I help founder-led B2B SaaS companies identify what is constraining growth, revenue, and execution- and what matters most next.
Most teams HAVE clarity problem instead growth problem!
Growth stops when GTM strategy, pipeline visibility, customer acquisition, positioning, reporting, and execution priorities become disconnected. Founders feel busy, teams stay reactive, and revenue becomes difficult to predict.
My role is to diagnose those constraints, identify the highest-leverage opportunities, and design practical GTM and revenue systems that support repeatable growth.
Over the past 8+ years, I've worked with startups' founders and SaaS companies across growth strategy, go-to-market execution, revenue operations, product validation, and business system design. My work has included helping a B2B SaaS platform scale from $24K to $200K MRR, supporting founder-led teams through growth challenges, and building operating systems that reduce chaos and improve decision-making.
🤝 I am typically hired when
• Growth has slowed and the root cause is unclear
• The founder remains the bottleneck for key decisions and execution
• Revenue feels unpredictable despite ongoing sales and marketing activity
• Teams need clearer GTM priorities before hiring, scaling, or investing further
• CRM, reporting, and operational systems no longer reflect reality
• Leadership needs an experienced operator to assess what is working, what is not, and what should happen next
🎯 My areas of focus include
• GTM Strategy & Growth Assessments
• Revenue Systems & RevOps Audits
• Founder Bottleneck Diagnosis
• Sales Funnel & Pipeline Analysis
• ICP, Positioning & Growth Prioritization
• Productization & Operational System Design
• Strategic Advisory for Founder-Led B2B SaaS
👍 Common engagements include:
1. B2B SaaS Growth & Revenue Systems Audit
2. GTM Strategy Sprint
3. Founder Bottleneck & Operating System Assessment
4. Revenue Operations & Pipeline Review
5. Strategic Growth Advisory
I work best with companies that already have traction and want clarity, focus, and a more repeatable path to growth.
If you're unsure where growth is constrained, send me an overview of your business, current GTM motion, and primary challenges. I'll quickly tell you where I would start looking.
Growth Strategy
Startup Company
Sales Operations
Marketing Operations & Workflow
Go-to-Market Strategy
Customer Relationship Management
Journey Mapping
B2B Marketing
Business Process Automation
Artificial Intelligence
System Automation
Cross Functional Team Leadership
ChatGPT
Dashboard
Data Analysis
Marketing Automation
KPI Metric Development
SaaS
Marketing Strategy
Zapier
Margairta H.
Yeravan, Armenia
$60/hr
5.0
10 jobs
I am a Marketing Manager with 12+ years of agency and in-house experience building and scaling digital growth systems across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, analytics, and conversion-focused content for businesses in SaaS, B2B, healthcare, legal, education, and e-commerce.
I specialize in turning marketing into a predictable revenue engine — not just traffic, not just engagement, but measurable business growth.
Most companies struggle not because they lack tools, but because they lack a structured growth system. My role is to design and manage that system from strategy to execution.
What I actually do
I manage the entire performance loop:
• Market & competitor research
• Funnel and customer journey design
• Keyword and audience strategy
• Campaign architecture (Google, Meta, LinkedIn)
• Conversion tracking (GA4, GTM, pixels, CAPI)
• Creative and messaging testing
• Budget allocation and scaling
• CPA, CPL, ROAS and LTV optimization
• Reporting and Looker Studio
This allows me to see what drives revenue, what wastes budget, and how to scale profitably.
What you get 👇
You don’t just get someone running ads.
You get a Marketing Manager who thinks like a growth partner:
• Strategy + execution in one person
• Clear reporting and KPI ownership
• Creative that is built to convert
• Budgets managed like investment capital
• Continuous optimization and scaling
If you need a performance-driven marketing manager who can own your growth across PPC, funnels, analytics, and creative, this is exactly what I do.
Social Media Marketing
Retargeting
Social Media Management
PPC Campaign Setup & Management
Graphic Design
YouTube Marketing
Twitter/X Marketing
Marketing Management
Maria G.
Yerevan, Armenia
$45/hr
4.0
1 jobs
I am an experienced growth marketing lead with 8+ years of experience.
I have anaged $1M+ marketing budgets for international B2B and B2C clients across industries and company sizes from startups to enterprises.
My key skills include:
Set Growth Goals & Strategy
• Define SMART growth targets aligned with KPIs such as sign-ups, revenue, and customer lifetime value.
• Develop comprehensive experimentation roadmaps and strategies spanning multiple channels.
Design & Execute Multi-Channel Campaigns
• Lead paid campaigns on Google Ads, Meta Ads Manager, Microsoft Advertising, Amazon Ads, and LinkedIn Campaign Manager.
• Oversee organic website growth including all SEO aspects (SEMrush, Ahrefs, Screaming Frog SEO Spider, Google Search Console).
• Manage owned channels like email marketing (Klaviyo, Mailchimp) and webinar organisation/promotion.
Run Experiments & Optimize Funnels
• Conduct A/B testing and conversion rate optimization using VWO, Hotjar, and Smartlook to improve user journeys and growth metrics.
Analyze & Allocate Budget
• Use Google Analytics GA4 and Google Search Console to monitor campaign and user behavior performance.
• Identify funnel drop-offs and allocate marketing spend toward highest-ROI initiatives.
CRM Management
• Set up and use CRM platforms (HubSpot).
Client Management & Onboarding
• Lead client onboarding and maintain daily communication via Slack.
• Conduct weekly reporting meetings for transparency and alignment.
Collaborate Across Teams
• Partner with content, design, development, and link-building teams to align marketing efforts and ensure seamless execution (Asana).
• Facilitate clear and consistent communication among all stakeholders.
Lead, Mentor & Train
• Train marketers at all levels from interns to junior and mid-level specialists, fostering continuous skill development.
Digital Marketing
Google Ads
Facebook Advertising
SEO Strategy
Email Marketing
LinkedIn Lead Generation
Website Audit
Landing Page Optimization
HubSpot
Google Analytics 4
Digital Marketing Strategy
SEO Audit
Marketing Audit
Mane G.
Yerevan, Armenia
$150/hr
5.0
1 jobs
With over 4 years of expertise in the digital marketing sphere, I specialize in managing and optimizing e-commerce ventures, driving their growth from $K to $M in revenue.
My team and I offer comprehensive marketing solutions, including:
- Website Building and Optimization
- Search Engine Optimization (SEO)
- Digital Advertising
- Social Media Marketing
- Email Marketing
- Influencer Marketing
- Public Relations (PR)
- Conversion Rate Optimization (CRO)
Let's collaborate to elevate your brand to new heights.
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