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  • Hourly
  • Expert
  • Est. time: 1 to 3 months, Less than 30 hrs/week

We are a design-forward e-commerce brand looking to transition our advertising efforts completely in-house. No agencies. We need a seasoned independent consultant to coach, train, and co-strategize with our internal team to scale our Meta and Google Ads. Our brand relies heavily on premium visual storytelling and curation; you will help us translate these aesthetics into high-converting campaigns. Key Responsibilities: -Strategy: Build a comprehensive, full-funnel roadmap for upcoming quarters. -Training: Lead hands-on sessions on campaign architecture, targeting, and budget optimization. -Creative & Google: Guide high-converting ad creative formats and optimize Google Shopping/PMax. -Data: Teach our team to track and analyze performance via GA4 and Meta Events Manager. What We Need: -Proven experience scaling premium, niche, or design-centric e-commerce brands. -A strong "teacher" mindset with excellent communication skills. -Independent consultants only—no agencies. Commitment & Application: -Structure: Initial 1–3 month consulting project (weekly video sessions + account reviews), with potential to transition into a long-term strategic retainer. -To Apply: Briefly share your experience with premium e-commerce brands, your mentorship approach, and how you balance Meta/Google budgets.

  • Hourly: $40.00 - $95.00
  • Expert
  • Est. time: 1 to 3 months, Less than 30 hrs/week

Google Ads / GA4 Specialist for a Private Therapy Practice — Fix Conversion Tracking & Optimize Campaigns (Replit-Hosted, HIPAA-Conscious) About the project We're a private mental health / therapy practice. Our website is a custom-coded web app hosted and developed on Replit (JavaScript single-page application with client-side routing). We run Google Ads to reach prospective clients, but our measurement layer is unreliable — conversion tracking is currently broken or firing inconsistently, which is blocking us from optimizing spend with any confidence. We need someone who can get our analytics and tracking foundation clean and trustworthy, then use that data to tighten up our Google Ads performance — while being appropriately careful about the sensitive nature of a healthcare-adjacent website. Scope of work 1. Conversion tracking (highest priority) Audit the current Google Tag Manager setup and identify why conversions are firing incorrectly or not at all. Rebuild accurate conversion tracking end to end. Our key conversions are lead actions: contact-form submissions, appointment/consultation requests, and phone-call clicks (tel: link clicks). Handle SPA-specific tracking correctly — events must fire reliably on client-side route changes, not just full page loads. This is likely a core part of the problem. Validate everything with real test conversions (Tag Assistant, GA4 DebugView, Google Ads diagnostics). 2. GA4 configuration Properly configure the GA4 property: correct data streams, key events, and conversion definitions. Ensure clean, accurate data collection with no duplicate or phantom events. Set up the reporting we need to actually understand which channels and campaigns drive inquiries. 3. Google Ads optimization Once tracking is trustworthy, audit and optimize our existing Google Ads campaigns. Improve conversion import into Google Ads, bidding strategy, and campaign structure. Provide clear, prioritized recommendations backed by the corrected data. Compliance requirement (please read) This is a healthcare-adjacent site. We do not want any personally identifiable information or health-related detail flowing into GA4, Google Ads, or any third-party tag. You must be comfortable implementing HIPAA-conscious, privacy-safe analytics: Conversion events must capture that an action happened (e.g. "form submitted") without capturing form contents, names, emails, phone numbers, or anything that could identify an individual or their reason for reaching out. No PII in event parameters, URLs, or user properties. Appropriate IP handling and careful, limited use of any remarketing. You should already understand what this means and why it matters for a therapy practice from prior work in the field. If this is new territory for you, this isn't the right project. Must-have requirements Demonstrated expertise with Google Tag Manager, GA4, and Google Ads (Google Ads certification a plus). Real experience implementing conversion tracking on single-page applications — you understand why SPA route changes break standard tracking and how to fix it. Comfort working directly in a Replit environment (or equivalent comfort reading/editing a custom codebase to place and configure tags). You should be able to work with the actual code, not just a plugin-based CMS. Prior experience working with therapy, mental health, medical, or other healthcare clients — this is required, not a nice-to-have. Familiarity with HIPAA and the ethical/privacy obligations of a healthcare practice, and how those constraints shape analytics, tracking, and advertising decisions. Strong debugging discipline: you validate with test conversions rather than assuming a tag works. Clear communicator who documents what was changed and why. Nice to have Experience diagnosing and cleaning up inherited/broken GTM containers. Familiarity with call-tracking or form tools commonly used by service-based practices. Deliverables A working, validated conversion tracking implementation with documented test results. A correctly configured GA4 property with defined key events and conversions. Conversions importing accurately into Google Ads. A short written summary of what was broken, what was fixed, and prioritized next steps for campaign optimization. To apply, please answer Tell us about your prior work with therapy, mental health, medical, or other healthcare clients, and how HIPAA/privacy obligations shaped what you built for them. Briefly describe a time you fixed broken conversion tracking on a single-page app. What was the root cause? How do you set up conversion tracking for a healthcare or other sensitive site without sending PII into GA4 or Google Ads? Have you worked in Replit or a similar code-based hosting environment before? If not, how would you approach it? Roughly how many hours do you estimate this scope would take? Budget & engagement Describe your preferred compensation structure.

