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At a Glance: Public Relations

When you want to get the word out about your business, public relations professionals can help. As the conduit to magazines, blogs, and other media, they know how to turn information about your organization into an enticing story, and how best to pitch that story to the writers, editors, and producers most likely to share it with the most appropriate audience for your brand.

Whether you’re looking for a one-time promotional effort—to unveil a product launch, for instance—or seeking a long-term strategy for raising the overall profile of your business, the PR specialists on Upwork have the analytical, research, and communication skills to help. After learning about your goals, resources, and target audience, they can create press releases and media alerts and distribute them to the appropriate media contacts. They can also suggest other public relations tactics, such as hosting media events, pitching articles, and writing guest blog posts. They can even help you coordinate special events and ghostwrite articles and blog posts if you need it.

Starting Up

Many U.S. Business Owners Forget This $10,000 Tax Deduction

As a small business, there are many deductions you can take to maximize the amount of money you get to keep. One of the most important, yet least understood, involves startup costs: The IRS lets you deduct up to $10,000 if it meets certain criteria.

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March 22, 2017

For Clients

The Power of Infographics

With their eye-catching mix of images and data, infographics are a type of digital content whose influence continues to grow. From catching viewers’ attention to calling your audience to act, discover the power of infographics and how these visual components can impact your content marketing strategy.

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March 22, 2017

For Freelancers

8 Helpful Finance Apps for Freelancers & Small Business Owners

Freelancers and small business owners have more than just their jobs, deliverables, and client requests on their plates; they have lots of financial information to keep track of. Fortunately, there’s an array of financial apps to help manage finances, to trade, or to keep an eye on a budget while doing business or traveling.

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March 22, 2017

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