The Role in One Paragraph We are launching a new consumer app built for moms who want to capture and keep family memories instead of performing them for an algorithm. We're weeks from launch, and we're hiring a hands-on paid media specialist to own every dollar of our paid social spend across Meta, TikTok, and Apple Search Ads. You'll build our paid acquisition engine from zero: account structure, creative testing, attribution, and scaling. Success in your first 90 days looks like a live, instrumented paid program strategy and contributing meaningfully toward our goal of 100,000 downloads by January 2027. Why This Role Is Different Most paid media roles hand you a mature account and ask you to squeeze out 5% improvements. This one hands you a blank canvas, a validated market (80% willingness to pay from our consumer research), a distinctive brand, and a team who moves fast. You'll set and collaborate on the playbook, not inherit it. Your work will be visible and rewarding What You'll Own Full-funnel paid social strategy and execution across Meta (Facebook/Instagram), TikTok, and Apple Search Ads — from campaign architecture to daily optimization, creative testing at velocity. You'll run structured hook/angle/format tests, partner with our influencer program for ads and creative, and use AI creative tools to multiply testing volume without multiplying cost measurement and attribution. You'll implement and maintain our tracking spec (MMP setup, event mapping, SKAN/privacy-era measurement) and report weekly on CAC, ROAS, cohort retention, and payback — numbers, not vibes budget stewardship. You'll manage a lean pre-launch and launch budget, reallocating spend weekly based on performance, and build the case for scaling as we hit efficiency targets channel expansion recommendations. As data comes in, you'll advise on when (and whether) to change the scope of strategy or double down with specific influencers and or target success ads. Required (You Must Have These) A track record of profitably acquiring users for a consumer mobile app or DTC subscription product — you can show us the numbers Hands-on, current expertise in Meta Ads Manager and TikTok Ads Manager, including Advantage+ and Smart+ campaign types Working knowledge of mobile measurement in the post-ATT era: MMPs (AppsFlyer, Adjust, or similar), SKAdNetwork/AdAttributionKit, and incrementality thinking fluency with AI tools in your daily workflow — for creative iteration, copy variants, analysis, or reporting. We move fast and expect leverage, strong written communication. You'll work async with a small distributed founding team; your weekly reports need to be clear enough to understand, iterate on and make strategic marketing decisions. Preferred (Nice to Have) Experience marketing to moms, parents, or family audiences. This is a HUGE plus if you can show prior success in this category. Apple Search Ads certification or meaningful ASA spend under management Influencer whitelisting / creator licensing experience (Spark Ads, partnership ads) Experience at a pre-launch or early-stage startup where you built the paid program from scratch Familiarity with subscription app economics (trial conversion, LTV modeling, payback windows) Note: We hire for demonstrated skills and outcomes, not years logged or degrees held. If you can show us campaigns you've run and results you've driven, we want to talk — even if your background is unconventional. We look forward to speaking with you.

We're looking for an experienced Google Ads specialist to take over and optimize an established account for a coworking and executive office provider with multiple locations throughout the Northeast. The account is already active, but we're looking for someone who can improve performance through strategic optimization—not simply manage campaigns. Project Scope You'll be responsible for: Auditing the existing Google Ads account Reviewing campaign structure and consolidation opportunities Search term analysis and negative keyword management Keyword expansion and optimization Improving Quality Scores and ad relevance Creating and testing new ad copy Optimizing bidding strategies Improving conversion rates and lowering CPL Managing location-based campaigns across multiple markets Making recommendations for landing page improvements when appropriate Tracking A new measurement framework has recently been implemented using GA4 and Google Tag Manager. Conversion tracking is already being upgraded, so you'll work from clean data rather than setting up analytics. Experience Required 5+ years managing Google Ads Strong lead generation experience Local service or multi-location business experience Experience reducing cost per lead while increasing qualified conversions Comfortable interpreting GA4 reporting Experience with Performance Max, Search, and remarketing campaigns Excellent written English Nice to Have CallRail experience Google Ads certifications Experience with coworking, commercial real estate, office leasing, or B2B lead generation Landing page optimization / CRO experience Deliverables Initially, we'd like you to: Audit the account Present prioritized optimization recommendations Implement approved changes Monitor performance weekly Provide a concise monthly report with insights and next steps To Apply Please include: Examples of Google Ads accounts you've significantly improved Average monthly budgets you've managed Before-and-after performance metrics (CPL, ROAS, conversion rate, etc.) Your hourly rate Your weekly availability Start your proposal with "Stark" so we know you've read the posting. This will begin as a project for one client, with the opportunity for ongoing work across additional client accounts if it's a good fit.

