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Licensed freight forwarder + DTC founder. Operator, not consultant Most freight people don't understand what happens after the container clears customs. Most ecommerce consultants have never read a bill of lading. I'm one of the few people who does both, every day, in my own businesses. **By the numbers** • 5+ years running North Star Global, our family's NVOCC-licensed freight forwarder with a Chicago warehouse and proprietary shipment tracking platform • 4 years building Crystal Clean, a premium DTC cat litter brand on Shopify + Amazon — personally configured the full stack (Shopify, Recharge, Klaviyo with 11 live flows, Okendo, Smile io, Meta Ads) • Full landed-cost models built from scratch (HTS classification, 2026 tariff stack including Section 232/301 and IEEPA, 40HQ container economics) • 24-month cohort retention models with LTV, CAC payback, and ad spend scenarios **What I help with** • Amazon FBA — listings, review velocity, Subscribe & Save, account health, shipment planning • Shopify DTC — theme customization, Klaviyo flows, Recharge subscriptions, referral programs, post-purchase optimization • Meta paid acquisition — creative strategy, account structure (Andromeda), budget pacing • Supply chain design — sourcing, freight forwarding, customs, 3PL, landed-cost reduction • Ecommerce financial modeling — unit economics, cohort retention, P&L, forecasting **How I work** Project-based or fractional. I'll tell you up front if I'm not the right fit, I don't take engagements where I can't move the needle. When I'm in, I move fast, document as I go, and communicate issues with a fix already proposed. Send me a message with what you're working on. I respond within a few hours. Thanks, Greg

Most systems do not fail because of the software! They fail because the workflow is unclear, ownership gets messy, information lives in too many places, and the setup becomes too complicated for the team to realistically maintain. That’s usually where I come in. I help teams turn scattered processes, disconnected tools, and operational chaos into clear systems that actually support the day to day — without making everything feel overly rigid or corporate. My work typically includes: operational workflow design CRM systems project/task management knowledge bases client portals automations/integrations improving visibility and adoption across teams And honestly, one of the biggest things I pay attention to is usability. Systems don’t just need to technically work — they need to feel intuitive enough that people naturally continue using them. If something is confusing, clunky, or overwhelming, teams usually abandon it no matter how “powerful” it is. I care a lot about building systems that feel clear, comfortable, sustainable, and genuinely helpful to operate inside long term.

I am a Chicago-based, top-rated strategy and growth consultant with 15+ years of experience helping founders, startups, and Fortune 500 companies gain a competitive edge. I am an Alumni of Deloitte Consulting and UBS Investment Bank and an MBA in Finance and Marketing. I work at the intersection of two high-impact disciplines, market intelligence and LinkedIn-led business growth, helping companies not just understand their market, but build the visibility and pipelines to win it. Market Intelligence & GTM Strategy - I help companies understand their market deeply and move fast. My process covers discovery and context mapping, customer voice and messaging insights, competitor deep dives (10+ competitors using Blue Ocean, SWOT, Perceptual Maps), differentiated positioning, and strategic recommendations for marketing, investor decks, and go-to-market execution. LinkedIn Growth & Lead Generation - I help founders and companies turn LinkedIn into a structured revenue channel, not just a content platform. Most profiles operate in silos with inconsistent messaging and no clear path to conversion. I align founder story, company narrative, and market positioning so everything compounds into one clear, compelling presence that drives inbound pipeline and measurable business outcomes. Recent work includes: Building a LinkedIn-led pipeline for a luxury brand in Manhattan, combining storytelling, targeted outreach, and positioning to drive high-value consultations. GTM strategies for AI and SaaS companies including for Universal computing, ProToCall, etc.

