We are an established, high-volume e-commerce brand operating on an older Shopify theme built over 8 years ago. We are looking for a top-tier Shopify Developer to migrate our store to a modern Shopify 2.0 theme with zero downtime. Because we do significant volume, this is a highly sensitive project. Our top priorities are conversion rate optimization (CRO), retaining our existing hard-coded tracking tags, and protecting our organic SEO rankings. Scope of Work: Theme Setup & Customization: Audit, configure, and customize a premium Shopify 2.0 theme (sitting as a draft) to match and upgrade our current brand identity. Rebuild Custom Layouts: Rebuild existing custom product/landing pages created by our SEO team using native Shopify 2.0 JSON templates (sections everywhere) so we no longer rely on legacy custom code. Code Clean-up: Scrub out dead code and scripts left behind by uninstalled legacy apps to maximize page loading speeds. Tracking & Pixel Migration: Audit our current theme.liquid file to locate and safely migrate all hard-coded scripts (Google Tag Manager, Google Analytics, Google Ads, Meta Pixels). SEO & URL Mapping: Ensure 100% URL consistency. Set up a rigorous 301 redirect map for any altered links to ensure zero drops in Google rankings. Launch QA: Conduct full checkout, mobile responsiveness, and tracking validation before hitting publish. Requirements: Proven track record migrating high-volume, 7-figure Shopify stores. Expert-level knowledge of Liquid, JSON templates, and Shopify 2.0 framework. Deep understanding of SEO preservation during site migrations. Strong communication and ability to work safely in a duplicate/draft environment with zero disruption to live operations.

We are an established, family-owned plumbing company looking for an experienced growth strategist to help expand our residential service department. We're looking for someone who has successfully helped plumbing or home service companies grow through proven marketing strategies, automation, branding, customer retention, and lead generation. We're looking for expertise in areas such as: * Service business growth strategy * Local SEO & Google Business Profile * Google Local Services Ads & Google Ads * CRM, email and text automations * Customer retention and referral programs * Branding and messaging * AI and workflow automations * Website conversion optimization * Marketing systems that produce measurable ROI Our goal is to build a service department that stands apart from larger competitors by emphasizing exceptional customer service, professionalism, and the advantages of being a locally owned family business. We're looking for a long-term strategic partner who brings ideas, challenges conventional thinking, and has a proven track record of growing service businesses.

In this role, you will lead the charge in building REDSHIFT's internal brand and lead-generation engines while acting as the master strategist and technologist. Your expertise will be crucial in developing and executing marketing strategies to drive growth and engagement. You will collaborate with cross-functional teams to ensure alignment and maximize impact. Core Responsibilities 1. Full-Suite Online & Omnichannel Marketing Paid Media Dominance: Own the strategy, launch, and optimization of PPC Marketing frameworks across major ad ecosystems. Drive high-yielding Meta and Google Promotions by managing budgets, tracking conversion pixels, and executing rigorous A/B split testing. Organic Discovery (SEO & AEO): Go beyond traditional SEO keyword mapping. Architect advanced programmatic strategies that optimize client digital infrastructure for AEO (Answer Engine Optimization), ensuring our brands dominate AI search spaces, voice search platforms, and traditional indexing engines. Social Media Marketing: Design and oversee native, high-engagement organic and paid social strategies to build communities, command attention, and drive high-intent traffic. 2. Full-Funnel Sales & Revenue Acquisition Sales Cycle Management: Turn traffic into profit by engineering systematic lead-generation pipelines for the agency and our clients. Map and optimize every checkpoint of the consumer journey, from cold awareness to closed-won deals. Revenue Growth Strategy: Align all creative marketing workflows directly with bottom-line corporate financials. Take direct responsibility for scaling monthly recurring revenue (MRR), maximizing ROAS, and reducing customer acquisition costs (CAC). Customer Loyalty & Retention: Build automated re-engagement systems, email nurturing funnels, and retention programs that drive brand affinity and turn one-time purchasers into lifetime brand advocates. 3. High-Level Strategy, Analysis & Materials Creation Policy Analysis & Compliance: Review, analyze, and keep pace with evolving privacy laws (GDPR, CCPA), ad-network policy modifications, and industry regulations to shield campaigns from disruption. High-Impact Promotional Materials: Collaborate with our creative production crew to concept, script, and build persuasive visual assets, landing pages, pitch decks, and ad components that match standard tracking configurations with aesthetic excellence. Cognitive & Behavioral Skill Requirements Complex Problem Solving: The ability to look at failing metrics, fluctuating algorithms, or structural deadlocks and engineering innovative, swift technical solutions under pressure. Deductive Reasoning: You are highly data-literate. You can analyze broad marketing performance data, isolate systemic funnels issues, and apply logical rules to resolve specific campaign performance drops. Persuasion and Negotiation: A master communicator who can confidently pitch aggressive growth initiatives to C-suite clients, handle objections effortlessly, and negotiate resource allocation or strategic scope pivots smoothly. What You Bring to the Table 5+ years of hands-on digital marketing experience, ideally within a fast-moving agency environment. Complete platform proficiency inside Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, Google Analytics 4, and conversion automation tools (HubSpot/Klaviyo). An AI-Forward Workflow: Deep practical comfort utilizing modern AI platforms (ChatGPT, Claude, automation triggers) to accelerate your research and scale volume output without bleeding resources.

