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Are manual bid tweaks, endless Merchant Center errors, and repetitive campaign tasks eating up 15+ hours of your week? I bridge the gap between High-Performance Marketing and Custom AI Software Engineering. As an AI Marketing Engineer, I don't just run ad campaigns—I build intelligent automation pipelines and custom software scripts that handle 80% of repetitive management, optimize Google Ads & Merchant Center feed quality in real time, and scale your ROAS with algorithmic precision. ⚡ WHAT I DO BEST: 1. Google Ads & Merchant Center (GMC) Optimization • Full Performance Max (PMax), Search, Shopping & Demand Gen campaign structuring. • GMC Feed Optimization: Auto-fixing disapproved items, GTIN/brand mapping, custom labels, and dynamic pricing rules. • Negative keyword sculpting, high-intent audience segmenting, and conversion tracking audits (GA4 / GTM Server-Side). 2. Marketing Automation & Custom Software Engineering • Google Ads Scripts & API Tools: Custom JavaScript/Python scripts for automated anomaly detection, budget pacing, zero-impression alerts, and search terms cleanup. • AI & Automation Workflows (n8n / Make / OpenAI / Claude APIs): Automated ad copy generation, localized creative variations, and competitor tracking pipelines. • Automated Reporting & Dashboards: Instant real-time performance alerts to Slack/Telegram and dynamic Looker Studio dashboards. 📈 RECENT IMPACT & METRICS: • Reduced manual management time by 75% for an E-commerce brand through automated GMC feed enrichment and Google Ads script rules. • Lowered CPA by 28% while scaling monthly ad spend 2.5x using custom automated bid/budget allocation engines. • Resolved 100+ suspended/rejected GMC products using automated XML/JSON feed transformations. 🛠️ TECH & TOOL STACK: • Ads Platforms: Google Ads (Search, PMax, Shopping, Display), Google Merchant Center, Meta Ads. • Code & Automation: Python, JavaScript (Google Ads Scripts), n8n, Make (Integromat), REST APIs, Webhooks. • AI Integrations: OpenAI API (GPT-4o), Claude API, LangChain / LlamaIndex, Custom AI Agents. • Tracking & Analytics: Google Tag Manager (Server-Side & Web), GA4, BigQuery, Looker Studio. Whether you're an E-commerce brand scaling to 7-figures or an agency needing an engineering-grade automation infrastructure, let's talk. 👉 Click "Invite to Job" or "Message" to schedule an initial audit & discovery chat!

AI-driven growth marketing manager with 14+ years helping Tech, SaaS, B2B services, and D2C brands accelerate revenue through data, automation, and AI-powered marketing systems. Tech-savvy, fast-learning, and highly adaptable, I confidently manage multiple responsibilities while staying ahead of the latest martech and AI trends. I combine strategic thinking with tactical execution to deliver measurable outcomes, not just activities. I’ve helped clients scale demand and revenue through SEO, AEO (AI Engine Optimization), ASO (App Store Optimization), paid media, content strategy, email automation, and CRO - blending performance marketing with sustainable growth frameworks. Key notable achievements include: - SEO Practice: achieved a remarkable 770% organic growth within 10 months for a tech site through effective advanced SEO & content strategy. - Lead Generation: doubled user acquisition through integrated multi-channel campaigns, AI-assisted automation, and funnel optimization. - Website Building: built 8 websites from scratch - optimized for speed, UX, SEO and conversions. - Landing Page Creation: created SEO-friendly content, tailored to user search intent, has led to a 7%-18% conversion rate from traffic on targeted landing pages. - Email Marketing Automation: Achieved 26–58% open rates and 2–4% opportunity rates from targeted drip sequences/workflows. My Expertise: * Growth Marketing/Product Marketing * Go-to-Market (GTM) Planning * Full Funnel Strategy and Execution * Demand Generation & Lead Nurturing * Digital Marketing & Growth Hacking * Product-Led Growth (PLG) & Product Market Fit (PMF) * SEO/AIO/GEO/Google AI Overview (technical SEO, on-page & off-page SEO) * Website Development & Management * Paid Ads * CRM & Email Marketing Automation * Conversion Rate Optimization (CRO) & Analytics * Global Market Expansion (Asia, APAC, US, EU, AUS) * ASO Why Should You Hire Me? ✅ A proactive freelancer with 14 years of hands-on experience. ✅ AI-driven, full-funnel thinker - from acquisition to retention ✅ Deep expertise in Martech, automation, and analytics ✅ Clear communication, fast turnaround, and accountability ✅ Quick to adapt, minimal hand-holding, and focused on outcomes Tools I work with • SEO and AEO: GA4, GSC, GTM, Ahrefs, SEMRush, Screaming Frog, Rank Math, Yoast SEO • CRM and Automation: HubSpot, Smartlead, Brevo, Apollo, Instantly, Mailchimp, GHL • Content and AI: Jasper, SurferSEO, ChatGPT, Gemini, Perplexity, Claude • Analytics: Mixpanel, MS Clarity, Amplitude, FullStory, Locker Studio • Design and Web platforms: WordPress, Elementor, Canva, Loveable, v0.dev • Workflow and team tools: Notion, Slack, MS Teams Your growth deserves a smarter, data-driven approach. Let’s build your next AI-powered marketing engine. Send me a message to discuss your goals today. Tags: Senior Marketing Manager | Marketing Expert | Marketing Specialist | Email Marketing Expert | Performance Marketing | Full Stack Marketer | B2B | IT & Tech | SaaS | Startups | Growth Marketing Manager | Product Marketing Manager | Lead Generation Expert | Hubspot Email Marketing Expert | Apollo Email Automation | AIO AI overview GEO specialist | Wordpress Website builder | Wordpress website development |

