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🏆 Top Rated Plus 🌟 100% Job Success 🤝 Satisfied Clients ⏱ Quick Turnaround 📞 Clear Communication Why work with me? Proven Experience: 💎 Backed by 15+ years of delivering results through scalable, cost-efficient data solutions. Technical Expertise: 💎 AI-Data Architecture: I deliver real-world-ready data through automated, reliable pipelines. The new AI era requires a new data platform. 💎 Conversational Analytics & AI Agents: Enable users to chat with their data through AI-driven interfaces. Google Conversational Analytics API and Gemini Enterprise 💎 Data Visualization: Skilled in Looker, Looker Studio, Power BI, Tableau, Superset, and others. 💎 Data Web Portals: Skilled in developing custom embeddable solutions and full web platforms under your own brand and domain. 💎 Database Management: Expertise in SQL (BigQuery, SQL Server, Oracle, MySQL, PostgreSQL, Snowflake) and NoSQL systems. 💎 ETL: Experience with both streaming and batch pipelines using Airflow, Apache Beam, Kafka, Debezium, Pub/Sub, and others. 💎 Data Modeling: Proficient with dbt, Dataform, and PySpark. 💎 Version Control: Comfortable with Git-based tools (GitHub, Bitbucket, GitLab, Azure DevOps). 💎 Cloud Platforms: Certified and experienced in GCP, AWS, and Azure. 💎 Unstructured Data: JSON, XML, Excel, Google Sheets. 💎 GA4 Data: Google Analytics 4 for advanced analysis. Soft Skills & Work Ethic: 💎 Versatile & Adaptive: Quick to learn new tools, roles, and business domains. 💎 Value-Driven: Focused on delivering high-impact outcomes with cost-efficiency. 💎 Detail-Oriented: Committed to precision and quality in every task. 💎 Reliable & Time-Conscious: Consistent delivery of high-quality work on time. 💎 Leadership: Capable of guiding teams and leading initiatives when needed. 💎 Analytical: Skilled at breaking down complex problems and finding effective solutions. 💎 Collaborative: Strong team player, effective in multidisciplinary environments. Scalable Technical Capacity: I’m supported by a network of 15+ specialists, including Solution and Data Architects, Developers, Designers, Process Specialists, DevOps Engineers, Machine Learning Engineers, Data Scientists, Data Analysts, and more. We work collaboratively to ensure your project receives the strongest possible technical support, from strategy to execution. How I approach projects: - Kick-off meeting to review requirements and deliverables - Action plan development using a project management tool - Weekly demo meetings to showcase progress - Detailed time and task tracking - Continuous feedback loop to ensure alignment and improvement - Complete documentation of the solution

I am a Paid Media Strategist with 7+ years of experience and a 100% Job Success Score. I specialize in managing high-stakes Google Ads and Facebook Ads accounts, typically for clients spending between $5,000 and $100,000+ per month. My approach is simple: I don’t just manage accounts; I fix the data gaps that prevent scaling. While I have a small team at my agency to support technical implementation, I personally handle the strategy, auditing, and high-level optimization for every client. This ensures that your budget is managed with the precision of a Top Rated Plus specialist, backed by the execution power of a boutique agency. Core Competencies: Google Ads: Search, Shopping, and PMax strategies built for ROI. Facebook Ads: Audience targeting and creative strategy to drive lead gen and sales. What I call 'The Data Stack': Deep-level GTM, GA4, and conversion tracking audits to ensure every dollar spent is attributed correctly. Efficiency Audits: Identifying and cutting the "wasted spend" often found in established accounts. Experience Across Verticals: SaaS & Software: Reducing acquisition costs for high-intent users. Professional Services: Legal, Health, and Home Services (HVAC, Painting, Remodeling & Construction). E-commerce: Growth strategies for beauty and lifestyle brands. Non-Profits: Navigating the unique landscape of impact-based advertising. I prefer working with established businesses spending at least $5,000/month who are ready to move away from "set-it-and-forget-it" management and toward a data-driven growth strategy. If you’re ready to scale, I’m looking forward to hearing from you.

