Hire the Best Google Analytics Experts
in Armenia

I help ecommerce, lead-generation, and subscription businesses implement accurate, privacy-focused conversion tracking with GA4, Google Tag Manager, server-side GTM, Google Ads, and Meta Conversions API. With more than 10 years of experience in digital analytics, I design, audit, and troubleshoot tracking systems across websites, mobile apps, advertising platforms, CRMs, and server-side environments. My work focuses on data accuracy, event deduplication, consent handling, first-party data collection, and reliable conversion attribution. My services include: ✅ GA4 and Google Tag Manager implementation * Ecommerce and lead-generation tracking * Custom events, parameters, and user properties * Cross-domain and iframe tracking * GA4 property and data stream configuration * Measurement plans and event-mapping documentation ✅ Server-side tracking * Server-side Google Tag Manager implementation * GA4 server-side tracking * Google Ads conversion tracking and Enhanced Conversions * Meta Conversions API * Event deduplication between browser and server events * First-party tracking architecture * Custom API and webhook integrations ✅ Tracking audits and troubleshooting * GA4, GTM, and server-side GTM audits * Data discrepancies between analytics and advertising platforms * Missing, duplicated, or incorrectly attributed conversions * Ecommerce dataLayer validation * Google Ads and Meta tracking diagnostics * Tag firing, request payload, and attribution debugging ✅ Consent Mode and privacy-related tracking * Basic and Advanced Google Consent Mode * Consent Management Platform integration * Regional consent configuration * Consent-aware tag firing * Validation of granted and denied consent scenarios * Google Ads and GA4 consent signal troubleshooting ✅ Ecommerce and CRM integrations * Shopify tracking * WordPress, Webflow, Wix, and custom-built websites * CRM and offline conversion integrations * Google Ads offline conversion imports * Meta CAPI integrations * Third-party checkout and booking platform tracking ✅ BigQuery and reporting * GA4 BigQuery export configuration * Complex SQL queries * LTV, attribution, funnel, and customer analysis * Looker Studio dashboards * Data integration from multiple analytics and advertising platforms My core technology stack includes GA4, Google Tag Manager, server-side GTM, Google Ads, Meta CAPI, Shopify, BigQuery, Looker Studio, Google Cloud, Firebase, JavaScript, and Consent Management Platforms. I also work with Amplitude, Mixpanel, AppsFlyer, HubSpot, Microsoft Advertising, LinkedIn Ads, Power BI, Supermetrics, and custom APIs when required. I have successfully completed hundreds of analytics and tracking projects across ecommerce, SaaS, lead generation, mobile apps, and custom web platforms. I can handle both complete implementations and focused troubleshooting when an existing setup is producing inaccurate or incomplete data. If you need reliable conversion tracking, a server-side GTM implementation, or an in-depth audit of your current analytics setup, send me a message with a brief description of your project.

WHAT WE DO: We help brands like Britax, StubHub, Cohabs, Epodex, and many others scale their paid search efforts with measurable success. Scaled accounts from 3 leads/month to 350, driving exponential growth. X6 the revenue with a ROAS of 600%. Managed $75M+ in ad spend. WHO WE WORK WITH: Our clients are both e-commerce and lead-generation businesses from industries like: 🛍️ Home & Decor 👨‍⚕️ Healthcare 🦮 Pet Products 👔 Real Estate 🚀 Financial Services 🏎️ Automotive Parts 💚 Nonprofits with Google Grant accounts Digital Agencies that do not have Paid Search as their main competency, benefit from partnering with us too, as we help their clients achieve great results, in a white-label format. WHAT MAKES US UNIQUE: We are not only about Paid Search, web analytics, and conversion tracking. We have enough knowledge outside our remit to identify and solve issues proactively. Most freelancers or agencies don't cover the setup of complex conversion tracking and our clients leverage our conversion tracking and analytics capabilities. WHAT WE HELP WITH: 🔬 In-depth audits to uncover issues and opportunities 🗺️ Paid Search Strategies to improve visibility and performance 📝 Paid Search Accounts setup with all up-to-date best practices in place 🛒 Merchant center accounts setup, preventing any unexpected disapproval 🚥 Product feed optimization to enhance Product Visibility and Sales 🎯 Conversion tracking setup for the most accurate measurement 📱 Call tracking setup to understand where are your calls coming from 🔭 GA4 custom setup for Advanced Analytics and unveiling hidden insights 👀 Custom Looker Studio reports creation 🛁 Monthly account optimization based on a routine for continuous improvement 🛣️ BigQuery connection to GA4 property and LookerStudio Report HOW IT WORKS: 1. We start with a free discovery call. 2. We perform a revision of your account. 3. Create an action plan based on the findings. READY TO TALK? Reach out to me directly here on Upwork to arrange a call. Even if we don't end up working together, I'm confident you'll gain valuable insights from our conversation.

