Hire the Best Southpaw Solutions TACTIC Specialists

More than 3,000 reviews on G2
Rating is 4.5 out of 5.
4.5/5
of Upwork by G2 peer reviewers
Ben E.

Boynton Beach, Florida

$55/hr
5.0
12 jobs

Hi, I'm Ben ๐Ÿ‘‹ โ†’ I took an 8 figure brand from 1% CM to 21% in 5 months using automations. โ†’ I grew my own business to $1m revenue in less than a year, and $10m in less than 5. โ†’ I rebuilt the entire marketing scope and implemented AI automations into a $250m+/year Yacht Brokerage in South Florida. I help SMBs fix the operational drag that shows up as margin compression, messy reporting, manual workflows, disconnected tools, and teams stuck inside spreadsheets. Before consulting, I spent 10 years as an ecommerce operator, co-founded and scaled KASTLITE to $10M+ in revenue, and managed brands across Amazon, Walmart, and DTC channels, including Squatty Potty, LEVOLOR, Goalrilla, and STIGA. Iโ€™ve owned and worked directly with P&Ls at the $100M+ level, so Iโ€™m not approaching your business like a generic automation consultant. I help founders and operators build better systems around: - Margin improvement and profitability analysis - AI-assisted reporting and decision support - SOPs, process cleanup, and team operating systems - Inventory, product, pricing, and channel analysis - Spreadsheet-heavy workflows that need to become scalable systems - Cross-functional operations between marketing, finance, product, and customer service Relevant outcomes from my operating experience: - Improved contribution margin from 1% to 21% in 5 months for an 8-figure brand - Drove 200% YoY EBITDA growth for a $6M pet brand portfolio - Scaled KASTLITE from scratch to $10M+ in revenue with double-digit growth for 5 consecutive years - Managed a portfolio of brands generating $100M+ in annual revenue - Built channel, pricing, operational, and reporting systems across Amazon, Walmart, and DTC Most businesses do not need โ€œmore AIโ€ in the abstract. They need cleaner decisions, faster reporting, fewer manual processes, better margin visibility, and systems that help their team operate with less friction. That is where I can help. I can work with you on a focused audit, a specific operational problem, or an ongoing buildout of the systems underneath your business. If you are growing but your processes, reporting, or margins are starting to feel stretched, letโ€™s talk.

  • Artificial Intelligence
  • Machine Learning
  • Automation
  • Ecommerce
  • Amazon
  • Amazon FBA
  • Marketing Strategy
  • Shopify
  • Process Improvement
Jahangir A.

Lahore, Pakistan

$15/hr
5.0
4 jobs

With 8+ years in performance marketing and $4M+ managed in ad spend, I help businesses scale through high-ROI Google, Meta, and LinkedIn campaigns. I am an Official Google recognised Digital Guru Black Belt I specialize in: โ€ข Google Ads (Search, Performance Max, Display, YouTube) โ€ข Meta Ads (Conversion & Lead Campaigns) โ€ข LinkedIn Ads (B2B Demand Gen) โ€ข Conversion Tracking, Tag Implementation, and Analytics Iโ€™ve helped SaaS, eCommerce, and B2B brands grow by increasing ROAS, lowering CAC, and improving lead quality. ๐Ÿš€ Recent Wins: โ€ข Increased conversions by 3x for a SaaS brand through audience segmentation & landing page optimization. โ€ข Scaled an e-commerce brandโ€™s ad spend from $30K โ†’ $120K/month while maintaining 4.5x ROAS. โ€ข Launched a Product Hunt campaign that achieved #1 Product of the Day. I donโ€™t just run ads, I build full-funnel strategies that convert clicks into paying customers. ๐Ÿ’ฌ Letโ€™s discuss how I can help you generate more leads and revenue through data-driven advertising.

