If you are reading this, it tells me you want to have profitable newsletters, sales letters, or emails in your business, like this enterprise-level client here:
"When sourcing a brand storyteller, I read through the majority of Wade’s portfolio before realizing the real reason I had made it that far—everything he wrote was so funny and interesting! His ability to use infotainment in his brand storytelling was so clever and unique that I just had to hire him for an upcoming creative campaign. In our first email campaign, our average open rate was well above the industry average. It also led to an interesting exchange with several Content Managers, VPs of Marketing, and Product Marketing Managers who reached out to us personally to applaud the nature and approach of our email content. . .It just goes to show the difference a creative storyteller can make in your marketing. On top of that, Wade is a pleasure to work with and lets you be a part of the creative process—win, win!"
--- Kristi Gamboni - Sr. Integrated Marketing Manager @ TrustRadius
You should know that one of the keys to world-class writing is the ability to produce the content consistently at a high level, issue after issue. A proven framework is a requirement to be able to do this. Not only do I have a market-tested framework that I have honed across different verticals, but I also teach it to copywriters (along with published writer James Shrimpton). One of my students recently said:
"I can't say enough about working with Wade and James in the Ghostletter Seminars. Their complementary skills and styles were engaging and incredibly enjoyable. Wade's content framework alone was worth the price of admission . . . "
--- Jacob Treloar
If you want entertaining content that captures attention while delivering your message, I can help. In fact, if you're looking for newsletter ghostwriting, email campaigns, or even some kind of shenanigans I’ve never seen before (What? I thought we were in the trust tree), I am pretty much your only option. Bottle up that scoffing sound and hear me out.
My name is Wade Skalsky and I specialize in delivering content that keeps people’s attention by entertaining them first and delivering the brand messaging second. Plenty of writers say they are good at ‘infotainment' but they usually only have one side of the coin. In other words, they are funny but lack the ability to match the 'voice' of their client, or vice versa.
“But Wade, you haven’t told me any jokes yet. I came for the clown show.”
No, you didn’t. You came for help with delivering your message. Unlike other writers, I am the best at infotainment because I understand tone, context, and proper framing. I have mastered being interesting and informative at the same time.
“I have a very particular set of skills.” <-------In my best gravelly Liam Neeson voice.
Here’s the proof. I won a coveted producer award for my one-man show, Fish out Of Whiskey, at the Hollywood Fringe Festival. Lots of people are talented creative writers, I just happen to also be a veteran 20-year Los Angeles trial attorney. I know how to professionally persuade and entertain total strangers all day, every day.
(The whole lawyer thing also means I know all about compliance issues in your industry.)
So far, I’m the only writer I have ever seen who uses elite-level persuasion, honed over decades of trial work, coupled with an outrageous live theatre game earned on the Los Angeles theatre row.
When you work with me, first we’ll get on a deep dive call where I will ask about your business, your customers, and figure out how entertaining your brand is. Why the last one? I strive to be one or two degrees more entertaining than my client’s brand.
There is that dang context issue again.
Content and brand mismatch is an absolute killer mistake. I will not work with people who are unwilling to figure out how they want to frame their brand using infotainment. We will collaborate on this issue together. It takes two to polka.
If you want to dance, contact me to see if it’s a good fit. I’m busy building my own platform off Upwork so don’t get ants in your pants if it takes me a bit to get back to you.
Email Marketing
Email Copywriting
Copywriting
Email Campaign Setup
Mailchimp
Klaviyo
MailerLite
Email & Newsletter
Ghostwriting
Email
Newsletter
Newsletter Writing
Content Writing
Content Creation
ConvertKit
Ryann O.
Virginia Beach, Virginia
$20/hr
5.0
3 jobs
I'm a developer with experience building websites for small and medium-sized businesses with in-depth WordPress and SEO knowledge. If you want to create a whole online store - I can help!
Search Engine Optimization
Marketing
KPI Metric Development
Email Campaign Setup
Freelance Marketing
Light Bookkeeping
Website
Microsoft Excel
Jade N.
Virginia Beach, Virginia
$60/hr
4.9
8 jobs
I am a former CMO of a yoga company and am seeking projects aligned with my interests and values. I am very passionate about sharing wellness information and inspiration. I have abundant holistic health knowledge from completing over 500 hours of yoga teacher training and the MindBodyGreen Functional Nutrition Coaching Program.
In addition to my experience in the wellness world, I have 8+ years of experience in sales and marketing. I am well versed in content creation, email marketing, automations and funnels, sales and marketing copy, social media, branding, website design, and blog posts.
I am dedicated to delivering relevant, educational, and value-driven content to drive engagement. I have also been a virtual assistant for a handful of companies. Thank you for taking the time to check out my profile!
Email Marketing
Content Writing
Graphic Design
Content Creation
Fashion Design
Blog Writing
Adobe Creative Suite
Writing
Branding & Marketing
Blog Development
Creative Writing
Website Content
Courtney J.
Virginia Beach, Virginia
$30/hr
5.0
144 jobs
Content specialist with 15+ years of experience in developing, managing, and optimizing content. Adept at creating and driving effective content strategies that result in increased engagement and ROI. Proven track record of success in developing and executing campaigns to increase brand awareness and localization. I have experience with social media, curating content for social platforms like Facebook, Twitter, LinkedIn, Instagram, GMB Pinterest, YouTube and Tiktok.
In addition, I create graphics that will fit the brand guidelines of the client and image guidelines of different social media platforms using services like Canva. I am familiar with software like SocialPilot, Hootsuite, Planable, SproutSocial, MailChimp, Google Analytics and more.
I have several years of experience working with WordPress as well. I have also created video content (promotional videos and interviews) and audio podcasts.
Want your business to show up when locals search for services “near me”? I help small businesses and service pros optimize and localize their Google Business Profiles to connect with nearby customers and stand out in local search results.
I've written blog content for both B2B and B2C and I value my clients and their time. I love working with digital media because of the different perspectives that these platforms convey.
I am an excellent interpersonal communicator with an aptitude for media and marketing. I have created, edited, managed, and published content across all levels of media platforms from print to online.
I have worked for several marketing companies to complete content curation, creating social media profiles, completing community management and engagement and tracking analytics.
Social Media Management
Social Media Marketing
WordPress
Instagram
Proofreading
HTML
Blog Writing
Video Editing
Search Engine Optimization
Resume Writing
Copywriting
CSS
General Transcription
Content Writing
Ian E.
Virginia Beach, Virginia
$80/hr
4.6
11 jobs
Brand strategy without the boredom! No one really gets excited about strategy - but the clarity, community and collaboration that comes when you nail your strategy, that is something to get excited about.
Over the past 20 years I’ve used strategy to help give marketing teams the breathing room they need to do the meaningful, impactful projects that build revenue, make an impact and cultivate a loyal local following of (slightly obsessive) brand fans.
I specialize in hospitality, tourism and local government projects and have worked on everything from beer gardens and cafes, to opera houses and coconut farms on Pacific islands!
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