If you need to run Facebook/Instagram ads, Google/YouTube/Yandex ads, PPC ads and need Technical/On/Off-Page SEO, then contact me now ✉️ My goal is to help you build your startup business and develop the already existing one. Most of the people who run advertising campiagns on various platforms end up wasting tons of money because of the wrong optimizations. The following services will help you make most of your ad budget without wasting money: ✅Paid Social (Social Media Advertising) - Facebook ads: Ad campaign setup on Facebook Ads Manager, objective type depending on the marketing goals of the project. Continuous optimization of the ads CPM, CTR and CPA daily in order to increase the ROAS of the campiagn and make the most revenue possible from the ad campaign. Weekly or monthly reporting of the ad performance. - Intagram ads: Ad campaign setup on both Instagram and Facebook Ads Manager, objective type, again, depending on the marketing and buisness goals of the client. Daily ad monitoring, optimizations and weekly or monthly reporting of the performance of the ads. - Facebook Commerce Manager: Commerce manager account setup for clients who have ecommerce business and aim to sell online on Facebook and Instagram. This service includes setting up catalogs and product sets, fixing any errors and issues that occur on the commerce account, setting up Facebook and Instagram shops, in order for us to be able to tag the products right on the social media pages. - Facebook Event Manager: Facebook pixel setup on the client's website and event creation. This includes all types of events for custom audience creation and future retargeting. ✅Google ads - Google Display ads: Display ad campaign setup on Google Ads platform. Daily optimization of CTR an CPM of the ad campiagn. Optimziation of the placements (websites, apps) and locations of the displays, in order to lower CPM, increase CTR and reach more targeted audience over time. Weekly or monthly reporting. - Google Video ads: This is what it is called YouTube ads. Video ad campiagn setup and placement on YouTube and Google Ads Network (various types of apps and websites). Daily optimziation and reporting based on weekly or monthly data. - Google Shopping ads: Google Merchant Center account setup, product integration, ad campiagn setup, optimization based on the best selling products and reporting. NOTE: Google Shopping ads are NOT eligible on all countries. - Google App ads: App ad campaign setup, daily optimziation aiming to more Android and iOS installs overtime. The goal of this ad type is the app installs. Monthly or weekly reporting and recommendations on how to improve the perfromance. ✅PPC ads - Google/Yandex Search ads: Keyword research, ad campaign setup, daily optimization for keyword bids and overall performance. Monthly or weekly reporting. ✅Search Engine Optimization (SEO): - Technical SEO: This will help you fix technical issues on your website and build search engine friendly and fast website. With technical issues the website will not rank high, since it's not a serious and professional website in Google's eyes. This includes technical SEO audit, Google Search Console and Yandex Webmaster account creation, search bot friendly and crawl budget saving, well optimized XML sitemap generation, robots.txt file and meta robots tag creation on HTML for page indexation blockings if needed, title, description and url slug optimization, http response code optimization, website speed and visual content optimziation, etc. Reporting on actions taken and results acquired based on the timeline. - On-Page SEO: Detailed targeted keyword research in well proven methods. Webpage content creation, including h1-h4, using the target keywords. The goal of the On-Page SEO will be to make the pages relevant to the keyword intend and reduce the bounce rate of the pages for target keywords. - Off-Page SEO (linkbuilding): Building links in relevant niche websites in order to increase domain authorty. Guest blogging will be applied as well. - Structured data markup: Website data markup of various types, such as website information, products, ratings, search box, events, articles etc. - Local SEO: Creating Google Business Profile and applying the buisness to Google listings. Optimizing the profile by adding produts, services and labels. ✅Additional Services: - Banner creation for advertising campaigns and for SEO purposes. - Website content writing using target keywords for On-Page SEO. - WordPress website creation from zero. - Landing page creation. - App development. Good Luck Robert H.