Tolliver Accounting Group is a growing accounting firm specializing in operational accounting and process improvement for small to medium businesses - not standard bookkeeping maintenance. We're looking for a marketing specialist to help us build a consistent, reliable lead generation engine as we continue to scale our client base. We need someone who understands how to market professional services - not a generalist looking to check a box, but someone who can build and manage an actual strategy for attracting the right clients. What you'll do: - Develop and manage a lead generation strategy tailored to attracting small-to-medium business owners who need operational accounting support - Plan, launch, and optimize paid ad campaigns (Google Ads, Meta, or a mix depending on what performs best for our audience) - Identify and refine our ideal client profile and messaging to attract the right leads, not just more leads - Track and report on campaign performance, cost per lead, and conversion metrics - Manage lead flow and campaign tracking within our HubSpot CRM, ensuring leads are properly captured and attributed - Recommend and help implement improvements based on what's actually working What we're looking for: - Proven experience running lead generation and paid ad campaigns for B2B or professional services (accounting, legal, financial services, or similar preferred) - Hands-on experience with HubSpot - comfortable setting up lead capture, tracking campaign attribution, and reporting from within HubSpot - Strong understanding of how to speak to a business-owner audience, not consumer marketing - Experience with ad platforms (Google Ads, Meta Ads) and basic analytics/reporting tools Engagement details: - Ongoing, monthly retainer (not a one time project) - Retainer depends on experience and proposed scope - please include your proposed monthly retainer in your proposal Initial ad spend budget: $500-$750/month to start as a pilot, with room to scale based on performance and results To apply: Please include a brief overview of a similar lead-gen campaign you've run (ideally for a professional services or B2B client), and what results you were able to achieve. Given our starting ad spend, we'd also love to hear your thoughts on which platform(s) and strategy would make the most of a modest initial budget while we test what works. Proposals that show real strategic thinking, not just a list of services, will stand out. We're looking to build a long-term, working relationship with the right person, so if you're interested in ongoing monthly work rather than a quick project, we'd love to hear from you. To confirm you've read this posting in full, please start your proposal with the word "Ledger." Applications without it will not be considered.

I’m an independent solar sales rep looking for an experienced GoHighLevel specialist to build out my lead generation funnel from scratch. What I need: • High converting solar landing page built in GHL • Google Ads campaign set up and connected • Meta (Facebook & Instagram) ad campaign set up and connected • Automated follow up sequences via SMS and email for new leads • Pipeline set up in GHL to track and manage leads I am currently targeting Virginia and West Virginia homeowners interested in solar. I have active Facebook and Instagram pages ready for ads. My goal is to get exclusive inbound leads as quickly as possible. I have ad spend budget ready to go. I also have plans to expand into additional markets in the future so I need someone who can scale campaigns as my business grows. Please share examples of solar funnels or lead gen campaigns you’ve built in GHL previously. Looking to move fast — ideally have everything live within 1-2 weeks.