About Us We are an established and stable supplement brand based in Mongolia with a strong track record in our home market. We're now expanding into the USA, and we're looking for an experienced Creative Strategist to help us build our brand presence and drive growth in this new market. (ig- Viberrfit) The Role You'll own our creative strategy end to end — from developing big-picture campaign concepts to crafting the ads, content, and messaging that convert. You'll work closely with our team to position our supplement products for the US audience. Responsibilities: Develop and execute creative strategies for our US market launch and ongoing campaigns Research US supplement market trends, competitors, and customer insights Create winning ad concepts and creative briefs for paid social (Meta, TikTok, etc.) Analyze creative performance and iterate based on data Write compelling ad copy, hooks, and scripts (UGC-style and direct response) Collaborate on brand positioning and messaging for the US audience (Bonus) Design ad creatives, social media graphics, and marketing assets yourself Requirements Proven experience as a Creative Strategist, ideally in e-commerce, DTC, health, wellness, or supplements Strong understanding of the US consumer market and direct-response marketing Experience creating and testing ad creatives for Meta, TikTok, or similar platforms Data-driven mindset — you know how to read performance metrics and improve creatives based on results Excellent written English Available for full-time commitment (long-term role) Nice to have: Graphic design skills (Photoshop, Figma, Canva, or similar) — strong plus! Video editing skills for short-form content Experience with supplement/health brand compliance (FDA/FTC advertising guidelines) Compensation & Growth Base salary: $1,500/month Performance-based raises: As you deliver results, your compensation grows with us. We believe in rewarding people who drive real impact. Long-term, stable position with a growing international brand

Project Overview: We are seeking an experienced healthcare marketing consultant to develop a comprehensive marketing strategy for a new podiatry practice, Boca Raton Foot & Ankle Specialists (BRFAS), opening in Boca Raton, Florida. The practice will provide comprehensive foot and ankle care, including: Foot & Ankle Surgery Sports Medicine Regenerative Medicine Diabetic Foot Care Advanced Wound Care & Limb Preservation Routine Foot Care Custom Orthotics Shoes (Retail) Home/Mobile Appointments Our goal is to establish BRFAS as the leading foot and ankle practice in Boca Raton through a combination of exceptional patient care, innovative treatments, and strategic marketing initiatives. Scope of Work: The selected consultant will develop a detailed marketing strategy and implementation roadmap designed to drive patient acquisition, referral growth, and brand awareness during the first three years of operation. Deliverables: -Identification of market opportunities and competitive advantages -Demographic analysis and patient targeting recommendations -Brand Positioning -Practice positioning strategy -Unique value proposition development -Target audience segmentation -Messaging framework for key service lines -Digital Marketing Strategy -Website recommendations and conversion optimization -Local SEO strategy -Google Business Profile optimization plan -Content marketing recommendations -Social media strategy -Online reputation management strategy -Paid advertising recommendations (Google Ads, Meta, etc.) -Referral Development Strategy -Primary care physician referral strategy -Endocrinology referral strategy -Orthopedic and sports medicine partnerships -Home health and assisted living referral opportunities -Community outreach recommendations -Patient Acquisition Plan -First-year patient acquisition strategy -Budget recommendations -Marketing channel prioritization -Monthly and quarterly action plans -Key performance indicators (KPIs) -Growth Roadmap -12-month marketing plan -24-month growth strategy -36-month expansion recommendations Desired Qualifications: -Experience marketing healthcare practices -Experience with physician practice startups preferred -Knowledge of local SEO and healthcare digital marketing -Understanding of patient acquisition strategies -Experience developing referral networks -Familiarity with medical compliance and healthcare advertising best practices Experience working with podiatry, orthopedic, sports medicine, regenerative medicine, wound care, or specialty medical practices is highly preferred. What We Will Provide: -Executive Summary -Practice vision and service offerings -Competitive research -Demographic and market analysis -Geographic target market information -Branding concepts and website direction -Budget for marketing with exact figures Project Outcome: The final deliverable should be a comprehensive marketing strategy that can serve as the blueprint for launching and growing a new specialty medical practice from startup through long-term market leadership. When applying, please provide: Relevant healthcare marketing experience Examples of similar projects Case studies or measurable results Proposed approach and timeline