If you own a local service company or run an e-commerce store in the US, I can help you turn ad spend into real revenue. I’ve been managing Google Ads, Microsoft Ads, and paid media since 2008. Today, I oversee $300K+ in monthly ad spend for clients across the US, generating steady leads and profitable sales. I`m a certified PPC, Analytics, GTM, and CRO expert. One of my eCommerce Google Ads cases (sales X10): Sibereon is an online store with products for camping and outdoor recreation. The client had good sales on Amazon and eBay before. They later launched their online store on Shopify. During the first months, the store team was managing Google Ads on their own, but the sales volume was not satisfactory. Then they got in touch with us. Our primary task was to increase online sales and ROAS (Return on Ad Spend). 🔥Results: Sales increased 10 times, ROAS - 2.8 times in 4 months. Ads Expertise: +Google Ads (Search, Pmax, Display, Mobile, Video, Remarketing) + Google Shopping +Microsoft Ads (Bing Ads) + Microsoft Shopping +Meta Ads & Facebook Ads for Shopify + Google Local SEO 🥇"One of the best out there! Thank you Artem! It was a pleasure working with you, thank you for your all throughout the years!" — Roi Abutbul, VP Engineering, Symantec 🥇"Artem is amazing! I would highly suggest that you hire him and keep him on as long as possible. He helped me grow my organization to the place it is today and I owe a lot to him." — William Arnett, CEO-founder, Fill Your Seats LLC 🥇"Artem is exactly what I was looking for—a world-class PPC, GTM, Facebook Pixel guru... I will be hiring Artem again, no question. And I highly recommend you consider him for your needs as well... A+" — Troy Martz, CEO I run my own blog about ppc and analytics with 20,000+ unique visitors/month and 2,000+ email subscribers. I use it for work: + Google Analytics, certified expert + Google Tag Manager (GTM) + Microsoft Clarity + Hotjar (Conversion Rate Optimization tools) + Ahrefs, Localrank + Google Ads Scripts for work with Ads I also develop Google Ads scripts (ready to use on GitHub) to optimize Ads performance, get more conversions, and save your money. Feel free to contact me. I'm always available to discuss new projects! Best regards, Artem

Recent Client Feedback (5.0 ⭐⭐⭐⭐⭐) "Lusine delivered outstanding results on our Shopify eCommerce project. Not only did she complete every task with precision, but she also brought smart cost-cutting strategies, clear project direction, and high-level optimization insights that significantly improved our store’s performance. Her professionalism, attention to detail, and commitment went far beyond expectations. Highly recommended." 💼 What I Do Best 🛍 Shopify Store Management & Backend Setup Collection structure, navigation, menus Tagging, variants, metafields, metaobjects Full catalog organization (clean, neat, scalable) Shopify settings, shipping zones, multi-currency 🔍 Deep Product Research Trending, viral, high-demand items Supplier sourcing (AliExpress, Taobao, Alibaba, Shein, Afterlib, etc.) Price analysis & profit margin calculation Competitor research + store benchmarks ✍️ Product Listing & SEO SEO-optimized titles, descriptions, tags High-converting product pages Batch/CSV upload (clean & error-free) Photo renaming + alt tags for SEO boost ⚡ Shopify Optimization Speed & performance improvements UX fixes & structure polishing Removing duplicates, broken SKUs, bad tags CRO improvements for higher conversions 📨 Marketing Integrations Meta Pixel setup Google Analytics & Search Console Klaviyo basic flows (welcome, abandoned cart) ✨ Why Clients Love Working With Me ✔ Extremely organized & fast ✔ Clean structure + zero errors ✔ Beautiful SEO-friendly product pages ✔ Professional communication ✔ Daily updates with screenshots ✔ I take initiative & solve problems ✔ I always deliver more than expected You don’t just hire a Shopify assistant — You get a reliable e-commerce partner who understands the entire system end-to-end. 🚀 Ready to Scale Your Shopify Store? Whether you need product listings, full backend setup, catalog cleanup, supplier sourcing, or ongoing weekly management — I’ll make your store polished, optimized, and ready to generate more sales. 💬 Send me a message — let’s build your store the right way.

Want to find scalable paid acquisition channels for your B2B SaaS? 📈 I'm a certified PPC, Paid Social Specialist 🚀 30+ SaaS accounts managed 🚀 7+ years of experience in B2B SaaS Marketing 🚀 1M+ budget managed I have tested PPC, Paid Social, and CRO strategies for SaaS, Experienced in Google Ads Search, Facebook Ads, Display, YouTube Ads, LinkedIn Ads, Google Analytics, and Email Marketing. Can help you to ✅Create and Set Up a Working PPC/Paid Social Strategy ✅Create Lead Generation and Nurturing Funnels on Facebook, LinkedIn, YouTube ✅Increase Quality Scores/Ad Relevancy ✅Create Onboarding, Nurturing Email Flows ✅Increase Conversion Rates With A/B Testing ✅Increase ROI I set up Google Analytics and Google Tag Manager (custom triggers, events, conversions, and reports) to analyze and optimize Ad performance, increase Conversion Rate and ROI. Ads Expertise: ✅Google Ads (Search, Display, Mobile, Video, Remarketing) ✅Bing Ads ✅Facebook Ads ✅Reddit Ads ✅LinkedIn Ads ✅YouTube Ads Platforms Used: ✅ Google Analytics ✅Google Tag Manager (GTM) ✅Hotjar, Yandex Metrica ✅ SEMrush(Competitor research) ✅ Google Ads Scripts for work with Ads ✅Optymzr Testimonials from: Judo, Press Loft, Seller.Tools, Loumee, BlueQubit. I have been working with B2B SaaS companies since 2018, currently working with my boutique agency team - WeScale🧡