  • Hourly
  • Expert
  • Est. time: More than 6 months, 30+ hrs/week

Growing e-commerce company in the biomedical space needs help with strategy and execution of their paid ads funnel on Meta and Google

  • Hourly
  • Intermediate
  • Est. time: More than 6 months, 30+ hrs/week

About Us We're a growing digital marketing agency looking for a U.S.-based Google Ads Manager to become a long-term extension of our team. We currently manage five Google Ads accounts across multiple industries, with our primary immediate need being our largest ecommerce client that sells industrial and consumer magnets. As we continue to grow, this contractor will gradually take ownership of additional client accounts. We have documented onboarding processes, SOPs, and a time-tracking platform already in place, so you'll have everything needed to get up to speed quickly. What You'll Do Manage and optimize Google Ads campaigns Analyze campaign performance and make data-driven optimization decisions Improve ROAS, conversions, CTR, Quality Scores, and overall account health Identify opportunities for new campaigns, keywords, audiences, and testing Review search terms, negatives, bidding strategies, budgets, and ad copy Prepare monthly performance summaries Attend two client video meetings each month to discuss: Campaign performance Wins and opportunities What is working What isn't working Next optimization steps Communicate complex Google Ads concepts in a way clients can easily understand Collaborate with our internal team on strategy and implementation Current Accounts 1 large Ecommerce account (Magnets) 4 additional accounts (Lead Generation & Service Businesses) You will begin with the ecommerce account and gradually assist with the remaining accounts. Requirements Must Have Located in the United States Fluent English with excellent verbal communication skills Comfortable leading client-facing Zoom or Google Meet calls Strong experience with Ecommerce Google Ads Experience with: Performance Max Shopping Campaigns Search Campaigns Display & Remarketing Conversion Tracking Google Tag Manager (preferred) Google Analytics 4 Ability to explain campaign performance to non-technical clients Strong analytical mindset Reliable and responsive communication

