, telecom, digital products, e-commerce, and SaaS. If your data lives in AWS, a SQL database, an ad platform, or a spreadsheet someone refuses to give up, I can probably work with it. HOW I WORK Short discovery call or chat to understand what decisions the dashboard needs to support. A working draft within the first week so we iterate on something real instead of a spec. Documentation and a short handover so your team isn't dependent on me to keep using it. TOOLS Power BI • Amazon QuickSight • Tableau • Looker Studio • SQL (PostgreSQL, Redshift, Athena, Oracle, SQL Server, BigQuery, MySQL, ) • DAX • Power Query (M) • Python (Pandas, NumPy) • Mixpanel • GA4 • Power Automate • Make • Zapier • Excel • Google Sheets Send me a message and tell me what you're trying to solve. Happy to take a look and tell you honestly if I'm the right fit.

I help companies build reliable data platforms and production-ready AI agents that automate decisions, customer workflows, and access to business knowledge. With 12+ years of experience in data engineering, BI, and cloud architecture, I connect the complete lifecycle—from ingestion and governed data models to RAG assistants, automation, and executive analytics. I can help you with: AI & Automation • AI agents and copilots using LLMs, RAG, Python, APIs, and serverless architecture • Secure knowledge assistants for Microsoft Teams, web, and internal operations • Customer-service agents for lead qualification, bookings, notifications, and workflow automation • LLM integration, prompt workflows, guardrails, human escalation, and observability Data Platforms & BI • Architecture using Snowflake, Databricks, Azure, AWS, and Microsoft Fabric • Reliable ETL/ELT pipelines with dbt, Airflow, Dagster, and Azure Data Factory • Scalable Raw → Silver → Gold data models • High-performance Power BI semantic models, dashboards, and KPI frameworks • Testing, CI/CD, documentation, data quality, governance, and cost optimization Selected AI work: • Built a secure corporate Microsoft Teams assistant using AWS Lambda and RAG for governed access to internal knowledge • Designed Vai, a multichannel AI agent for customer support, lead qualification, bookings, and business workflow automation across WhatsApp and web • Integrated LLM-assisted data quality, validation, and pipeline automation into modern data platforms Core stack: Python, SQL, LLMs, RAG, AWS Lambda, Azure, Snowflake, Databricks, dbt, Airflow, Power BI, Fabric, APIs, Docker, and Kubernetes. If you need an AI agent grounded in your business data—or a modern data platform ready for AI—send me your current stack and the outcome you want to achieve.

Data Analyst | SQL | Power BI | CRM Strategy Business Analyst with 5+ years of experience helping businesses turn complex data into clear, actionable insights. Whether you need to visualize KPIs, optimize CRM campaigns, or build powerful dashboards, I’m here to help. Skilled in: - Data analysis using SQL, Power BI, and Excel - Data cleaning, modeling, and visualization - CRM campaign segmentation & automation - Dashboard creation and KPI tracking Worked with brands like: P&G, Ralph Lauren, Bugaboo, Hugo Boss, El Corte Inglés, Verisure, Endesa—leading key projects to enhance customer loyalty, improve processes, and drive measurable business outcomes. 📢 Clear communication and strategic thinking are key to how I work. I take initiative, seek innovative solutions, and always aim to bring real value to your business through data. Let’s turn your data into smart decisions. Ready to get started?

I help companies turn messy data into board-ready strategy — and turn strategy into something measurable. Over 10+ years I've worked at the intersection of analytics and decision-making for companies including Huawei, Upwork, and AU10TIX, plus independent consulting work for TEMU and Stellantis. I've built BI functions from zero ahead of a Series B raise, architected an LLM-powered customer retention program that became an org-wide standard, and run GTM strategy for Huawei's European HQ across 10,000+ retail points. What I can help with: Dashboards & KPI frameworks — Looker, Power BI, Tableau. I build the "single source of truth" your team actually trusts and uses, usually live within 1-2 weeks. GTM & market-entry strategy — forecasting models, competitive intelligence, pricing strategy. This is where I spend most of my career: translating market data into a plan your sales and product teams can execute against. AI-driven strategy — LLM/NLP-powered customer intelligence, sentiment-to-revenue modeling, and prompt-engineered workflows that turn unstructured data into forecastable risk and opportunity. Fractional strategic advisory — for founders and leadership teams who need a sparring partner who's actually built these systems before. I enjoy dynamic environment, write clearly , and like to structure precisely. Prefer over-communication over misalignment. Native English and Bulgarian, B2 Spanish, HSK3 Mandarin, and an MBA from Shanghai Jiao Tong University — useful if your strategy touches European or Chinese markets. If that sounds like the kind of thinking you need, I'd welcome to discuss specifics.