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I help non profits, social enterprises, and development organizations clarify their messaging, engage with their audiences, effectively communicate value, and turn complex ideas into clear, compelling communications that drive action. Over the past 8 years, I've worked across technology, international development, sustainability, policy, and social impact industries. My work involves communications strategy development; social media strategy and copy; impact report writing; content writing and editing for blogs, newsletters, and web; media relations; digital communications planning and content calendars; and light graphic/content asset direction for social and digital use. For my clients, my work has: - increased social media reach and engagement by a minimum of 50% in 6 months - strengthened narrative alignment across digital channels - Secured funding and strategic partnerships - increased visibility, securing global media coverage in The New York Times, CNBC Africa, Africa News, Global Citizen, etc. - translated technical research and policy work into accessible, audience-focused content - supported stakeholder engagement, campaigns, and organizational visibility I am a dependable consultant looking to broaden my client scope. I am committed to producing high quality deliverables and provide fast turnaround. I’d love to discuss how I can support your communications needs!

Your next customer may already need what you sell. The challenge is finding the right prospects, reaching them with a message worth answering, and following up consistently until interest becomes a qualified conversation or booked sales appointment. That is the outbound sales process I help businesses manage. I am a B2B Lead Generation Specialist, Appointment Setter, and Sales Development Representative experienced in prospect research, list building, cold email outreach, LinkedIn outreach, cold calling, lead qualification, follow-up, CRM management, and outbound sales support. I help SaaS companies, fitness & wellness professionals, marketing agencies, recruiters, coaches, consultants, logistics companies, online education brands, startups, and other B2B service providers build targeted prospect lists and generate qualified sales conversations. RESULTS AND RELEVANT EXPERIENCE • Generated 15+ qualified calls per month through LinkedIn outreach for a SaaS platform targeting health and wellness coaches. • Conducted B2B lead generation and outreach for a logistics company, contributing to a 40% increase in client engagement. • Supported real estate and property management operations involving customer communication, lead follow-up, email management, phone calls, documentation, and CRM updates. • Managed prospecting, sales follow-up, quotations, client communication, and CRM records for a sales-focused electrical products company. I do not simply collect random names and email addresses. I research your Ideal Customer Profile, identify relevant companies and prospects, verify contact information, organize clean lead lists, personalize outreach, track responses, manage follow-ups, qualify interested leads, and book appointments. Depending on your target market, I can research and reach: • Founders and company executives • Business owners and independent professionals • Consultants, coaches and service providers • Recruiters and HR professionals • Property owners, investors and property managers • Agencies and SaaS companies • Healthcare professionals and practice owners • Other niche audiences defined by your ICP B2B LEAD GENERATION SERVICES • B2B Lead Generation • Lead Generation Research • Prospect List Building • Contact List Building • Email List Building • Market Research • Ideal Customer Profile Research • Buyer Persona Research • Decision-Maker Identification • Independent Professional Research • Company and Contact Research • LinkedIn Lead Generation • LinkedIn Prospecting • LinkedIn Sales Navigator Research • Data Mining and Web Research • Contact Verification • Data Enrichment • CRM Data Entry OUTBOUND SALES AND APPOINTMENT SETTING • Sales Development Representative Support • Business Development Representative Support • Outbound Sales Prospecting • Cold Email Outreach • Email Outreach Campaigns • LinkedIn Outreach • LinkedIn Connection Campaigns • Cold Calling • Appointment Setting • Lead Qualification • Sales Follow-Up • Lead Nurturing • Reply Management • Meeting Scheduling • CRM and Pipeline Management • Outreach Reporting MY OUTBOUND SALES PROCESS 1. Understand your offer, target market and sales goals. 2. Define or refine your Ideal Customer Profile and buyer personas. 3. Research companies, business owners, professionals and relevant contacts that match your requirements. 4. Build and verify a targeted B2B prospect list. 5. Create personalized cold email, LinkedIn outreach or cold-calling messages. 6. Launch outreach and maintain consistent follow-up. 7. Manage replies and qualify interested prospects. 8. Schedule qualified appointments and update your CRM. 9. Track campaign activity, responses, appointments and next steps. TOOLS AND PLATFORMS LinkedIn Sales Navigator, Apollo, Instantly, Lemlist, Hunter, Clay, PhantomBuster, ContactOut, Lusha, HubSpot, Pipedrive, GoHighLevel, Insightly, Airtable, Notion, Google Sheets, Microsoft Excel, ClickUp and other CRM and outreach platforms. WHY CLIENTS HIRE ME • Targeted research instead of generic scraped lists • Clear understanding of B2B prospecting and outbound sales • Personalized outreach that sounds natural • Consistent follow-up and lead nurturing • Organized CRM and pipeline records • Accurate communication and campaign reporting • Experience communicating with prospects across email, LinkedIn and phone • Support from initial prospect research to booked appointment Whether you need a B2B Lead Generation Specialist, Appointment Setter, SDR, BDR, LinkedIn Outreach Specialist, Cold Email Specialist, Cold Caller, List Builder, or CRM Support Specialist, I can manage the process or support the specific stage where your sales pipeline needs help. Send me your offer, target audience and current outreach challenge. Let’s discuss how I can help you generate qualified leads, start more sales conversations and book appointments with the right prospects.

