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At a Glance: Public Relations

When you want to get the word out about your business, public relations professionals can help. As the conduit to magazines, blogs, and other media, they know how to turn information about your organization into an enticing story, and how best to pitch that story to the writers, editors, and producers most likely to share it with the most appropriate audience for your brand.

Whether you’re looking for a one-time promotional effort—to unveil a product launch, for instance—or seeking a long-term strategy for raising the overall profile of your business, the PR specialists on Upwork have the analytical, research, and communication skills to help. After learning about your goals, resources, and target audience, they can create press releases and media alerts and distribute them to the appropriate media contacts. They can also suggest other public relations tactics, such as hosting media events, pitching articles, and writing guest blog posts. They can even help you coordinate special events and ghostwrite articles and blog posts if you need it.

For Clients

Driving Central IT to the Hybrid IT model

Central IT is experiencing near-cataclysmic change as it confronts how best to incorporate a host of technologies, including the cloud, mobile, and more. Making the transition to hybrid IT can be tough. Here’s advice from the experts on the best ways to do it.

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April 22, 2017

For Clients

Chatbots for Business: 4 Simple Ideas to Make your Team and Ops Smarter

There’s a chatbot revolution underway. Here’s how you can harness the technology to improve your business operations.

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April 20, 2017

For Clients

Why Email Marketing is Making a Comeback

Email marketing remains the best bet for good ROI. It is is easier to use and building up an email list takes less work than constantly priming your social media accounts for followers. Read more to find out how you can use email marketing for your business.

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April 20, 2017

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