  • Hourly
  • Expert
  • Est. time: 1 to 3 months, Less than 30 hrs/week

We're looking for a Google Ads specialist who actually understands the data side, not just the algorithm. Plenty of people can run campaigns. We need someone who can go into the account, look at what the conversion data is actually telling them, and know whether it's healthy or broken, then fix it or flag it before we have to ask. You'd be working across several local, multi-location, business-to-client accounts. These run Google Search, Performance Max, and Local Services Ads. We'd start you on one account, and if it's a fit, expand from there. What the role actually requires: You need real, hands-on experience with offline conversion tracking. Not "I've heard of it," but actually passing conversion data back to feed the algorithm a better signal. You should know your way around the Google Ads Data Manager API. And you need genuine Local Services Ads experience, since LSAs are a core part of these accounts. Just as important: you need to be proactive and vocal. If leads are coming in but not converting, we want you asking why before we do, pushing on conversion rate optimization… don’t just sit. We work on a cadence built around specific KPIs, and we want someone who wants to keep iterating and optimizing against them, month over month. You'd join one monthly all-hands with the rest of the team and report directly to the CMO. A few questions. Please answer these directly in your application: 1. How do you use offline conversion tracking to prime the algorithm? Walk us through what you're actually passing back and how. 2. Would you run Performance Max on these accounts? If so, when would you turn it on, and what would you want in place first? 3. Have you worked directly with the Google Ads Data Manager API? What did you use it for? 4. How do you approach tracking and optimizing Local Services Ads leads differently from standard Search? 5. An account is getting plenty of leads, but they're not converting. What's your first move? How this works: This is a multi-step process. First, we'd have you audit one of our current accounts, then present your findings to us on a call. From there, we'll scope out the ongoing engagement together. Three things to note: 1. Anyone using AI to generate automated responses to this post will be disqualified immediately. We can tell, and we're not interested. 2. If you are just outsourcing your work, please be upfront. We sometimes will do working sessions together. Do not apply if you plan on just outsourcing. 3. Bonus points if you answer the questions above on a quick Loom.

  • Hourly
  • Expert
  • Est. time: More than 6 months, Less than 30 hrs/week

We are looking for an experienced U.S.-based digital marketing professional to manage and optimize our Facebook and Google Ads for a rapidly growing home services company in North Texas. We currently invest $25K per month in paid advertising and are looking for someone who is highly analytical, proactive, and focused on maximizing lead quality and ROAS—not someone who simply launches campaigns and checks in once a week. Responsibilities Manage and optimize Meta (Facebook/Instagram) and Google Ads campaigns Continuously monitor performance and make data-driven optimizations Improve ROAS, cost per lead, and lead quality Generate and test ad copy, creative concepts, and landing page ideas Analyze campaign data and identify opportunities for scaling Work closely with our team to understand our business and customer base Required Qualifications Extensive, demonstrable experience managing Facebook and Google Ads for US-based service businesses Expert-level experience with GoHighLevel (this is a requirement, not a preference) Strong understanding of CRM integrations, attribution, automations, and lead routing within GoHighLevel Experience with APIs, webhooks, or marketing system integrations is strongly preferred Excellent written and verbal communication in ENGLISH A Good Fit Will... Take ownership of campaign performance Bring new ideas rather than waiting for instructions Understand the numbers and make decisions based on data Be comfortable making frequent optimizations and testing new approaches Not a Good Fit If... Your agency primarily operates offshore. Your process is to "set and forget" campaigns with minimal ongoing optimization. You're charging premium retainers without delivering continuous testing, optimization, reporting, and strategic input. We're looking for a long-term marketing partner who wants to become an extension of our business and help us continue scaling across multiple markets.

  • Hourly: $50.00 - $70.00
  • Expert
  • Est. time: More than 6 months, Less than 30 hrs/week