** Fixed-fee or hourly ** ** Free 30-minute consultation ** 📝 Contract Drafting, Review & Negotiation 📈 Investments, Fundraising, Investment Funds, Venture Capital, etc. 📲 Product Development, Terms of Use & Privacy/Cookie Policies, Disclaimers, Warranties & Liabilities, etc. 🧱 Company Formation & Governance (Corporation/LLC, Equity & IP, Governing Agreements, etc.) 🖼️ IP Registration, Licensing & Confidentiality (Trademarks, Copyrights, NDAs, Non-Competes, Licenses, etc.) 🔥 Stock & Equity Deals, Founder & Employee Equity, Securities Compliance, etc. 🪙 Crypto, Web3, DAOs, Tokens, Warrants, NFTs, Regulatory Compliance, etc. 🧑‍🧑‍🧒‍🧒 Employee & Independent Contractor Agreements & Managemen 🤝 Partnerships & MSAs, Mergers & Acquisitions, Joint Ventures, Buy-Sell Agreements, etc. ⚖️ Disputes, Demand Letters, Cease & Desists, Arbitration, Litigation, Strategy, etc. U.S.-based business attorney focused on quick turnarounds and efficient pricing. With experience at big law firms, public finance companies, and innovative tech startups, I am well prepared to help your business succeed by providing practical, dynamic and sound legal services. 📩 Send me a message to discuss your project. I’m happy to offer a free 15-minute consultation. Thanks, Eric R. Preston, Esq. Attorney, MBA, CIPP/US, Software Engineer Principal Attorney Start to Finish Law **DISCLAIMER** - Attorney advertising. Do not share confidential details of your matter before we establish an attorney-client relationship. No such relationship exists unless we have an agreement for legal services. Past results do not guarantee future outcomes.

𝐈 𝐰𝐢𝐥𝐥 𝐟𝐢𝐧𝐝 𝐭𝐡𝐞 𝐡𝐨𝐥𝐞 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐟𝐢𝐧𝐢𝐬𝐡 𝐫𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐢𝐬. 🚀 Google Tag Manager (GTM) | GA4 | Google Ads | Meta Pixel & CAPI Tracking Expert | Looker Studio & Marketing Automation Specialist I help businesses fix broken tracking, improve attribution, and scale profitable PPC campaigns using accurate, end-to-end data systems. Most ad accounts struggle not because of bad campaigns but because of poor tracking, missing conversion data, and disconnected platforms. I solve this by building clean, scalable analytics and automation systems that connect your ads, website, and CRM into one reliable source of truth. 💡 What I Specialize In: ✔️ Google Tag Manager (Web & Server-Side) setup, debugging & scaling ✔️ GA4 advanced tracking (events, funnels, conversions, ecommerce) ✔️ Google Ads & Facebook Ads Manager conversion tracking ✔️ Meta Pixel + Conversion API (CAPI) with deduplication setup ✔️ PPC Campaign Setup & Management tracking systems ✔️ Looker Studio dashboards for unified marketing reporting ✔️ Marketing Analytics & performance tracking systems ✔️ Server-side tracking & first-party data implementation ✔️ GoHighLevel (GHL) CRM setup, funnels, pipelines & automation ✔️ Marketing automation using Zapier & Make (Integromat) ✔️ Shopify tracking setup (events, purchases, attribution) ✔️ WordPress tracking integration & custom event setup ✔️ JavaScript-based tracking customization & dataLayer implementation 📈 Business Outcomes You Get: ✔️ Accurate conversion tracking across all platforms ✔️ Clear attribution (no more “unknown traffic” issues) ✔️ Better ROAS through data-driven optimization ✔️ Reduced wasted ad spend from incorrect tracking ✔️ Full visibility from click → lead → sale → revenue ✔️ Automated reporting dashboards for faster decisions 🧠 Tools & Tech Stack: Google Tag Manager, GA4, Google Ads, Meta Ads, Looker Studio, BigQuery, GoHighLevel (GHL), Shopify, WordPress, JavaScript, Zapier, Make, Facebook Ads Manager, TikTok Pixel, LinkedIn Insight Tag. 🚀 What You Can Expect Working With Me: ✔ Clean, scalable tracking architecture ✔ Clear communication without technical confusion ✔ Systems built for long-term marketing growth ✔ Focus on revenue impact not just data setup If you need help fixing tracking issues, improving ad performance, building automation systems, or creating a full marketing analytics infrastructure, feel free to reach out. Let’s turn your data into a system you can actually scale with confidence. server-side tracking | server-side GTM | sGTM setup | Google Tag Manager | GA4 tracking | GA4 event tracking | GA4 ecommerce tracking | Meta Pixel setup | Meta Conversion API | Facebook CAPI | conversion tracking | tracking implementation | attribution tracking | marketing attribution | ROAS tracking | performance marketing tracking | ecommerce tracking setup | Shopify tracking | WooCommerce tracking | purchase event tracking | add to cart tracking | checkout tracking | funnel tracking | dataLayer implementation | JavaScript tracking | custom event tracking | GTM debugging | Google Ads conversion tracking | enhanced conversions Google Ads | offline conversion tracking | Looker Studio dashboards | marketing dashboards | data visualization reporting | BigQuery analytics | CRM tracking integration | GoHighLevel tracking | GHL automation setup | Zapier integration | Make automation | marketing automation systems | Hyros setup | Triple Whale tracking | cross domain tracking | first party data tracking | consent mode v2 | iOS tracking fix | conversion attribution | tracking audit | analytics implementation | event deduplication | tracking infrastructure | revenue tracking system | funnel analytics

