About Elevate Marketing Strategy Elevate Marketing Strategy partners with camps, independent schools, and nonprofit organizations to enhance enrollment, retention, engagement, and visibility through strategic marketing. We are seeking a skilled Paid Media Specialist to support our growing roster of day camps, overnight camps, and independent school clients. This is a contract position ideal for someone who enjoys both the strategic and tactical aspects of digital advertising and is comfortable managing multiple campaigns across different organizations. Position Overview The Paid Media Specialist will plan, launch, manage, optimize, and report on digital advertising campaigns across Meta and Google platforms. The majority of clients will be day camps and residential camps, with occasional projects for independent schools and other mission-driven organizations. The Contractor will be engaged on an as-needed, per-project basis. Responsibilities Planning --Recommend audience targeting, campaign structure, budgets, and creative approaches --Advise on lead generation, event promotion, brand awareness, and retention campaigns --Identify opportunities to improve campaign performance and efficiency Campaign Management --Build and manage campaigns in Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max) --Create audience segments, remarketing campaigns, and conversion tracking --Monitor budgets and pacing --Conduct ongoing A/B testing of messaging, audiences, creative, and landing pages Reporting & Optimization --Track and analyze campaign performance --Provide regular reporting and insights --Make optimization recommendations based on performance data Qualifications --Demonstrated success generating leads through paid advertising --Experience with conversion tracking and analytics --Strong analytical and reporting skills --Ability to manage multiple clients and deadlines simultaneously --Excellent communication and organizational skills Engagement Details --Contract/Freelance Position --Remote --Flexible hours --Project-based and ongoing monthly management opportunities --Potential for long-term partnership as client portfolio grows

So we are launching a custom spray tanning business and we need a google ads expert to help set up and manage our ad campaigns. Including setting up the google tracking in Vagaro our booking system (this is a big plus). So someone who has not only the google knowledge but some technical skills as well would be helpful. Also looking for someone who is well versed in helping local service based businesses grow their business. We are starting from scratch so whoever we hire has to nail this from the beginning.

Summary We are a digital growth marketing agency focused on building high-performing marketing campaigns and innovative technology solutions. We’re looking for an experienced Paid Ads Manager with a strong background in the beauty industry to support our growing portfolio of clients. This role is ideal for someone who enjoys working independently, takes ownership of client success, and thrives on developing paid media strategies that drive measurable business growth. You'll play a key role in creating, executing, and optimizing campaigns while collaborating closely with both clients and our internal team. Responsibilities Develop and execute paid media strategies that increase brand awareness, generate leads, and drive revenue across multiple platforms. Create and optimize advertising campaigns tailored to each client's goals, customer journey, and sales funnel. Analyze campaign performance and customer data to identify trends, uncover opportunities, and improve results. Continuously test audiences, creatives, copy, and campaign structures to maximize performance. Manage and optimize advertising budgets across Google, Meta, YouTube, TikTok, and other paid media platforms. Ensure accurate conversion tracking, attribution, and reporting across all campaigns. Optimize campaigns for lower CPL, stronger ROAS, and positive ROI. Participate in client meetings and present campaign updates, insights, and strategic recommendations. Respond promptly to client questions and communications through Slack. Collaborate with internal team members by providing regular project and performance updates. Qualifications 3+ years of hands-on paid media management experience across multiple client accounts. Proven success managing campaigns on Google Ads, Facebook, Instagram, YouTube, TikTok, and other paid advertising platforms. Ability to explain campaign strategies, decision-making, and measurable results from previous work. Strong working knowledge of SEMrush and Canva. Experience managing campaigns for international brands and larger client accounts. Self-motivated, organized, and comfortable working independently while collaborating with a remote team. Entrepreneurial mindset with the ability to thrive in a fast-paced agency environment. Strong understanding of advertising psychology, customer behavior, and buyer journeys. Highly detail-oriented with a proactive approach to campaign optimization. Excellent analytical and problem-solving skills with the ability to interpret data and make informed recommendations. Strong communication, presentation, and client management skills. Comfortable using campaign tracking, reporting, and project management tools. Passionate about staying current with paid media trends, platform updates, and industry best practices. Note: All screening questions must be completed to be considered for this position.

