⭐ Drove 60%+ open rates and 10% CTR through cold email campaigns for client outreach
⭐ Worked behind the scenes with eCommerce email agencies serving 8-figure brands
⭐ Helped a finance company 8x its lead volume after introducing direct-response email marketing for the first time.
⭐ Wrote direct-response copy across DTC, finance, agencies, coaching programs, and digital products.
People aren't ignoring your offer.
They're leaving before they understand it.
(…annoying, isn’t it?)
You can have the traffic.
The funnel.
The testimonials.
The fancy software stack with 17 monthly subscriptions quietly draining your bank account.
But if people land on your page and think:
"Wait... what exactly is this?"
Game over.
Because confused people rarely buy.
They leave.
They compare.
They procrastinate.
They open another tab.
…and eventually buy from the competitor whose message made sense in 4 seconds instead of 40.
No cap.
Some businesses spend months improving the offer...
when the real problem is nobody understands the offer in the first place.
I’m Heather Nguyen, a direct-response copywriter who writes the emails, pages, and funnels that stop good offers from dying of poor communication.
And just to be refreshingly honest:
I won't pretend I care about your business as much as you do.
That would be creepy.
…and suspiciously LinkedIn-ish.
But I do care about writing copy that performs.
Because your results become my proof.
My portfolio.
And ideally, the reason you don't replace me with a Notion template and a prayer.
⭐ Here’s what I can help you with:
- Email Sequence
- Sales Page | Landing Page
- Facebook Ads
- Website Copy
- Funnel messaging
⭐ What I need from you:
- A clear brief
- Honest answers to my questionnaire
- Timely feedback
- No disappearing into the fog mid-project, please and thank you
You bring the offer.
I’ll bring the buyer psychology, direct-response structure, and tasteful conversion mischief.
If your emails, landing pages, or funnels need fewer yawns and more “yep, I need this”
—
send me the suspicious little brief.
I promise not to judge it.
Much.
Copywriting
Ad Copy
Email Copywriting
Sales Copywriting
Sales Writing
Digital Marketing Strategy
Landing Page
Email List
Search Engine Optimization
Email Marketing
Social Media Marketing
Sales Funnel Copywriting
Website Copywriting
Jill L.
Ho Chi Minh City, Vietnam
$10/hr
5.0
1 jobs
🛑 Your Meta ads are getting clicks, and your emails are getting opened... but where are the sales?
As a Direct Response Copywriter, I bridge that gap. I don’t just write copy that "sounds good"; I write conversion-focused marketing copy engineered to turn cold traffic and subscribers into paying customers.
Whether you need a high-converting Facebook ad copy, an automated Klaviyo email sequence, or a high-yielding landing page copy, every word I write is strategically chosen to support your business goals and maximize your ROI.
🎯 What I Can Help You With:
1. Meta (Facebook & Instagram) Ads Copywriting
- Scroll-Stopping Hooks: Capture attention within the first 2 seconds of scrolling.
- Primary Text & Headlines: Persuade readers with clear benefits and emotional triggers.
- Creative Briefs & Angles: Build multiple copy variations for aggressive A/B testing.
2. Email Marketing Campaigns & Automations
- High-Converting Sequences: Welcome flows, abandoned cart sequences, and re-engagement campaigns.
- Promotional Emails & Launches: Build massive hype and drive immediate sales for product launches.
- Engaging Newsletters: Keep your audience warm, active, and ready to buy.
3. Conversion-Driven Landing Pages
- Clear Messaging: Instantly explain your unique value proposition.
- Psychological Triggers: Structure your page sections to eliminate customer friction.
- Compelling CTAs: Transform passive readers into active buyers.
⚙️ My Process: Data-Driven, Not Guesswork
Before writing a single word, I dive deep into your business. My copywriting workflow includes:
- Audience & Competitor Research: Identifying customer pain points, hidden desires, and market gaps.
- Strategic Message Mapping: Organizing the narrative so every line naturally leads to the next step.
- Collaborative Revisions: Working closely with you until the tone perfectly aligns with your brand voice.
Every project starts with a single question: What exact action do we want the reader to take? From there, every headline, bullet point, and call-to-action is optimized for that specific goal- no fluff, no wasted words.
📈 Recent Success & Commitment
I recently completed a direct response copywriting project on Upwork, earning a 5-star review for delivering high-quality copy that exceeded the client's expectations. I am fully committed to building long-term business relationships through reliable communication, on-time delivery, and high-performing copy.
If you are looking for a dedicated copywriter who takes your conversions seriously, let’s talk.
👉 Click "Invite to Job" or send me a message. Share your current ads, emails, or landing page, and I will gladly provide a few initial suggestions before we launch our contract.
