Hire the Best Content Strategists

Clients rate our Content Strategists
Rating is 4.8 out of 5.
4.8/5
Based on 3,968 client reviews
Amara I.

Lagos, Nigeria

$5/hr
4.8
7 jobs

I help businesses build and grow a consistent, engaging presence across Instagram, Facebook, linkedin and tiktok. My experience spans social media management for startups and growing businesses . How I Support Your Business 🔹 Social Media Management Day-to-day management of Instagram & Facebook, Linkedin pages Uploading, scheduling and publishing content (posts, stories, reels) Maintaining a consistent, never missed posting schedule Community management responding to comments and building engagement 🔹 Content Creation & Planning Generate content ideas, content calendars and campaign ideas Creating engaging, on brand content across formats Coordinating with strategists and adapting content direction as needed Graphics support using Canva 🔹 Strategy & Growth Developing social media strategy to grow audience and brand awareness Executing content plans that build a strong, consistent online presence Creative, self-driven approach , comfortable managing multiple accounts with minimal oversight What Sets Me Apart ✔ Proven experience managing social media accounts end to end ✔ Reliable and consistent — I never skip a posting day ✔ Comfortable working independently and meeting deadlines ✔ Strong communication and collaboration with strategists/content teams ✔ Adaptable across niches, including wellness and product launches If you're looking for a Social Media Manager who can take full ownership of your Instagram,linkedin and Facebook presence —,from planning to publishing to engagement let's talk. Click "Invite to Job" or "Hire Now" and let's grow your brand together.

  • Virtual Assistance
  • Administrative Support
  • Social Media Management
  • Email Management
  • Executive Support
  • Project Management Support
  • Canva
  • Real Estate Virtual Assistance
  • Sales
  • Customer Support
  • Cold Calling
  • Social Media Marketing
  • Social Media Content
  • Social Media Content Creation
  • Facebook
  • Instagram
  • LinkedIn
  • TikTok
  • Task Coordination
Maressa S.

Orlando, Florida

$60/hr
4.9
40 jobs

I help growing brands turn scattered marketing into a clear strategy and connected digital growth system. With 6+ years of experience across digital marketing strategy, content, paid media, websites, email, video, SEO and analytics, I help businesses identify what's working, uncover growth opportunities, and build practical marketing systems that are easier to execute and scale. I’m especially valuable when a business has plenty of marketing activity happening — content being created, campaigns running, a website, email, social channels, video — but no clear strategy connecting everything. I can help with: • Digital marketing audits & growth strategy • Content strategy, pillars & editorial systems • Cross-channel marketing strategy • Marketing campaign planning • Audience, messaging & customer journey strategy • Website and conversion strategy • YouTube and video content strategy • Content repurposing systems • Email marketing strategy • Paid media strategy and campaign support • Marketing analytics, reporting & performance recommendations • Marketing workflows and operational systems My work combines strategy with implementation experience. I don't just recommend what a brand should do. I understand what it takes to actually build campaigns, produce content, manage channels, optimize websites and turn strategy into repeatable workflows. Recent work includes: • Organizing a library of 200+ educational videos into a structured content ecosystem • Producing 190+ YouTube Shorts as part of a strategy that contributed to a 70%+ increase in channel views • Developing cross-channel content and marketing strategies for founder-led businesses • Building marketing websites, email campaigns, landing pages and content systems • Managing paid digital campaigns and developing creative for organic and paid consumer campaigns • Conducting marketing and content audits that turn fragmented marketing into actionable roadmaps I work best with founders, growing brands and small-to-mid-sized teams that need an experienced strategic partner who can step into the business, understand the bigger picture, identify priorities and turn those priorities into a clear plan. If your marketing feels busy but disconnected, I can help you figure out what to focus on next, and build the system to support it.

  • Content Strategy
  • Marketing Strategy
  • Digital Marketing Strategy
  • Social Media Strategy
  • Content Marketing
  • Social Media Marketing
  • YouTube Marketing
  • Content Audit
  • Search Engine Optimization
  • Marketing Analytics
  • Marketing Consulting
  • Content Planning
  • Digital Marketing
  • Campaign Management
  • Brand Strategy
  • Facebook Ads Manager
  • Google Ads
  • Pinterest Ads Manager
  • Marketing Audit
  • Wix
Rafael R.