I need someone who can work with me on my digital marketing business, building successful Google ads campaigns and setting up metrics to measure conversion. The ideal candidate will have experience in creating and optimizing ad campaigns to achieve high conversion rates. Strong analytical skills are essential for tracking and improving campaign performance.

We need a specialist to manage our account and effectively set up advertising on Google for our perfume products. Instagram: @maisonirfe, @irfe.beauty www.irfe.com

I want a professional to help set up one sponsored product on Google, aiming for top results, as I haven't done this in years. Scope of work - Set up a 1 sponsored product Google ad - Ensure the ad targets high placement in results - Activate the ad using my existing Google account

**Looking for a smart, honest PPC consultant** I run an online course and coaching business serving U.S. small business owners across several niches, and I'm looking for a really sharp PPC consultant to think through paid ads strategy with me — Google, Meta, YouTube, and possibly others. I have some digital marketing experience and a lot of ideas. What I need is someone smart enough to push back on me, friendly enough that we enjoy our calls together, and honest enough to tell me when I'm wrong. **The work, in two phases:** First, consulting conversations. I walk you through my situation, you advise, we make decisions together, and you help me get initial campaigns set up the right way — testing, analytics, tracking, sales funnel integration, smart use of AI and automation. Later, if we click, ongoing campaign consulting, which can evolve as our relationship grows. **You're probably a fit if:** - You go deep on Google, Meta, and YouTube ads and you stay current (I want to maximize our use of current best practices now in 2026, and onward) - You enjoy strategy conversations and also executing them - You're responsive and reliable — you follow up without being chased - You've marketed courses, coaching, or consulting offers to U.S. SMB audiences - You think about ads as part of a funnel, not as isolated campaigns - You're intellectually honest (will help me figure out what actually makes the most sense, instead of just telling me what you think I want to hear or what is easiest to say) **You're not a fit if:** - You're an agency (I'm only hiring an individual) - You only want to run a generic PPC playbook or a one-size-fits all campaign management gig - You're hard to reach or not committed to following up If you think this is a good fit for you, please tell me about similar projects you've done and the results, your approach, and how you think we could work together. Thanks!

Paid Media Expert for Lobsterboys — Meta + Google Lobsterboys is looking for an exceptional Paid Media Expert to help elevate an already-performing advertising program across Meta and Google. We are a premium, fisherman-direct live lobster brand with an AOV over $200. Most of the year, we operate around a 5x return based on new customer acquisition only. Our biggest growth periods are May–August and November/December, when lobster demand aligns with Father’s Day, summer BBQs, Fourth of July, holiday gifting, and celebration season. This is not about fixing a broken ad account. It is about taking a strong operation to peak performance during our most important seasons. Our competitors have woken up and are advertising more heavily as well. Goals Drive efficient new customer acquisition across Meta and Google Maintain at least a 3.5x ROAS based on new customer sales only Keep acquisition costs at or below $50 during peak season Exceed prior-year performance while maintaining or lowering CAC Help scale intelligently during peak demand and pull back appropriately during slower periods What We Need We need someone who is highly analytical, detail-oriented, and competitive — someone who knows how to win with creative testing, copy, promotions, offers, audience strategy, and smart optimization. Our customers are affluent food lovers, live seafood buyers, entertainers, gift-givers, and celebration hosts. Approximately one-third of our customer base is Asian-American. We are also building a large library of influencer content with roughly 75 creator assets expected from June–August. We need someone who can test recipe videos, joy-of-live lobster content, UGC, and high-performing organic posts, including potential whitelisting opportunities - this is on top of our creative operation that already creates review content, static, videos etc. Requirements Proven success managing Meta and Google ads for e-commerce brands Strong experience with premium-tier, food, gifting, DTC, lifestyle or seasonal brands preferred Exceptional analytical ability and attention to detail Strong creative testing instincts Fluent English communication Ability to work during U.S. Eastern Time hours Available for one weekly meeting plus regular updates by message as needed Strong ownership mindset and drive to improve performance To Apply. Please include: - Links or names of at least 3 businesses you helped grow with paid google and meta ads in the past 3 years - achieving at least 3x+ ROAS and strong sales growth, especially for premium brands A brief “before and after” description of each account — what changed, what you did, and what impact you had Confirmation that you can provide references for these examples if they are not already visible on your Upwork profile We are open to both newer and established Upwork freelancers, but we are looking for someone with a strong performance mindset, exceptional communication, and the availability/ability to help Lobsterboys win during peak season.