About Rule Your Kingdom: Rule Your Kingdom is a premium forensic SEO and search engineering agency based in Waco, TX, dedicated to building technical SEO systems and digital infrastructure for high-stakes industries where search visibility directly impacts revenue. We serve clients in competitive sectors like law firms, medical practices, dental offices, home services, and eCommerce, capturing demand at the exact moment intent is expressed. Our approach is engineering focused: no smoke, no shortcuts, no wasted spend - only measurable authority built from the ground up through forensic analysis, intent-driven systems, and data-driven strategies. As a Google Partner, we command top spots on Google for our clients, blending creativity with rigorous technical expertise to foster brand loyalty and predictable revenue ecosystems. We're committed to outstanding customer service, honesty, integrity, and educating our clients on complex digital topics. We're expanding our paid search capabilities and seeking a highly skilled Google Paid Search Specialist with strong expertise in both Google Ads and Google Local Services Ads. We utilize both platforms extensively across our client base, and the right person must be highly capable with both. The types of Google paid search clients you may be taking over are in the following industries: automotive repair, residential HVAC, residential painting, roofing, flooring, kitchen and bath resurfacing/refinishing, aviation, and ecommerce sales of high-end sporting equipment. The focus of our proactive marketing efforts is to attract new clients primarily in the fields of law, healthcare, home services, and e-commerce. This is a part-time freelance role starting at 10 hours per week immediately, with the potential to grow to 20 hours per week over the next several months as we continue to grow quickly. There is also the potential to grow into a full-time position if you choose, although you are also welcome to remain part-time if that is your preference. You will represent yourself as our Paid Search Engineering Specialist - a title that aligns with our forensic SEO and search engineering prowess. You'll handle client accounts on our behalf, maintaining our Google Partner certifications by passing required Google tests, such as Google Ads certifications. While not exclusive to us, your work servicing our accounts must embody our engineering mindset: data-driven decisions over intuition, proactive optimization, and alignment with business objectives for maximum ROI. This role requires a blend of technical expertise, analytical acumen, strategic thinking, and strong client-facing communication. You must be open and available to participate in paid client-facing meetings when needed, including client onboarding, troubleshooting, and periodic reporting/update meetings. You will also be expected to periodically provide basic information to our sales team to help us evaluate and land prospective Google paid search clients. This may include helping us determine whether a particular prospective business client is a good candidate for Google Ads, Google Local Services Ads, or both; estimating how many hours of setup would be involved; estimating how many hours of monthly management would likely be required; and recommending appropriate monthly Google Ads spend or weekly Google Local Services Ads budgets. This limited sales-support input is the only activity we would expect you to occasionally perform without being paid, because none of us gets paid unless we land the account. You must be comfortable with that arrangement. If you're a proactive expert who thrives in fast-evolving environments, including 2026 trends like privacy-centric tracking and Local Service Ads, and can deliver measurable results in competitive markets, we want to hear from you. Key Responsibilities: - Manage and optimize Google Ads and Google Local Services Ads accounts for 10 hours weekly initially, then up to 20 hours per week over the next several months (plus more if desired), including setup, ongoing maintenance, and scaling for new clients. - Pass Google Ads certification exams on our behalf to maintain our Google Partner status. Structure campaigns logically based on business objectives, using tools such as Google Ads Editor for bulk changes and the Manager Account (MCC) for multi-account oversight. - Conduct in-depth keyword research and management, incorporating negative keywords to eliminate irrelevant searches and reduce wasted spend. - Implement and refine bidding strategies, including Target CPA and Target ROAS, using a mix of automation and manual controls for budget optimization. - Craft compelling ad copy, including Responsive Search Ads (RSAs), and conduct A/B testing for performance gains. - Enhance ads with extensions and assets, such as site links, callouts, and location extensions, to boost visibility. - Analyze key metrics, including CTR, CPC, Conversion Rate, ROAS, and other relevant performance data, using Google Analytics 4 (GA4) integration to identify trends, underperforming segments, and opportunities. - Set up and maintain conversion tracking, including server-side and first-party data solutions for privacy compliance. - Perform proactive optimizations: search term audits, pausing underperforming campaigns, audience targeting, remarketing, and landing page alignment to achieve 1:1 conversion ratios. - Handle automation wisely - trusting Google's AI where appropriate but overriding to prevent overspending. - Manage and optimize Google Local Services Ads for service-based clients, including profile review, budget recommendations, lead quality evaluation, dispute management where appropriate, and ongoing performance monitoring. - Stay ahead of trends like Performance Max (PMax), privacy-centric tracking, and Local Service Ads (LSAs) for service-based clients. - Provide clear, insightful reporting to internal stakeholders, highlighting ROI and strategic recommendations. - Participate in paid client-facing