Dumaguete City, Philippines

$5/hr
4.6
48 jobs

Are you ready to take your company's online presence to the next level? With over 5 years of experience in the digital marketing space, I have developed effective strategies and content that allow my clients to reach new heights. You name it, I handle it… from strategizing and content creation to advertising. My tactics have helped businesses obtain leads and customers, increase sales and create a compelling digital presence. My services include but not limited to digital marketing, e-commerce, branding, social media management, Paid Ads & marketing, Email marketing, and SEO. Want to hop on the phone and learn more? Send me a message today!

  • Google Ads
  • Email Marketing
  • Email Campaign Setup
  • Lead Generation
  • Social Media Management
  • Sales Development
  • Adobe Photoshop
  • Social Media Marketing
  • Sales
  • Facebook Ads Manager
  • B2B Marketing
  • Marketing Management
  • File Management
  • Audience Research
  • LinkedIn
Cassia T.

Toronto, Canada

$60/hr
4.9
45 jobs

Looking for an experienced social media strategist who can build your brand presence from the ground up or take what you have and make it actually work? Struggling with low engagement, inconsistent content, or an organic strategy that isn't delivering results? Not sure how to stand out in a crowded space? Hi, I'm Cass, a senior social media strategist and content director with 11+ years of experience helping tech, retail, beauty and lifestyle brands, scaling businesses, and ambitious founders grow their organic presence strategically. I work with clients at every stage: from launching brand new accounts the right way, to reigniting growth for established brands that have hit a plateau. I bring a dual perspective that most strategists can't offer. I've built and led social media strategy for brands across competitive industries, and I'm also an active content creator with firsthand viral success. That means I understand both the strategy and the execution, I don't just build the plan, I know exactly what it takes to make it work in practice. Strategic Content Planning: Organic growth strategy development Platform-specific content optimization Brand voice & visual identity alignment Content calendar planning & curation Creative Production & Design: Video editing & short-form content creation Photo editing & visual storytelling Canva design & branded graphics Strategic copywriting for engagement Growth & Optimization Coaching: Algorithm optimization techniques Audience development strategies Performance analysis & insights Content creator mentoring & guidance ManyChat & Instagram automation( DM flow setup, comment-to-DM triggers, lead capture sequences and audience nurture flows built for organic growth and conversion) Ideal for: Content creators and brands ready to elevate their organic social presence with strategic guidance. I work with clients who value authentic growth, brand building, and sustainable engagement over quick fixes. About Me I've spent 11+ years working inside social media, as a strategist, a content creator, and everything in between. I've helped brands grow from zero to established social presences, turned around accounts with stalled growth, and built content systems that drive real, sustainable results. My approach is rooted in authentic brand storytelling, platform-native content, and strategy that's built to last not just to perform this week.

  • Social Media Marketing
  • Social Media Marketing Strategy
  • Social Media Content
  • Content Creation
  • Content Calendar
  • Copywriting
  • Email Copywriting
  • Influencer Marketing
  • Influencer Outreach
  • Social Media Audit
  • Social Media Management
  • Social Media Video
Lucia D.

Aubagne, France

$35/hr
5.0
5 jobs

I help startups, SaaS companies, and global brands grow through product marketing, go-to-market strategy, content marketing, and hands-on campaign execution. With experience across Samsung Electronics, Bain & Company, and fast-growing startups, I combine strategic thinking with execution - helping companies not only define their positioning and marketing strategy, but also create and launch the content and campaigns that drive real business growth. Unlike traditional consultants or strategists, I’m highly hands-on. I can support everything from GTM planning and messaging to social media content, copywriting, campaign execution, email marketing, landing pages, and short/long-form video editing. 🚀 Areas I Can Help With • Product Marketing & Go-to-Market Strategy • Brand Positioning & Messaging • Content Marketing Strategy • Social Media Marketing (LinkedIn, Instagram, TikTok) • Copywriting & Campaign Messaging • Email Marketing & CRM Campaigns • Launch Campaign Execution • LinkedIn Content & Thought Leadership • Landing Page Optimisation • Short-Form Video Editing & Content Creation • Cross-Channel Campaign Management • Marketing Project Coordination 📈 Experience & Results At Samsung Electronics (London), I worked on product marketing and digital campaigns across European markets, helping drive significant increases in user adoption, engagement, and active users across Samsung’s digital ecosystem. At Bain & Company (Madrid), I supported global marketing initiatives and flagship thought leadership campaigns for senior executive audiences, leading cross-channel campaign execution, CRM initiatives, landing page optimisation, creative asset development, and content distribution strategies. I’ve also worked with startups and SMEs across the UK and Europe, supporting growth through content creation, digital marketing, lead generation, and brand positioning. 🎯 What Makes Me Different I combine the strategic mindset of a Product Marketing Manager with the execution capabilities of a content and growth marketer. That means I can: • Define your positioning and GTM strategy • Create and execute campaigns • Write compelling copy • Develop social content • Coordinate creative assets • Edit short/long-form videos • Optimise marketing performance across channels Whether you need strategic direction, hands-on marketing support, or both — I can jump in quickly and help move projects forward efficiently. ⭐ Tools & Platforms LinkedIn Ads • HubSpot • Salesforce • Mailchimp • Google Analytics • Canva • WordPress • SEO Tools • CRM Platforms • Social Media Tools • DaVinci Resolve • Photoshop, InDesign & Premiere Pro If you’re looking for a marketing partner who can both think strategically and execute effectively - let’s connect.