Hi, I’m Lauren, a strategic digital marketing consultant and founder of Prize Digital with 10+ years of experience in sales and marketing and 5+ years of experience helping professional service firms and consultants turn authentic content into consistent leads and revenue. I specialize in building social-first marketing systems, short-form video strategies, and scalable content engines that help you grow without burning out. I’ve helped financial advising firms, accountants, lawyers, consultants, wellness brands, and small business owners build visibility, authority, and predictable growth, without wasting money on random posting. I also work closely with you through live coaching calls and record-with-you sessions, so you’re never stuck trying to figure out content alone. We plan it together, create it together, and turn it into high-performing assets you can reuse everywhere. About Me I run Prize Digital, a Chicago-based digital marketing agency focused on creating high-performing content ecosystems, not just “posting for the sake of posting.” Because I come from both sales and marketing, I understand how content connects directly to conversions, not just likes and views. My approach is honest, strategic, and no-fluff. I don’t believe in trendy tactics that don’t convert. I believe in building systems that: ✔ Attract the right clients ✔ Build trust fast ✔ Turn content into revenue ✔ Save you time ✔ Give you confidence on camera Whether you’re just starting out or ready to scale, my goal is to make sure your marketing actually supports your business. Services Offered 📱 Social Media Management (Done-For-You) 🎥 Short-Form Video Editing & Strategy (Reels, TikTok, Shorts) 📊 Digital Growth & Content Strategy 🎤 Live Content Coaching & Recording Sessions 🌐 Website & Funnel Strategy 📩 Email Marketing & Lead Magnets 🎙 Podcast & Long-Form Content Repurposing 📈 Paid Ads & Conversion Optimization Are you ready to: 🚫 STOP struggling with inconsistent content. 🚫 STOP guessing what to post. 🚫 STOP wasting time on marketing that doesn’t convert. 🚫 STOP feeling awkward or unsure on camera. You should be focused on running your business, not stressing over algorithms, captions, and content ideas. I’ll help you feel confident, prepared, and supported, so creating content stops feeling overwhelming and starts feeling doable. Key Achievements ✔ 10+ Years in Sales & Marketing ✔ 5+ Years Specializing in Service-Based Businesses ✔ Experience with founders, executives, accountants, lawyers, financial advisors, co-working spaces, consultants, professional firms, historians, salons, and wellness professionals. ✔ Built multi-channel content systems for clients nationwide ✔ Helped businesses increase leads, engagement, and authority ✔ Founder of a growing digital agency ✔ Video-first growth specialist Fun Fact When I’m not building content systems for my clients, you’ll usually find me learning the ropes of motherhood with my 9-month-old, testing new content formats, or nerding out over marketing trends, always looking for better ways to help you win. Let’s Chat Think we’d be a good fit? 👉 Click the green “Invite to Job” button 👉 Send me a message 👉 Let’s schedule a call If you’re ready to turn your content into a real growth engine, with support every step of the way, let’s make it happen.