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At a Glance: Public Relations

When you want to get the word out about your business, public relations professionals can help. As the conduit to magazines, blogs, and other media, they know how to turn information about your organization into an enticing story, and how best to pitch that story to the writers, editors, and producers most likely to share it with the most appropriate audience for your brand.

Whether you’re looking for a one-time promotional effort—to unveil a product launch, for instance—or seeking a long-term strategy for raising the overall profile of your business, the PR specialists on Upwork have the analytical, research, and communication skills to help. After learning about your goals, resources, and target audience, they can create press releases and media alerts and distribute them to the appropriate media contacts. They can also suggest other public relations tactics, such as hosting media events, pitching articles, and writing guest blog posts. They can even help you coordinate special events and ghostwrite articles and blog posts if you need it.

For Clients

Writing a Job Description to Find a Great HTML5 Developer

So you want to hire an HTML5 developer—how can you craft a job description that will help you find the right developer for your needs? Here are a few tips to get you started.

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February 21, 2017

For Clients

4 Reasons Designers Should Write

In today’s crowded market, every professional skill you add to your arsenal can help set you apart. And writing may be the single most powerful skill to hone. Here’s why.

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February 20, 2017

For Clients

Essential Visual Design Principles For Web Designers

Every design seeks to either create a sense of unity among disparate elements, or creatively break that unity to encourage a particular action. The principles covered here will help you do both.

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February 20, 2017

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