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🇺🇸 𝗨𝗦 𝗘𝗰𝗼𝗺 & 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗙𝗼𝗰𝘂𝘀 🎯 𝗥𝗢𝗜 𝗢𝗯𝘀𝗲𝘀𝘀𝗶𝗼𝗻 (𝗮𝘃𝗴 𝗰𝗹𝗶𝗲𝗻𝘁 𝗥𝗢𝗔𝗦 𝗼𝗳 𝟱𝟬-𝟱𝟬𝟬%+) 📊 $𝟯𝟭𝗠+ 𝘁𝗼𝘁𝗮𝗹 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 💪 𝟮𝟯𝟬+ 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗲𝗿𝘃𝗲𝗱 🕺 𝟯𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲𝘀 𝗺𝗮𝗱𝗲 🧠 𝟵+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Clear, concise, no-nonsense communicator. 🤝 I believe a great Google Ads manager relationship between you and me is built around excellent PPC ROI and exceptional communication. As a Google Ads certified specialist, I focus on supporting US-based eCommerce and service business owners making 15-500K+ a month to scale their Google Ad account, and consistently 2-3x+ their Google Ads profit. 📈 — 📞 Invite me to your project on Upwork, or send me a direct message, and we can review and audit your Google Ads account together at no cost. ⬆️ You can expect the Google Ads optimization help you receive on our consultation to be earnestly valuable regardless of whether you choose to work with me. — Average Ranges of Google Ads Results I Generate: 🎯 Google Ads Qualified Leads Increased 2x - 10x+ 🎯 Google Ads Return On Ad Spend - ROAS - Increased 50% - 500%+ 🎯 Google Ads Total Profit Increased 200% - 300%+ — ❝ I cannot recommend Will and his team highly enough. If you’re looking for a strategic partner to elevate your online presence and drive tangible results, look no further! This team is truly a game-changer in the world of digital advertising. ❞ 🗣 Chris Hansen - Founder - Life Skills Advocate (Executive Function Coaching) — Here’s why you’ll love my Google Ads management and PPC lead generation: 🔹 My communication skills are a priority. Expect to get a message back within 5-10 minutes. (Almost 24/7). 🔹 I’ve done this 100’s of times. If you can’t reasonably scale your Google Ads, I’ll tell you upfront and let you know why. 🔹 I deliver in-person reporting so you can ask questions and be fully aware of what you’re paying to Google Ads in ad spend, what you’re paying me and what exact measurable and quantitative result you get for every dollar you put in. I’m the right Google Ads optimization specialist for you if… ✅ You have a product or service that people cannot stop talking about ✅ Your business makes enough money that your mother might think you deal drugs (15K+/month minimum) ✅ You don’t enjoy being personally hands-on with your Google Ads account ✅ You have had a poor experience with another Google Ads manager or agency (let’s fix that) Examples of common client niches served include: 🔸 eCommerce Stores - Shopify - WooCommerce - Opencart - Magento - All Other Major eCommerce Platforms - Pet Industries & More 🔸 Service Based Businesses Of All Kinds - Doctors - Dentists - Psychologists - Coaches & Coaching - Accountants - Lawyers & Family Law Practitioners - eLearning 🔸 SaaS - B2B & B2C - Manufacturers - Fashion - Engineering - Architecture - AI & More 🔸 Real Estate - Health & Wellness - Healthcare - Jewelry - Mortgages Examples of the types of work I commonly deliver includes: 🛠 Google Ads - Google Ads Setup - Google Ads Ongoing Campaign Management & Optimization - Google Ads Audits - Google Ads PPC - Google Ads Campaign Setup - Google Ads Media Buyer - Google Ads Banners - Google Ads Consultant Projects - Google Ads Coach Projects - Google Ads Design - Google Ads Keyword Research - Local Google Ads - Google Ads Marketing - Google Ads Writer - Google Ads SEO - Google Ads Training 🛠 Google Ads Grant Projects - Google Ads For Nonprofits 🛠 Google Ads Landing Pages 🛠 All Google Ads Networks Including: Google Ads Search Campaigns - Google Ads Display Campaigns - Google Ads Remarketing & Retargeting Campaigns - YouTube Ads - YouTube Google Ads 🛠 Anything a Google Ads Manager or Google Ads Specialist Could Help With! 🛠 Google Ads Shopping Ads - Google Merchant Center - PLA Campaigns 🛠 Google Ads Lead Generation 🛠 Google Ads Conversion Tracking Setup - Google Analytics - GA4 - Google Tag Manager - GTM - Google Ads Tracking 🛠 Google Ads Performance Max - PMAX - & ROAS Focused Campaigns 🛠 Search Engine Marketing Strategy 🛠 Google Ads Suspension Support 🛠 Pay Per Click Advertising - PPC Campaign Setup & Management 🛠 Google AdWords - Hubspot 🛠 Certified Google Ads Partner If your project is related to Google Ads, digital marketing, PPC, SEO or Facebook Ads. I’ve got your back. 🙏 Thank you for learning about me. If you're ready to take your Google Ads to the next level, invite me to your job and let’s rock and roll. 🎸 William Arnett — ❝ Great communication, cared for me and my business needs, would highly recommend to anyone looking for a trusted expert to help them with their business! ❞ 🗣 Josef Visinski - Owner - Allagash Antlers

