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Turning complex regulatory landscapes into business opportunities. 17+ years helping organizations navigate change, build strategy, and solve high-stakes problems. 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨: I help companies and government agencies make better decisions when the landscape is complex. Whether you're facing new regulations, entering unfamiliar markets, managing crises, or building long-term strategy, I bring rigorous analysis and practical solutions. 𝐌𝐲 𝐬𝐰𝐞𝐞𝐭 𝐬𝐩𝐨𝐭: Projects where regulatory change, market dynamics, and strategic planning intersect. I translate complex frameworks into clear action plans that boards approve and stakeholders execute. 𝐑𝐞𝐜𝐞𝐧𝐭 𝐖𝐢𝐧𝐬 • Service assessment for Increased Customer Base: Client received a list of firms relevant for client services. Client gained insights into the characteristics of firms in need of client services, and how to best approach and sell to these firms. • Market Opportunity Analysis – eIDAS 2.0: Mapped business opportunities across public and private sectors arising from new EU regulation. Client gained strategic positioning in emerging multi-billion market before competitors recognized the shift. • Strategic Planning – Board-Approved Regulatory Strategy: Directed cross-functional team analyzing market conditions and regulatory landscape for a major telecom operator. Delivered comprehensive three-year strategy receiving full board endorsement. • Novel mathematical thinking – High-level math applied to economics: Developed the first-ever gauge theoretical formalization of a well-known macro-economic theory of business cycles. You can follow my work on Curved Alpha on Substack (BUT ONLY CONTACT ME THROUGH UPWORK). 𝐖𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐌𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 • Cross-Sector Fluency: I've worked across telecom, energy, water, transport, environmental protection, and cultural institutions. This breadth means I spot opportunities others miss and transfer best practices across industries. • Quantitative + Strategic: Mathematical economics background combined with 17 years in the field. I'm equally comfortable building models, conducting stakeholder workshops, or presenting to C-suite executives. • Government + Private Sector: Experience spans multiple Danish government agencies and major corporations. • Results Under Pressure: Track record includes crisis management, high-stakes negotiations, and fast-moving regulatory implementation. 𝐂𝐨𝐫𝐞 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 ✅ Strategic Planning & Business Development Market opportunity | Feasibility studies | Service development | Competitive intelligence ✅ Regulatory Intelligence Impact assessment | Strategy | Stakeholder mapping | Advocacy & consultation responses ✅ Economic Analysis Economic modeling | Cost-benefit analysis | Macro projections | Risk assessment ✅ Crisis & Change Management Cross-functional coordination | Stakeholder alignment | Rapid response | Communications strategy ✅ Mathematical Problem Solving Integrative thinking | Recognizing the underlying structure | Apply math to solve | Solid solutions 𝐒𝐞𝐜𝐭𝐨𝐫𝐬 𝐖𝐡𝐞𝐫𝐞 𝐈 𝐄𝐱𝐜𝐞𝐥 Energy & Utilities • Telecommunications • Transportation • Environmental Services • Public Sector & Regulatory Bodies • Consulting Services 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐌𝐞 "Very enjoyable collaboration with Jan on a complex and open ended analysis of market opportunities in EU." – Upwork client. "Jan is wonderful to work with. A very good freelancer and greatly recommended!" – Upwork client. Track record speaks: Board-approved strategies. Government funding secured. Regulatory wins achieved. Crisis situations stabilized. Market opportunities identified before competitors see them. Based in Copenhagen with deep EU regulatory expertise. Fluent in both Danish and English. Comfortable working across time zones and cultures. 𝐋𝐞𝐭'𝐬 𝐓𝐚𝐥𝐤 𝐈𝐟 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 • Strategic analysis of how regulatory changes will affect your business • Market opportunity assessment for new regulations or policy shifts • Economic modeling and feasibility studies for major decisions • Crisis response frameworks when stakes are high • Stakeholder coordination across complex organizational landscapes • Business case development that wins funding or board approval 𝐌𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡: I listen carefully, analyze rigorously, and deliver clearly. No consulting jargon. No generic frameworks. Just practical solutions grounded in your specific reality. 𝐄𝐦𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭 𝐡𝐢𝐬𝐭𝐨𝐫𝐲 • Freelancer (2024-) • GLG - Expert (2024-) • MatematikCenter - Study aid in high school mathematics (2024-) • TDC - Largest teleco in Denmark (2020-24) • Ramboll Management Consulting - Global architecture, engineering, and consultancy company (2017-20) • Danish Nature & Energy Agency - Oversight of utilities sector (2015-16) • Danish Rail Regulatory Body - Oversight of rail sector (2012-15) • Ministry of Ecclesiastical Affairs - Oversight of the People's Church (2007-12)