Hi, I’m Ainara Taborda 👩🏻‍💻 I’m a Performance Marketing Strategist specialized in paid advertising and business growth across multiple digital platforms. I help brands scale through data-driven strategies, conversion-focused campaigns, and performance optimization. I work with a wide variety of businesses — from ecommerce brands focused on increasing online sales, to lead generation companies looking to generate qualified leads and improve acquisition performance. I have experience managing and optimizing campaigns across: Meta Ads (Facebook & Instagram) Google Ads TikTok Ads LinkedIn Ads X Ads (Twitter Ads) Microsoft/Bing Ads Reddit Ads Over the years, I’ve worked in different areas of digital marketing, which allows me to approach campaigns from both a strategic and analytical perspective: Paid Media Performance Marketing Ecommerce Growth Lead Generation Creative Strategy Marketing Analytics Copywriting Reporting & Business Intelligence What I can help you with: ✔ Multi-platform paid advertising strategies ✔ Ecommerce campaigns & scaling ✔ Lead generation funnels ✔ Campaign optimization & performance analysis ✔ Audience research & targeting ✔ Conversion tracking setup ✔ GA4, GTM & Looker Studio reporting ✔ Creative strategy & ad copy ✔ Funnel analysis & CRO insights ✔ Data-driven decision making My approach combines creativity, communication, and performance analysis to create campaigns that are not only visually strong, but also profitable and scalable. I’m proactive, adaptable, detail-oriented, and easy to work with. I genuinely enjoy solving marketing challenges and helping businesses grow through smart advertising strategies. If you’re looking for someone who can combine strategy, analytics, creativity, and clear communication — I’d love to work together 🚀

If your campaigns are spending but not converting, I can help you fix what’s actually broken. I work with businesses that already run ads but need: - Lower CPA - Better conversion tracking (pixels, CAPI, GA4) - Scalable campaigns that don’t burn budget 💡 What I do: - Full campaign setup & restructuring - Ad testing (creative + copy) - Tracking fixes (Meta Pixel, CAPI, Google Tag) - Ongoing optimization focused on profit, not clicks 📊 Results: - Reduced CPA by 70% and increased conversions by 180% (e-mobility brand) - Scaled app installs 400% with Google Ads - Helped campaigns reach break-even faster in competitive markets I’ve managed over $3M in ad spend across industries like e-commerce, apps, and iGaming. 🎯 Good fit if: - You already run ads but results are inconsistent - You want to scale without wasting budget - You need someone who actually understands tracking + performance 📩 Send me a message and I’ll take a quick look at your campaigns. If you don't like my professional services I give your money back. No questions.

I work with DTC brands in the $1M–$20M revenue range that have proven their product and are ready to scale paid acquisition — but need more than a channel manager. They need someone who can own the full picture. I'm Gabriel, a growth marketer and former CMO with 17+ years of experience building and scaling paid media programs across Google Ads and Meta. I've sat on both sides of the table — as an in-house marketing executive and as an external performance partner — which means I understand how decisions get made at the business level, not just the campaign level. What I bring to a scaling DTC engagement: 📐 Paid media strategy across Google and Meta — channel prioritization, budget allocation, and growth sequencing built around your margin structure and LTV 🚀 User acquisition architecture — funnel design, offer testing, and audience strategy aligned to your actual customer economics 📊 KPI framework — defining the north star metric, building the reporting infrastructure around it, and creating feedback loops between spend and business outcomes 🔁 Cross-channel coordination — ensuring Google and Meta work together rather than cannibalizing each other's attribution I work through my performance consultancy, which brings additional analytical depth to every engagement — think industrial engineering meets growth marketing. Clients get senior strategic thinking with hands-on execution accountability. My Upwork record across paid media engagements: 100% Job Success Score. I work on a project basis, which means defined scope, clear deliverables, and no open-ended retainer ambiguity. If you're a DTC brand ready to scale and want a senior growth partner who has done this before — let's talk.

Data Analyst & Web Measurement Specialist | Digital Marketing & Front-End Expertise Throughout my professional career, I have specialized in digital marketing, data analytics, and web measurement, building a strong foundation in tracking, interpreting, and transforming data into actionable insights that drive strategic growth. I design and implement scalable measurement strategies aligned with business objectives, leveraging advanced analytics tools, automation techniques, and effective data visualization to optimize performance across platforms. Key Skills & Technologies Web Analytics & Tracking Expert in Google Analytics 4 (GA4), Google Tag Manager (GTM), and custom JavaScript DataLayer implementations for accurate event tracking and enhanced data quality. Conversion & Pixel Tracking Implementation and debugging of Meta Pixel, Google Ads conversions, and third-party tracking pixels. Funnel Optimization Customer journey mapping and funnel analysis to identify drop-offs and conversion opportunities. Data Visualization Creation of dynamic dashboards and reports using Looker Studio and Power BI to support data-driven decisions. Automation & Data Engineering Experienced with BigQuery, SQL, and Google Apps Script for automated workflows and advanced data processing. Web & CMS Platforms Proficient in WordPress (Elementor/Divi), Shopify, and implementation of e-commerce tracking solutions. Front-End Development Solid background in web development with HTML, CSS, SASS, Tailwind CSS, JavaScript, TypeScript, React, and Next.js. Languages Fluent in Spanish, English, and Portuguese, enabling effective collaboration with global teams and clients.