I’m Alex, founder of Comstock Media, where we manage Google Ads and Meta Ads campaigns for service businesses that need qualified leads, not just traffic.
My work includes Google Ads management, PPC lead generation, Facebook Ads, Instagram Ads, conversion tracking, search campaign optimization, and ongoing account management.
If you’re looking for a Google Ads Expert, Google Ads Strategist, PPC Specialist, or Lead Generation Specialist who can manage your campaigns with clear strategy, clean tracking, and ongoing optimization, I can help.
I’ve spent 13+ years managing Google Ads and Meta Ads campaigns for service businesses, local businesses, healthcare practices, professional services companies, B2B companies, and lead generation campaigns across competitive markets.
Most underperforming Google Ads and PPC accounts have the same problems:
⚠️ Too much reliance on Google automation
⚠️ Broad or poorly segmented campaigns
⚠️ Weak keyword strategy
⚠️ Not enough negative keywords
⚠️ Poor search term management
⚠️ Conversion tracking issues
⚠️ Campaigns optimized for clicks instead of qualified leads
⚠️ Landing pages that don’t match the search intent
⚠️ Reporting that shows activity, but not real business value
That is what I focus on fixing.
My work includes Google Ads management, PPC campaign management, Google Search campaigns, Meta Ads management, Facebook Ads management, lead generation strategy, conversion tracking review, search term analysis, negative keyword management, campaign structure, landing page feedback, and ongoing campaign optimization.
I do not believe paid ads should be managed on autopilot. A strong Google Ads lead generation campaign needs structure, clear targeting, clean data, and regular hands-on review.
When I manage a Google Ads or Meta Ads account, I look closely at:
➤ Search intent
➤ Keyword quality
➤ Negative keywords
➤ Match types
➤ Campaign structure
➤ Audience targeting
➤ Geographic targeting
➤ Lead quality
➤ Cost per lead
➤ Conversion tracking
➤ Landing page alignment
➤ Budget allocation
➤ Retargeting opportunities
➤ Search terms and wasted spend
The goal is not just to get more clicks. The goal is to generate better leads at a cost that makes sense for your business.
My approach is especially useful for:
➤ Local service businesses
➤ Healthcare and medical practices
➤ Dermatology practices
➤ Med spas
➤ Mortgage and real estate-related lead generation
➤ Professional service businesses
➤ B2B service companies
➤ High-ticket service businesses
➤ Businesses that rely on booked calls, form submissions, consultations, or qualified inquiries
How I work:
✅ Month-to-month management, so you can cancel any time
✅ You always own your Google Ads account, Meta Ads account, tracking, data, and landing pages
✅ You work directly with me on strategy, account direction, reporting, and performance decisions
✅ Regular reporting with clear explanations of what is happening and what should be improved
✅ Focus on lead quality, not just lead volume
✅ Clear separation between ad spend and management fees
✅ No long-term contracts
I can help if you need:
➤ Google Ads account management
➤ Google Ads campaign setup
➤ Google Ads audits
➤ Google Ads optimization
➤ PPC lead generation
➤ Search campaign management
➤ Meta Ads management
➤ Facebook Ads lead generation
➤ Instagram Ads campaigns
➤ Conversion tracking review
➤ Google Tag Manager support
➤ GA4 review
➤ Landing page feedback
➤ Lead quality improvement
➤ Search term cleanup
➤ Negative keyword strategy
➤ Campaign rebuilds
➤ Ongoing PPC management
GOOGLE ADS AND META ADS SUCCESS STORIES:
🏠 Mortgage Broker
Dropped cost per lead from just over $80 to under $20 in Google Ads campaigns by moving away from over-automated campaign structure and rebuilding around higher-intent searches, tighter targeting, and stronger manual control.
🧴 Dermatology Practice
Scaled Google Ads spend from $3K/month to $60K/month over the course of a year. The campaigns now drive 30%+ of total new patient volume after a full account rebuild, improved campaign structure, and strategic scaling.