Copywriting
Ad Copy
Direct Response Copywriting
Sales Copywriting
Sales Funnel Copywriting
Conversion Rate Optimization
Lead Generation
Social Media Marketing
Social Media Advertising
Creative Writing
Email Copywriting
Email Marketing
Email Campaign
Email Marketing Strategy
Email Campaign Optimization
Email Automation
Klaviyo
Mailchimp
Landing Page
Website Copywriting
Jule B.
Ho Chi Minh City, Vietnam
$25/hr
5.0
7 jobs
Hey, I’m Jule.
I know how hard it is to find a copywriter who just gets it.
Someone who can take a brief, turn it into a sharp, usable copy, and actually deliver it on time without the endless back-and-forth.
That’s exactly what I do.
Here’s how I can help you:
• Direct Response Facebook Ads, UGC Script
• Email sequences
• Landing pages
• Advertorial
To give you a better sense of how I work, here's my process for every project:
• Research: I dig into the brand (benefits, unique selling points, unique mechanism, tone and voice), the customers (pain points, desires, obstacles—in their own words), and the competition to understand market sophistication in your specific market.
• Strategy: I plan out the ideas and messaging hierarchy before writing a single word.
• Writing: I craft compelling copy where every sentence serves a clear purpose.
I’m currently working full-time as a freelance copywriter.
No distractions. No social media. No unhealthy habits.
Just pure focus on writing sales copy that converts.
You could start with a small, no-risk project and see if I’m the right fit.
Worst case? You don’t like it, and you don’t pay.
Here’s what people said about my copy:
Adrian
"The kind of writer you want when things get chaotic."
"She never makes excuses. If there's a tight deadline, she figures it out.
When feedback comes back, she explains the logic behind her choices but she's always willing to adjust to find the right balance."
Tristan
"Sounds like it came from our client's in-house team."
"The level of research and understanding is incredible. What stands out most is how quickly Jule absorbs a brand voice.
We don't send 50-page brand guidelines, just a brief and maybe some previous content. And somehow, the copy she delivers."
Give me the chance and you won’t regret it.
Jule Bui
Copywriting
Content Writing
Landing Page
Sales Writing
Sales Copywriting
Marketing
International Sales
Business
Strategic Planning
Sales Optimization
Email Design
Translation
Henry N.
Ho Chi Minh City, Vietnam
$50/hr
4.7
39 jobs
So you're looking for a creative strategist for your brand?
🗣️ "Henry is an excellent freelancer. He went above and beyond to make sure we got the copy we wanted. He was willing to make as many adjustments and fixes as we needed. Great at communicating and finished the job early for us. Definitely will hire him again." – Collin White (tootles brand)
🗣️ "There are many copywriters on here, but very few have his attention to detail while meeting the tight deadlines I had set. If you're looking for a copywriter who will truly go the extra mile for you Henry is your guy and I say this with a decade of experience hiring on Upwork" – Trevor Sommerville (Youtuber)
🗣️ "Henry is a fantastic copywriter. He asks good questions, and then does it exactly how I will like it and more. Highly talented individual. Will definitely recommend" - Sharon
------------------------------------------------------------------------------------------------------------
Hiring Creative Strategists Shouldn’t Feel Like Playing The Lottery
You know how it goes.
You hire someone who seems decent...
But then they take forever to deliver.
And when they finally do?
It’s stiff, generic, and completely useless.
Now you’re stuck either:
❌ Begging for revisions
❌ Fixing it yourself
❌ Wondering why you even bothered in the first place
Meanwhile, you expect results.
And you don’t have time to babysit a writer who can’t keep up.
Let’s not do that, yeah?
And finally… you’ve landed here.
Coincidence? Destiny? It doesn’t matter!
Because I’m here to solve this for you…
Hello, I'm Henry 👋 Creative Strategist & Direct Response Copywriter trusted by 6 & 7-figure DTC brands.
------------------------------------------------------------------------------------------------------------
Here's what I can help you with:
- Ad Scripts & VSLs → Stop the scroll, hook the viewer, make the sale
- Sales Pages, Landing Pages & PDPs → Turn traffic into customers at scale
- Advertorials, Listicles & Quiz Funnels → Pre-sell prospects before they reach your offer
------------------------------------------------------------------------------------------------------------
So, what's the secret behind copy that converts?
Before I write a single word, I conduct deep research to understand:
➡️ Where your prospects are in their buying journey
➡️ The specific struggles keeping them from their goals
➡️ What emotionally triggers them to purchase
➡️ Why existing solutions fail to deliver
➡️ The unique mechanism behind why your solution works when others don't
From this research, I develop a creative strategy and messaging position that sets you apart from every competitor in your market.
