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Hi, I’m Julián Echeverri, a UI/UX and graphic designer with over 15 years of experience helping brands grow through smart, intuitive design. I've worked with agencies and companies in the US, Europe, and Latin America, building everything from e-commerce websites and mobile apps to corporate dashboards and branded assets. Whether you need a clean UI for your app, a conversion-driven landing page, or a full brand identity, I’ve got you covered. My core strengths: • UI/UX design for web, mobile, dashboards, and e-commerce • Branding and visual identity • Marketing assets (social media, email, ads, etc.) • Figma expert + full Adobe Creative Suite • Cross-functional collaboration with dev and marketing teams • Fast, reliable, and detail-focused Clients appreciate that I deliver great design and understand the business and technical sides of things. I believe in clear communication, user-first thinking, and making every pixel count. Let’s bring your next project to life

Your website looks fine. It just doesn't sell. I'm a WordPress developer and UI/UX designer. Top Rated Plus, 100% Job Success, $100K+ across 149 jobs. I design in Figma and build in WordPress myself: custom websites, WooCommerce stores, redesigns, landing pages, speed optimization. Two numbers from my own work: • A site I redesigned went from a 1.37% conversion rate to 5.41% • Another went from 0.79% to 3.95% Most "design + development" is one skill faked as two. I've been doing both at a senior level since 2007, so you hire one person instead of two, and nothing gets lost between the mockup and the launch. WHAT MY CLIENTS SAY All verbatim, all in my reviews below. "He helped my website go from 18 seconds loading speed to 1 second!!!" "A real expert who diagnosed my problem, implemented a fix within 1 hour." "Over the past 5 years I have hired many different freelancers on Upwork and have found Pedro to be the most dependable and knowledgeable when it comes to WordPress." "Conversion-focused Figma designs with zero hassle. Deadlines met, every detail exceeded expectations." WHAT I DO WORDPRESS DEVELOPMENT • Custom WordPress websites, built from scratch • Custom WordPress themes, custom post types, ACF, Gutenberg blocks • WordPress plugin development and API integrations • Built on GeneratePress and GenerateBlocks, not on heavy page builders • I do maintain, fix and redesign existing Elementor, Divi, Bricks Builder and WPBakery sites UI/UX DESIGN • Website design in Figma: wireframes, high-fidelity UI, interactive prototypes • Design systems, landing page design, full website redesigns • Web apps, SaaS dashboards, mobile app interfaces • Here the deliverable is the design itself, whoever ends up building it SPEED AND CORE WEB VITALS OPTIMIZATION What I get hired for most, by a wide margin. • Finding what is actually slow, which is usually not what people assume • Caching, image and asset optimization, database cleanup • Hosting moves, PageSpeed Insights, Core Web Vitals WOOCOMMERCE AND ECOMMERCE • Custom WooCommerce stores and product page design • Checkout optimization, subscriptions, payment gateways • WooCommerce plugin development and third-party integrations I ran my own online stores for years before building them for other people, so I think about margins and returning customers as much as layouts. WEBSITE REDESIGN AND MIGRATION • Wix, Squarespace, Webflow and Shopify to WordPress • Content and SEO preserved, staged so nothing goes live until you have seen it • Hosting and domain moves included WORDPRESS RESCUE, SECURITY AND MAINTENANCE • Malware removal and hacked site recovery • Backups, security hardening, plugin and theme conflicts • PHP and database errors, usually the ones another developer gave up on • Monthly WordPress maintenance, some clients on rolling contracts for years ALSO • Figma to WordPress, PSD to WordPress, Adobe XD to WordPress. Pixel-accurate. • Conversion rate optimization, technical SEO fundamentals, schema, analytics setup WHO I WORK WITH Ecommerce and DTC brands, SaaS and B2B, agencies (white-label, under NDA, I plug in and disappear), professional services, education, finance, crypto and Web3, hospitality, real estate, nonprofits. The longest running one is one of Canada's largest DTC brands. I rebuilt their WooCommerce store around conversion and designed the email automation flows that have brought in CA$2.5M+ in attributed sales. Still leading their design and build three years later. HOW IT WORKS 1. You tell me the goal. 2. I design in Figma. You review and comment right in the file. 3. I build it in WordPress and give you a staging link. 4. I QA everything before it ships: responsive, speed, SEO basics. 5. Launch, plus a written guide so your team can manage the site. Fixed milestone pricing, never hourly guesswork. Written updates you don't have to chase, so decisions stay documented instead of buried in somebody's memory of a meeting. If a milestone isn't right, I fix it before you pay. Every month that page stays the way it is, it keeps costing you customers you already paid to reach. Send me your site or your Figma file and I'll tell you the single biggest thing I would change. Free, and no obligation if we're not a fit. WordPress Developer | WordPress Designer | WordPress Development | Custom WordPress Website | WordPress Theme Development | WordPress Plugin Development | WordPress Speed Optimization | Core Web Vitals | WordPress Migration | WordPress Maintenance | WordPress Security | WordPress Malware Removal | WooCommerce Developer | Ecommerce Website | Website Redesign | Landing Page Design | UI/UX Designer | Figma to WordPress | PSD to WordPress | Elementor | Web Design | Conversion Rate Optimization | On-Page SEO