Summary We are a commercial development firm specializing in senior living in Arizona. We are seeking a skilled digital marketer to enhance our online presence through targeted advertising campaigns. The ideal candidate will have a proven track record in optimizing campaign targeting and managing ad campaigns across various platforms. You will collaborate with our team to develop a comprehensive marketing strategy that increases traffic and conversions.

ABOUT AZ VENDING LAB AZ Vending Lab provides modern vending machine service for workplaces throughout the Phoenix metro area. Our target customers include: - Warehouses - Manufacturing facilities - Logistics and distribution centers - Busy workplaces with employee breakrooms Our WordPress and Elementor website is already live. We need an experienced local SEO specialist to complete our initial Google and Bing setup, correct existing problems, and prove that everything works properly. This is an implementation project, not a consultation or automated report-only project. PROJECT TERMS - One-time fixed-price project - Budget range: $800 to $1,200, depending on experience and proposed approach - Completion target: 5 to 7 business days after all required access is provided - Contractor must personally perform the work - No monthly SEO contract is included - The website must remain live throughout the project Google verification, crawling, and indexing may take longer. If a delay occurs outside the contractor’s control, the contractor must explain it promptly and request a revised completion date in writing. Any extension must be approved by AZ Vending Lab. MAIN GOAL Help Google and Bing clearly understand that AZ Vending Lab provides workplace vending machine service throughout: - Phoenix - Tempe - Mesa - Chandler - Scottsdale - Glendale - Surrounding Phoenix metro areas Our priority is a correct SEO foundation, not an unrealistic promise of immediate rankings. The contractor cannot guarantee first-page rankings or immediate indexing. The contractor must provide: - Correct setup - Proper testing - Clear documentation - Working tracking - Proof of completed work SCOPE OF WORK 1. INITIAL SEO AUDIT Before making major changes: - Inspect the current SEO setup - Determine what is already completed correctly - Identify missing, broken, duplicated, or incorrect items - Check which SEO plugins and tracking tools are installed - Check whether Search Console, Analytics, and Bing are already connected - Avoid replacing work that is already correct Provide a short written audit and implementation plan before major changes begin. The audit should be practical and concise, not a long automated report. 2. GOOGLE SEARCH CONSOLE - Connect or verify Google Search Console - Confirm the correct website property is being used - Confirm ownership belongs to AZ Vending Lab - Submit and test the XML sitemap - Review crawling and indexing status - Identify blocked pages or indexing errors - Confirm important pages are indexable - Request indexing when appropriate 3. GOOGLE ANALYTICS 4 AND CONVERSION TRACKING - Connect or verify Google Analytics 4 - Confirm ownership belongs to AZ Vending Lab - Check for missing or duplicate tracking codes - Verify website visits in real-time reporting Set up and test tracking for: - Contact-form submissions - Workplace qualification-form submissions - Phone-number clicks - Email-address clicks - Important CTA button clicks Google Tag Manager may be used when appropriate, but the account and container must belong to AZ Vending Lab. 4. GOOGLE BUSINESS PROFILE Create, claim, audit, or optimize the Google Business Profile as needed. Work may include: - Correct business name - Website - Phone number - Primary and secondary business categories - Service areas - Business description - Hours - Services - Logo and appropriate photos - Duplicate-listing check AZ Vending Lab is a service-area business. Do not publicly display a residential address. Google verification may take longer than the project timeline. The contractor must complete everything under their control and document anything still awaiting Google. 5. IMPORTANT WEBSITE PAGE SEO Review and improve the most important website pages. This includes: - SEO page titles - Meta descriptions - H1, H2, and H3 headings - Page URLs - Image alt text - Internal links - Service wording - Phoenix-area location wording - Duplicate or missing SEO information The wording must sound natural and professional. Do not use keyword stuffing or robotic language. 6. LOCAL AND TECHNICAL SEO Review and correct: - Local business structured data and schema - Business name, phone number, website, and service-area consistency - Sitemap problems - Robots.txt problems - Incorrect noindex settings - Broken links - Redirect problems - Duplicate page titles - Missing meta descriptions - Mobile SEO issues - Basic page-speed issues - Security or mixed-content warnings Structured data must be tested and validated. 