Paid Digital Marketing Lead (Contract-to-Hire) Mission Collaborate on the strategy + own the day-to-day execution and optimization of OneStream’s global paid digital marketing programs across Google, LinkedIn, StackAdapt, Reddit, Meta, and emerging channels to maximize ICP account reach, engagement, pipeline creation, and revenue impact. AI is central to how this role operates: you will work with Claude, including Claude Cowork, every day, integrating AI across your workflows to raise both the quality and speed of everything you do. You won't do this alone – you will work day-to-day with a dedicated digital analyst and partner closely with paid digital strategy leadership, who provide deep data and strategic support while you own the channels hands-on. This is a contract-to-hire position: the role begins as a 3–6-month contract engagement, with the intent to convert to a permanent role at the world’s fastest-growing + 4x Gartner leader fintech organization, once mutual fit is confirmed. Success to us • 80%+ reach within target ICP account segments • Increased engaged accounts and buying group penetration • Increased demo requests and qualified meetings • Improved conversion rates throughout the funnel • Efficient and scaled up pipeline creation and pipeline influence • Continuous testing that improves performance quarter over quarter Core Responsibilities Strategy & ABM • Bring a clear point of view on global paid media strategy: channel mix, audience prioritization, budget allocation, and where to invest next by geo and region • Build account-based audience and targeting strategies using ABM platforms such as Demandbase and/or 6sense, activating intent and engagement data in paid campaigns • Align paid media plans to ICP segments, buying groups, and quarterly pipeline goals Platform Execution • Build, launch, and optimize campaigns as an expert directly within: • LinkedIn Campaign Manager • Google Ads • StackAdapt • Reddit Ads • Meta Ads • Additional channels (including paid LLM channels) as needed • Build retargeting and nurture/surround programs • Manage account-based advertising campaigns • Launch campaigns across awareness, consideration, demand generation, and opportunity acceleration motions Optimization & Performance • Monitor campaign performance daily • Adjust bids, budgets, audiences, placements, creative, and landing page experiences • Analyze performance trends and identify opportunities • Develop testing roadmaps across: • Creative • Messaging • Offers • CTAs • Audience segments • Landing pages • Channel mix Insights & Analytics • Translate campaign data into actionable recommendations • Surface weekly insights to Digital, Campaigns, and Field Marketing teams • Identify: • Audience opportunities • Content gaps • Creative opportunities • Funnel bottlenecks • Channel performance shifts • Partner with Marketing Operations on attribution and measurement Cross-Functional Partnership • Work day-to-day with your digital analyst and paid digital leadership on measurement, performance reviews, and strategic planning • Partner with: • Campaign Marketing • Product Marketing • Content Marketing • Web Team • SEO/AEO Team • Sales Development • Field Marketing • Ensure message consistency from ad to landing page to conversion AI & Modern Marketing • Make AI part of your daily operating system, with Claude and Claude Cowork as core tools alongside Gemini, ChatGPT, and platform-native AI capabilities, to accelerate: • Audience research • Creative ideation • Ad copy development • Performance analysis • Campaign optimization • Integrate AI into core workflows (research, reporting, creative iteration) so it drives measurable impact and quality, not just occasional assistance • Stay curious: experiment with emerging AI capabilities, build on what works, and share learnings with the broader marketing team Who You Are • Super curious: you ask why, dig beneath surface metrics, and constantly experiment with new channels, formats, and AI capabilities • Collaborative: you do your best work with others, from your digital analyst to leadership to cross-functional partners • Hands-on yet strategic: you're personally in the platforms every day, and you can zoom out to shape channel strategy and budget allocation • Extremely data-oriented: every decision starts with the data, and you bring structure and clarity to complex performance questions • An owner of outcomes: you measure yourself on pipeline and revenue impact, not clicks and impressions Preferred Experience • 8–10 years of deep, hands-on paid digital experience, ideally in B2B SaaS • Experience marketing to enterprise buyers • Experience targeting CFOs, CIOs, Finance, IT, or complex buying committees preferred • Strong LinkedIn expertise • Strong Google Ads expertise • Strong programmatic experience (StackAdapt, Demandbase, 6sense, RollWorks, etc.) • Hands-on experience with ABM platforms (Demandbase and/or 6sense), including building audiences from intent and account data • A strong point of view on B2B paid media strategy, developed through owning channel mix and budget decisions • Experience with Salesforce and marketing automation platforms • Comfortable working independently inside ad platforms rather than directing agencies • Genuinely AI-curious: already uses tools like Claude or ChatGPT in daily work, and eager to keep learning as AI capabilities evolve • Advanced analytical skills: comfortable deep in campaign data, attribution, and reporting, and fluent in using data to drive budget and optimization decisions

