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At a Glance: Public Relations

When you want to get the word out about your business, public relations professionals can help. As the conduit to magazines, blogs, and other media, they know how to turn information about your organization into an enticing story, and how best to pitch that story to the writers, editors, and producers most likely to share it with the most appropriate audience for your brand.

Whether you’re looking for a one-time promotional effort—to unveil a product launch, for instance—or seeking a long-term strategy for raising the overall profile of your business, the PR specialists on Upwork have the analytical, research, and communication skills to help. After learning about your goals, resources, and target audience, they can create press releases and media alerts and distribute them to the appropriate media contacts. They can also suggest other public relations tactics, such as hosting media events, pitching articles, and writing guest blog posts. They can even help you coordinate special events and ghostwrite articles and blog posts if you need it.

Data

Python: A Powerful Language for High-Traffic, Data-Heavy Apps

Python is hugely valuable to companies that need to quickly prototype new products and data-focused companies that need to integrate statistical analysis into their workflows. In this article, we’ll explore what sets Python apart from other programming languages, why it’s popular with data scientists, and what you should look for in a Python engineer.

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August 23, 2016

Web Development

6 Reasons Sass Should Be In Every Front-End Developer’s Toolbox

CSS pre-processors, like Sass, are one tool that no front-end developers should live without. Here’s a look at how the Sass CSS pre-processor can supercharge productivity, help developers write more succinct CSS, and keep files organized.

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August 22, 2016

Web Development

Pro Tips for an Effective Encryption Strategy

More and more businesses are enlisting encryption experts to help them implement plans to encrypt data, internet connections, websites, and email—but is it the right strategy for you? Read on to learn more about encryption, when and where you should use it, and some things to consider when crafting your own encryption strategy.

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August 17, 2016

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