I help founders, startups, and small teams get things done: whether that's managing projects, coordinating campaigns, planning events, or running influencer marketing programs. Background: I've worked at Global Agency - Ogilvy (on Nestlé MILO), led product marketing for a beauty brand at Lixibox where I took a product line to #1 market position, and run my own creative events business. This mix of agency, in-house, and entrepreneurial experience means I understand how to operate at different speeds and scales. What I do well: → Project Management: End-to-end coordination for web builds, campaigns, and product launches. I've managed international clients (Germany, US) across time zones, handling task tracking, client communication, and QA via ClickUp, Slack, Monday, Trello,... → Event Planning & Execution: From trade show booths (Centric Software at Vietnam Sourcing Expo) to brand activations (Pilates x LED Mask experience for Halio) to art exhibitions (Sunday Project). I handle vendor coordination, logistics, and on-site execution. → Influencer & KOL Marketing: Managed end-to-end influencer campaigns, inlcludes scouting, booking, content direction, and performance tracking. Built a campaign that generated 1,000+ earned media pieces and 3M+ monthly impressions. → Marketing & Content Operations: Social media management, content calendars, asset production (400+ videos), and cross-functional coordination with design, PR, and media teams. Tools: ClickUp, Trello, Asana, Monday, Slack, Figma, Google Workspace, Canva, CapCut I work independently, communicate proactively, and don't need to be chased. If you need someone reliable who can figure things out without hand-holding, let's talk!

🏆 Top Rated Upwork Freelancer Hi, I’m Lucy Pham. I hold a degree in Business English and Marketing, along with professional certifications in Meta Social Media Management, Meta Ads, and Adobe Premiere Pro Video Editing. With 6+ years of experience, I help global brands, startups, founders, and creators strengthen their social media marketing, manage content and day-to-day operations, streamline workflows, and save valuable time so they can focus on business growth and better conversions. 📈 Proven Track Record: • 1.2M+ Organic Views generated on a single campaign through smart organic strategy. • Trusted by Global Brands: Worked with top consumer brands, FMCG giants, tech startups, and digital apps (including Arla Foods, Bledina, BigVU, and ElyxaAI). • Cross-Border Reach: Managed end-to-end UGC & creator campaigns across US, EU, AU, and Asian markets. 🎯 Core Expertise: ✅ Short-Form Content Strategy: Developing lean, tailored video frameworks that maximize reach while keeping production costs low.. ✅ Channel Growth & Management: Content planning, workflow optimization, and scaling engagement efficiently. ✅ UGC & Influencer Campaigns: Sourcing creators, writing briefs, and negotiating cost-effective partnerships that deliver real value ✅ AI-Enhanced Operations: Leveraging modern tools (ChatGPT, Gemini, CapCut, Premiere Pro) to cut turnaround times and deliver agency-quality output at a fraction of the cost. 💼 Virtual & Executive Assistance I support founders and teams with research, inbox and calendar management, client communication, project coordination, content scheduling, file organization, and general administrative tasks. I work independently, communicate proactively, and keep priorities and deadlines on track. 📌 How We Can Work Together: • Social Media Management: Content planning, scripts, captions, video editing, scheduling, and channel management. • Content & Marketing Consulting: Content audits and practical strategies tailored to your goals and budget. • Influencer & UGC Campaigns: Creator sourcing, outreach, negotiation, briefs, reviews, and campaign coordination. • Executive & Virtual Assistance: Research, email and calendar management, communication, coordination, and administrative support. I’m detail-oriented, proactive, and committed to clear communication. I follow instructions carefully, ask thoughtful questions, and take ownership of each task to keep projects organized and on track. I’d love to learn more about your business and explore how I can support your marketing, content, and daily operations. Please send me a message or schedule a quick call to get started. Warm regards, Lucy

I am a highly skilled native Vietnamese speaker with exceptional reading and writing abilities in English. With over 10 years of experience in marketing, I have gained expertise in all aspects of the field, including digital marketing (such as social media, email marketing, SEO, and advertising), trade marketing, events, and offline marketing. I have worked with various companies in Ha Noi, Vietnam, which has given me a deep understanding of the local market. Furthermore, I have been working as a marketing freelancer on Upwork for about 6 years with ~70 clients, which has helped me to further refine my skills. I offer flexible rates based on your specific needs, and we can discuss the details to come to a mutually beneficial agreement.

- Social Media Manager | Content Creation | Copywriter | Content Marketing. - 3 years of experience with the Instagram/ TikTok Marketing and Strategy. - Strong branding and understanding of brand voice/ tonality. - Good use of Canva and Final Cut Pro for picture and video editing. Let's have a chat to better strategize your branding!