💻 B2B SaaS Company
Cut cost per acquisition by over 70% by refining audience targeting, improving segmentation, and building campaigns focused on higher-intent users across Google Ads and Meta Ads.
If you are looking for a Google Ads Expert, PPC Strategist, Meta Ads Specialist, Facebook Ads Manager, or Lead Generation Specialist who understands service businesses and cares about qualified leads, I’d be happy to review your account and discuss where performance can improve.
Beau G.
Senior Google Ads & PPC Specialist | Paid Acquisition Focus
Alpine, Utah
$25/hr$25 per hour5.0 (3) 6 jobs $400+ total earnings
If you want a Google Ads expert who can eliminate wasted ad spend, dial in accurate tracking, and scale your conversions predictably, I can help. With over 15 years of hands-on experience running high-volume Paid Search, Performance Max, Shopping, YouTube, and Demand Gen campaigns, I focus on the metrics that actually impact your bottom line: Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and real revenue.
I have managed multi-million-dollar budgets both in-house and agency-side across eCommerce, local lead generation, and multi-location businesses. My approach combines technical precision with fast, iterative creative testing using modern AI workflows to keep acquisition costs low and campaigns scaling.
Primary Google Ads Expertise
Google Ads Management: Search, Performance Max (PMax), Google Shopping, YouTube Video, Demand Gen, Display, and Call-Only campaigns.
Tracking & Attribution: Google Tag Manager (GTM), GA4 setup, conversion action troubleshooting, offline conversion tracking, and multi-touch attribution modeling.
PPC Optimization: Negative keyword sculpting, bid strategy management (tCPA, tROAS), search query analysis, Quality Score optimization, and competitor conquesting.
Creative & Landing Page Strategy: Direct-response ad copywriting, responsive search ad (RSA) testing, AI-assisted visual asset creation, and landing page conversion rate optimization (CRO).
Proven Results
Scaled ROAS from 0.50 to 2.50: Restructured underperforming search setups for high-ticket D2C equipment at SOLE Fitness into a full-funnel strategy combining YouTube, tight search groups, and dynamic retargeting to drive record revenue.
Cut Cost Per Lead by 50%: Deployed a blended Performance Max and Demand Gen approach for Spa Trouvé, rapidly A/B testing asset groups and landing pages while resolving policy and disapproval hurdles.
100+ Account Scale: Scaled paid search and social operations from 10 to over 100 active accounts at Bonneville International, managing $1M+ in annual spend and reducing client CPA by 20% to 30%.
How We Can Work Together
Whether you need an in-depth account audit to stop budget leaks, an overhaul of broken GA4/GTM conversion tracking, or end-to-end management to scale an existing build, send me a message with a quick overview of your goals and let's discuss your account.
Tim C.
Digital Analytics Implementation Expert | GA4, GTM, Amplitude, Tableau
Lehi, Utah
$150/hr$150 per hour4.9 (86) 162 jobs $80K+ total earnings
Your analytics are only as valuable as the decisions they drive. I’m a digital analytics engineer with
13+ years turning messy, untrustworthy tracking into clean data — and then into the dashboards
and insights your team actually acts on.
I specialize in GA4, Google Tag Manager (web and server-side), Adobe Analytics, Amplitude Analytics and ecommerce tracking across Shopify, BigCommerce, and WooCommerce. If your conversion data broke after the cookie and privacy changes, your GA4 reports don’t make sense, or you need server-side tagging and Consent Mode v2 to keep measuring accurately and compliantly — that’s exactly the work enterprise clients bring me in for, especially the hard-to-diagnose problems buried deep in a setup.
I also close the loop beyond implementation: modeling event data in SQL, building product
analytics in Amplitude (funnels, retention, cohorts), running A/B tests, and designing Tableau
dashboards that replace one-off report requests with self-serve reporting leadership trusts.
