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SaaS and digital product teams hire me when users are dropping off and the usual fixes aren't working. My work combines UX design and UX research to find exactly where and why users disengage, then design and test the improvements that move the metrics that matter. ▸ You might be in the right place if: Your product has traffic or signups but conversion or retention is lower than it should be You've had designers or audits before but nothing meaningfully changed You need someone who can own the problem end to end, not just deliver a report or a Figma file You want research-backed decisions, not assumptions ▸ What working with me looks like: I start by finding the real problem, through user interviews, usability testing, behavioral analysis, and journey mapping. Most teams discover the issue they thought they had isn't the actual issue. Then I design the solution, wireframes, flows, prototypes, and specs your developers can build from immediately. No theoretical recommendations. No endless Figma exploration. Then I tie it to outcomes, conversion rates, onboarding completion, trial-to-paid, retention. The work isn't done when the design is delivered. It's done when the metrics move. ▸ This is not the right fit if you're looking for: A quick visual refresh or UI polish Someone to execute a brief without questioning it A one-off audit with no follow-through ▸ A bit about me: I'm a UX Designer and UX Researcher with a Master's in Service Design from the Estonian Academy of Arts. I've led UX strategy and research for enterprise clients including VML (Dubai), QSAS (Saudi), the City of Tallinn, Riga Airport, alongside SaaS and digital product teams across Europe and the Middle East. On Upwork I'm Top Rated Plus with a 100% Job Success Score. Also found via these searches: User Experience · UX Design · UX Designer · User Experience Design · UX Research· UX Researcher · Usability Testing · Conversion Rate Optimization · A/B Testing · App Design · Web Design · Product Design · Prototyping · Wireframing · User Flow · User Interface Design · Digital Product Designer · Experience Designer · User Research · Qualitative Research · Journey Mapping · Information Architecture · Design Thinking · SaaS Product Design · Figma Design · Product Designer · Interaction Design · Wireframe · Landing Page Optimization · Funnel Optimization · Customer Experience · UI/UX · Product Strategy · Product Experience · WCAG · UX Audit · UX Strategy · User Testing · Ecommerce UX · Mobile UX · User Onboarding · CRO · Funnel Analysis

I have nearly two years of hands-on experience in HR, with a strong focus on recruitment. My academic background includes a BA in Psychology from the University of Prishtina, which has given me valuable insights into human behavior, a critical aspect of effective talent acquisition. In my HR role, I've specialized in recruitment strategies, successfully identifying and attracting top talent for various positions. My work includes crafting job descriptions, conducting interviews, and streamlining the hiring process to ensure the right fit for both candidates and the organization. My education, coupled with practical HR experience, uniquely positions me to excel in HR-related research and academic writing. I'm enthusiastic about contributing my expertise to support your HR recruitment needs and look forward to the opportunity to collaborate with you on enhancing your talent acquisition strategies. I look forward to collaborating with you!