7. BING SETUP After the Google setup is completed: - Connect or verify Bing Webmaster Tools - Confirm ownership belongs to AZ Vending Lab - Submit the sitemap - Review Bing indexing - Create, claim, or optimize Bing Places when appropriate WEBSITE PROTECTION AND CHANGE CONTROL The website must remain live. No downtime or major changes are allowed without written approval. The contractor may not: - Redesign the website - Change branding, colors, or layouts - Rewrite entire pages - Replace or delete plugins - Change forms - Remove existing work - Modify major website functionality Any significant change must be explained and approved before it is made. A website backup must be created before changes begin. The contractor must provide a simple change log showing what was changed. ACCOUNT OWNERSHIP AND ACCESS All accounts, properties, plugins, and logins must belong to AZ Vending Lab. This includes: - Google Search Console - Google Analytics - Google Tag Manager - Google Business Profile - Bing Webmaster Tools - Bing Places - SEO plugins - Any other tools used during the project The contractor may be invited as a temporary user but may not create essential systems under a contractor-owned account. No paid plugin, software, directory, subscription, backlink package, citation package, or advertising service may be activated without written approval. ITEMS NOT INCLUDED This project does not include: - Google Ads - Paid advertising - Backlink campaigns - Purchased citation packages - Directory submission packages - Blog-writing packages - Long-term content strategy - Monthly SEO management - Guaranteed rankings - Fake reviews - Automated mass submissions - Major website redesign Future SEO work may be discussed separately after the initial setup is completed and verified. COMMUNICATION REQUIREMENTS The contractor must: - Communicate clearly through Upwork - Explain technical issues in plain English - Provide specific updates instead of saying only “SEO is in progress” - Identify completed items and remaining items - Report access or technical problems immediately - Ask before performing work outside the agreed scope Required updates: - Initial audit and work plan - Mid-project progress update - Final completion and testing report PROOF REQUIRED The project will not be accepted based only on a written statement that the work is complete. The contractor must provide screenshots or a short screen recording showing: - Search Console ownership - Sitemap submission and status - Important-page indexing status - Analytics real-time tracking - Form and click-event tracking - Google Business Profile settings - Bing Webmaster Tools setup - SEO plugin settings - Structured-data validation - Remaining warnings or Google-dependent items The contractor must also provide a final checklist showing: - Completed - Tested - Awaiting Google - Recommended for later INDEPENDENT REVIEW AND FINAL PAYMENT The completed work will be reviewed by a separate SEO specialist. The final milestone will be released after the completed work is independently reviewed and verified. The process will be: 1. The contractor completes the agreed work. 2. The contractor provides access, documentation, and proof. 3. An independent reviewer performs a short technical audit. 4. Any verified mistakes or incomplete items are returned to the contractor. 5. The contractor corrects those items within two business days at no additional charge. 6. The final milestone is released after the corrections pass verification. The independent review will be limited to the original written scope. It will not be used to add new work or requirements. The review should be completed within two business days whenever possible. PAYMENT MILESTONES The exact dollar amount for each milestone will be calculated from the final fixed project price agreed upon before the contract begins. MILESTONE 1: 20% Released after: - Access is confirmed - The initial audit is completed - The written work plan is provided and approved MILESTONE 2: 35% Released after: - The agreed SEO implementation is completed - Tracking is tested - Documentation and proof are provided - The contractor confirms that the project is ready for independent review MILESTONE 3: 45% Released after: - The completed work passes independent review - All verified corrections are completed - AZ Vending Lab confirms ownership and access to all accounts - The final checklist and change log are delivered REQUIRED EXPERIENCE Applicants should have direct experience with: - WordPress - Elementor - Local SEO - Service-area businesses - Google Search Console - Google Analytics 4 - Google Tag Manager or GA4 event tracking - Google Business Profile - XML sitemaps - Local business schema - Bing Webmaster Tools - Bing Places Begin your proposal with: PHOENIX LOCAL SEO This confirms that you read the complete posting. WHAT SUCCESS LOOKS LIKE At the end of the project: - The website remains live and stable - Google and Bing accounts belong to AZ Vending Lab - The sitemap is submitted and tested - Important pages are indexable - Analytics tracks visitors and important actions - The Google Business Profile is properly configured - Local services and service areas are clearly explained - Technical SEO problems within the agreed scope are corrected - No unauthorized recurring fees exist - Documentation and proof are delivered - The completed work passes independent verification