I'm a systematizer. 1. Saved $70,000+ Annually for Precis Digital with just one workflow automation. 2. Helped Forbes 30 Under 30 Executives to get Notion and AI Automations setup. 3. Conducted IT research with Deloitte, Novo Nordisk, Maersk, ATP, and DIF. Background: 4. 10 years in IT: Began programming at 13, first paid project at 14, setting a foundation of innovation. 5. IT Developer by 17. 6. Managed IT systems for 20+ companies by 23, specializing in Notion workspaces and automated workflows. 7. Managed Operations for 50+ companies with IT systems Core Skills: Claude Code (7 months) | Notion.so (6 years) | Make (3 years) | Toggl API (5 years) | Looker Studio (2 years) | Siri Shortcuts (3 years) Ready to optimize and scale your operations? Let’s discuss how my expertise can drive your business forward.

I have actually done what most startup consultants only talk about: built a company from zero, scaled it for 9 years, and successfully exited. I founded Harba, a 360° marina SaaS platform, and grew it for nearly a decade before selling it to Bifrost in 2024. I also co-founded Heads - Concussion Care, a digital health platform where I am still active. Over the last 10 years, I have raised more than $6M, closed 14 funding rounds, and won 4 pitch competitions. Now I help founders: - Validate ideas with real market data - Build AI-powered MVPs fast using no-code and modern tools - Create pitch decks that actually get investor meetings - Develop go-to-market strategies that drive early traction - Provide fractional product management from idea to launch I don't just advise, I execute. I personally design in Figma, prototype with no-code and AI, and build using Cursor and Claude Code. That means your idea can become a working prototype in weeks instead of months. Track record: - $6M+ raised across 14 funding rounds - 7 soft-funding grants secured - 4 pitch competitions won - 9-year journey from zero to successful exit - Led product teams from idea to MVP to scale to exit What makes me different: - Real founder with a proven exit, not just a consultant - Hands-on execution. I build the MVPs, prototypes, and pitch decks myself - Fast delivery through AI and modern development tools - Experience on both sides: raising money as a founder and helping other founders raise Tools I use: Figma and Canva for design, AI-powered no-code platforms for rapid prototyping, Cursor and Claude Code for development. I adapt to your preferred stack (Google Workspace, Microsoft Office, or others). If you want help from someone who has actually built, scaled, and exited a startup, let's work together.