Your website starts selling your business before you say a single word. Within seconds, visitors decide whether your business feels trustworthy, professional, and worth their time. That first impression shapes every interaction that follows. I design and develop premium websites for real estate companies, medical clinics, beauty brands, and growing businesses that treat their website as a business asset — not a template. Recent work: ✔ Valion Real Estate — a live, SEO-indexed real estate platform covering six municipalities, with bilingual service architecture and a custom lead-management system built around it ✔ A boutique multi-specialty clinic concept with a bilingual EN/ES interface and a WhatsApp-integrated booking assistant ✔ A skincare brand e-commerce build focused on clean, conversion-first product presentation Each project is built with purpose — clarity, performance, responsiveness, and visual consistency — so the site communicates the brand's value with confidence from the first interaction. What I deliver: ✔ Premium UI/UX Design (Figma) ✔ Webflow & WordPress Development ✔ Responsive, Pixel-Perfect Interfaces ✔ Fast-Loading, SEO-Structured Sites ✔ Custom Integrations (CRM, booking, lead capture) ✔ Clear Communication & On-Time Delivery I don't believe in websites that simply look attractive. I believe in designing experiences that make people feel confident about your business before they even reach out. If you value quality, strategy, and long-term impact — not just another template — let's talk about your project.

I'm a Senior UI/UX Designer with 17 years of experience, specialized in web design and digital experiences for premium and high-end brands. Over the past 7 years, I've partnered with world-recognized names in the high-end audio industry —including Kii Audio, Constellation Audio, Pass Laboratories, and First Watt— designing websites that match the sophistication of their products. My work goes beyond layout: I specialize in transforming plain product photography into rich, aspirational brand environments, combined with clear, informative site architecture that helps discerning customers understand and desire the product. With 13,000+ hours on Upwork and $200K+ earned, long-term clients have trusted me for years because I focus on craftsmanship and brand-level thinking, not just visual polish. What I bring to premium and luxury brands: • Full website design, from research to high-fidelity UI • Product photography art direction (white-background to lifestyle/luxury environments) • Brand-consistent, informative site architecture that builds desire and trust • AI-augmented workflow (Figma AI, Adobe Firefly, Kling.ai) for faster, more refined delivery • Responsive, polished design systems If your brand sells something exceptional —in audio, watches, automotive, interiors, or any high-end category— your website should look the part. I'd be happy to discuss your project.