The configuration/release manager plays a crucial role in managing the release of software applications, ensuring smooth code deployments and maintaining high-quality standards. Along with software releases, this role is responsible for the development, configuration, administration and technical support for the Dynamics 365 Sales application. This individual will participate in the continued rollout of Dynamics 365 and all subsequent CRM development projects. The release manager will be working collaboratively with the IT technical team, IT business analysts, IT managers/architects and business subject matter experts to develop, configure, integrate and document all technical components pertaining to the CRM solution. In addition, this individual will assist with the training and development of the existing IT staff regarding the technical development and features of Dynamics 365 Sales, bringing forth their technical expertise and best practices. The individual will also be coordinating with adjacent application owners to coordinate successful multi-application deployments, for example, Dynamics 365 CE, Finance & Operations, Fabric & Power BI, etc. ESSENTIAL FUNCTIONS: • Core responsibilities of this role include release management including scheduling and coordinating PI (Program Increment) deployments across multiple environments, tracking release progress, issues and resolutions using Azure DevOps continuous integration/continuous deployment (CI/CD) tools. • Managing and organizing code in Azure DevOps and/or GitHub repositories. Maintaining and improving code management systems and practices. • Helping developers with code merging issues and providing guidance related to promoting Solutions to higher environments. • Dynamics CRM development experience with in-depth knowledge of Sales, Marketing, Power automates, Power portals and Dataverse • Administer and maintain the Dynamics 365 applications to ensure Sandbox environments are in sync with Production. • Manage user roles and permissions. • Ensure application components are in compliance with the enterprise and solution architecture and apply best practices. • Conduct hands-on implementation, configuration and development of the various components of Dynamics CRM. • Adhere to an iterative, Scaled Agile (SAFe) implementation methodology. • Complete technical design deliverables and documentation. • Adhere to organizational policies and values. • Perform additional duties and participate in special projects as assigned. • Monitor Wave release and be a proactive on it • Environment refreshes from production to lower environments including post refresh steps like removing PII, updating connections, environment variables, etc. • Writing automation using scripting and use of AI agents to automate recurring tasks • Conduct hands-on implementation, configuration and development of various components of Dynamics CRM Required: • Bachelor’s or master’s degree in a technology/engineering/computer science related degree. • At least seven years’ work experience in a technical development role and at least five years working with Dynamics. • Technical, development and administration experience with Dynamics 365 Sales, including configuration, security assessment, security optimization, and customization experience. • Must have in-depth knowledge of Git SCM system including extensive experience with PR based development, resolving git code merge issues, cherry picking git commits, etc. • Azure DevOps CI/CD pipeline experience. • Extensive experience with CI/CD tools like Azure DevOps or VSTS. • Hands-on experience with Azure. • Extensive experience in Power portal setup, configuration and Dataverse environment creation and refresh activities managing Dataverse storage by developing and monitoring data cleanup jobs • Demonstrated understanding of the common data model and security model and mechanisms to extend and build new data relationships. • Must be a dynamic and self-starting individual with strong interpersonal skills who is able to work independently or in a team environment with minimal guidance and direction. • Must be able to effectively prioritize work to meet deadlines. • Must commit to continuous learning by developing new skills to keep abreast of industry trends and state of the art technology. • Must demonstrate excellent written, verbal, and presentation skills to effectively communicate with both technical and non-technical users at all levels of an organization across a variety of stakeholder groups. • Must possess proficiency in MS Office applications (Word, Excel, PowerPoint, Outlook, Access, Visio). • Demonstrated analytical and qualitative abilities. • Experience in Information Technology in business application development and maintenance in a technical capacity. Preferred: • Ability to apply Agentic AI to optimize code quality, recurring processes, release management, etc. • Experience with Dynamics creating plug-ins, custom workflow activities, XAML workflows, web services, and the use of the Dynamics 365 SDK. • Experience with adjacent Dynamics 365 applications like Finance & Operations, Microsoft Fabric and Power BI.