🚀 Helping Businesses Scale with Data-Driven Paid Advertising That Delivers Measurable Growth 🚀 If you're looking for a Google Ads Expert who understands how to turn advertising spend into profitable revenue, you've come to the right place. I'm a seasoned Performance Marketing Specialist with 8+ years of experience helping businesses from startups to global enterprises grow through strategic paid advertising. Throughout my career, I've had the opportunity to work with internationally recognized brands and leading multinational companies across the USA, UK, Australia, New Zealand, Ireland, and other global markets, managing advertising budgets ranging from $150/month to over $3M/month. Advertising isn't just my profession, it's my passion. I genuinely enjoy analyzing customer behavior, discovering growth opportunities, and building campaigns that generate consistent, scalable results. Every account is unique, and I treat every client's business as if it were my own. ✅ What I Specialize In: 🔹 Google Ads (Search, Display, Shopping, Performance Max, YouTube & App Campaigns) 🔹 Search Engine Marketing (SEM) 🔹 Pay-Per-Click (PPC) Campaign Management 🔹 Performance Marketing 🔹 Paid Media Strategy 🔹 Customer Acquisition & Growth Marketing 🔹 Lead Generation Campaigns 🔹 E-commerce & SaaS Growth 🔹 Meta (Facebook & Instagram) Ads Strategy 🔹 Google Shopping & Merchant Center 🔹 Conversion Rate Optimization (CRO) 🔹 Google Analytics 4 (GA4) 🔹 Google Tag Manager (GTM) 🔹 Conversion Tracking & Enhanced Ecommerce 🔹 Attribution Modeling 🔹 Remarketing & Retargeting Campaigns 🔹 Audience Research & Competitor Analysis 🔹 Landing Page Optimization 🔹 AI-Powered Campaign Optimization ✅ My Process: Every successful campaign starts with strategy not guesswork. ✅ I begin with an in-depth analysis of: 🔹 Existing campaigns 🔹 Customer journey 🔹 Competitor advertising 🔹 Audience insights 🔹 Google Analytics & GA4 data 🔹 Heatmaps (Hotjar & Microsoft Clarity) 🔹 Conversion tracking accuracy 🔹 Business objectives ✅ From there, I build a scalable advertising strategy with: 🔹 High-converting campaign structures 🔹 Advanced keyword research 🔹 Persuasive ad copy 🔹 Smart audience segmentation 🔹 Continuous A/B testing 🔹 Daily optimization 🔹 Budget scaling based on profitability ✅ My goal is simple: Maximize ROAS, reduce CPA, and increase qualified leads or sales. ✅ Industries I've Worked With: 🔹 E-commerce 🔹 SaaS 🔹 B2B 🔹 Retail 🔹 Healthcare 🔹 Finance 🔹 Information Technology 🔹 Automotive 🔹 Travel & Hospitality 🔹 Real Estate 🔹 Consumer Goods 🔹 Education 🔹 Energy & Utilities 🔹 Manufacturing 🔹 Local Businesses 🔹 Professional Services ✅ Certifications: 🔹 Google Ads Search Certification 🔹 Google Ads Display Certification 🔹 Google Ads Video Certification 🔹 Google Ads Measurement Certification 🔹 Shopping Ads Certification 🔹 Google Ads Apps Certification 🔹 Google Analytics Individual Qualification (GAIQ) ⭐ Why Clients Choose Me ⭐ ⭐ 8+ Years of Hands-On Experience ⭐ Managed Multi-Million Dollar Advertising Budgets ⭐ Experience Working with Global Brands & Multinational Companies ⭐ ROI & Data-Driven Decision Making ⭐ Transparent Communication ⭐ Strategic Thinking with Strong Execution ⭐ Long-Term Growth Focus ⭐ Client Satisfaction is Always My Priority Whether you're launching your first campaign, scaling an established business, or looking to improve the performance of existing accounts, I'll create a customized strategy designed around your business goals not a one-size-fits-all solution. I believe every click should have a purpose and every advertising dollar should contribute to sustainable business growth. ✅ Let's build profitable campaigns, scale your business, and create long-term success together. ⭐ Your success is my success and I'm committed to helping you achieve it.

