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in the United Arab Emirates

I am a Product Designer and Manager who designs and ships AI-powered digital products (web, mobile, and internal tools) for startups and growing businesses. My work combines UX strategy, interface design, and no-code/low-code automation to deliver products that users love and that teams can actually operate. ​ Over the past decade, I have led end-to-end delivery of products across fintech, health, and web3, increasingly focused on AI-enabled experiences such as AI voice agents, intelligent lead capture flows, recommendation systems, and internal productivity tools. I handle everything from discovery and product strategy to UX/UI, scoping, and collaborating with engineering to get features shipped on time. ​ What you get when we work together: - Clear product strategy that connects business goals to user needs and measurable outcomes - UX research, wireframes, and polished UI designs ready for development - AI feature definition (prompts, workflows, data flows, guardrails) integrated into your existing stack - Structured roadmaps, documentation, and analytics loops to iterate and improve over time ​ I use tools like Figma, Sketch and Stitch for design and platforms like n8n, Make, Zapier, and AI APIs (voice, text, and vision) to prototype and launch quickly. Whether you need a new AI-powered product from scratch or want to layer intelligence into an existing product, I help you reduce risk and ship faster.

I specialize in designing and supporting Quote-to-Cash processes using Salesforce CPQ/Revenue Cloud, with experience in subscription models, renewals, and finance integrations.

Telehealth and DTC health brands hire me to turn their patients from one-time buyers into long-term refills. I run full-funnel growth for GLP-1, weight loss, men's and women's health, and online pharmacy: paid ads, email, and SMS that scale. Most telehealth and DTC health brands are strong on one half of the funnel and leaking the other. They buy patients on Meta and Google but never build the email and SMS engine that drives the second purchase, the refill, and the lifetime value that makes the unit economics work. I own both sides. What I do: Lifecycle, email and SMS: Klaviyo, CustomerIO, Braze, and MoEngage. Welcome, abandonment, post-purchase, refill and reorder, win-back, and education flows tuned for adherence and retention (dose titration, side-effect support, subscription saves). Retention and LTV: subscription and refill programs, segmentation, and reporting that ties spend to patients, repeat revenue, and CAC payback. Verticals I know: telehealth and telemedicine, online pharmacy and DTC Rx, GLP-1 and medical weight loss, hormone therapy (HRT and TRT), men's health, women's health and perimenopause, supplements and nutraceuticals, skincare and dermatology, and behavioral and mental health. Compliance is not optional in this space, and I build with it in mind: HIPAA-aware data handling, plus FTC and FDA advertising rules and platform health-policy limits for Rx and supplement claims. Aggressive acquisition, low risk. A few things clients care about: - Expert-Vetted on Upwork with a 95% Job Success Score, $100K+ earned, 60+ jobs, and 2,800+ hours delivered. - Founder of Propel Lifecycle Marketing, with partner-level expertise across Klaviyo, CustomerIO, Braze, and MoEngage. - Real client results: 3x boost in click rates, 40%+ open rates, and retention revenue that compounds. How I work: I start with a paid and lifecycle audit, then run either a focused build sprint or an ongoing retainer or fractional growth role. You get a clear plan, the execution itself, and reporting you can take to your board. If you are scaling a telehealth, online pharmacy, or DTC health brand and want one person who can own both acquisition and retention, send me a message with where you are and where you want to go. I reply fast.

