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I help brands turn scattered content, ideas, and audience signals into a clear growth system. I look at the whole picture: 𝗪𝗵𝗮𝘁 𝗴𝗲𝘁𝘀 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻, 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗮𝗿𝗲, 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲𝗺 𝘀𝘁𝗮𝘆 — 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗵𝗮𝗽𝗽𝗲𝗻 𝗻𝗲𝘅𝘁. My work combines: content strategy & storytelling audience research & growth customer journey & conversion systems behind the scenes I’m especially useful when you’re thinking: “𝗪𝗲’𝗿𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘃𝗶𝗲𝘄𝘀, 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀.” “𝗪𝗲 𝗵𝗮𝘃𝗲 𝗹𝗼𝘁𝘀 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗯𝘂𝘁 𝗻𝗼 𝗰𝗹𝗲𝗮𝗿 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻.” “𝗣𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱, 𝗯𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗴𝗲𝘁𝘀 𝗹𝗼𝘀𝘁 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗮𝘁.” “𝗪𝗲’𝗿𝗲 𝗴𝗿𝗼𝘄𝗶𝗻𝗴, 𝗯𝘂𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘀𝘁𝗶𝗹𝗹 𝗳𝗲𝗲𝗹𝘀 𝗱𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱.” I research, ask questions, look for patterns and find the missing step. Then I turn that into a practical plan: what to say, what to create, what to test, what to improve and what to build next. With 𝟭𝟭+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 across architecture, design, tourism, marketing, and business operations, I bring a mix of creative thinking, a customer perspective, and systems thinking. 𝗟𝗼𝗼𝗸 𝗰𝗹𝗼𝘀𝗲𝗿. 𝗙𝗶𝗻𝗱 𝘄𝗵𝗮𝘁’𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴. 𝗕𝘂𝗶𝗹𝗱 𝘄𝗵𝗮𝘁 𝗰𝗼𝗺𝗲𝘀 𝗻𝗲𝘅𝘁. →

Growth problems rarely start where they appear. Most B2B SaaS companies don't need more marketing. They need a clearer understanding of what's actually slowing growth down. That's where I come in. I help B2B SaaS companies diagnose the hidden friction limiting growth- whether it's positioning, buyer psychology, messaging, activation, conversion, or the way the entire GTM engine works together, and turn those insights into practical growth strategies that drive revenue. Over the past 10 years, I've partnered primarily with U.S. B2B SaaS companies, leading initiatives across GTM strategy, competitive intelligence, positioning, conversion optimisation, demand generation, pricing, and cross-functional growth execution. One thing I've learned is that growth challenges are rarely channel problems. They're usually clarity problems. The right messaging reaches the wrong audience. The product solves a real problem, but the market doesn't immediately understand why it matters. The funnel leaks because buyers lose confidence before they lose interest. The tactics aren't necessarily wrong. They're just solving the wrong problem. Every engagement starts with diagnosis. Before recommending channels or tactics, I take the time to understand your business, customers, positioning, funnel, and commercial goals. From there, I identify the highest-leverage opportunities and build a practical roadmap focused on measurable business outcomes-not just marketing activity. I can help with: • GTM strategy and go-to-market planning • Positioning and messaging refinement • Homepage and landing page optimisation • Conversion rate optimisation (CRO) • Customer journey and funnel analysis • Buyer psychology and conversion friction • Competitive intelligence and market positioning • Growth audits and strategic recommendations • Demand generation strategy • Cross-functional marketing leadership Recent experience includes: • Increased average deal value by 15% through strategic repositioning • Improved website conversion through messaging and CRO initiatives • Built GTM strategies for B2B SaaS products across multiple growth stages • Led competitive intelligence programmes influencing product and commercial strategy • Managed cross-functional growth initiatives spanning product, marketing, sales, design, and development If you're looking for someone to simply execute a checklist, I'm probably not the best fit. If you're looking for a strategic growth partner who can identify what's really holding growth back—and help build a plan to fix it-I'd love to talk.