  • Paid Media
  • Pay Per Click Advertising
  • Advertising
  • Facebook
  • Advertisement
  • Performance Marketing
  • HubSpot
  • LinkedIn Campaign Manager
  • Twitter/X Ads Manager
  • Facebook Ads Manager
  • B2B Lead Generation
  • SaaS
  • ClickFunnels
  • Google Analytics 4
  • Firebase
Kevin Casey N.

Kirkland, Washington

$45/hr
4.8
16 jobs

Most paid media problems aren't a traffic problem. They're a visibility problem. You can't see which spend is actually driving revenue and which is just making noise. That's the part I fix, and what makes Neves Digital Expert-Vetted and top 1% in our field on Upwork. I'm American, from Seattle, and I've been in Ho Chi Minh City, Vietnam, since 2018. Twenty years in programmatic and media buying across major US agencies (Razorfish, Publicis) and tech (Microsoft, Rocket Fuel, acquired by Amazon) before I went all-in on strategy consulting. I buy across Meta, Google, DV360, The Trade Desk, Amazon DSP, StackAdapt, Xandr, AdRoll, and LinkedIn Ads every day. The measurement stack runs on GA4, GTM, Looker, and custom BI. I know these platforms cold, and I know how to make them talk to each other. I've also managed campaigns through Meta's Special Ad Categories and Google's financial products policy for investment migration, wealth management, and real estate. Most buyers avoid regulated verticals entirely. I've already cleared the compliance. A standard media buy stops at the platform dashboard. I don't. What I actually care about is whether the work moves your business. Not just marketing KPIs, but the outcomes that determine whether the company grows and whether the people running it hit the goals they're accountable for. The layer I build underneath the media is the part that proves it: first-party tracking and attribution across the full funnel, scoring whatever matters (leads, users, purchase paths), CRM- and revenue-connected reporting, and BI dashboards that tie spend to the numbers your business actually runs on. I've done it in finance, travel, fashion, automotive, D2C, B2B, and high-ticket advisory. A few examples: InvestMigrate (investment migration advisory): $37K in paid media test drove $170K in commissions and $800K in capital raised. 4.6x commission ROAS, measured against closed investments, not form fills. AMOCC (D2C furniture eCommerce): a full acquisition engine built from zero first-party data. $1M+ Year-1 revenue, $10 ROAS sustained ($14 peak), 291% ROI at a 50% margin assumption. Royal Caribbean (enterprise travel/cruise): led CRM reporting and programmatic media strategy through Covid, protecting future bookings when the present ones vanished, run through a Vietnam-based team that cut their Miami cost. The companies that need real attribution most, the SMBs and startups and growing brands, are usually the ones flying blindest. That's why Neves Digital exists. I do my best work with people who are done guessing. Scaling a D2C brand, running high-ticket lead gen, sorting out travel and booking demand, or building a paid acquisition engine from scratch. If you want to know exactly what your money is producing, let's talk.

  • Programmatic Campaign
  • Google Ads
  • Facebook Ads Manager
  • Amazon Demand Side Platform
  • Media Buying
  • Google Analytics
  • Mobile Advertising
  • Advertising
  • Digital Media
  • Adobe Advertising Cloud
  • CRM Automation
  • Analytics Dashboard
  • Media Planning
  • Media Analytics
  • Advertising Account Audit
  • Advertising Bidding
  • Advertising Automation
  • Meta Pixel
  • Campaign Optimization
  • Google Tag Manager
Rohit L.