meetings as needed, including onboarding meetings, troubleshooting meetings, and periodic reporting/update meetings. - Periodically provide basic sales-support guidance to help us evaluate prospective Google paid search clients, including whether Google Ads, Google Local Services Ads, or both are appropriate; estimated setup and monthly management time; and recommended ad spend levels. - Align all efforts with client business goals, such as lead generation and brand awareness, while embodying our forensic, engineering-driven approach. Required Skills & Qualifications: 1. Technical Proficiency & Strategy - Proven expertise in account structure and setup: Organizing campaigns, ad groups, and keywords based on business objectives. - Advanced keyword management and research using tools like Keyword Planner, with strong use of negative keywords to minimize waste. - Mastery of bidding and budget optimization, including automated strategies such as Target CPA and Target ROAS, along with manual in-depth control. - Skilled in ad copywriting and testing: Creating relevant ads, RSAs, and A/B variations for optimal performance. - Proficient with ad extensions and assets to enhance visibility, including site links, callouts, and location extensions. - Expert-level knowledge of Google Ads Editor for bulk edits and Google Ads Manager Account (MCC) for multi-client management. - Strong working knowledge of Google Local Services Ads, including setup, optimization, budget strategy, lead review, lead quality improvement, and ongoing client guidance. 2. Analytical & Data Skills - Strong data analysis and interpretation: Evaluating CTR, CPC, Conversion Rate, ROAS, and other metrics to spot trends and drive adjustments. - Experience implementing conversion tracking, including GA4 integration, to measure true business value. - Ability to improve Quality Score through optimized keyword-ad-landing page relationships, reducing CPC and boosting positions. - Pattern recognition in historical data, especially in post-COVID ad auction dynamics. 3. Optimization & Maintenance - Proactive performance tuning: Regular audits, pausing underperformers, and testing new strategies. - Landing page optimization for relevance, mobile-friendliness, and high conversion rates. Audience targeting and remarketing to refine reach and reconnect with visitors. - Balanced handling of automation: Knowing when to leverage or override Google's AI to control spend. - Ongoing Google Local Services Ads optimization, including evaluating lead quality, recommending appropriate weekly budgets, and identifying opportunities to improve performance. 4. Soft Skills & Business Acumen - Exceptional attention to detail in geolocation, bidding, keyword management, and LSA profile accuracy to avoid budget waste. - Clear communication and reporting: Presenting data digestibly, emphasizing ROI and insights. Strong client-facing communication skills and willingness to participate in client onboarding, troubleshooting, and reporting/update meetings when needed. - Strategic thinking: Aligning campaigns with broader goals like lead generation or awareness. Ability to quickly evaluate prospective clients and provide practical sales-support recommendations regarding Google Ads, Google Local Services Ads, setup requirements, monthly management needs, and recommended ad spend. - Adaptability: Keeping current with AI, privacy changes, server-side tracking, first-party data, Google Local Services Ads, and platform evolutions. Additional Requirements: - 5+ years of hands-on Google Ads management experience, preferably for service-based or high-value clients, such as law, healthcare, home services, and ecommerce. - Strong hands-on experience with Google Local Services Ads. - Current or recent Google Ads certifications. We'll support recertification. - Familiarity with 2026 trends: Performance Max, privacy-centric tracking, and LSAs. - Ability to work independently as a freelancer, starting at 10 hours per week, with the capacity to grow into 20 hours per week over the next several months. - Openness to a role that could eventually grow into full-time if you choose, while also allowing you to remain part-time if preferred. - Strong English communication skills for client-facing representation and internal collaboration. Comfort with periodically providing limited, unpaid sales support to prospective accounts, understanding that none of us gets paid unless we land the account. - Portfolio or case studies demonstrating ROI improvements in competitive markets. Nice To Have: - Familiarity with CallRail, which we use for lead attribution and pay for on behalf of our clients. What We Offer: - Competitive hourly rate based on experience, $50-$70/hour, negotiable. - Opportunity to work with a forward-thinking agency in forensic SEO and search engineering. - Flexible, part-time commitment starting at 10 hours per week, with the potential to grow to 20 hours per week and possibly full-time if desired. - Paid client-facing meetings when your participation is needed. - Access to our tools and resources for efficient management. - Collaborative environment focused on long-term client success and measurable results. If you have the technical chops, analytical mindset, strategic vision, and client-facing communication skills to engineer paid search success in high-stakes markets, apply now! Please include in your proposal: - A brief overview of your Google Ads and Google Local Services Ads experience. - Examples of campaigns you've optimized, with metrics. - Any relevant experience managing Google Local Services Ads for service-based businesses. - Why you're drawn to a forensic, engineering-focused agency like ours. - Your availability, including whether you have the capacity to grow from 10 to 20 hours per week over the next several months. - Your proposed hourly rate. We look forward to partnering with a specialist who can help our clients rule their kingdoms through precision paid search engineering.

