We are seeking a professional to audit and optimize our Google Ads conversion tracking setup. The ideal candidate will have experience in identifying and fixing tracking issues, ensuring accurate conversion data, and providing actionable insights to improve campaign performance. Responsibilities include reviewing current tracking setups, identifying areas for improvement, and implementing changes to enhance tracking accuracy and effectiveness.

We are seeking a Google Ads consultant to conduct a one-time audit of our current campaigns. The ideal candidate will have experience in analyzing ad performance, identifying areas for improvement, and providing actionable insights to enhance our advertising strategy. This is a short-term engagement with the potential for future collaboration based on results.

RFP: Ad Account Audit and Correction Roadmap: One-month diagnostic using existing data only; practical 30-day fixes, 90-120 day plan, and long-term roadmap. You will be auditing all accounts with me including: Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, and reviewing Walmart, Instacart, and Kroger in the Teikametrics dashboard for retail media accounts, as well as review SKU's in Google Merchant Center based on what's required in the RFP. You will not have direct access to the client's account. You will work with me directly to use data already in ad platforms mentioned, GA4, ecommerce, retailers (Walmart, Instacart, Kroger), Google Merchant Feed, reporting and creative systems. Assess channel level efficiency. Scope of work: •Tracking and analytics QA: Validate conversion events, tag firing, attribution windows, deduplication, UTMs, consent/privacy constraints, and source-of-truth reconciliation. • Account structure map: Build a concise current-state map and recommended target architecture. Flad only structural issues that materially affect performance or decision quality. •Channel Diagnostics: Review Google Shopping/Performance Max/Search/Amazon-directed campaigns; Meta and TikTok audiences, exclusions, frequency, creative fatigue, catalog setup, event quality, and boosts; Instacart/Kroger/Walmart item coverage, availability, keyword/product targeting, placement mix, ROAS, and retailer attribution. • Budget and SKU economics: Assess spend by channel, business line, retailer, campaign, SKU/product set, brand/non-brand intent, prospecting/retargeting, margin tier, availability, and objective. Identify money to move, pause, consolidate, split, or protect. • Creative and operating processes: Review creative, brief inputs provided, change-log discipline. •Roadmap and handoff: Review 30 day fixes, 90-120 day implementation plan, long-term improvements, and provide a walkthrough as you would for leadership to understand. Required Access & Source Material: Required sources include: Google Ads, Merchant Center, GA4, GTM, Meta Business Manager/Events Manager, TikTok Ads/Events Manager, (review Instacart, Kroger, Walmart Connect, Amazon attribution and reporting in Teikametrics if applicable; ecommerce/CMS/order data, retailer sales exports, product feed tools, item availability, SKU margin or contribution data, historical weekly reports, campaign change logs, media calendars, landing pages, promotional calendars, creative library, and current dashboards. Consultant must identify any missing data that materially limits confidence. Deliverables: Executive Readout: (12 slides Max) The 5-10 decisions leadership must make, expected impact, risks, and what to stop trusting. Issue Register: (Top 10 plus parking lot) Finding, evidence, severity, confidence, impact, effort, dependency, owner, and action label. Measurement integrity report: (5 pages Max) Pass/fail on tracking, conversion events, attribution, UTMs, catalog signals, and reconciliation. Account architecture map: (Visual/table only) Current-state and recommended future-state structure by platform. Action Roadmap: (1 spreadsheet or 4 slides) 30-day fixes; 90-120 day sequence; 180+ day operating/data maturity items. Note: The final package should be clear enough for our internal team or a separate implementation partner to execute without re-auditing the accounts. At the end of the engagement, leadership should know whether our measurement is trustworthy, where spend is wasted or cannibalized, which account structures and feeds require correction, what creative and reporting cadence should change, and exactly what to do in the next 30, 90-120, and 180+ days. The roadmap should reduce ambiguity, not add more of it.

