At a Glance: Public Relations
When you want to get the word out about your business, public relations professionals can help. As the conduit to magazines, blogs, and other media, they know how to turn information about your organization into an enticing story, and how best to pitch that story to the writers, editors, and producers most likely to share it with the most appropriate audience for your brand.
Whether you’re looking for a one-time promotional effort—to unveil a product launch, for instance—or seeking a long-term strategy for raising the overall profile of your business, the PR specialists on Upwork have the analytical, research, and communication skills to help. After learning about your goals, resources, and target audience, they can create press releases and media alerts and distribute them to the appropriate media contacts. They can also suggest other public relations tactics, such as hosting media events, pitching articles, and writing guest blog posts. They can even help you coordinate special events and ghostwrite articles and blog posts if you need it.