  • Hourly: $30.00 - $60.00
  • Intermediate
  • Est. time: 1 to 3 months, Less than 30 hrs/week

We're looking for an experienced Google Search Ads specialist to launch and optimize a Search campaign for our small creative business. We provide professional consultations for writers and other creative professionals. Our audience is very specific, so we're looking for quality leads rather than high traffic. Please note: we're looking for Google Search Ads expertise, not Performance Max campaigns. We need someone who can: Set up or improve a Google Search campaign Optimize keywords, ad copy, and conversions Monitor performance after launch and make adjustments as needed If the campaign is successful, we'd be happy to continue working together long-term.

Posted 4 days ago
  • Hourly: $50.00 - $50.00
  • Intermediate
  • Est. time: Less than 1 month, Less than 30 hrs/week

I need someone to walk me through how to set up my campaign so that it actually runs and show me common traps that cause Google/Youtube to not run campaigns. The niche is dating advice, which from what I understand is a highly restricted space for running ads.

  • Hourly: $35.00 - $95.00
  • Expert
  • Est. time: More than 6 months, Less than 30 hrs/week

We are looking for a Google Ads specialist to help improve lead generation for a mobile detailing business in Southern California. This is for a local service business, not ecommerce. We already have an active Google Ads campaign running and want to start with a paid audit of the existing account first before deciding on ongoing management. Our business offers services such as interior deep cleans, wash clay and seal packages, ceramic coatings, paint correction, and maintenance details. Our goal is not vanity metrics. We care about qualified leads, booked jobs, lead quality, cost per booked job, reducing wasted spend, and improving overall account performance. For the initial audit, we want help with: Reviewing current campaign structure Reviewing keywords and search terms Reviewing negative keywords Checking location targeting and service area setup Reviewing ad copy Checking conversion tracking Identifying wasted spend Identifying lead quality issues Highlighting top problems and opportunities Providing a 30 day action plan You should have experience with U.S. local service businesses such as auto detailing, tint, car wash, HVAC, plumbing, roofing, junk removal, landscaping, or similar service based businesses. What success looks like: Better quality leads More booked jobs Lower wasted ad spend Clear communication Strong understanding of local intent and service area targeting A clear action plan instead of vague recommendations To apply, please answer these questions: 1. What U.S. local service businesses have you run Google Ads for? 2. Have you worked with auto detailing, tint, car wash, PPF, ceramic coating, or similar automotive service businesses before? 3. What would you check first in the first 7 days of reviewing an account like ours? 4. How do you improve lead quality, not just lead volume? 5. How do you handle search term review and negative keywords? 6. What metrics do you track weekly for a local service business? 7. Do you recommend starting with a paid audit first, or jumping straight into ongoing management, and why? 8. Please share a short example of a local lead generation account you improved and what changed. We are open to ongoing part/full time management after the audit if it is a strong fit. Please do not apply if your experience is mostly ecommerce, SaaS, or brand awareness campaigns with no local service lead generation experience. If you understand local service lead generation and know how to turn Google Ads into booked jobs, we would like to speak with you

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