PPC Manager | Google Ads Manager | Paid Search & PPC Specialist I’m a PPC Manager and Google Ads Specialist with 15+ years of experience managing paid search and digital advertising campaigns for businesses ranging from small local companies to large organizations and e-commerce brands. I specialize in Google Ads, PPC management, paid search, SEM, Performance Max (PMax), Google Shopping, remarketing/retargeting, conversion tracking, and campaign optimization. I have extensive experience managing both lead generation and e-commerce campaigns, with a focus on improving traffic quality, conversions, CPA, ROAS, and overall account efficiency. I am Google Ads Certified across Search, Display, Shopping, and Video, as well as Google Analytics certified. I am also a Google Premier Partner and Upwork Top Rated Freelancer. My PPC & Google Ads Expertise • Google Ads Management • PPC Management & Strategy • Paid Search / SEM • Search Campaigns • Performance Max (PMax) • Google Shopping & Merchant Center • Branded & Non-Branded Search • Keyword Research & Search Term Analysis • Phrase, Exact & Broad Match Strategy • Negative Keyword Management • Remarketing & Retargeting • Display Advertising • YouTube Advertising • Conversion Tracking & Optimization • Google Analytics 4 (GA4) • Google Tag Manager (GTM) • Enhanced Conversions • Landing Page & Conversion Optimization • Budget Management & Allocation • CPA / ROAS Optimization • Lead Generation • E-commerce Advertising • Meta / Facebook Ads What I Do I don't simply launch campaigns and let them run. I actively manage and optimize accounts by reviewing search terms, keywords, audiences, ads, conversion data, budgets, geographic performance, bidding strategies, and campaign settings. My approach is focused on finding where advertising dollars are being wasted and identifying opportunities to generate more qualified traffic and conversions from the available budget. I have experience working with accounts of different sizes and industries, including local businesses, professional services, healthcare, e-commerce, education, financial services, and other lead-generation businesses. Tracking & Analytics A strong PPC strategy depends on reliable conversion data. I have extensive experience with GA4, Google Tag Manager, Google Ads conversion tracking, Google Analytics, Merchant Center, and conversion imports. I can help identify tracking issues, configure conversion actions, evaluate conversion quality, and make sure Google Ads is optimizing toward the actions that actually matter to the business. Why Work With Me? With 15+ years of PPC experience and a long history on Upwork, I bring both hands-on campaign management experience and a strong understanding of how to optimize accounts over time. My goal is simple: make your Google Ads budget work harder by improving traffic quality, conversions, and overall PPC performance. If you need an experienced PPC Manager, Google Ads Manager, Paid Search Specialist, or SEM Manager, I can help manage, audit, optimize, and grow your paid advertising campaigns.