I’m looking for an experienced Meta Ads specialist with a proven track record in the real estate industry. I’m a solo licensed real estate agent focused on generating both seller and buyer leads through Instagram. My account is @alprealtor, and I’m looking for someone who can create, manage, optimize, and scale Meta ad campaigns that deliver qualified leads. The ideal candidate has proven experience running successful Meta Facebook and Instagram ads for real estate agents or brokerages. You should have a portfolio or case studies demonstrating lead generation results, strong knowledge of audience targeting, retargeting, lead forms, and conversion optimization, experience testing and improving ad creatives and copy, and the ability to track performance, provide regular reports, and continuously optimize campaigns for the best return on investment. If you have successfully helped real estate professionals generate high quality buyer and seller leads, I’d love to hear from you. Please send your resume, portfolio, case studies, examples of your past work, the results you have achieved, and your strategy for growing my business through Meta advertising.

Job Description: We are launching Revive & Thrive: The Brotherhood—a premium digital subscription membership platform for men focused on accountability, sobriety, functional fitness, and longevity. The platform utilizes a custom Shopify + Circle dual-engine setup and is launching this August. We already have our high-level CMO on board, a dedicated Google Search Ads expert, and custom high-energy short-form video assets being edited right now from a professional studio shoot. We are looking for an elite, independent Meta Media Buyer / Freelancer to own the Facebook and Instagram acquisition engine. We do not want a generic agency; we want a hungry specialist who lives and breathes DTC subscription growth. Your Scope of Work: Set up a pristine Meta Business Portfolio and ad accounts completely optimized for subscription conversions. Architect, launch, and optimize Meta campaigns utilizing our custom short-form video assets. Maintain a strict target CPA (Cost Per Acquisition) to help us scale efficiently from our 100 founding members (Already aquiered) to our first milestone of 500 paid members. Work closely with our backend Shopify data to track Customer Lifetime Value (LTV) and minimize churn. Requirements: Proven track record scaling a recurring digital membership, subscription box, or SaaS app (must show case studies or data). Deep understanding of Meta’s compliance policies regarding health, wellness, and self-improvement niches (you know how to bypass automated flags safely). Data-driven mindset—you optimize based on metrics, not feelings. To Apply, Please Answer These 2 Questions: Can you briefly describe a subscription or membership project you scaled, including the target CPA you achieved? How do you structure ad creative/copy for a personal growth or sobriety lifestyle brand to ensure 100% compliance with Meta's automated ad bots? Thanks Rico

Digital Strategy: Develop and Implement digital marketing strategies aligned with business goals. Email Marketing: Coordinate the design and implementation of email marketing campaigns, including list segmentation, A/B testing, and performance analysis. Content Management: Create, curate, and manager digital content across all platforms, ensuring it is engaging, relevant, and on-brand. Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and conversions across various social media channels. Digital Advertising: Support the planning, execution, and optimization of online advertising campaigns, including PPC, display ads, and social media advertising. Analytics and Reporting: Utilize digital analytics tools (e.g., Google Analytics) to track and report on key performance indicators (KPIs), providing insights and recommendations for improvement. AI Integration: Leverage AI tools and technologies to enhance digital marketing efforts, such as personalized content recommendations, chatbots, and predictive analytics. Collaborations and Partnerships: Assist in working with influencers, bloggers, and partners to enhance the digital reach and credibility of the brand.