Hey 👋 I'm an agency growth operator. I sit in client discovery calls, find the revenue leaks and scope gaps nobody else catches, translate the mess into something delivery teams can actually ship and build the AI-native automation underneath so the whole thing runs without the founder being the bottleneck. I spent the last 13+ years doing exactly that inside a multi-brand portfolio environment that functioned like an agency. Four healthcare brands, 100+ U.S. markets, a 20+ person delivery team. I currently work at the intersection of client strategy, delivery ops, and AI automation for mid-size agencies and in-house teams that have outgrown founder-led scoping. Some things I'm proud of: 📈 Took 2 healthcare brands from ~$20K/mo to ~$100K/mo organic revenue in 9 months — rebuilt the technical foundation, intent-based clusters, and the content production pipeline that later scaled across the whole portfolio 🚀 Ran rapid-response demand capture during COVID to ~$2M/mo average organic + direct revenue, with a $20M/mo peak — no keyword tool data, pure discovery-to-execution speed 💊 Led the ClearifyRX organic growth program — the visibility and revenue directly contributed to its acquisition by Musely 👥 Built and ran a 20+ person delivery team across discovery → clustering → briefs → builds → QA → releases → reporting, on predictable cadence across 4 concurrent brand workstreams ⚙️ Cut cycle time 72% and rework 64% by building custom AI tooling on Claude API, OpenAI API, Codex, and Replit — as infrastructure, not as a content firehose 📰 Contributed to 3x organic growth across Android Authority and SoundGuys by building the bridge between editorial and engineering — on-page playbooks, media standards, QA gates — without slowing editorial velocity Day to day, I work a lot with: - Client discovery and QBRs — finding the revenue drivers and process gaps in the first 30 days - Translating strategy into briefs, SOPs, and workflows the delivery team can actually ship - Scoping and packaging — fixing the upstream decisions that cause scope creep downstream - AI-native automation (Claude API, OpenAI API, Codex, Replit) — replacing manual delivery work with systems - Unblocking agency founders from being the only person who can scope, pitch, or re-brief - Multi-brand and multi-account delivery cadence at 20–80 person team sizes If you run an agency stuck in founder-led scoping, or an in-house team that needs the discovery → delivery → automation layer built properly — feel free to reach out 😎

Most founders and execs I talk to have already tried the obvious stuff. New agency. More spend. A rebrand. None of it stuck, because the model was wrong, not the execution. The real problem is that nobody owns the full picture. The growth model, the unit economics, the product funnel, the revenue, all of it. So things improve in isolation and the number that matters sits still. I come in when there's no clear path from where the product is now to where the revenue needs to be. Early or scaling, pre-PMF or post, the brief is usually the same: no ICP, no model, nothing repeatable. I take the seat and connect acquisition, product, and monetization into one system. Not a deck. Not a 90-day audit. The actual thing, running and producing results. Where I usually come in: - Paid is scaling but unit economics are going the wrong way - There's activity across channels but nothing compounds into revenue - Attribution is broken and decisions get made on gut, not math - Activation is low and nobody has seriously dug into why - Outbound is running but the pipeline is thin and reply-to-close is broken - You need someone who owns the outcome, not someone who reports on it How I work: I own the model the revenue comes from: what the unit economics need to look like at scale, and what's standing between the product and the number. I stay hands-on. I'm not a junior execution-only marketer, but I'll get into the work where it counts, not just advise from the sidelines. Sequencing