------------------------------------------------------------------------------------------------------------
So if you're serious about your brand and want someone who treats your business like their own, someone who's invested thousands in world-class mentorship to scale your brand?
Let's talk.
Please include:
1️⃣ Your brand details and website
2️⃣ What type of copy you need
3️⃣ Your current biggest challenge with conversions
Copywriting
Sales Copy
Ad Copy
Sales Copywriting
Email Copywriting
Email Marketing
Landing Page
Email Campaign Setup
Sales Letter
Website Copywriting
Sales Writing
Sales Funnel Copywriting
Lead Generation
Sales Funnel
Lead-Nurturing Email
Nguyen N.
Ho Chi Minh City, Vietnam
$5/hr
5.0
14 jobs
Hello everyone,
I graduated at Professional Communication student at RMIT University Vietnam with solid experience in research and writing. You might wonder how a student could be so experienced, right?
Well, I’ve spent over two years tackling tough, real-world assignments that demand precision and focus. The pressure was intense, but I never backed down—learning valuable skills along the way. That’s why I’m confident in delivering your tasks at my best and on time.
I’m ready to bring my dedication and skills to your projects!
I can research and write:
- Market research/ Analysis:
+ Company Research and Market Research
+ Situational Analysis (PESTEL, SWOT, Competitive analysis, Market Mapping, Landscape)
+ Target audience research & segmentation
+ Research strategy consulting
+ Long-term research support
- Academic writing and copywriting
+ Thesis Writing, Essay Writing and Case Studies
+ Research Papers and Literature Reviews
+ Secondary research
+ Quantitative and Qualitative Data Analysis
+ Annotated Bibliographies
+ Research Proposals
+ Copywriting
+ Summaries and presentation
+ Cite in APA 7 and Harvard and research topics using academic databases (including peer-reviewed articles).
I can also create creative content or copywriting based on the given brief
You will receive:
- High-quality content that's carefully crafted and detailed
- Increased audience engagement
- Clear and creative visuals like infographics and charts
- Bonus stock images and other rich media for extra polish
I’m dedicated to providing prompt, respectful communication and ensuring a smooth, professional experience every step of the way. I am responsible and always be on time
If you give me a chance, I will not disappoint you.
Thank you so much, and have a nice day.
Nguyen Nguyen
Copywriting
Presentation Slide
Research & Strategy
Report Writing
Creative Strategy
Creative Writing
Research Papers
Proposal Writing
Research Proposals
Writing
Brand Research
Market Research
Secondary Research
Market Analysis
Essay Writing
Max C.
Ho Chi Minh City, Vietnam
$20/hr
5.0
16 jobs
Wanna find a copywriter to boost your conversion rates to the next level?
Then you're in the right place.
Cause I'm the guy who makes your words do convert.
So your sales page, emails, and ads stop being digital wallpaper… and start being your best-performing salesperson.
Alright, enough of the smooth talk…
Now, I get it - the freelance copywriter market is a minefield.
You've probably been burned before.
Or heard the horror stories.
Here's why it keeps happening:
💥 Most copywriters write to impress - not to convert.
💥 They treat your brand like a template, not a business.
💥 They disappear after the first draft like a ghost.
So why am I different?
Good question. I'd say "trust me" - but you've heard that one before.
So here's what I'll do instead.
If I don't deliver, I rewrite. Free. No drama. No excuses.
Simple as that.
Look - worst case? You lose a little time.
Best case? Your revenue does something that makes your accountant nervous in a good way.
That's not a bad bet.
And before we even shake hands, you can go through my portfolio and samples so you know exactly what you're signing up for.
Still reading? Good.
Hit that "Contact" button and let's talk.
One last thing though...
I'm easy to work with, but I do have standards:
❌ I don't work with businesses pushing products they wouldn't use themselves.
❌ I don't work with clients who go ghost mid-project.
❌ I don't work with people who can't brief me properly — no info, no good copy. Simple math.
If none of that is you, then we're already off to a great start.
So yeah - that’s pretty much it.
Cool?
Awesome. Let's build something that sells by sending me a message and let’s get to work.
---------------------------------------------------------------------------------------------------------------------
My offerings:
🌟 Email List Management
🌟 Long-form Sales Pages
🌟 Landing Pages & Web Copy
🌟 Email Sequences
🌟 Facebook/Google/LinkedIn Ads
🌟 Youtube Ads Scripts
Copywriting
Sales Copywriting
Email Campaign
Landing Page
Email Marketing
Direct Response Copywriting
Cold Email
Website Copywriting
Facebook Advertising
Landing Page Optimization
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Emerald Tiger
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Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
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