I help founders and product teams turn messy inputs into clear execution. Interviews become prioritized insights. Ideas become buildable specs. Work moves forward without constant follow ups. Over the past 9 years I have led delivery and product execution for Fortune 500 companies like Vodafone Group and KFC (Yum! Brands Inc), as well as lean startup teams shipping new products with small engineering teams. My edge is simple. I use AI inside the real workflow, not as a side experiment. I use structured prompts to synthesize interviews, draft PRDs, run competitive research, prepare sprint plans, and generate weekly updates that teams can act on immediately. The result is faster decisions and cleaner execution. If you need someone who can step in and run delivery across multiple client engagements without hand holding, that is exactly what I do. HOW I WORK I operate as an execution partner to founders and product leaders. You focus on strategy and client relationships. I turn direction into shipped outcomes. Typical responsibilities I handle: Running customer and stakeholder interviews and converting them into prioritized insights Writing PRDs and feature specs engineers can build from without clarification loops Preparing agendas, notes, and follow ups for weekly client calls Managing delivery across multiple parallel projects Tracking risks, dependencies, and delivery health Driving execution from discovery through release I am comfortable switching between industries quickly because the discipline is the same. Clarify the problem. Define the work. Deliver reliably. AI NATIVE PRODUCT WORKFLOW AI is built into my daily operating system. Examples of how I use it: Interview synthesis I convert raw interview notes into structured insights, themes, and opportunity lists within minutes PRD drafting I generate first pass PRDs and refine them into clear implementation ready specifications Competitive and market research I use AI to scan competitors, summarize positioning, and extract product gaps Delivery reporting I generate weekly delivery updates that highlight risks, progress, and next actions Backlog prioritization I use scoring frameworks supported by AI analysis to rank features and clarify trade offs AI is not a novelty in my workflow. It is how the work gets done. RECENT PROJECT EXAMPLES Delivery Automation Product Designed a product feature that automated delivery reporting and reduced manual status updates for leadership teams Built the workflow from problem definition through MVP delivery and measurement Startup Operations System Rebuild Reorganized a distributed development team’s workflow and centralized execution into a single delivery system Reduced communication noise and improved delivery predictability Client Delivery Leadership Managed multiple concurrent projects across engineering and design teams Delivered consistent progress while maintaining clear communication with stakeholders CORE SKILLS Product execution PRD and specification writing Customer and stakeholder interviews Backlog prioritization Delivery management AI driven research and analysis Sprint planning and release coordination Cross functional team leadership TOOLS AI tools ChatGPT Claude Perplexity Product and delivery tools Jira ClickUp Confluence Notion Collaboration Slack Microsoft Teams Zoom CREDENTIALS PMP PMI ACP PSM II SAFe Scrum Master Atlassian Certified Jira Administrator (ACP 620) 8 plus years delivering complex digital products and operational systems WORK STYLE Self directed Clear communicator Comfortable with US based teams Strong written English Reliable under pressure I do not need tight supervision. I take ownership of execution and keep work moving.

