I’m Liubov, a UI/UX and graphic designer with 5+ years of hands-on experience helping brands and startups create visually striking, user-friendly, and conversion-focused designs. I turn complex ideas into clean, intuitive digital experiences, from SaaS dashboards and websites to emails and brand visuals that convert.
✅ What I Bring to Your Product as a UI/UX Designer
▪ 5+ years of experience in UI/UX design, web design, and brand identity creation, delivering visuals that connect creativity with strategy.
▪ Purpose-driven design approach — I craft interfaces that boost usability, engagement, and conversions.
▪ User-focused thinking: I design layouts and user flows that make navigation effortless and logical.
▪ Prototyping & wireframing expertise: I use Figma to build high-fidelity prototypes and map intuitive user journeys.
▪ Clean and modern UI: My design style combines clarity, accessibility, and a cohesive brand aesthetic.
▪ Strong visual identity skills: From logos to banners, I ensure your brand communicates value instantly.
▪ Email design that drives results: I create beautiful, conversion-focused email templates that build customer loyalty and engagement.
⚒️ Tools I Use to Bring Ideas to Life
• Figma – full layouts, UI components, and interactive prototypes
• Photoshop & Illustrator – advanced image editing, retouching, and vector graphics
• Canva – quick, polished solutions for simple or social-first tasks
📈 Selected Achievements
➡️ Website & Landing Page Design:
• Improved conversion rates by up to 40% through UX optimization and modern UI.
• Created cohesive brand visuals that increased user trust and session duration.
➡️ Email Design Projects:
• Designed branded email campaigns that boosted click-through rates by 35%.
• Streamlined templates for marketing teams, improving workflow speed by 50%.
➡️ Brand Identity Work:
• Helped small businesses and startups stand out with consistent and professional visuals.
Looking for a UI/UX Designer who can turn your brand vision into an impactful, conversion-ready digital experience?
Let’s collaborate and bring your next project to life! 💬
🔥Keywords:
UI Designer, UX Designer, UI/UX Designer, User Interface Designer, User Experience Designer, UX/UI, Product Designer, Interaction Designer, Information Architect, Usability Expert, Figma, Adobe XD, Sketch, InVision, Prototyping, Wireframing, User Research, Usability Testing, A/B Testing, User Flows, Interface Design, User Interface, User Experience, Product Design, Interaction Design, Information Architecture, Usability, Mobile App Design, Web Design, E-commerce Design, Dashboard Design, UX Research, Wireframe, Prototype, Mockup, User Journey, Persona, Usability Heuristic, Design Thinking, Design Sprint
Banner
Web Application
Email Design
Design Mockup
Logo Design
Brand Design
Web Design
Figma
Wireframing
Adaptive Web Design
App Design
Product Design
Design Writing
Social Media Design
AI Image Generation
Vladyslav L.
Poltava, Ukraine
$35/hr
5.0
4 jobs
Hey 👋 I'm Vlad. I spent years building marketing platforms, funnels and lead-gen systems, and now I put AI inside them. I'm the person who turns AI development into working software.
Node.js, TypeScript, Claude & OpenAI, AWS. White-label friendly, NDA on request.
I help marketing, growth, and lead-gen agencies (and the SaaS products they serve) launch AI agents, LLM features, and API integrations that clients can put in front of their users.
Most features ship in 2 to 6 weeks, fixed scope, with a working demo every week, so you can show progress to your client before the deadline conversation happens.
I connect your product to the APIs that matter: LLMs (Claude, OpenAI, GPT), martech and CRM platforms (Customer IO, Klaviyo, HubSpot, Mailchimp, etc.), payments (Stripe, PayPal, Apple Pay, Google Pay), messaging (Slack API, RabbitMQ), and analytics pipelines, with proper auth, OAuth, webhooks, retries, idempotency, and rate limit hygiene. Integrations that keep working after I'm gone.
Typical projects:
🤖 AI agents & chatbots: tool calling agents and multi step workflows (LangGraph, LangChain, n8n), with human in the loop approval where decisions matter
📚 RAG pipelines on your docs and data (pgvector, embeddings, reranking): an assistant that answers from YOUR knowledge, with sources
✨ AI features inside existing SaaS: assistants, summarization, natural language search, classification, content generation, smart automation
📈 LLM integrations with martech platforms: AI segmentation, lead scoring, personalized campaigns on top of your customer data
⚡ Rescuing stuck AI projects: turning n8n, Make, and Zapier prototypes into maintainable Node.js services, plus custom n8n nodes
🔌 Backend & data plumbing: REST APIs, GraphQL, gRPC, webhooks, event driven pipelines, high volume data ingestion, near real time reporting
Where I come from:
Years of building marketing and lead gen platforms before AI. High load backend APIs, campaign reporting pipelines, funnel tracking and attribution, multi tenant PaaS on AWS, production payment flows, React funnels and A/B testing, internal CRM tooling. So I already speak your clients' language and understand the data model before the kickoff call.