For 6 years, I've been behind the scenes, crafting influencer marketing campaigns with industry heavyweights like: Dr. Anthony Youn ➖ Emma Roberts ➖ Rina Sawayama ➖ Ingrid Seynhaeve ➖ Liskula Cohen, and many others. For the recent 5 months, I hosted weekly Instagram Live sessions featuring 20 diverse influencers, averaging 10,000 viewers per Live. I single-handedly outreached, booked, researched topics and tailored them to each influencer's expertise, and executed these live events, which lasted between 40-90 minutes. These Live events provided the marketing team with the opportunity to create hundreds of short clip contents, which they used across all platforms, such as Reels, Shorts, and TikTok. Categories of influencers I worked with: • Board Certified Dermatologists • Supermodels • Celebrities Find my work: • Instagram and YouTube: evenskyn • LinkedIn: Qendresa Ib. • New York Ticker News: Featured in "Black Friday shoppers spent a record $9.8 billion in U.S. online sales" Here are some of my projects and campaigns I led: • NICOL PICKLEBALL: Currently leading Nicol Pickleball's influencer marketing efforts, which are fully focused on TikTok Shop affiliate marketing. This initiative aims to drive brand visibility and sales through engaging and strategic content on one of the trendiest platforms in the current market. • EILAF: Successfully managed to get Eilaf products into the hands of Gigi Hadid, leveraging her influence to boost brand awareness and credibility. • MYHUMMY GLOBAL: Signed 124 influencer deals within two months, significantly expanding the brand's reach and engagement across social media platforms. The main goal was to create positive brand sentiment and generate buzz around their new product launch. • CALTRACKR: Led 4 influencer campaigns that went viral, garnering 11.2 million views, 1 million comments, and resulting in 100,000 app installs within the campaign period. The success of these campaigns was evident with a 500% surge in our following base, significantly boosting brand sales. • BLURBAY: Conducted a comprehensive market analysis and identified a new, unexplored niche for BlurBay. This involved shifting the focus from the saturated fitness and yoga coaching industry to surfing courses. The implementation of this new strategy has proven to be the most successful approach tested so far, significantly improving business performance. • RARE EARTH MERCANTILE: Recently initiated a project with Rare Earth Mercantile, signing 20 influencer deals within the first three weeks, establishing a strong foundation for future growth despite their lack of previous influencer partnerships. With my proactive approach, I successfully signed deals with macro and mega influencers, including creators like Deirdre Sanders (1.3 million followers) within the industry niche. Tools I use: Upfluence and Aspire: For influencer outreach and management. Asana: Project and Task Management Shopify Plus and Shopify Collab: E-commerce operations and influencer collaborations. GoAffPro: Manage and optimize affiliate marketing campaigns. Google Analytics: Monitor website traffic, user behavior, campaign performance. DocuSign: Handle contracts and agreements securely. Thank you for taking the time to read my profile. If my experience aligns with your needs, let's connect!

As an experienced translator I do qualitative and adequate translation from English to Albanian and vice versa. During my career as a freelancer I have been dealing with translation, interpretation, transcription, typing, subtitle editing, time-coding and creative writing. Excellent English proficiency and optimal computer skills. In me you will find a hard-working person who will always get a job done properly. My purpose is to always satisfy my customers needs and to build long-term professional relationships with them through my exceptional work.

Full-Funnel Marketing Expert | 6+ Years Scaling Brands with $300K+/yearly Ad Spend Hi! I’m a Performance Marketer and Media Buyer with over 6 years of hands-on experience managing $300K+ per year across Meta Ads (Facebook & Instagram), TikTok, Google Ads, and LinkedIn Ads. I don’t just run ads — I build high-converting systems that scale profitably and sustainably. Many of my clients have worked with me for over 5 years because I deliver more than traffic — I bring strategy, structure, and results. ✅ Here's what I bring to the table: 🔥 Meta Marketing Pro Services Access – Priority support, first-hand insights, and advanced tools from Meta’s partner network 🎯 E-commerce & Lead Gen Specialist – Experience in B2C across various niches and funnels 💡 Full-Funnel Marketing Strategy – From audience research to offer structure, from creatives to CRO 📈 Ad Performance Audits – Find inefficiencies and unlock growth with data-driven analysis 🧠 Creative Strategy & Copywriting – I don’t rely on guesswork — I test and create messaging that speaks to your audience 📊 Advanced Testing Frameworks – Systematic testing of audiences, creatives, and placements 📹 Video Editing & Content Creation – I know what performs and I can help produce it 📱 Social Media Management – From planning to publishing, including content calendars, engagement, and community growth Whether you need a performance-focused media buyer, a creative strategist, or someone to oversee and optimize the entire digital marketing engine, I can help. ❗Note: If you’re just looking for someone to “set up the ads,” I’m not the right fit. I work with brands that value strategic input and are serious about growth. 👇 In my portfolio below, you'll find real examples of brands I’ve helped scale. If you’re ready for strategic growth, message me and let’s talk about your business goals.