I run a Shopify store with two Google Ads Performance Max campaigns. Performance dropped since a strong month back in May and I recently fixed a product feed issue, but haven't fully recovered. Looking for someone experienced with PMax + Shopify to do a 1-hour live audit call — I want to watch your screen as you go through my account, review account structure, campaign history, conversion tracking, and asset groups. Please come ready to screen-share and talk through it live, not just send notes after. After the call, I'd also like a short written report or your analysis of what needs to be fixed or adjusted to get performance back in line with May and other strong months I've had before.

Required Deliverables Audit existing Google Ads account Clean up conversion tracking Remove duplicate or incorrect conversion actions Verify GA4 integration Create one Online Search Campaign Audit one existing campaign Set up campaign-specific conversion goals Add negative keywords Create ad extensions/assets Verify tracking is recording correctly Provide a short Loom walkthrough of the final setup

Looking for an experienced Google Ads PPC specialist to manage and optimize a Search campaign for a residential cleaning business. What's already in place: 1. Active Search campaign with $50/day budget 2. Conversion tracking via Google Tag Manager (form submission + phone clicks) 3. WordPress landing page with WPForms 4. Google Analytics connected What I need: 1. Audit of existing campaign structure, keywords, and ad copy 2. Verify conversion tracking is working correctly end to end 3. Ongoing campaign management and optimization 4. Clear, transparent reporting and communication Important: I've had a bad experience with a previous contractor in which conversions weren't reporting at the campaign level and there were misconfiguration issues. I need someone who can look at my account, tell me exactly what they see, and fix/diagnose any issues if any.

Hi, I'm looking for an experienced Google Ads specialist to help manage and optimize the campaigns for my business, **Fin & Fly Charters**, a fishing charter company based in Cocoa Beach, Florida. Our primary focus is generating more bookings for our **deep sea fishing charters** and **shark fishing charters**. I'm looking for someone who can not only improve campaign performance but also help me clearly understand how much revenue we're generating compared to what we're spending on Google Ads. I'm looking for someone who can: * Audit my existing Google Ads account and identify areas for improvement. * Optimize Search campaigns and advise on whether Performance Max campaigns are appropriate. * Improve keyword targeting, bidding strategies, match types, ad copy, and ad assets. * Reduce wasted ad spend by building and managing negative keyword lists. * Set up accurate conversion tracking for phone calls, contact forms, and bookings. * Track revenue, return on ad spend (ROAS), and cost per booked trip so I know exactly what's working. * Make data-driven recommendations to improve profitability over time. * Provide ongoing optimization and monthly performance reporting. If you've worked with charter fishing businesses, tour operators, or other local service companies, I'd love to hear about your experience and the results you've achieved. When you reply, please include: * Examples of Google Ads accounts you've managed. * Case studies or measurable results. * How you track revenue and ROAS for service businesses. * Your approach to optimizing campaigns for lead generation and booked appointments. * Your availability and pricing. I'm looking for someone who wants to build a long-term working relationship and help grow the business, not just manage ads. Thank you, and I look forward to hearing from you.