I work with early-stage startups to define their positioning and build the marketing foundation that sets the stage for growth and scale. I also help busy SME founders manage the online marketing function that keeps their business running, as well as their personal and corporate brands. I have 8+ years of experience working across brand strategy, product marketing, growth marketing, digital marketing, copywriting, and marketing communications for companies in Europe, North America, and Africa. I have worked with early-stage startups, growth-stage companies, and established businesses across real estate, health-tech, FMCG, fintech, logistics, hospitality, and consulting. In that time, my work has contributed to over $15M in measurable revenue impact. That range and experience also means I am familiar with almost any marketing brief and industry. Some specific results worth mentioning: * Increased B2B client acquisition by 650% for a health-tech startup by repositioning their messaging and rebuilding their go-to-market strategy from scratch. * Drove 300% D2C user growth in under ten months for the same company. * Took an African real estate brand from zero market presence to the number one brand in its state in under 18 months, personally generating over $2M in direct sales. * Helped a logistics brand surpass its first-year growth targets by 300% within five months. These results came from the same process every time. Understand the actual problem. Identify the right audience. Sharpen the message. Execute until the numbers move. Here is what working with me looks like in practice... If your email marketing is not converting, I will audit your sequences, fix your segmentation, and rewrite the copy until your open rates and click-throughs are where they need to be. If your paid ads are burning budget without returns, I will restructure your campaigns, tighten your targeting, and optimise until your cost per acquisition makes sense. If your brand messaging is unclear or inconsistent, I will sharpen your positioning, rewrite your key communications, and make sure every touchpoint is saying the same thing in the right way. If you need someone to coordinate your marketing function end-to-end, manage your content calendar, brief your designers, track your metrics, analyse your data, and keep everything moving without you having to chase anyone, that is where I get the most work done. The full range of what I cover: * Brand and marketing strategy * Product marketing and go-to-market planning * Email marketing and CRM setup and management * Meta and Google Ads campaign management * SEO and content marketing * Social media management and strategy * Website and landing page copy * Pitch decks and business development proposals * Marketing coordination across any channel or platform Tools I work with regularly: HubSpot, Salesforce, Customer IO, Mixpanel, Hotjar, Google Analytics 4, Meta Ads Manager, Google Ads, SEMrush, Ahrefs, Mailchimp, Canva, Notion, Asana, Trello, and more. I also have strong analytics and AI skills and use them actively to improve the quality and speed of my output. If there is a tool on your stack I have not used, I will pick it up without slowing your team down. A transparent note on my rate. At $20/hr I am deliberately offering my skills at below market value as I build my presence on this platform after years of working through direct referrals and long-term client relationships rather than Upwork. My rate will increase as my profile here reflects the level I actually operate at. If you are looking for senior marketing expertise at an accessible entry price, this is a genuine window. I am currently pursuing a part-time Global MBA at IE Business School in Madrid, Spain. Due to that, I am currently updating my website to position myself for MBB consulting roles, but you should be able to find more about my background, case studies, and selected work on it when it is completed. If this sounds like what you need, send me a message or invite me to your job. I am happy to jump on a quick 15-minute call to discuss your brief before we formalise anything. I am responsive, easy to work with, and I take every project seriously, regardless of size. I look forward to our conversation, and to achieving your set goals working together.