  • Digital Marketing
  • Digital Marketing Materials
  • Digital Marketing Strategy
  • Marketing
  • Brand Consulting
  • Branding & Marketing
  • Content Marketing
  • Content Marketing Strategy
  • Social Media Management
  • Email Marketing
  • Video Editing
  • Marketing Strategy
  • B2B Marketing
  • B2C Marketing
  • Brand Marketing
  • 360 Marketing
  • Marketing Plan
  • Marketing Management
  • Marketing Campaign Setup & Implementation
  • Go-to-Market Strategy
Jonathan O.

Akure, Nigeria

$5/hr
5.0
6 jobs

Looking for a Canva designer who understands skincare, wellness, and social media visuals? You are in the right place. I am a Canva Pro social media designer specialising in Instagram carousels, branded social media templates, and complete Canva visual systems for skincare brands, wellness coaches, health educators, and lifestyle businesses. I also design social media graphics, brand kits, workbooks, and digital products for small businesses, startups, coaches, and content creators across every niche. 🔍 Are you searching for a Canva designer for your skincare or wellness brand? This is my primary niche. I design Instagram carousels, social media post templates, story graphics, and reusable Canva brand kits specifically for skincare, beauty, wellness, and health coaching brands, the kind of brands where the visual feeling is part of the product itself. I translate your brand's specific mood, clean and clinical, warm and grounded, luxurious and minimal, into a Canva visual system that holds that feeling consistently across every post, every carousel, and every template. 🔍 Are you looking for an Instagram carousel designer in Canva? Carousel design is one of my strongest service areas. I build educational carousel systems, product showcase carousels, storytelling sequences, and tip series for brands that need every slide to feel intentional, not just filled with text on a template. Every carousel I deliver is fully editable in Canva Pro so your team can update content without breaking the visual system. 🔍 Do you need editable Canva social media templates for your brand? Yes, every deliverable I produce is a fully editable Canva Pro file, organised and labelled so your team can update it long after the project ends. You are paying for a visual system you own, not a service you are locked into. I build template kits for Instagram posts, carousels, stories, lead magnets, workbooks, pitch decks, and multi-page documents. 🔍 Are you a coach, course creator, or educator looking for a Canva workbook or digital product designer? I design multi-page Canva workbooks, course guides, planners, lead magnets, and digital products for coaches and online educators. Every project is built with professional layout design, consistent typography, and a cover that makes the content look worth paying for, because how your digital product looks directly affects how much clients believe it is worth. 🔍 Do you need a Canva brand kit for your business? I build complete Canva brand kits covering color palettes, font pairings, logo placement guides, and a full set of branded social media templates, all built inside Canva Pro so you and your team can use and update everything independently. Brand kits are available as standalone projects or as part of a larger social media template suite. What I design: ✅ Instagram carousel systems, educational, product-led, storytelling, and tip series ✅ Canva social media template kits, posts, stories, highlights, and promotional graphics ✅ Skincare and wellness brand visual systems in Canva Pro ✅ Canva brand kits, colors, fonts, templates, and brand guide documents ✅ Workbooks, lead magnets, and digital products for coaches and course creators ✅ Pitch decks and business presentations in Canva ✅ Ebooks, flyers, brochures, and multi-page Canva document design ✅ Social media graphics for any brand, fashion, food, fitness, real estate, and e-commerce Who I work best with: ✔ Skincare and beauty brands that treat visual consistency as part of their product ✔ Wellness coaches, health educators, and mental health brands ✔ Course creators and coaches launching workbooks and digital products ✔ Founders who need their brand to feel premium from the first impression ✔ Small businesses and startups wanting professional visuals without an in-house team ✔ Agencies managing multiple client accounts needing consistent Canva design What you receive: 📌 Fully editable Canva Pro files organised for easy independent use 📌 A visual system built around your brand feeling, never a generic template 📌 Clean layouts designed for engagement, readability, and brand recognition 📌 Fast, clear communication with reliable delivery 📌 Revisions included until the design feels exactly right I work in Canva Pro as my primary tool. I also use Figma, Adobe Photoshop, PowerPoint, and Google Slides when the project needs them. If you are searching for a Canva designer for skincare visuals, wellness brand templates, Instagram carousels, or social media graphics, send me a message and I will respond promptly. Let us build something that looks exactly as good as what you are selling.