Malout, India

$19/hr
4.8
159 jobs

๐Ÿ™‹โ€โ™‚๏ธIโ€™m Rohit ๐Ÿ† I specialize in scaling businesses through paid advertising, app marketing, and funnel optimization. From helping a healthcare app gain thousands of installs to driving consistent revenue growth for e-commerce brands, I focus on campaigns that donโ€™t just bring clicks, but conversions. With years of experience managing multi-niche ad budgets, I know how to: ๐Ÿ‘‰Build campaigns that cut through noise ๐Ÿ‘‰Optimize funnels for better ROI ๐Ÿ‘‰Automate repetitive tasks so teams can scale faster ๐—œโ€™๐˜ƒ๐—ฒ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ฒ๐—ฑ ๐—ฎ๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐—˜-๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ฒ, ๐—™๐—ฎ๐˜€๐—ต๐—ถ๐—ผ๐—ป, ๐—›๐—ฒ๐—ฎ๐—น๐˜๐—ต๐—ฐ๐—ฎ๐—ฟ๐—ฒ, ๐—Ÿ๐—ฒ๐—ด๐—ฎ๐—น ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—ง๐—ฒ๐—ฐ๐—ต, ๐—ต๐—ฎ๐—ป๐—ฑ๐—น๐—ถ๐—ป๐—ด ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜†๐˜๐—ต๐—ถ๐—ป๐—ด ๐—ณ๐—ฟ๐—ผ๐—บ ๐—ณ๐˜‚๐—น๐—น-๐—ณ๐˜‚๐—ป๐—ป๐—ฒ๐—น ๐—ฐ๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€ ๐˜๐—ผ ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น ๐—ถ๐—ป๐˜๐—ฒ๐—ด๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฟ๐˜‚๐—ป ๐—น๐—ถ๐—ธ๐—ฒ ๐—ฎ ๐—บ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ป๐—ฒ. ๐ŸŽฏ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€ ๐—ข๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ฑ Paid Advertising (Google, Meta, LinkedIn, YouTube, TikTok) App Marketing & User Acquisition (iOS/Android, pre-launch & post-launch) E-commerce scaling (D2C, marketplaces, remarketing flows) Healthcare & Professional Services campaigns (Doctors, Lawyers, Clinics) Funnel optimization & CRO (landing pages, checkout flows) Marketing automation & CRM integration (HubSpot, GoHighLevel, Zapier) ๐ŸŽฏ๐Ÿ†Retargeting & customer lifecycle campaigns Event & campaign marketing (concept โ†’ launch โ†’ ads โ†’ tracking) Technical setup & troubleshooting (pixels, tags, analytics, APIs) Reporting & dashboards (custom ROI trackers, GA4, Looker Studio) ๐—ฃ๐—ผ๐—ฟ๐˜๐—ณ๐—ผ๐—น๐—ถ๐—ผ & ๐—ฅ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€ Healthcare App โ†’ Ran install + engagement campaigns โ†’ 100K+ installs, 35% retention after 90 days. E-commerce Brand โ€“ Fashion โ†’ Paid ads + CRO โ†’ 3.2x ROAS in 4 months. Law Firm โ†’ Google Ads + LinkedIn campaigns โ†’ 200+ qualified leads in 3 months. Doctorโ€™s Clinic โ†’ Local ads + reputation campaigns โ†’ 2x patient bookings in 6 months. Event Campaign โ†’ Multi-channel ads + influencer tie-ups โ†’ sold out 1,500 tickets pre-event. ๐Ÿ“œ๐—ฃ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€ & ๐—›๐—ผ๐˜„ ๐—œ ๐—ช๐—ผ๐—ฟ๐—ธ Audit & Setup โ†’ Technical check (pixels, GA4, CRM). Strategy Design โ†’ Audience mapping, ad funnels, app growth plan. Campaign Execution โ†’ Launch ads (multi-platform) with creative testing. Optimization โ†’ Daily/weekly tweaks, budget scaling, CRO improvements. Reporting โ†’ Transparent dashboards with ROI metrics. ๐ŸŸข๐—ก๐—ถ๐—ฐ๐—ต๐—ฒ๐˜€ ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ฒ๐—ฑ E-commerce & D2C (fashion, lifestyle, retail) Healthcare & Medical (apps, clinics, doctors, pharma) Professional Services (lawyers, consultants, SMBs) Apps & Tech Products (pre-launch & scaling stage) Events & Campaigns (ticketing, promotions, influencer tie-ups) ๐Ÿ”จโš“๐™๐™ค๐™ค๐™ก๐™จ & ๐™Ž๐™ ๐™ž๐™ก๐™ก๐™จ Ads & Analytics: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, TikTok Ads, GA4, GSC App Marketing: Firebase, Appsflyer, Branch, Adjust E-commerce & CRO: Shopify, WooCommerce, Hotjar, Optimizely Automation & CRM: HubSpot, Salesforce, GoHighLevel, Zoho, Zapier Data & Reporting: Looker Studio, PowerBI, Supermetrics Event Marketing: Eventbrite, Airmeet, LinkedIn Events, Hopin