You didn't start your business because you wanted to spend your day answering emails, chasing follow-ups, organizing files, or wondering whether someone replied to an important client message. Yet somehow, that's exactly where many business owners end up. That's where I come in. I'm Yekeen Fathia, a Personal Virtual Assistant who helps entrepreneurs, founders, executives, and growing businesses bring order to the daily chaos. I enjoy creating systems that keep businesses moving whether that's managing an overflowing inbox, organizing calendars, coordinating projects, maintaining CRM records, handling customer communication, or supporting day-to-day operations. I believe a great assistant doesn't just complete tasks, they remove friction. The goal isn't simply to check items off a to-do list. It's to make your workday feel lighter, your communication more consistent, and your business easier to run. Here's how I can support you: • Executive & Personal Virtual Assistance • Email & Inbox Management • Calendar & Appointment Scheduling • Administrative Support • Customer Support (Email & Chat) • CRM Management & Data Entry • Internet Research & Lead Generation • File & Document Organization • SOP Documentation & Process Improvement • Travel Planning & Coordination • Project Coordination & Task Management • Social Media Support & Community Management • Canva Design & Presentation Creation • Meeting Notes & Follow-up Management I'm comfortable working with tools such as Google Workspace, Microsoft Office, Canva, Trello, Notion, Asana, ClickUp, Airtable, Slack, Zoom, CapCut, Calendly, HubSpot CRM, Zoho CRM, GoHighLevel, Mailchimp, ConvertKit, and ChatGPT, and I adapt quickly to new software whenever needed. Clients appreciate working with me because I communicate clearly, pay close attention to detail, stay organized under pressure, and look for ways to improve workflows instead of waiting to be asked. If you're looking for someone who treats your business like their own, keeps communication professional, solves problems before they become emergencies, and gives you back the time to focus on growing your business, I'd love to help. Executive Virtual Assistant | Personal Virtual Assistant | Executive Assistant | Personal Assistant | Virtual Assistant | Administrative Support | Executive Support | Executive Administrative Assistant | Business Support Specialist | Remote Administrative Support | CEO Assistant | Founder Assistant | Operations Support | Email Management | Executive Inbox Management | Inbox Zero | Gmail Management | Outlook Management | Calendar Management | Executive Calendar Management | Appointment Scheduling | Meeting Coordination | Travel Planning | Travel Coordination | Time Zone Scheduling | Task Management | Project Coordination | Workflow Management | Customer Support | Client Support | Client Communication | Client Onboarding | CRM Management | HubSpot CRM | Zoho CRM | Salesforce CRM | Lead Generation | Prospect Research | Web Research | Online Research | Data Entry | Data Management | Spreadsheet Management | Google Workspace | Google Docs | Google Sheets | Google Drive | Microsoft Office | Microsoft Excel | Microsoft Teams | Slack | ClickUp | Asana | Trello | Notion | Airtable | Calendly | Canva | Social Media Management | Content Scheduling | Content Calendar Management | LinkedIn Management | Instagram Management | Facebook Management | Community Management | File Management | Document Management | Document Preparation | Report Preparation | SOP Creation | Standard Operating Procedures | Administrative Coordination | Business Operations | Productivity Support Executive Virtual Assistant | Personal Virtual Assistant | Executive Assistant | Personal Assistant | Virtual Assistant | Administrative Support | Executive Support | Executive Administrative Assistant | Business Support Specialist | Remote Administrative Support | CEO Assistant | Founder Assistant | Operations Support | Email Management | Executive Inbox Management | Inbox Zero | Gmail Management | Outlook Management | Calendar Management | Executive Calendar Management | Appointment Scheduling | Meeting Coordination | Travel Planning | Travel Coordination | Time Zone Scheduling | Task Management | Project Coordination | Workflow Management | Customer Support | Client Support | Client Communication | Client Onboarding | CRM Management | HubSpot CRM | Zoho CRM | Salesforce CRM Executive Virtual Assistant / Personal Virtual Assistant / Administrative Support / Executive Support Email Management / Inbox Management / Calendar Management / Appointment Scheduling Executive Assistant / Administrative Assistant / Operations Assistant / Business Operations Support Customer Support / Email Support / Live Chat Support / Client Communication CRM Management / HubSpot CRM / GoHighLevel CRM / Zoho CRM / Salesforce CRM Project Coordination / Task Management / Workflow Management / SOP Documentation Lead Generation / LinkedIn Lead Generatio

I book founders and experts on podcasts and secure media placements that drive visibility, authority, and inbound leads. As a seasoned, results-driven podcast booker and PR expert with years of experience, I’ve landed clients in Forbes, Business Insider, Yahoo Finance and booked 20+ podcast interviews. I focus on targeted outreach that results in real placements, not just pitches. As a publicist and brand strategist, I’ve led high-impact media campaigns that secure permanent placements across national and global print, digital, broadcast, podcast, and TV platforms. My clients have been featured in top-tier outlets, and I actively contribute to MSN while booking them on high-ranking podcasts across business, tech, health, and lifestyle. Recent and past placements include: -Forbes -CNN -USA Today -MSN -Miami Herald -US Weekly -OK! -Business Insider -Yahoo Finance -Yahoo Lifestyle -ThriveGlobal -Authority Magazine -Medium - + 600+ additional placements I also support with content coordination and backend execution to ensure placements turn into consistent visibility and growth. I handle strategy, outreach, and booking end-to-end so you can stay focused on your business while your visibility grows. I work with tools including Cision, Muck Rack, HARO, and Qwoted to deliver targeted, high-converting outreach. My clients choose me for guaranteed visibility, strategic thinking, clear communication, and reliable execution. I am globally connected with a base in the U.S, and offer flexible engagement options, including hourly, retainer, and project-based work. 100% Job Success on Upwork with consistent 5-star client feedback. If you want consistent podcast bookings and real media placements, not just outreach, let’s talk.

