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I am a Visual Designer with over 12 years of experience creating visual solutions that bridge the gap between brands and their audiences. My approach combines creativity with strategy, designing intuitive and functional digital experiences. I work with tools like Figma, Webflow, WordPress, and Adobe Creative Suite to create products that not only look great but also deliver tangible results.

I am a UX/UI and Service Designer with a robust background in both consulting and design agencies. Leveraging methodologies like Scrum, Design Thinking, and Lean UX, I develop intuitive and responsive design solutions. Over four years, I have led and executed research projects for new business creation and designed UX/UI for websites, platforms, and mobile applications. My work spans national and international startups as well as multinational companies across various industries. I have consistently demonstrated the ability to work effectively in cross-functional teams, bridging the gap between users, business objectives, and development teams to deliver exceptional products. My technical expertise includes mastery of advanced tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, XD), Figma, Webflow, and Miro, along with project management systems like Jira, Asana, Notion, ClickUp, and Trello. Beyond technical skills, I am known for my meticulous attention to detail, proactivity, discipline, and leadership. I am highly adaptable and collaborative, constantly eager to learn and stay current with industry trends and emerging design practices. These qualities, coupled with my capacity for innovation and creativity, empower me to make a significant impact on projects, optimizing results and adding value to businesses.

I'm experienced in UX/UI Design, web design, user experience design, animation, photography, and translation

I help B2B SaaS and AI teams turn complex, data-heavy products into interfaces users understand in seconds, from 0-1 builds to rescuing products people struggle to adopt. 🏆 Top Rated Plus — Top 3% on Upwork ⭐ 65+ five-star clients 💼 $200K+ earned ⏱ 15 yrs in design · 10 in product ↓ WHERE I'M STRONGEST ─────────────────────────────── ▸ Dashboards, analytics, and data-heavy interfaces (DataViz / InfoViz) ▸ B2B SaaS product design: user flows, information architecture, interaction design ▸ AI-driven products — turning model outputs into decisions users trust ▸ IoT and hardware-connected UX: kiosks, touchscreens, companion apps ▸ High-fidelity Figma prototypes, design systems, clean developer handoff Clients usually come to me when the product is technically powerful but the experience is holding it back: dashboards nobody reads, AI outputs users don't trust, workflows that need training just to complete a basic task. ↓ RESULTS CLIENTS PAID FOR ─────────────────────────────── ✅ DMVI · smart retail, IoT Touchscreen UIs + VendingTracker OS for a cashless vending platform running in 22 countries. Featured on NBC News San Francisco. ✅ Syneurgy · B2B SaaS, AI From concept to shipped product: 3 core modules + full design system, turning neuroscience data into dashboards leaders act on. ✅ MilkUp · AgTech, mobile Farm-management platform designed from MVP. Usability testing proved non-technical operators could complete core tasks with zero training. Now part of Egypt's CGIAR-backed AgriTech4Egypt initiative. ↓ WHAT CLIENTS SAY ─────────────────────────────── “We hired Leo for a very complex data intense project... very great designing skills and an analytical mindset.” — AI dashboard for behavior analytics · 386-hour engagement “Excellent freelancer, we'll be hiring for the next project. He did an amazing job on our UI's. He went away and researched our needs and needs of our consumers.” — Vending machine touchscreen UI · 2,707 hours over 2 years “He has a solid methodology and goes the extra miles to deliver exceptional deliverables. Communication is always smooth and constructive.” — Farm-management SaaS · repeat client for 3+ years ↓ HOW I WORK ─────────────────────────────── Senior product thinking, not decoration: before screens get prettier, I work through what users are trying to do and where they get stuck. AI-native workflow, I use AI across research synthesis, prototyping, and iteration, so you get senior-level thinking at startup speed (IxDF certified: Designing with and for AI). Fluent English, remote-first, async-friendly. Best fit: founders and product teams building something data-heavy that needs to feel simple. Send me a short note about what you’re building and where users get stuck, I’ll reply with first impressions within hours.