  • Product Marketing
  • Project Planning
  • Asana
  • Project Management
  • Technical Project Management
  • Agile Project Management
  • Requirement Analysis
  • B2B Marketing
  • Digital Marketing
  • Digital Project Management
  • Scrum
  • Strategic Planning
  • Product Management
  • Display Ad Campaign
  • SaaS
Rabia Q.

Lahore Cantt, Pakistan

$20/hr
4.4
53 jobs

I help brands and founders turn attention into leads and revenue through AI-powered marketing systems. I've worked with founders featured in Forbes (30 Under 30) and brands operating at $10M+ scale. Results across projects: โ€“ Scaled brands from $40K โ†’ $1M in revenue โ€“ Revived a dead 500+ contact database into booked sales calls in 10 days โ€“ Grew a drop-model brand 40K โ†’ 181K organically, with sales lift on every release โ€“ Meta ads at $0.55โ€“$2.00 cost per purchase, 6โ€“11x ROAS โ€“ 10M+ views across content campaigns ๐Ÿ”ฅ RECENT WORK โ€“ AI music-tech SaaS: growth partner, partnerships, creator acquisition, freeโ†’paid conversion โ€“ Creator-led travel platform (EU): funnel rebuild โ€” found 41% of leads never started the intake form, redesigned the conversion path around their data โ€“ B2B SaaS (AEC): growth lead, ICP, outbound, positioning โ€“ US real estate marketplace: 60-day GTM + GoHighLevel nurture systems โ€“ Commercial lending, financial compliance, life insurance: trust-first funnels and content in regulated categories โ€“ Premium executive coaching: content systems and funnels ๐Ÿ”ฅ WHAT I DO 1. AI & automation systems โ€” content engines (voice note in โ†’ a week of on-brand content out), Make + GoHighLevel workflows, WhatsApp automation, AI-assisted outreach at scale 2. Lead generation โ€” Meta/TikTok/LinkedIn ads, cold email infrastructure (Apollo, Instantly, deliverability done right) 3. Funnels & CRO โ€” finding the exact stage where intent dies, and fixing that 4. Content that converts โ€” founder-led content systems, AI repurposing engines 5. Email & CRM โ€” nurture sequences, GoHighLevel setup and optimization AI does the speed. My judgment does the quality. ๐Ÿ”ฅ HOW I WORK I look at your setup first: what's working, what's leaking, what a system should be doing instead of a human. Then we fix the system, not just one part. If your marketing looks good but isn't producing consistent leads, you don't need more content. You need a system. Send me: what you're selling, how you get leads now, and what feels off, and I'll tell you exactly where I'd start.

  • Marketing Strategy
  • Digital Marketing
  • B2B Marketing
  • Email Management
  • Email Marketing
  • Marketing Management
  • Facebook Ads Manager
  • Marketing Automation
  • Sales Funnel
  • CRM Automation
  • Social Media Management
  • Content Marketing
  • Growth Strategy
  • Brand Marketing
  • Branding & Marketing
  • B2C Marketing
  • HighLevel
  • Social Media Content
  • SEO Strategy
  • Lead Generation
Henry B.