Always included: schema validated LLM outputs (Zod), token cost tracking per request, retries and fallbacks on every external call, eval checks before release, and typed documented code your client's team can own.
Stack
Languages: TypeScript · JavaScript · PHP · Node.js · Python · SQL
Backend: NestJS · Fastify · Express · Next.js · REST API design · GraphQL · gRPC · serverless architecture
AI/LLM: Anthropic Claude API · OpenAI API · LangGraph · LangChain · tool calling · embeddings · pgvector · RAG · prompt engineering · evals · n8n
AWS: Lambda · Lambda@Edge · API Gateway · EventBridge · SQS · SNS · S3 · DynamoDB · Aurora · Redshift · CloudFront · Route 53 · SAM · CDK · Terraform
Also: Cloudflare Workers (KV, D1, Queues, R2) · Google Cloud · Docker · CI/CD
Databases: PostgreSQL · DynamoDB · MySQL · MongoDB · Redis · Elasticsearch
Frontend: React · Next.js · Vue.js · Angular · Svelte
Workflow: Git · Agile/Scrum · cross functional teams
So, what did you promise the client, and what's the deadline? Let's see if it's doable.
Node.js
AI Agent Development
SaaS Development
React
TypeScript
AI Development
AI Bot
AI Chatbot
n8n
OpenAI API
REST API
PostgreSQL
AWS CloudFront
Terraform
Redis
AWS Lambda
WooCommerce
Stripe
API Integration
Next.js
Kateryna M.
Kiev, Ukraine
$15/hr
5.0
75 jobs
I help companies make confident decisions through market research, competitive analysis, and pricing intelligence. With 3+ years on Upwork and hands-on experience as a Price Analyst at Hopper, I've delivered strategic insights across retail, hospitality, travel, and food industries.
What I do best:
✅ Market & competitive analysis
✅ OTA & pricing competitiveness research
✅ LinkedIn lead generation & prospect research
✅ Data collection, structuring & visualization in Google Sheets / Excel
100% Job Success · Top Rated Plus · 64 projects · $80K+ earned
In addition, I have experience working with social media, Canva, and influencer research on Instagram.
I am reliable, fast, detail-oriented and confident that I can get any task done with speed and precision.
Let's connect and make a great work together!
Market Research
Online Research
Online Market Research
Company Research
Topic Research
Competitive Analysis
Pricing Research
Industry Research
List Building
Canva
Social Media Management
Lead Generation
Microsoft Excel
Google Sheets
Ivan N.
Lviv, Ukraine
$28/hr
5.0
6 jobs
🔥 I design high-converting Facebook & Instagram ad creatives for iGaming, E-commerce, and growing businesses.
My focus is simple: increase CTR, reduce CPA, and help campaigns scale.
With 5+ years of experience in design and performance marketing, I create ad creatives optimized specifically for Meta Ads algorithms and mobile audiences.
I understand how users interact with ads in the feed and how visual design directly impacts campaign performance and conversions.
I work with brands, startups, and affiliate teams, creating ad creatives that are built not just to look good — but to perform in real advertising campaigns.
My services:
— Facebook & Instagram ad creatives
— High-CTR gambling and iGaming banner design
— Landing page hero visuals
— Static and animated ad creatives
— Mobile-first advertising creatives
— Performance-focused visual concepts
— Creative variations for A/B testing
— UGC-style advertising visuals
— Social media advertising creatives
If you're looking for ad creatives that actually convert, feel free to invite me to your job.
Click the “Invite” button on the top right of this page and let's discuss your project.
Looking forward to working together.
Industries I work with:
— iGaming
— Mobile apps
— Affiliate marketing
— Digital products
— E-commerce
Tools I use:
— Adobe Photoshop
— Adobe After Effects
— Figma
— DaVinci Resolve
KEYWORDS
Meta Ads
Facebook Ads
Instagram Ads
Facebook Ad Design
Instagram Ad Design
Meta Advertising
Social Media Advertising
Paid Social Ads
Ad Creatives
High CTR Ads
Performance Ad Creatives
Conversion-Focused Design
iGaming Ads
Gambling Ads
Casino Creatives
Betting Ads
PWA Casino Creatives
Banner Ad Design
Mobile Ads Design
Social Media Creatives
Creative Testing
A/B Testing Creatives
Landing Page Design
Landing Page UI
Landing Page for Ads
Conversion Landing Pages
Performance Marketing Design
Digital Advertising Design
Web Design
Landing Page
Affiliate Marketing
iGaming
Gambling
Banner Ad
Web3
CREO
Banner Ad Design
Animated Banner Ad
Animated Banner Ad Design
Website
UX & UI
Adobe Photoshop
AI Image Editing
Ruslan K.