The Situation: I recently launched a Google Ads campaign driving traffic to a free music production sample pack (lead magnet). I am spending money, but my conversion data is incredibly muddy and I suspects my tracking setup is fundamentally broken (e.g., GA4 shows "Paid Search" with 20 sessions but 54 key events). I need an expert to do two things before I scale: Diagnose and fix my conversion tracking. Optimize my actual Google Ads strategy so I stop wasting ad spend and scale my sample pack downloads efficiently. What I Need (Scope of Work): Phase 1: Tracking Diagnosis & Fixes Complete audit of Google Tag Manager, GA4, and Google Ads tags to figure out why conversions are over-counting and why paid traffic is bleeding into "Direct." Verify location settings (I suspect I am accidentally leaking budget to international traffic). Phase 2: Google Ads Optimization Strategy Keyword & Match Type Cleanup: Review my target keywords. Tell me exactly which broad match keywords are wasting money and what negative keywords I need to add immediately. Ad Copy & Asset Optimization: Evaluate my headlines, descriptions, and assets to improve my click-through rate (CTR). Bidding Realignment: Recommend the correct bidding strategy once our tracking data is clean, ensuring Google's AI optimizes for actual downloads. Deliverables: The Audit & Action Plan: A concise, prioritized list of technical tracking fixes and immediate ad optimization changes. 7-10 pages Call 1 (1 Hour): Walk me through the tracking issues and the new ad optimization strategy. Call 2 (1 Hour): Implementation Walkthrough. You will guide me over screen-share so I can implement the tracking fixes and ad optimizations myself. I want to learn my own account. What I am Looking For: Google Ads & GA4 specialists with a heavy focus on lead-generation / digital product funnels. A mix of a technical tracker and a sharp growth marketer—someone who understands data layers but also knows how to write high-converting ads and structure search campaigns. Great communication skills. You must be able to explain why a keyword or setting isn't working in plain English. What I am NOT Looking For: Agencies or full-time account managers. This is a fixed-scope audit + optimization blueprint. Project Details: Timeline: 5–7 days from start to completion.

We currently have a marketing agency for our B2B IT company, they manage our SEO, GMB, Google Ads and Website. We get okay results, but not enough to reach our high level growth plans. Looking for an expert to do a full audit of what we are doing and then provide an easy to understand action plan of how we will achieve our growth plan. Must have a proven track record with B2B businesses like ours, prior experience with MSPs is a big plus. Must provide examples of what previous audits look like and what we can expect. We already have decent SEO n Google Ad performance, so we are only looking for true experts who can get us to the next level, page one on very difficult keywords in a very competitive market. Only US, Native English speakers.

We are looking for a highly experienced Google Ads conversion tracking specialist to audit, troubleshoot, and optimize our ecommerce and lead conversion tracking and attribution for two Shopify websites. The two websites are very similar and have the same needs as far as conversion tracking and attribution are concerned. Our ideal candidate has hands-on experience and expertise using Google Tag Manager (GTM), Google Analytics 4 (GA4), ValueTrack/UTMs, Enhanced Conversions, and Data-Driven Attribution (DDA) to establish and optimize advanced Google Ads conversion tracking and attribution for Shopify websites. Initial Scope of Work (Estimate: Less than 1 month) * Audit Google Ads conversion tracking implementation for two Shopify websites * Identify tracking issues, attribution gaps, and reporting discrepancies * Recommend solutions and best practices * Implement fixes and tracking improvements as needed Extended Scope of Work (Estimate: Up to 3 months) * Audit and optimize Google Ads conversion tracking * Create and configure conversion actions and conversion action sets * Fork GA4 data to distinguish sample conversions from full order conversions * Ensure maximum available data is feeding enhanced conversions * Enable and validate Data-Driven Attribution (DDA) * Create custom conversion variables to improve dashboard reporting * Create separate conversion actions for newsletter signups to distinguish between forms (e.g. popup vs footer) * Define and configure conversion action values * Configure and optimize GTM tags * Add ValueTrack parameters and UTMs * Thoroughly test and validate all tracking implementations * Ensure tracking accuracy across Shopify, GA4, GTM, and Google Ads Requirements * Must be based in the United States * Proven experience implementing advanced Google Ads conversion tracking for Shopify ecommerce stores * Strong expertise in GTM and GA4 * Experience with Enhanced Conversions and ecommerce attribution troubleshooting * Ability to independently audit, diagnose, and resolve tracking issues * Strong communication and documentation skills Budget & Engagement * Hourly budget: $30–$50/hour * Expected engagement length: 2-8 Weeks Availability * Preferred availability with partial overlap during IST business hours (9 AM – 7 PM IST) When applying, please include: 1. Relevant Shopify + Google Ads tracking projects you’ve completed 2. Your experience with GTM, GA4, Enhanced Conversions, and DDA 3. Your estimated number of hours for the initial audit and implementation phase 4. Your proposed approach for auditing and troubleshooting conversion discrepancies