Forest, Belgium

$75/hr
5.0
21 jobs

โœ… Built the AI support system for an 8-figure ecommerce brand: from 200 tickets a day with 9 people to 1,500+ a day with 5 โœ… Works inside Gorgias, Zendesk and Freshdesk, in each brand's tone and policies โœ… Built RAG-based product recommendation Chatbot for an eCommerce store with 6,000+ SKUs โœ… Closed โ‚ฌ10M+ in B2B deals at KBC Bank before going independent I build AI support systems for ecommerce brands that already have a support team and want to grow without hiring more people. What it does: - Learns from your ticket history and drafts or auto-sends real replies in your tone - Gates refunds and disputes, escalates anything unusual to your team - Handles order tracking, returns and post-purchase end to end - Connected to Shopify and your helpdesk, so it works on live data I also build product recommendation chatbots and Meta ads creative automations. Tell me your ticket volume and which helpdesk you use, and I'll tell you what can be automated first.

  • Artificial Intelligence
  • n8n
  • Next.js
  • Web Application
  • System Automation
  • Marketing Automation
  • TypeScript
  • JavaScript
  • Tailwind CSS
  • Amazon S3
  • Vercel
  • React
  • PostgreSQL
  • Stripe API
  • Node.js

How it works

Post a job for freePost a job

Tell us what you need. Create your own job post or generate one with AI then filter talent matches.

Hire top talent fast

Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.

Collaborate easily

Use Upwork to chat or video call, share files, and track project progress right from the app.

Payment simplified

Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.

Don't just take our word for it

What does a Southpaw Solutions TACTIC specialist do?

A Southpaw Solutions TACTIC specialist builds and manages automated workflows that control how digital assets move through production pipelines. This role connects task assignments, approval steps, and file storage into a single system so teams track progress without manual handoffs. The specialist configures the logic that dictates when a job advances, who receives notifications, and where final files reside.

  • Designs workflow pipelines by defining processes and connections in the TACTIC workflow canvas. The specialist maps out each stage of production, from initial upload to final approval, and sets the rules that govern task transitions. This configuration ensures that every job follows a consistent path and that status updates trigger the correct next actions for all users involved in the project.
  • Creates job instances from established workflows and assigns specific tasks to team members based on their roles. The specialist monitors the job dashboard to update task statuses, such as marking items as Pending or In Progress, to keep the pipeline moving. They manage the assignment logic to ensure the right people receive work items at the correct time and can track completion rates across multiple concurrent jobs.
  • Uploads, retrieves, and organizes digital assets within the TACTIC work-in-progress area and the main asset library. The specialist uses integrated tools to pull files from external repositories like SharePoint and places them into the correct job folders for review. They also export finalized content, such as source files and PDFs, and push these deliverables back to corporate storage systems once all approval steps are complete.
  • Coordinates approval steps by managing reviewer comments and facilitating the submission of final drafts. The specialist ensures that collaborators can access the necessary assets for review and that their feedback is recorded within the task history. They verify that all required sign-offs are captured before advancing a job to its final state, maintaining a clear audit trail of decisions and changes throughout the production cycle.

How to hire a Southpaw Solutions TACTIC specialist on Upwork

Step 1: Post a job

Define your digital asset management needs clearly to attract qualified candidates. Use the Job Post Generator powered by Umaโ„ข, Upwork's Mindful AI to draft a precise description. Describe your workflow requirements in a few sentences and Uma drafts a job post for the role. You can write a new post, update a saved draft, or reuse an existing post.

  • Specify that the freelancer must build TACTIC workflows by defining processes and connections within the workflow canvas.
  • Request experience with SharePoint integrations to move assets between folders, the TACTIC WIP area, and the asset library.
  • Ask for examples of configuring job pipelines that manage task status, assignments, and approval steps between collaborators.

Step 2: Evaluate candidates

Look for portfolio evidence of configured pipelines and managed asset repositories. Uma can run instant video interviews and build shortlists with side-by-side comparisons to help you assess technical fit.