I’m a UX/UI Designer with 6+ years of experience in UI UX design, mobile app design, web design, and high-converting ads & social media design. I help brands create intuitive, visually engaging, and conversion-driven digital experiences from mobile apps and websites to marketing creatives. 🎯 What I bring to your project as a UX/UI Designer: ✔️ UX/UI Design for mobile apps and web design, focused on usability, clarity, and seamless user experience. ✔️ User flows, wireframing, and prototyping in Figma to structure and validate ideas before development. ✔️ High-fidelity UI design systems that ensure consistency across iOS, Android, and web platforms. ✔️ Clean, modern, and user-centered interface design that improves engagement and interaction. ✔️ Strategic UX thinking: I design not only for aesthetics, but for functionality and results. 🎯 Ads & Social Media Design: ✔️ Scroll-stopping ad creatives for Meta Ads, Instagram, and digital campaigns. ✔️ Social media design aligned with brand identity and marketing goals. ✔️ Visual content designed to capture attention and support conversions. 🎯 Branding & Visual Design: ✔️ Cohesive visual identities aligned with digital products and marketing. ✔️ Design systems and templates for scalable brand consistency. 🎓 I hold a Master’s degree in UX Design, combining design thinking, usability principles, and data-driven insights to deliver effective solutions. 💡 My approach: I combine UX strategy, UI design, and marketing awareness to create digital products that are not only visually appealing, but also functional and conversion-oriented. 🚀 If you're looking for a UX/UI Designer for mobile app design, web design, or high-performing ads and social media content — I’m ready to help you build impactful digital experiences. Let’s work together!

I help companies scale design and ship faster through Design Systems - Top Rated Plus Designer - 10+ years of experience - 100% Job Success - 12,000+ hours on Upwork Hi, I'm Leon, a Senior Product Designer specialized in Design Systems and scalable UI architecture. Most teams waste hundreds of hours redesigning screens that already exist. My focus is to optimize design processes, structure UI systems, and enable teams to build faster with consistency. I design scalable design systems, tokenized UI libraries, and AI-ready documentation that allow design and engineering teams to move significantly faster. Instead of designing screens endlessly, I help teams build systems that design the screens for them. What I help teams achieve • Reduce design time with scalable UI systems • Create structured Design Systems with tokens and components • Enable faster design → development handoff • Improve consistency across mobile and web applications • Prepare design systems for AI-assisted development workflows Design System Expertise • Design system architecture • Design tokens (colors, spacing, typography) • Component libraries in Figma • Scalable UI frameworks (Tailwind-based systems) • Documentation for design systems • Token-driven UI design • Design system governance • Multi-product design systems • AI-ready design documentation Product Design Skills • Product design strategy • UX research & problem definition • Information architecture • User flows and user journeys • Wireframing (Lo-Fi → Hi-Fi) • Interactive prototyping • Usability testing • Design validation Development Collaboration • Design → development handoff • Token-based UI specifications • Component documentation • QA design review • Design changelogs ━━━━━━━━━━━━━━━━━━━━━━━━ ⚙️ Tools Figma Adobe Suite WordPress Webflow JIRA Clickup Miro Maze Mix panel Hotjar Slack 📅 Let's collaborate to enhance the impact of your project! I'm eager to discuss how I can contribute to your success. Schedule a meeting with me today to dive deeper into your goals and objectives. Looking forward to working together and elevating your project to new heights! Regards, Leon G 🔑𝐊𝐄𝐘𝐖𝐎𝐑𝐃𝐒: Design System, Design Systems, Figma Design System, Design Tokens, Figma Components, Figma Variables, Component Library, UI Architecture, Scalable UI, SaaS Product Design, Product Designer, Web Application Design, Dashboard Design, Design System Documentation, Design System Implementation UX/UI, UX, UI, User Interface Design, Landing Page Design, STARTUP, CJM, E-commerce app design, Web & Mobile Design, Responsive Design, User Experience Design, Website, Website wireframing, Wireframe, Wireframing, Google, Material Design, UI Research, Web Design, Figma, Sketch, App, Landing Page, UI/UX Design, Webdesign, Webflow Design, web designer, Animations creation, WordPress design, Application design, Desktop, Visual Design, Mobile Design, Consultation, FinTech, SaaS product, SaaS Effective, Management, Animation UI, User Flow, Agency, Android app design, Responsive Web Design, SaaS platform, SAAS, Solutions, Android Design, iPad Design, iPhone Design, User Experience, Design Thinking, Interaction Design, SaaS Project Design, Application, Guidelines, iOS, iOS and Android guidelines, platform design, A/B Testing, Long term, Responsive, Android, iOS App Design, Platforms, InVision, eCommerce app design, App Design, Export Assets from Sketch, UX Research, iOS guidelines, Adaptive, Design Expert, website design, wireframes design, prototype design, Platform Design, Marvelapp, Tailwind, Job, usability audit, Website Prototyping, Android and iOS app design, Animations creation, Principle GUI design, Testing, prototype design, Principle, Motion Design, WordPress Development, portfolio website, Strategy consultation, Mobile UI/UX Design, Material Design, UX Design, User experience design, Designer, iPhone, Platform Creation, Webflow Development, MockUp design, Update, Google Material, Head of Design, Search, Digital, Redesign, Creation, UI Design, Usability, Mock-up, Experienced, Design Thinking, WordPress design, WordPress implementation, Clickable prototype, Web, Mobile UX Design, Effective, webflow