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What our customers are saying


At a Glance: Public Relations

When you want to get the word out about your business, public relations professionals can help. As the conduit to magazines, blogs, and other media, they know how to turn information about your organization into an enticing story, and how best to pitch that story to the writers, editors, and producers most likely to share it with the most appropriate audience for your brand.

Whether you’re looking for a one-time promotional effort—to unveil a product launch, for instance—or seeking a long-term strategy for raising the overall profile of your business, the PR specialists on Upwork have the analytical, research, and communication skills to help. After learning about your goals, resources, and target audience, they can create press releases and media alerts and distribute them to the appropriate media contacts. They can also suggest other public relations tactics, such as hosting media events, pitching articles, and writing guest blog posts. They can even help you coordinate special events and ghostwrite articles and blog posts if you need it.

Data

3 Reasons You Should Upgrade to Universal Analytics

Google Analytics is the most popular analytics service on the web, allowing website owners and marketers to monitor how users are interacting with their content from an easy-to-use dashboard. However, many websites are still using the legacy Google Analytics framework. In this article, we’ll look at the differences between these two libraries and explain why you should strongly consider upgrading to analytics.js.

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July 21, 2016

Community

How Freelancers Can Keep Their Skills Fresh

Freelancers, it’s all on you to build and maintain your hard and soft skills. The good news is you can find a bunch of ways to do it online. Here are points to consider when deciding which platform is right for you.

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July 20, 2016

Web Development

Bootstrap vs. Boilerplate

When comparing two front-end technologies like Bootstrap and HTML5 Boilerplate, the comparison is not as straightforward as you might expect. How are they different, and when is one best used over the other? In this article, we’ll take a look at these two front-end technologies to better understand how they compare.

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July 18, 2016

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