Company Overview Health Benefit Services LLC (HBS) is an established independent insurance agency serving Western Pennsylvania. The business focuses on Medicare, health insurance, auto and home insurance, life insurance, annuities, and commercial insurance. We support approximately 16,000 clients and want a contractor who can improve visibility, generate qualified inbound leads, strengthen recruiting marketing, and build repeatable digital growth systems. Position Summary We are looking for a hands-on growth marketer who can own execution across SEO, AI search visibility, Google Ads, website optimization, landing pages, content, and lead generation. This is a results-oriented contract role for someone who can both think strategically and get the work done. This is not a general social media position. We are specifically looking for a contractor with proven lead generation experience who understands search intent, conversion, local visibility, and performance marketing. What Success Looks Like · Increase qualified inbound insurance leads · Improve local and organic search visibility · Strengthen visibility in AI-generated search results · Launch and improve paid campaigns that produce measurable ROI · Improve website conversion rates and landing page performance · Generate recruiting leads for insurance agents · Build repeatable marketing and automation systems that scale Scope of Work SEO and AI Search Visibility · Improve rankings for high-intent local insurance searches · Create or optimize service and location landing pages · Develop content that performs in traditional search and AI-generated answers · Recommend and implement technical SEO improvements where needed · Build authority content around Medicare, health, auto, home, life, annuities, and commercial insurance Google Ads / Paid Lead Generation · Manage Google Ads campaigns focused on lead generation · Improve landing page performance and conversion rates · Track cost per lead, lead quality, and return on ad spend Website Management · Maintain and improve the company website · Build landing pages and service pages that support lead generation · Identify and improve user experience issues that reduce conversion Social Media & Content · Create educational content that supports search visibility and trust · Repurpose content across relevant channels when useful · Prioritize content that contributes to lead generation, not vanity engagement Recruiting Marketing · Build recruiting funnels and landing pages for insurance agents · Support campaigns that attract qualified recruiting inquiries · Develop simple follow-up sequences for recruiting leads Ideal Contractor Profile · Proven experience with SEO, local SEO, and lead generation · Working knowledge of AI search optimization / answer engine optimization · Experience managing Google Ads or similar paid acquisition campaigns · Strong writing and conversion-focused content skills · Hands-on experience with websites, landing pages, and conversion improvements · Comfortable working independently and showing results with minimal oversight · Able to explain what has worked in past lead generation engagements Strong candidates may come from freelance growth marketing, boutique agencies, lead generation firms, insurance marketing, or small businesses where they directly owned pipeline growth. Work Structure and Budget · Part-time contract engagement · Estimated 15 to 25 hours per week to start · Remote preferred; hybrid may be considered · Potential for longer-term expansion if performance is strong How Performance Will Be Evaluated · Growth in qualified website traffic · Improved rankings for target search terms · Improved visibility in AI-driven search experiences · Lead volume and lead quality · Landing page and website conversion improvements · Recruiting inquiries generated · Lower cost per lead over time

We need a strategist who can own the campaign layer—not just execute tasks, but think through what we're running, why, and whether it's working. The programs you'll oversee: - Awareness — organic and paid LinkedIn, content distribution, channel presence - Acquisition — campaign setup and optimization aimed at driving inbound contact volume - Activation — converting dormant or non-marketing contacts into engaged ones (sequencing, re-engagement, list strategy) What you'll actually do: - Set up campaigns correctly from the start—channel selection, targeting, messaging, asset sequencing - Define what "good" looks like for each program and build the reporting structure to prove it - Pull and interpret top-of-funnel metrics (impressions, clicks, CTR, traffic by source, lead volume by channel) and translate them into clear recommendations - Run structured A/B tests and iterate based on results—not hunches - Brief and coordinate with internal team members to get the right assets delivered on time - Flag what's broken, what's missing, and what should be cut What we need: - 4+ years running B2B digital campaigns with clear ownership—not just contributing to them - HubSpot proficiency required—campaign setup, lists, forms, reporting - LinkedIn Campaign Manager experience strongly preferred - Comfortable building a reporting framework from scratch, not just reading one someone else built - Works independently, communicates proactively, and doesn't need to be managed Engagement: Part-time, ~10–15 hrs/week to start. Scope can grow. To apply: Share 2–3 campaigns you've owned end-to-end and walk me through how you reported on performance and what you changed as a result.

Brand Growth & Strategy Full-time (40 hrs/week, Monday–Friday) We're a growing consumer brand looking for a hands-on CEO to own our growth and take the company to the next level. This is a builder's role, not a figurehead one, you'll set strategy and execute it. What you'll do: - Own overall brand growth strategy and execution - Get our products into retail stores (pitching, buyer relationships, distribution) - Drive customer acquisition through Facebook and Google ads - Manage and improve paid media performance against clear CPA and ROAS targets - Build the roadmap for scaling revenue and brand awareness Who you are: - Proven track record growing a consumer/DTC brand - Hands-on experience with paid acquisition (Meta + Google) — you can read a performance report and know what to fix - Comfortable opening retail doors and closing distribution deals - Strategic thinker who's also willing to be in the weeds - Self-directed and accountable to results