matters more than tactics. Fix what's leaking before you scale what's working. Most companies go the other way and spend their way deeper into a hole. Track record: - 12min (B2C App): $0 → $3M ARR, 6M users. Full P&L across acquisition, product funnel, paywall, and retention for 5+ years - 12min (B2C App): $200K+/month across Meta, Apple Search Ads, TikTok, AppLovin, with peaks of $500K/month - 12min (B2C App): LTV:CAC 3.3:1 held over 3–4 years against a 1-month payback target - 12min (B2C App): +46% activation lift from product funnel experiments; 70% of subscriptions close within the first 72 hours - 12min (B2C App): ASO, weekly installs 3,000 → 18,241; iOS category ranking #17 → #3 within one quarter - Opengraph (B2B SaaS): $60K → $100K ARR with zero new traffic. No new ad spend, no new channels - Opengraph: rebuilt positioning, instrumented the product, found first API call as the top predictor of conversion, then built the whole lifecycle around getting users there faster; +45% activation, +28% retention - Opengraph: +45% any-page-to-signup lift; organic traffic +25% MoM, keyword footprint +61% via SEO and Clay/Lemlist outbound - SecureCoders (B2B): built full GTM from zero. ICP, positioning, outbound infrastructure, and proof assets before a single email went out - SecureCoders: pain-first sequences targeting CTOs and AppSec leads; 50%+ open rates, 30% reply-to-discovery-call conversion - SecureCoders: turned the founder's LinkedIn into the primary trust surface; 3x profile-to-call conversion; closed $60K+ in contracts as the only marketer - Textgrid (B2B): visit-to-booked-call 2% → 8%; 7.2x keyword growth in 9 months Who I work with: - B2C subscription apps and B2B SaaS at any stage, pre-PMF through $10M ARR - Founders and leadership teams who need someone to own revenue growth, not consult on it I keep the roster small on purpose. If I take you on, I'm actually paying attention. Tell me your product, your numbers, and what's not working. I'll tell you in the first conversation whether I can help and where I'd start.

I have spent a decade in the advertising industry and have 300+ successful collaborations behind me. I've helped clients improve, grow, scale, reduce costs, and even sell their companies. If you are looking to cut your CPL and CPA in half with advertising built on efficiency, let's talk. What I bring to the table is: ✅ Remove BUDGET WASTE and save money ✅ FREE UP TIME - so you can focus on the things that really matter in your business ✅ Better Ads. Quality Clicks. Higher Conversion Rates. ✅ Achieve consistency in results and predictability when scaling ✅ I'm in this for the long haul. As your strategic partner, I'll work side-by-side to build a steady flow of leads and sales and solidify a base of loyal customers to sustain your company’s future. Sounds like something you'd like to do? Let's talk!

𝟏𝟎+ years of exp | 𝟏𝟎𝟎+ clients served | 𝟑𝟎+ industries | Across 𝟒 continents 🎯 𝐖𝐡𝐨 𝐈𝐬 𝐓𝐡𝐢𝐬 𝐅𝐨𝐫 If you are: - Needing more qualified leads - but don’t know how - Launching a new startup or product/service offer - Lacking an online presence - Struggling with inconsistent sales - Feeling overwhelmed by new technologies ❌ 𝐖𝐡𝐨 𝐈𝐬 𝐓𝐡𝐢𝐬 𝐍𝐎𝐓 𝐅𝐨𝐫 If you are: - Needing specialized skills like video editing or advanced graphic design - Looking for custom coding for your website or app - Expecting a sales consultant, closer, or a cold caller 🚀 𝐇𝐨𝐰 𝐂𝐚𝐧 𝐈 𝐡𝐞𝐥𝐩 I follow a simple 4-step process: 1. Review: Full audit on your entire sales/marketing funnel, seeing what’s working and what’s not. 2. Structure: Providing a clear plan, outlining what’s good, what’s missing, and what can be improved. 3. Execute: Building and implementing a detailed marketing plan based on the provided structure. 4. Report: Tracking the results and sharing clear updates regularly. 💼 𝐅𝐮𝐥𝐥 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐁𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧 Depending on your business, current structure, market position, and goals, you may need support in one or more of these areas: 1. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 - Market & Competitor Research - Ideal Customer Profile (ICP) Development - Customer Journey Blueprint - Brand & Messaging Strategy - Go-To-Market (GTM) Strategy 2. 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Webpages and Landing Pages (no-code design & optimization) - Email Marketing (newsletter, drip, cold outreach) - LinkedIn (organic content & paid campaigns) - Meta Suite (Facebook, Instagram, WhatsApp - organic & paid) - Google (SEO, Ads, Google My Business) - CRM & Automation Tool Integration 3. 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 - Full funnel stage messaging structure - Conversion-focused ad copy (web, email, social, ads) - Outreach scripts (email & LinkedIn sequences) - Sales collateral (presentations, pricing sheets, demos) - Lead nurturing assets (guides, case studies, FAQs, lead magnets) - Onboarding scriptwriting 4. 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 - Prospect List Building & Segmentation - Cold Outreach Strategy for LinkedIn and Email - Systemized Lead Qualification Workflows 5. 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 & 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 - Analytics & Performance Dashboards - A/B Testing - Conversion Rate Optimizations (CRO) - Customer Feedback & Review Integration 🛠️ 𝐓𝐨𝐨𝐥𝐬 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 - 𝐀𝐝𝐬: Meta, Google, LinkedIn - 𝐄𝐦𝐚𝐢𝐥: Mailchimp, Brevo, Instantly, SalesHandy, Klaviyo - 𝐖𝐞𝐛 𝐃𝐞𝐬𝐢𝐠𝐧: WordPress, Elementor, Wix, Squarespace - 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Google Analytics, Google SC, Screaming Frog, SEMrush - 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧: Apollo, LinkedIn SN, Scrupp, Million Verifier - 𝐂𝐑𝐌: Hubspot, Airtable, Monday, Zoho, Asana, Notion - 𝐃𝐞𝐬𝐢𝐠𝐧: Photoshop, Canva 🏆𝐀𝐛𝐨𝐮𝐭 𝐌𝐞 𝐖𝐡𝐞𝐫𝐞 𝐈𝐭 𝐀𝐥𝐥 𝐒𝐭𝐚𝐫𝐭𝐞𝐝: 𝐓𝐡𝐞 𝐁𝐨𝐭𝐭𝐨𝐦 𝐨𝐟 𝐭𝐡𝐞 𝐅𝐮𝐧𝐧𝐞𝐥 I started at the bottom of the sales/marketing funnel—where deals are closed and pressure runs high—and worked my way up, layer by layer. That full-stack journey shaped how I think about marketing: not as siloed tactics, but as a system where every part fuels the next. That blend of experience is what sets me apart—and why I build strategies that actually move. 𝐓𝐡𝐞 𝐂𝐚𝐥𝐥 𝐓𝐡𝐚𝐭 𝐂𝐡𝐚𝐧𝐠𝐞𝐝 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 & 𝐖𝐡𝐚𝐭 𝐈𝐭 𝐓𝐚𝐮𝐠𝐡𝐭 𝐌𝐞 I made my first cold call at 18, headset on, nerves high—and somehow, it just clicked. That’s when I realized I had a real interest in how people think, what drives decisions, and how to connect through conversation. That job didn’t just teach me to sell—it taught me how life works. On commission, effort equals outcome. I wasn’t waiting on luck or privilege. If I wanted more, I had to become more. That mindset snowballed, and I never stopped learning or improving. 𝐂𝐥𝐢𝐦𝐛𝐢𝐧𝐠 𝐔𝐩: 𝐇𝐨𝐰 𝐈 𝐑𝐞𝐚𝐜𝐡𝐞𝐝 𝐭𝐡𝐞 𝐓𝐨𝐩 𝐨𝐟 𝐭𝐡𝐞 𝐅𝐮𝐧𝐧𝐞𝐥 As a young and ambitious guy, I quickly moved up the ranks. My role evolved from sales to consulting, but something was missing. Sales gave me a strong base—but the world had gone digital. Branding, SEO, multi-channel approach—if you weren’t onboard, you were getting left behind. So I dove in: took courses, finished an advanced academy with honors, learned the tools, and applied them fast. Having both sides of the coin—sales and marketing—things clicked. I rose quickly into leadership, where I wasn’t just running campaigns—I was building systems that delivered. 𝐃𝐞𝐜𝐚𝐝𝐞 𝐃𝐞𝐞𝐩: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐓𝐡𝐚𝐭 𝐒𝐜𝐚𝐥𝐞 Today, that journey helped me see the full picture—understanding the funnel top to bottom. With 10+ years of experience across 30+ industries and markets on 4 continents, I know how to build growth machines that scale. No matter the product or niche, give me enough time and trust, and I’ll find a way to grow your business. I don’t promise easy wins—but I do promise a system that works!