What my clients say:
• “Tim did a great job trouble shooting the problems and implementing solutions. He was very responsive, professional, met deadlines on time and offered additional support to make sure we were comfortable with the solutions. We'll look to use Tim again on future projects and we highly recommend him!”
• “Awesome experience. Tim not only completed the items within the contract but went above and beyond and did some additional work as well, work that was necessary and that only someone with a high level of knowledge in this area would have considered. He did this at no additional cost, without having to bother us about it, and completed everything in only 1 day, far faster than we could have even hoped. If you're considering Tim for a project, you've already found your Freelancer.”
• “Tim was instrumental in helping us overcome our difficulties implementing Cross-domain tracking. He worked with us to hunt down the problem and implement a solution in a timely manner. He communicated quickly and effectively with us at all points in the process and ensured we had the results we needed to move forward. Would strongly recommend his expertise for anyone struggling with Google Analytics.”
• “Tim dove head first into a complex Google Analytics e-commerce implementation across multiple domains, iframes, and platforms. Throughout the project, we faced roadblocks due to an out-of-date platform. Tim delivered a creative solution that far surpassed our expectations for this project. I recommend Tim for your next project."
• “Tim helped us navigate some initial analytics hurdles. There's nothing worse than trying to analyze data that's been setup incorrectly... so it was important to have someone involved that could help us with the initial setup, explain the process, and maintain a relationship if we ever needed help down the line!”
Tools I bring: GA4, Adobe Analytics, Google Tag Manager + server-side GTM, Amplitude Analytics,
Tableau, SQL, Looker Studio, BigQuery, Consent Mode v2, Google Ads, Supermetrics, Hotjar —
plus Shopify, BigCommerce, and WooCommerce.
As a Top-Rated freelancer with 150+ jobs and $80K+ earned here, my clients become repeat
clients and most of my work comes from referrals. Want to know if we’re a good fit? Ask for a free
15-minute consultation — not just a meet & greet; we’ll go over your actual setup and goals.
TJ F.
Google Ads, SEO & AEO Pro - 16 Years Experience
Ogden, Utah
$100/hr$100 per hour4.8 (131) 252 jobs $800K+ total earnings
I have personally helped hundreds of great small business owners earn more than $122 million in Google Ads conversion value along with 45,000 phone call leads and 71,000 lead form submissions.
Please note: I am not an agency owner! I do not subcontract!
Also please note: I do not work with agencies. I reject offers from agencies to do hidden "white label" subcontracting.
I have personally earned more than $800k on Upwork over 235 total jobs, 4,000 hours, and dozens of fixed price projects.
These are NOT agency stats. These are personal stats.
I am expert vetted top 1% and I have 100% job sucess score as of July 2026.
Along with deep hands-on experience managing Ads, SEO, AEO - I am also a Klaviyo Certified Practioner/Strategist and a Shopify Partner.
I can help with far more than just Google Ads, as needed.
With nearly 17 years experience across hundreds of projects/dozens of verticals, I have a very good understanding of what it takes to win big online.
My previous clients on Upwork include:
- Graduate Management Admissions Council
- The Motley Fool
- Curiosity Stream
- Badass Beard Care
Here are a few verified Upwork client testimonials:
"Great at what he does, communicative, and patient/detailed-oriented with his justifications. The past two years working with TJ have been fantastic."
"TJ was a phenomenal hire for us. He is an expert in his craft. He helped us take our SEO / Google ads to the next level in a massive project for us."
"This guy knows SEO (search engine optimization) and PPC (pay per click search engine advertising) like nobody's business! And you don't have to babysit him...he just gets it done while keeping up great communication about what's going on. We've only had to pay him a tiny fraction of the money he's brought in the door. Highly recommended!"
No project is too big or too small but I only work with A+ clients.
I am after quality at this point, not quantity. I have a very small portfolio of clients but they've all been with me for many years.
If you are an A+ client, I look forward to learning how I might be able to help you.
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