I help companies scale design and ship faster through Design Systems - Top Rated Plus Designer - 10+ years of experience - 100% Job Success - 12,000+ hours on Upwork Hi, I'm Leon, a Senior Product Designer specialized in Design Systems and scalable UI architecture. Most teams waste hundreds of hours redesigning screens that already exist. My focus is to optimize design processes, structure UI systems, and enable teams to build faster with consistency. I design scalable design systems, tokenized UI libraries, and AI-ready documentation that allow design and engineering teams to move significantly faster. Instead of designing screens endlessly, I help teams build systems that design the screens for them. What I help teams achieve • Reduce design time with scalable UI systems • Create structured Design Systems with tokens and components • Enable faster design → development handoff • Improve consistency across mobile and web applications • Prepare design systems for AI-assisted development workflows Design System Expertise • Design system architecture • Design tokens (colors, spacing, typography) • Component libraries in Figma • Scalable UI frameworks (Tailwind-based systems) • Documentation for design systems • Token-driven UI design • Design system governance • Multi-product design systems • AI-ready design documentation Product Design Skills • Product design strategy • UX research & problem definition • Information architecture • User flows and user journeys • Wireframing (Lo-Fi → Hi-Fi) • Interactive prototyping • Usability testing • Design validation Development Collaboration • Design → development handoff • Token-based UI specifications • Component documentation • QA design review • Design changelogs ━━━━━━━━━━━━━━━━━━━━━━━━ ⚙️ Tools Figma Adobe Suite WordPress Webflow JIRA Clickup Miro Maze Mix panel Hotjar Slack 📅 Let's collaborate to enhance the impact of your project! I'm eager to discuss how I can contribute to your success. Schedule a meeting with me today to dive deeper into your goals and objectives. Looking forward to working together and elevating your project to new heights! Regards, Leon G 🔑𝐊𝐄𝐘𝐖𝐎𝐑𝐃𝐒: Design System, Design Systems, Figma Design System, Design Tokens, Figma Components, Figma Variables, Component Library, UI Architecture, Scalable UI, SaaS Product Design, Product Designer, Web Application Design, Dashboard Design, Design System Documentation, Design System Implementation UX/UI, UX, UI, User Interface Design, Landing Page Design, STARTUP, CJM, E-commerce app design, Web & Mobile Design, Responsive Design, User Experience Design, Website, Website wireframing, Wireframe, Wireframing, Google, Material Design, UI Research, Web Design, Figma, Sketch, App, Landing Page, UI/UX Design, Webdesign, Webflow Design, web designer, Animations creation, WordPress design, Application design, Desktop, Visual Design, Mobile Design, Consultation, FinTech, SaaS product, SaaS Effective, Management, Animation UI, User Flow, Agency, Android app design, Responsive Web Design, SaaS platform, SAAS, Solutions, Android Design, iPad Design, iPhone Design, User Experience, Design Thinking, Interaction Design, SaaS Project Design, Application, Guidelines, iOS, iOS and Android guidelines, platform design, A/B Testing, Long term, Responsive, Android, iOS App Design, Platforms, InVision, eCommerce app design, App Design, Export Assets from Sketch, UX Research, iOS guidelines, Adaptive, Design Expert, website design, wireframes design, prototype design, Platform Design, Marvelapp, Tailwind, Job, usability audit, Website Prototyping, Android and iOS app design, Animations creation, Principle GUI design, Testing, prototype design, Principle, Motion Design, WordPress Development, portfolio website, Strategy consultation, Mobile UI/UX Design, Material Design, UX Design, User experience design, Designer, iPhone, Platform Creation, Webflow Development, MockUp design, Update, Google Material, Head of Design, Search, Digital, Redesign, Creation, UI Design, Usability, Mock-up, Experienced, Design Thinking, WordPress design, WordPress implementation, Clickable prototype, Web, Mobile UX Design, Effective, webflow

I apply a 'Logic-First' methodology to transform complex data into clear, scalable interfaces. Specializing in deep audits and aesthetic engineering for B2B SaaS & Enterprise products, I make robust software feel simple and function seamlessly.