Dnipro, Ukraine
$30/hr
5.0
211 jobs
Hi there 👋 I'm a UI UX designer with 9 years of full-time experience in UI UX Design and main focus on designing data-heavy B2B & B2C SaaS platforms, AI-tech web applications, ERP, CRM software and innovative mobile apps for startups.
🏆 9 years of Web & Mobile UI UX Designer SaaS experience;
💻 Designed 70+ B2B & B2C SaaS Platforms, ERP, CRM, AI-tech Web Apps (from 0 to 1);
🚀 Helped launch 17 early stage startups from 0 to 1;
💸 $30M+ raised with Pre-Seed, Seed, Series A-С, VC-backed startups;
✅ 180+ complete web & mobile designs done;
💬 Fluent English / Independent Designer;
⭐️ 100+ comprehensive reviews & testimonials from CEOs and Founders;
⚙️ Figma expert.
Check out the "Testimonials" section below to see what CEOs and Founders of fast-growing startups & high-caliber companies I have worked with say about my work 💬⬇️
MY AREAS OF EXPERTISE:
✅SaaS Platform UI UX Designer;
✅ERP / CRM / Desktop Software;
✅B2B & B2C Web Applications;
✅AI-powered Tech Platforms;
✅Dashboard Design;
✅Data-heavy Analytics Software;
✅AutoCAD / 3D-enabled Software;
✅Mobile Apps;
✅Websites;
✅Landing Pages;
✅Branding / Logo / Brand Assets;
✅Pitch-Decks
TRUSTED BY:
🤝 LoadConnex 🤝 HumanRisks 🤝 Wayfor.ai 🤝 Gompels
🤝 Ommo.ai 🤝 LeaderForge 🤝 StudyCraft 🤝 LetelMetrics
🤝 Cofrai 🤝 Sproutzo 🤝 Epiq Systems 🤝 LiveFarm
🤝 ExtraETF 🤝 Crossfader 🤝 Xmar 🤝 HireLab and many others
My secret as a UI UX Designer? Always putting myself in the user's shoes. That's how I make my designs both intuitive and engaging.
If I understand that a user can find the button/feature they need in less than 5 seconds, then I've done my job right ✅
Sounds like a fit? Shoot me a message via green ‘Send Message’ button in the top right-hand corner and let's discuss our plan 🚀
===========
MY ACHIEVEMENTS IN NUMBERS:
💠 UI UX Designer for a B2B SaaS Analytics Platform:
- Increased user activation rate by 42% as a UI UX Designer by simplifying onboarding flows
- Improved feature adoption by 37% with redesigned UI patterns and navigation system
💠 UI UX Designer for an AI-powered Edtech Application:
- Increased user engagement by 48% as a UI UX Designer through intuitive AI interactions
- Improved retention rate by 26% with clearer UX logic and microinteractions
💠 UI UX Designer SaaS for a Fintech SaaS Platform:
- Boosted conversion rate by 31% as a UI/UX Designer through UX optimisation of key funnels
- Reduced user drop-off by 46%
- Increased transaction completion rate by 28%
- As an experienced UI UX designer SaaS I have a strong portfolio showcasing previous work, especially in B2B SaaS web and mobile applications;
- As a senior Figma UI UX designer SaaS I collaborate with products teams to create intuitive interfaces and user-centered UI UX designs;
- With my 8 years of experience in SaaS ui/ux designer position I'm passionate about user-oriented designs and became a top graphic designer and product designer.
- I'm a talented SaaS ui/ux designer and I have knowledge of current design trends and tools and I have a strong grasp of UX/UI best practices;
- As an expert UI UX designer SaaS I have keen eye for attention to detail and I have ability to turn complex ideas into simple, intuitive layouts;
- As a freelance product designer and SaaS designer I have strong understanding of web design principles, I have ability to communicate clearly and meet deadlines and I'm familiar with current design trends and tools (Figma, Adobe XD, etc.)
- As an experienced Figma SaaS UI/UX designer I am responsible for understanding user needs, conducting research, and translating insights into wireframes, prototypes, and high-fidelity designs that align with business goals and brand identity.