Company Overview Health Benefit Services LLC (HBS) is an established independent insurance agency serving Western Pennsylvania. The business focuses on Medicare, health insurance, auto and home insurance, life insurance, annuities, and commercial insurance. We support approximately 16,000 clients and want a contractor who can improve visibility, generate qualified inbound leads, strengthen recruiting marketing, and build repeatable digital growth systems. Position Summary We are looking for a hands-on growth marketer who can own execution across SEO, AI search visibility, Google Ads, website optimization, landing pages, content, and lead generation. This is a results-oriented contract role for someone who can both think strategically and get the work done. This is not a general social media position. We are specifically looking for a contractor with proven lead generation experience who understands search intent, conversion, local visibility, and performance marketing. What Success Looks Like · Increase qualified inbound insurance leads · Improve local and organic search visibility · Strengthen visibility in AI-generated search results · Launch and improve paid campaigns that produce measurable ROI · Improve website conversion rates and landing page performance · Generate recruiting leads for insurance agents · Build repeatable marketing and automation systems that scale Scope of Work SEO and AI Search Visibility · Improve rankings for high-intent local insurance searches · Create or optimize service and location landing pages · Develop content that performs in traditional search and AI-generated answers · Recommend and implement technical SEO improvements where needed · Build authority content around Medicare, health, auto, home, life, annuities, and commercial insurance Google Ads / Paid Lead Generation · Manage Google Ads campaigns focused on lead generation · Improve landing page performance and conversion rates · Track cost per lead, lead quality, and return on ad spend Website Management · Maintain and improve the company website · Build landing pages and service pages that support lead generation · Identify and improve user experience issues that reduce conversion Social Media & Content · Create educational content that supports search visibility and trust · Repurpose content across relevant channels when useful · Prioritize content that contributes to lead generation, not vanity engagement Recruiting Marketing · Build recruiting funnels and landing pages for insurance agents · Support campaigns that attract qualified recruiting inquiries · Develop simple follow-up sequences for recruiting leads Ideal Contractor Profile · Proven experience with SEO, local SEO, and lead generation · Working knowledge of AI search optimization / answer engine optimization · Experience managing Google Ads or similar paid acquisition campaigns · Strong writing and conversion-focused content skills · Hands-on experience with websites, landing pages, and conversion improvements · Comfortable working independently and showing results with minimal oversight · Able to explain what has worked in past lead generation engagements Strong candidates may come from freelance growth marketing, boutique agencies, lead generation firms, insurance marketing, or small businesses where they directly owned pipeline growth. Work Structure and Budget · Part-time contract engagement · Estimated 15 to 25 hours per week to start · Remote preferred; hybrid may be considered · Potential for longer-term expansion if performance is strong How Performance Will Be Evaluated · Growth in qualified website traffic · Improved rankings for target search terms · Improved visibility in AI-driven search experiences · Lead volume and lead quality · Landing page and website conversion improvements · Recruiting inquiries generated · Lower cost per lead over time

We are seeking a skilled freelancer to manage our Google Ads and Meta Ads campaigns. The ideal candidate will have experience in performance optimization and conversion rate optimization. Responsibilities include analyzing campaign data, identifying areas for improvement, and implementing strategies to enhance ad performance. The goal is to maximize ROI and achieve our marketing objectives.