Some people manage projects. I deploy complex systems at scale across commercial, government, and AI domains. Four continents, 25 years, high-stakes environments throughout. I'm not going to oversell it. The work speaks for itself. ⚡ The commercial track record $10M global mobility platform for Netflix, Publicis Group, and Tata across 15 countries. $25M IFC World Bank investment secured through a hospital digital transformation I led end-to-end. 7 million customers in 18 months for a health platform that was subsequently acquired. Apple, Netflix, KPMG, Mubadala. Two exits. Harvard Business School and Columbia Business School have published case studies on programmes I've led. IFC and TechCrunch have covered the work. Independently verified outcomes matter more than anything I could write here about myself. 🌍 The government track record National-scale digital public infrastructure deployments across Somalia, Madagascar, Uganda, and the Philippines. B2G programmes at a level of stakeholder complexity, political sensitivity, and delivery pressure that most commercial PMs never encounter. If you're working in DPI, GovTech, or international development, that experience is rare in a freelancer. I understand the operating environment: the stakeholders, the constraints, the politics. That context takes years to build. 🤖 The AI track record I run a fully orchestrated, autonomous multi-agent AI system in production. Engineering, design, and programme management handled by AI agents I've architected, deployed, and operate myself. Cryptographically signed, fully auditable. A client recently described watching me configure an entire project workspace programmatically using AI tooling rather than manual UI work. That's not a side project. That's how I work. These aren't separate service lines. They're the same skill: deploying complex systems in high-stakes environments, applied across different domains. I also lecture and teach certified project management at IPMA, PMI, and PRINCE2 level. I've operated as fractional CTO for early-stage and growth-stage companies, owning technical roadmaps, managing dev teams, and building automations. Both come from the same place: I understand these systems deeply enough to teach them, build them, and lead them at the same time. Who I work best with: 📋 Senior programme roles: you need someone who owns complex delivery end-to-end and gets on with it. No babysitting. No chasing for updates. Just clean execution. 🔧 AI integration: you know AI should be changing how your team works but you're not sure where to start or who to trust. You want someone who's actually built the systems, not just read about them. 💡 Fractional CTO: you need technical leadership without a full-time hire. Someone who can hold the roadmap, manage the dev team, and talk to investors, all at once. If you're working in government digital transformation, international development, or DPI, I understand the operating environment in a way that takes years to build. Not a great fit if you need someone to manage a task list, want daily hand-holding, or are looking for the cheapest option. I'm not any of those things. What to expect One-hour response time during business hours. More questions upfront than most, because the right questions at the start save everyone time later. I'll tell you if something won't work rather than just executing it. And I don't disappear once the contract starts. Security and data privacy is baked into how I work, not bolted on afterwards. For clients in regulated industries or government environments, I can walk you through exactly how I handle that on our first call. AI and automation: Claude API, Claude Code, OpenAI API, LangChain, OpenClaw, multi-agent orchestration, Qdrant, vector databases, Docker, n8n, Make dot com, Python, LLM integration, RAG pipelines, prompt engineering. Programme delivery: Jira, Linear, click up, Asana, Monday dot com, Azure DevOps, Notion, Confluence, Smartsheet, MS Project, Google Workspace. Methodologies: Agile, Scrum, Kanban, PRINCE2, IPMA, PMI, Waterfall, hybrid frameworks. Government and DPI, digital public infrastructure, civil registration, B2G, GovTech, FHIR, interoperability, open source government systems. Based in Dubai, GMT+4. Available now. 30+ hours a week. The clients who get the most from working with me already know what they need. They just need someone who can execute without drama. Let's get started.

I build mobile apps that scale. Been Together (26M+ users) and Pharmapedia (1.5M+ users) are products I've shipped. With 57 Upwork projects at 100% JSS and 6+ years in Flutter, React Native, and AI/LLM integration, I help funded startups go from idea to App Store in 6–12 weeks I specialize in Mobile App Development, Web Development, UI/UX Design, and AI ( ML, DL, Generative AI, AI Agents, ChatBots ) , helping clients build scalable, modern products that users love. From idea → design → development → launch, I handle the full product journey. Notable work: Been Together (26M+ users, iOS & Android), Pharmapedia (1.5M+ users, iOS & Android), Vehicle Management System, AI automation for transportation booking using N8N & Generative AI. Mentored developers at UNDP. Co-lead of Flutter Developer Community, KP Pakistan 𝟭) 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 (𝗶𝗢𝗦 & 𝗔𝗻𝗱𝗿𝗼𝗶𝗱): - Cross-platform apps using Flutter & React Native - Native performance when required - App Store & Play Store deployment 𝟮) 𝗪𝗲𝗯 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: - Modern websites and web applications - React, Next.js, Laravel, Node.js - Fast, responsive, and scalable platforms 𝟯) 𝗨𝗜/𝗨𝗫 𝗗𝗲𝘀𝗶𝗴𝗻: - Professional Figma designs - User flows, wireframes, and high-fidelity screens - Clean, modern interfaces that improve user experience 𝟰) 𝗔𝗜 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀: - AI chatbots and assistants - AI automation for business workflows - AI features integrated into mobile or web apps 𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗠𝗲 ✔ Clear communication and fast response ✔ Reliable delivery and clean code ✔ Experience building products for global clients and startups ✔ Focus on real business results, not just development I don’t just build software, I help you launch a product that works and grows. 𝗟𝗲𝘁’𝘀 𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 If you have: - an app idea - a website to build - a product to redesign - or want to add AI features Send me a message and I’ll help you plan the best approach to build it.