  • Canva
  • Graphic Design
  • Social Media Design
  • Brand Identity & Guidelines
  • Presentation Design
  • Infographic
  • Lead Magnet
  • Ebook Design
  • Social Media Content Creation
  • Template Design
  • Instagram Post
  • Social Media Imagery
  • Instagram
  • Social Media Content
  • Social Media Marketing
  • Social Media Carousel
  • Social Media Cover
  • Content Creation
  • WorkBook

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Cost to hire a Content Strategist

Cost to hire a Content Strategist

Explore typical Content Strategist rates and what businesses pay to hire top talent.

Content Strategist job description template

Content Strategist job description template

Get tips to write a job post that attracts qualified Content Strategists.

Content Strategist interview questions

Content Strategist interview questions

Top interview questions to help you hire the right Content Strategists, faster.

How to Hire Top Content Strategists

How to hire top content strategists

We all know content is king, but if you want to make the most of your content marketing campaigns, a little planning and coordination can go a long way. A content strategist can help you schedule and develop content that brings you closer to your marketing goals. 

So how do you hire content strategists? What follows is a crash course on how you can find top content strategy freelancers on Upwork. 

How to shortlist content strategy consultants

As you’re browsing available content strategy consultants, it can be helpful to develop a shortlist of the freelancers that you may want to interview. You can screen profiles on criteria such as:

  • Marketing fit. You want a strategist familiar with your target market, so they’ll know what type of content to produce and how to schedule it. 
  • Organization. Content strategy is largely about aligning content calendars with related initiatives and tracking the performance of different marketing channels. 
  • Feedback. Reviews from past clients can tell you if a freelancer is someone you can work with. 

How to write an effective content strategy job post

With a clear portrait of your ideal content strategist in mind, it’s time to write that job post. Aim to provide enough detail for a freelancer to know if they’re the right fit for the job. 

An effective content strategy job post should include:

  • Scope of work: From brainstorming ideas to scheduling content, list all the deliverables. 
  • Project length: Your job post should indicate whether this is a shorter or larger project. 
  • Background: Translate your marketing strategy needs into a candidate profile. If you prefer experience working with certain industries, software, or marketing channels, mention this here. 
  • Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Ready to maximize the effectiveness of your content marketing efforts? Log in and post your content strategy job on Upwork today.

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CONTENT STRATEGY FAQ

Frequently asked questions

What is content strategy?

Content strategy covers all the planning involved such as deciding what content to produce and when to publish it. From turning SEO keywords into titles for the company blog, to timing product launches and social media posts, a content strategist fits your content to a cohesive strategy. 

Here’s a quick overview of the skills you should look for in content strategy freelancers: 

  • Content marketing (e.g., blog posts, social media feeds, infographics, podcasts, and video) 
  • Organization and coordination (e.g., roadmaps, Gantt charts) 
  • Teamwork
  • Market research and analysis

Content strategists help businesses track and manage the content that fuels their marketing campaign.

Why do you want to hire content strategists?

The key to finding a content strategist is to identify your needs. Are you looking for someone experienced with setting up a typical blog content production pipeline? Or do you also require niche skills like helping coordinate social media posts with influencers? The cost of your project depends heavily on your scope of work, and the specific skills needed to bring your project to life. 

How much does it cost to hire a content strategist?

Rates can vary due to many factors, including expertise and experience, location, and market conditions.

  • An experienced content strategist may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
  • A contractor who is still in the process of building a client base may price their content strategy services more competitively. 

Which one is right for you will depend on the specifics of your project.