FREE CONSULTATIONS, NO OBLIGATION! ✅ "Top Rated Plus" = Top 3% of PPC Specialists ✅ $17+ million in ad spend across 60+ accounts in 20+ industries ✅ 100% Job Success Rate ✅ 9 Years of Experience - I personally run every account. A one-man Google Ads practice for local service businesses because that's where I can move the needle fastest: tight geo targeting, tighter intent targeting, impactful ad copy, clear call/lead tracking, and quick wins on cost-per-lead. If you want an agency-caliber strategist without the agency overhead, markup, or account-manager shuffle, that's what you get here. ⭐️ WHY CLIENTS HIRE ME ⭐️ - Happy to connect you with current clients for an unfiltered account on what it's like working with me - Agency-caliber strategy and results, without the agency overhead or markup - I personally manage every account I take on, no hand-offs to junior staff or overseas team - Excellent, clear communication & response time ⭐️ WHAT CLIENTS SAY ⭐️ "Ricardo was amazing to work with! He immediately diagnosed the challenges we were running into and quickly implemented a new strategy to get us back on track." - Lindsey, LTHJ Global "About 6 months ago, we had difficulties with an inconsistent and unreliable SEM contractor. After a long search, we found Ricardo. He stepped in and made life so much easier. Within a month, conversion rates increased 105% and we've seen up to a 21% increase in lead conversions. Ricardo's steadfast diligence and professionalism with conversion rate optimization, paid media strategy, data analytics, and growth marketing has been such a stress relief to me and our business. I look forward to working with Ricardo for years to come and highly recommend him." - Jesse Alanis, The Bug Master "It was a pleasure working with Ricardo. He was highly detailed in outlining strategies to improve our accounts and provided a clear, actionable plan. I truly appreciate his professionalism and look forward to collaborating with him again." - Javier Mena, Humble Marketing ⭐️ EXPERIENCE IN THE FOLLOWING INDUSTRIES ⭐️ HVAC, plumbing, med spas, chiropractors, tree care services, pain management, cosmetic and general dentistry, physical therapy, backyard remodeling, concrete finishing, landscaping, bathroom/kitchen showrooms, stone countertops, health and wellness clinics, massage spas, dog training/boarding, pest control, mental health/therapy, automotive wraps and tinting, windshield replacement/repair, fertility clinics, and more. ⭐️ HIRE ME IF YOU WANT TO: ⭐️ ✅ Audit your existing setup ✅ Cut your ad waste ✅ More conversions ✅ Lower cost-per-lead ✅ Setup crystal-clear tracking ✅ Need on-going pptimization NOTE: Monthly management engagements start at $599/month, depending on scope and account complexity. For clients who prefer a more flexible structure, I offer hourly support at $65/hour. Ready to cut back waste and capitalize fully on your ad budget? Send me a message with a bit about your business and current setup, and we can schedule a call to see if Im a good fit!

Google Ads is changing rapidly. AI-driven search, broader keyword matching, automated bidding, AI Overviews, and fundamental changes in how and where ads are displayed have made experienced account management more important - not less. I've managed Google Ads for 20+ years, through nearly every major evolution of the platform. I understand not only how Google Ads works today, but how to recognize when Google's automation is helping your business - and when it's simply spending your money. Successful PPC isn't "set it and forget it." It requires active search-term management, smart bidding strategy, competitive analysis, strong conversion tracking, and an understanding of an increasingly AI-driven search landscape. Your advertising budget is too valuable to learn Google Ads with. Hire someone who already knows what they're doing. *************************************************************** I have deep experience in managing Google Ads for Law Firms: Family law (custody, support, mediation) Bankruptcy and back payroll tax law firms (IRS issues, wage garnishment, tax resolution) Medical malpractice Personal injury I have deep experience in managing Google Ads for Healthcare: Dental Chiropractic Aesthetics Bariatric Surgery Laboratory Services Family Medicine Bio-Identical Hormones Infusion Care In general, I review campaign data weekly (or more frequently when needed), focusing on key metrics such as conversions, CPA, ROAS, search terms, budgets, and pacing. From there, I make ongoing optimizations to bids, keywords, targeting, ad copy, and budgets to continually improve ROI. I provide clear weekly and/or monthly performance reports with insights and next steps. I was a beta tester for Performance Max and Demand Gen campaign types. Available for agency work ie you are a online marketing agency with a diverse portfolio of clients looking for a PPC specialist to optimize and manage their accounts. I also manage Google Grant accounts. Consulting Service: Underperforming Google Ad campaigns? I conduct a full audit of your Google Ads account and provide my notes on observations made and recommendations for improvements/next steps. $200 fixed price. I audit 18-24 months data.

Hi, I’m Paul, a Google Ads specialist with 10+ years of experience helping businesses grow through Search, PMax, AI Max, YouTube, and Display campaigns. I’ve managed tens of millions in Google Ads spend and worked with clients across many industries throughout North America. I take a high quality, consultant level approach to every partnership, combining hands on campaign management with strategic thinking, strong communication, and data driven optimization. My focus is on qualified leads, conversion tracking, efficiency, and real business growth, not surface level metrics. I believe in building campaigns on a strong strategic foundation while also staying ahead of new AI capabilities, emerging campaign types, and evolving search trends that can create an edge. I look at the full performance picture, from campaign structure and targeting to ad messaging, bidding, landing page alignment, and measurement. I’m proud to be Top Rated on Upwork with a 100% Job Success Score and dozens of 5 star client reviews. Take a look through my profile testimonials to see what past clients have said. 📩 Reach out anytime and let’s see if we’re a strong fit.