Marketing Strategist Scope of Work Overview The Marketing Strategist develops and leads growth strategies that drive measurable business results. This role combines performance marketing, AI, strategic thinking, and commercial awareness to help clients scale while supporting new business initiatives. Core Responsibilities Strategy * Develop multi-channel growth strategies aligned with business goals. * Identify opportunities across Paid Media, SEO, Email, Creative, CRO, Social, and AI. * Build quarterly roadmaps and prioritize high-impact initiatives. Performance Marketing * Understand key performance metrics including ROAS, CAC, MER, LTV, and conversion rate. * Analyze campaign performance and provide strategic recommendations. * Collaborate with channel specialists to improve results. AI & Innovation * Stay on the forefront of AI and emerging marketing technologies. * Continuously test new tools and workflows. * Apply AI to research, strategy, reporting, content planning, and operational efficiency. * Share new ideas and best practices with the team. Growth Marketing * Understand the full customer journey from acquisition through retention. * Develop testing frameworks and identify scalable growth opportunities. * Think beyond individual channels to create sustainable growth. Industry Knowledge Experience with DTC and ecommerce is required. Familiarity with industries such as beauty, healthcare, wellness, luxury, SaaS, professional services, and B2B is highly preferred. Business Development * Contribute to proposals, pitches, and growth strategies for prospective clients. * Conduct market and competitor research. * Present strategic recommendations when needed. * Identify opportunities to expand existing client relationships. Qualifications * 5+ years in growth marketing, performance marketing, or digital strategy. * Strong DTC/ecommerce experience. * Deep understanding of paid media and growth marketing. * Passion for AI and continuous learning. * Strong analytical, presentation, and communication skills. Success Looks Like * Delivers strategies that drive measurable growth. * Uses AI to improve outcomes and efficiency. * Brings proactive ideas and innovative thinking. * Builds trust with clients and internal teams. * Contributes to winning new business through strategic leadership.

Growth Marketing Lead for Consumer AI Food Discovery App (Hawaii) Ka'ana is a live App Store product: an AI-powered app that learns your taste and recommends where to eat and what to order across Hawaii. We're in beta and ready to grow. We're looking for an experienced consumer growth marketer to own acquisition, activation, and retention. Scope of work Design and execute an acquisition strategy across paid social, organic, ASO, and local partnerships Set up growth analytics and define/track activation, engagement, and retention metrics Run rapid experiments on messaging, onboarding flows, and lifecycle campaigns (push, email, in-app) Report weekly on performance with clear recommendations Requirements Proven track record growing a consumer mobile app or DTC brand (share numbers: installs driven, CAC, retention lifts) Hands-on with ASO, paid social (Meta/TikTok), and lifecycle tools Strong plus: familiarity with Hawaii's market and culture Available for ongoing engagement, with potential to convert to a full-time founding role To apply Download Ka'ana from the App Store, use it for 10 minutes, and open your proposal with one specific growth idea for the app. Proposals that skip this will not be considered.

We're looking for a seasoned marketing operator to sit down with us and articulate how you actually think about marketing local service businesses. This is a paid advisory engagement, fully NDA'd. You can anonymize or abstract any real client examples and this doesn't touch your live client work in any way. What this is A fixed-scope consulting engagement to understand the decision logic you use when you take on a local business and decide what to do, in what order, and why. The deliverable is a written document (we'll share the structure), plus up to two working sessions to talk through and sharpen it. No campaigns are run, no client deliverables produced. This is knowledge-sharing. What we're after The reasoning: why you sequence work the way you do, what conditions have to hold before you'll spend on ads, what tells you an account will be easy or hard, what you fix first and why. You're a fit if you have Personally run end-to-end marketing for 5–10+ local service businesses and done it exceptionally well. Owned the full stack yourself: web/Google Business Profile, organic social, paid (Meta/Google), reviews & reputation, and a plus if you also have done some physical/local (mail, events, co-marketing) Fluency in an all-in-one operator stack (GoHighLevel, HubSpot, or similar) The ability to explain your decisions, not just point to results. This is a documentation engagement. Strong plus Worked across more than one vertical (e.g. trades and beauty and food) — you can tell us what generalizes vs. what's vertical-specific Have turned away or fired a client and can explain why. Know your own numbers: retention, typical ramp time, what "working" looked like Not a fit Single-channel specialists ("I'm a Facebook ads guy") Enterprise-only or e-commerce-only operators Great execution, can't explain the decisions behind it Structure & payment Fixed price, paid across milestones: Please include in your proposal: a couple of sentences on a real decision you made for a client that wasn't obvious — what you did, and why that instead of the alternative.