"One of the most grounding and clarifying experiences I’ve had as a founder". “A safe space of creativity.” “A real talent for making complex topics accessible and easy to understand.” ───── Hello! I'm Aradhita. I am a strategist and creative partner. — I partner with startup founders, entrepreneurs and innovators on brand strategy, messaging and identity development. I help them position offerings, articulate value propositions, and build communication assets they can go to market with. — I collaborate with enterprise leaders and distributed teams on marketing planning and content writing. I work closely with department heads and business leaders to conceptualize and plan campaigns, and collaborate with marketing teams, designers, subject matter experts and sales teams to execute them. I use multiple lenses from my 18 years in marketing, communications, branding, consulting, business development, and systems engineering - to uncover blind spots, navigate complex challenges and spotlight focus areas for intentional growth. — My in-house corporate experience is with global marketing agencies, boutique consulting firms and industry-leading systems integrators, through which I have led and delivered projects for clients in government, banking & finance, IT, oil & gas, retail, F&B, healthcare. I’ve built departments from the ground up, hired and trained team members, cultivated client relationships and grown accounts. — As an independent consultant, I’ve channeled all of that experience to support tech enterprises, consulting firms and communications agencies on marketing & content to support projects in economic development, telecom, cybersecurity, hospitality, automation technology, AI development – and to co-create brand identities and journeys for passionate founders in mental health, operations consulting, agtech, science fiction, sportswear and more. Services: Concept Development • Brand Strategy • Brand Consulting • Brand Identity Development • Marketing Strategy • Marketing Planning • Content Planning • Content Development ───── What stage of your idea/brand/business do you find yourself in? You might be: - Anticipating a big change and considering taking the leap into the business idea you’ve parked aside for years - Wondering how to connect your personal story to the business context of your new venture - Exploring product-market fit and figuring out how to present it - Building an MVP or defining & refining your offerings - Building a brand for the first time, or refreshing a brand after initial market validation and before scaling - Launching a new product or service, or entering a new market ───── Here are a few examples of how we might collaborate, depending on where you are in your journey: Brand messaging toolkit |— Put in words the abstract ideas that are floating around in your mind. Be opportunity-ready with the message that best represents you. Brand consulting |— If you have design resources already, and you need a business-creative bridge to guide them. Market research |— Start off your strategy with market intelligence, or supplement new projects with updated insights as you evolve. Complete brand book |— The ideas, the words, the visuals. Brand implementation |— When you have a fresh new identity and need help applying it across all your touchpoints. Marketing plan |— Build your calendar with campaign messaging and materials based on your new brand identity. Micro-agency |— Retain a small team for a one-off project or ongoing marketing, communication and design work. Brand-Marketing-Sales alignment |— Connect the dots - and the systems, and the processes, and the assets. Consultation |— Have a conversation on why/how any of this matters and what you can do with it, or without. Marketing Partnership | Retainer • Positioning & narrative development with subject matter experts • Processes and workflows to connect marketing-sales-operations-management • Ad hoc writing, editorial, research support to close resource gaps • Assessments & audits • Project management Content Partnership | Retainer • Blog articles, case studies & white papers • Presentations, proposals & pitch decks • Lead gen & sales enablement • Processes, procedures, templates • Brand messaging kits & brand books • Brand guidelines • Editing & proofreading Hop-on Hop-off Consults • Hop on one-off sessions to brainstorm, spar, review, assess, brief, direct or refine. • Set number of sessions per year. • As much or as little as you need, whether it’s a light touch on multiple areas, or deep integration to problem-solve something specific. ───── “The real deal.” "You are helping me on levels I only imagined". “Deep understanding of internal organization and communication needs.” "Super pumped! I can't thank you enough Ara for all that you've done for me. Oh, this isn't the end of course. The foundations of working out my branding etc has been so valuable. Anyway, it's early here but I'm going to nail this."

I’m a data-obsessed problem solver who thrives at the intersection of business logic and analytics. Whether decoding commercial performance or streamlining operational KPIs, I turn raw data into clear direction. With experience across dynamic, fast-paced industries, I balance structure and creativity in every model, dashboard, and stakeholder conversation. Curious, collaborative, and always up for a challenge. 🔹 Tools: Power BI | SQL | Excel | Forecasting 🔹 Strengths: Cross-functional insight delivery | Automation | Business partnering 🔹 Languages: Portuguese, English (fluent); Danish (learning curve embraced)

I am a Danish national who attended University College Dublin and Absalon College in Denmark. I have diverse experience, including roles as a Study Abroad Consultant, where I guided over 680 students through successful applications, as well as internships in various editing and social media positions. I possess strong technical skills in design, programming, and data analysis, along with certifications in student counseling. I have experience in sales and marketing along with SEO. I am also comfortable in front of a camera, and can act as a presenter with confidence, delivering clear and engaging content for live broadcasts, recorded segments, or promotional materials.