Top Rated Executive Virtual Assistant with 7+ years of experience supporting founders, CEOs, consultants, and growing businesses through Executive Support, Executive Administration, CRM Management, Business Operations, Operations Coordination, Calendar Management, Email Management, Administrative Support, Project Coordination, and Workflow Optimization. I help busy executives organize operations, streamline communication, manage client relationships, and create efficient systems that save time and improve productivity through structured Executive Support and Operations Support. I specialize in building organized systems through efficient Email Management, strategic Calendar Management, accurate Data Entry, structured File Management, SOP Documentation, Process Improvement, and dependable Project Coordination. I also support Client Onboarding and Client Success workflows that improve retention and experience. My goal is simple: helping founders regain time, organize operations, and maintain accurate CRM systems through strong Business Operations and CRM Administration. From day-to-day Administrative Assistance to hands-on CRM Systems Management and Workflow Automation, I provide consistent, detail-oriented Operations Management that brings clarity, structure, and momentum to your business. You don’t just need another pair of hands. You need a proactive, detail-oriented, solution-driven Executive Assistant and Operations Coordinator who anticipates needs and executes with care. I SUPPORT BUSY FOUNDERS & EXECUTIVES WITH: ✅ Executive Assistance | Administrative Support | Executive Administration Accurate data entry, document preparation, spreadsheet management, report creation, and reliable ongoing Executive Support. ✅ Email Management & Communication Inbox organization, replies, follow-ups, and prioritization — a core part of my Executive Administration workflow. ✅ Calendar Management & Meeting Coordination Appointment scheduling, meeting coordination, and structured time-blocking that keeps your days focused and intentional. I also support Travel Coordination where needed. ✅ Project & Team Coordination Light project management and task tracking using Trello, Notion, Asana, ClickUp, and Monday, ensuring smooth execution across teams. ✅ Customer Service & Client Success Support Professional, empathetic communication across email and chat to improve Client Success, onboarding experience, and retention. ✅ CRM & Relationship Management Pipeline updates, lead tracking, Client Onboarding, and CRM Administration using HubSpot CRM, GoHighLevel, and Zoho CRM. ✅ File & Document Management Organized systems using Google Drive, Dropbox, and OneDrive so everything is accessible, secure, and structured. ✅ Online Research & Lead Generation Accurate research and targeted lead generation to support sales, growth, and Business Operations. WHAT SETS ME APART: Clear, professional communication Strong organizational and multitasking ability Proactive problem-solving and Workflow Improvement mindset High attention to detail and Process Improvement focus Reliable Executive Support clients can trust long-term TOOLS & PLATFORMS I WORK WITH: Project Management: Asana | ClickUp | Trello | Monday | Notion Communication & Executive Support Tools: Slack | Zoom | Google Workspace | Microsoft Office | Calendly AI & Productivity Tools: ChatGPT | Claude | Gemini | Perplexity CRM & Operations Systems: HubSpot CRM | GoHighLevel | Zoho CRM | Airtable | Zapier | n8n (Workflow Automation) I adapt quickly to new systems and enjoy improving processes through SOP Documentation, Workflow Automation, and structured Operations Coordination. I don’t just complete tasks. I create real calm, structure, and momentum through strong Executive Support and Business Operations Management. If you’re looking for a reliable Executive Assistant who treats your business like her own, I’d love to connect. Send an invite or a direct message. Let’s talk about how best I can SUPPORT you. Best wishes, Amarachi O. (Amy)