- I specialise in delivering high-quality Figma SaaS designs that ensure seamless user experience;
- I have more than 8 years of experience in SaaS UX/UI design; I'm a Product Designer and web designer with 5+ years of experience in Figma
- I'm the ideal graphic designer candidate who has a strong portfolio showcasing innovative designs for web applications and SaaS platforms; I'm a Figma designer who can design a premium website.
- I'm a UI UX designer SaaS and I created 100+ engaging and user-friendly interfaces for a SaaS platforms, web apps and mobile apps.
- As a UI UX designer & UI UX designer SaaS I create intuitive UI UX Designer interfaces for scalable SaaS platforms with strong UI UX design
- As a Web designer and ui ux designer Figma I designed a modern & converting website.
- I'm a professional product designer and ux designer who helped redesign 80 apps as a saas ui designer and ux designer
If you're looking for a UI UX Designer, graphic designer and UI UX Designer SaaS who works with complex, data-heavy and focuses not just on visuals, but on product logic, structure and clarity - I’m here to help.
UI UX Designer, UI UX Designer SaaS, UI UX Design, SaaS Designer, B2B SaaS Design, UI UX Designer, UI UX Designer, Web Design, UI
Mobile App Design
Wireframing
UX & UI
Figma
Web Design
SaaS
User Interface Design
UI/UX Prototyping
User Experience Design
User Flow
Graphic Design
Mobile UI Design
UX Research
Landing Page
Prototyping
Usability Testing
Adobe Illustrator
User Experience
Branding
Landing Page Design
Oleksandra B.
Kyiv, Ukraine
$62/hr
5.0
47 jobs
Senior research consultant helping product, marketing, and CX teams turn customer behaviour into clear, defensible decisions.
15+ years across customer experience research, service design, and market intelligence — for clients including Nestlé, GSK, L'Oréal, Avon, AUTODOC, MM Group, Shamal Group, and many more well-known brands.
Top-rated on Upwork, 5.0-star average across 45+ projects, with referrals from enterprise clients in FMCG, e-commerce, healthcare, and B2B.
Where I add the most value:
🔹 CX & UX Research — customer journey mapping, touchpoint and friction analysis, NPS diagnostics, segmentation, persona development. Previously led a CX/UX research team at AUTODOC (4.2M active customers, 27 countries) where insight-driven changes lifted NPS and clarified behavioural segments used in product decisions.
🔹 Service Design — service blueprinting, frontstage/backstage mapping, journey-to-action workshops, evaluation frameworks for live services. Grounded in Lou Downe's Good Services principles, applied to both digital and physical/in-store experiences.
🔹 Market Intelligence & Strategy — competitor analysis, market sizing, brand health tracking, concept/pack/price testing (PSM), trend monitoring. Built a Power BI dashboard used group-wide at MM Group for C-level decision-making.
🔹 Quantitative & Qualitative Research, end-to-end — survey design, focus groups, in-depth interviews, diary studies, social network analysis, social media listening (Sprinklr), advertising and creative evaluations.
Methodology that holds up to scrutiny. I'm equally strong in qual and quant and choose the method to fit the question, not the trend. Clients consistently flag the clarity of my briefing, the defensibility of methodology design, and how the final report actually gets used in decisions — not filed away.
Tools: SPSS, Power BI, Looker Studio, Excel (Power Query, DAX), UCINET, Gephi, Sawtooth, Qualtrics, SurveyMonkey, Typeform, Miro, Notion. Sociology background (MA, Kyiv-Mohyla Academy) — I take research design seriously.
📅 Happy to discuss your project — share a brief, and I'll come back with a methodology sketch and a realistic plan within 24 hours.
Customer Experience
Customer Satisfaction Research
Service Design
Market Research
Qualitative Research
Quantitative Analysis
Survey Design
Microsoft Power BI Data Visualization
IBM SPSS
Looker Studio
Claude
Brand Research
How it works
Post a job for freePost a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
KK
Katja Krohn
Summa Linguae
How do I hire a Design Researcher in Ukraine on Upwork?
You can hire a Design Researcher in Ukraine on Upwork in four simple steps:
Create a job post tailored to your Design Researcher project scope. We'll walk you through the process step by step.
Browse top Design Researcher talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Design Researcher profiles and interview.
Hire the right Design Researcher for your project from Upwork, the world's largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Design Researcher?
Rates charged by Design Researchers on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Design Researcher in Ukraine on Upwork?
As the world's work marketplace, we connect highly-skilled freelance Design Researchers and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Design Researcher team you need to succeed.
Can I hire a Design Researcher in Ukraine within 24 hours on Upwork?
Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive Design Researcher proposals within 24 hours of posting a job description.