  • Verify the candidate has created job instances from workflows and managed task assignments using the TACTIC job dashboard.
  • Check for demonstrated ability to upload, retrieve, and organize job assets in both WIP and finalized library areas.
  • Confirm experience exporting finalized content in required formats, such as source files and PDFs, into corporate repositories.

Step 3: Interview your top choices

Discuss specific workflow logic and asset handling procedures during your conversations. Interviews can be scheduled and conducted within Upwork Messages with an immediate transcript and summary after each one.

  • Ask how they define process connections in the workflow editor to automate task progression and status updates.
  • Inquire about their method for coordinating reviewer comments and final draft submissions within the TACTIC interface.
  • Question their approach to pulling assets from SharePoint tabs during later workflow steps to ensure data integrity.

Step 4: Agree on scope and begin work

Set clear milestones for workflow configuration and asset migration tasks. Use Upwork Messages and the contract workroom for communication and project management, plus identity verification, payment protection, hourly tracking, and project funds for security.

  • Define deliverables as configured TACTIC workflows with documented processes and active job instances.
  • Require completed job task records that reflect accurate statuses and user assignments throughout the pipeline.
  • Mandate the production of finalized asset sets placed correctly in the target repository with verified source and PDF outputs.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

The rates and information provided in this article are based on current data and industry sources available at the time of publication. Freelance rates can vary depending on factors such as experience, location, project scope, and market conditions. Readers are encouraged to conduct their own research to confirm current rates and trends, as this information may change over time.

How much does hiring a Southpaw Solutions TACTIC specialist cost?

$500-$2,500 per project is a typical range for focused Southpaw Solutions TACTIC specialist work. Final pricing depends on scope, technical complexity, required integrations, source-material quality, revision needs, and the freelancer's experience level.

Workflow configuration

$500-$1,200/project

Entry-level to mid-level
  • Defined processes and connections in TACTIC workflow canvas
  • Configured job instance with task assignments and statuses
  • Written guide for running jobs and updating task status

Asset management setup

$1,200-$2,500/project

Mid-level
  • Organized WIP asset area and main asset library folders
  • Configured asset upload and retrieval steps for tasks
  • Set permissions for collaborators and reviewers

SharePoint integration

$2,500-$4,500/project

Mid-level to senior-level
  • Linked SharePoint folders to TACTIC asset areas
  • Automated pull and push actions between repositories
  • Verified asset transfer accuracy and folder mapping

Approval pipeline build

$4,500-$7,000/project

Senior-level
  • Built multi-step approval process with comment fields
  • Configured alerts for pending reviews and final drafts
  • Set automatic task advancement upon approval completion

Custom workflow development

$7,000-$12,000/project

Expert-level
  • Designed custom workflow with conditional branching logic
  • Scripted final asset production in source and PDF formats
  • Delivered full configuration files and admin training notes

Frequently asked questions

Is hiring a Southpaw Solutions TACTIC specialist worth it?

For most businesses, yes: hiring a Southpaw Solutions TACTIC specialist is worthwhile. These specialists configure workflow-driven jobs that manage digital assets, task status, and approvals without manual tracking. They connect TACTIC to repositories like SharePoint to automate asset movement between work-in-progress areas and final libraries.

How do I evaluate Southpaw Solutions TACTIC specialist candidates?

Evaluate candidates by asking them to describe how they build a workflow in the TACTIC canvas and define process connections. Look for specific examples of managing task statuses and assigning users to advance a job from pending to completion. A strong candidate explains how they retrieve assets from SharePoint and export finalized content in required formats.

What tasks does a Southpaw Solutions TACTIC specialist handle daily?

A Southpaw Solutions TACTIC specialist creates jobs from defined workflows and manages task assignments and status updates. They upload work-in-progress assets to job records and coordinate approval steps between collaborators.

How does a Southpaw Solutions TACTIC specialist use SharePoint?

The specialist uses TACTIC integrations to move assets between SharePoint folders and the TACTIC asset library. They download source files from SharePoint for processing and upload finalized outputs back to the target repository.