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At a Glance: Public Relations

When you want to get the word out about your business, public relations professionals can help. As the conduit to magazines, blogs, and other media, they know how to turn information about your organization into an enticing story, and how best to pitch that story to the writers, editors, and producers most likely to share it with the most appropriate audience for your brand.

Whether you’re looking for a one-time promotional effort—to unveil a product launch, for instance—or seeking a long-term strategy for raising the overall profile of your business, the PR specialists on Upwork have the analytical, research, and communication skills to help. After learning about your goals, resources, and target audience, they can create press releases and media alerts and distribute them to the appropriate media contacts. They can also suggest other public relations tactics, such as hosting media events, pitching articles, and writing guest blog posts. They can even help you coordinate special events and ghostwrite articles and blog posts if you need it.

Web Development

Continuous Integration Development with GitHub and CircleCI: How It Works & How to Get Started

Continuous integration (CI) is a common practice in development that involves integrating code into a shared repository like GitHub several times a day. In this article, learn how to set up a development environment with CircleCI, a powerful, free CI tool.

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July 26, 2016

Web Development

Hybrid Cloud: A Brief Intro

Hybrid cloud solutions give organizations the scalability of the public cloud while maintaining data security. In this article, we look at what a hybrid solution entails as well as how it compares to public and private clouds.

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July 25, 2016

Data

3 Reasons You Should Upgrade to Universal Analytics

Google Analytics is the most popular analytics service on the web, allowing website owners and marketers to monitor how users are interacting with their content from an easy-to-use dashboard. However, many websites are still using the legacy Google Analytics framework. In this article, we’ll look at the differences between these two libraries and explain why you should strongly consider upgrading to analytics.js.

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July 21, 2016

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