Project Budget: $500 (Strictly Milestone-Based) CRITICAL REQUIREMENT BEFORE APPLYING: Payment for this project is strictly tied to real-world performance metrics. Milestone 1 requires a live stopwatch test on a mobile device showing sub-1-second cache loading on repeat lookups. If you do not have deep experience with high-speed local database architecture and caching models, do not apply. We measure deliverables with a stopwatch, not excuses. Project Overview & The Long-Term Vision: I am building Reseller Bro, a powerful mobile utility application designed for on-the-go resellers to instantly analyze product values, get a FLIP/SKIP verdict, and SAVE to a digital cart in seconds. This app is just the initial foundation—the engineer who successfully delivers this backend infrastructure will have the opportunity to partner with us long-term to build out our entire ecosystem, including advanced B2B inventory management tools and our wearable AR glasses workflow (Bro Lens). The front-end user interface and layout are already mostly complete. We are anchoring our backend data pipeline to a high-speed eBay API model that automatically calculates smart market estimates for other secondary platforms. We need an expert developer to clean up our database cache, implement a tier-condition formula, handle minor UI adjustments, and add high-energy audio/vibration triggers. The Core Tasks & Milestone Payment Structure: Milestone 1: Sub-1-Second Database Caching ($100 Escrow) The Issue: The previous build incorrectly forced live AI image recognition to run on every single scan, causing a 7–8 second delay even on repeat lookups. The Fix: You must implement a proper local database caching layer (e.g., SQLite). The first initial scan of an item can take up to 7 seconds to run the AI workflow and fetch the initial marketplace data. However, on any repeat scan, the app must skip the AI image recognition entirely, read a cached unique text identifier/key, and instantly pull the results from the internal database in under 1 second. Milestone 2: Data Engine & Percentage-Based Estimation Matrix ($200 Escrow) The Fix: Connect the backend cleanly with the official eBay Browse API using our developer keys. Target Marketplaces: The app displays valuation metrics for four core platforms: eBay, Depop, Grailed, and Poshmark. Condition Matrix & Platform Estimation Formula: Because eBay utilizes a wide variety of specific conditions across different categories, you will build an automated mapping and calculation formula. The app will pull raw condition data initially from the eBay API, group it cleanly into our 3-tier user system, and then use those baselines to instantly calculate the estimated market values for the other three platforms (Depop, Grailed, and Poshmark). New Tier: Dynamically maps all brand-new and pristine variations data directly, including: "New", "Excellent", "Excellent - Refurbished", "Open box", "New with box", "New with defects", and "New without box". Good Tier: Dynamically maps all standard pre-owned and quality-certified variations data directly, including: "Very Good", "Good", "Used", "Very Good - Refurbished", "Good - Refurbished", "Pre-Owned", and "Certified Pre-Owned". Poor Tier: Maps heavy-wear options directly, such as "For parts or not working" or "Fair". If a specific item category lacks a true "poor" marketplace data option, the engine must automatically fall back to calculate a custom percentage markdown (e.g., 40% less) relative to that item's "Good" tier baseline. The results from these three tiers will automatically calculate estimated market values for Depop, Grailed, and Poshmark using an internal background multiplier. If a user wants to check the exact live screen on those blocked platforms, tapping a platform tile will trigger a direct, one-tap deep link search into that specific app or web page. Smart Category Specifications (Vehicle & Electronics Handling): If the AI detects an image of a Vehicle (cars, trucks) or high-value Electronics, the app must dynamically generate a quick-spec form for the user to confirm/fill in (Vehicles: Make, Model, Year, Mileage; Electronics: Brand, Model, Capacity). This structured data must be fed directly into the pricing API for precise accuracy. Milestone 3: UI Redesigns, Audio/Haptics, Live Deployment & Final Handoff ($200 Escrow) UI Tweaks: Implement minor visual layout edits and updates to a few existing UI screens to align with this new calculation model. This includes ensuring tiles are accurately labeled as "Estimated Value," verifying the condition buttons display perfectly, adjusting the selling platform logos/designs, and making a few structural changes to the "Saved Items" page (I will go over the exact design changes with you directly). Haptics & Custom Audio Cues: Implement device vibration triggers (via Web Vibrations API) to pulse the device exactly when a verdict hits the screen. Integrate custom short audio sound bites that trigger instantly on the verdict display: a high-energy "YEAH!" (Lil Jon style) sound bite for a FLIP verdict, and a "HELL NO!" sound bite for a SKIP verdict. Live Deployment: Once the final features are fully approved, you will be responsible for successfully deploying the production build live onto our hosting account so the application is fully operational. Clean up the codebase and hand over the complete, finalized source repository. Requirements: Deep expertise in backend optimization, API data pipelines, and high-speed local database caching. Proficiency in mobile development frameworks, front-end audio integration, and Node.js. Strong communication skills. You will work with an existing repository and must provide clean, documented code. To Apply: Please reply explaining exactly how you will structure the local database cache so that a repeat scan completely bypasses the image-recognition API step to hit the sub-1-second mark. Copy and paste this right onto Upwork. It has every single feature, condition category, and protective barrier built in!

ABOUT US We're a small nonprofit that on July 4th released a movie that introduces a new vision for democracy in America that inspires people across the political spectrum. We'll be building momentum over the summer, and making our main media push in the fall when the elections heat up. https://goodbyepoliticians.movie/ THE ROLE We're looking for a sharp, reliable, and self-directed executive assistant to work directly with our Executive Director. You'll be a right hand—someone who can take ownership of whatever needs doing, exercise good judgment, and free up the ED to focus on the work only they can do. To start, your primary focus will be taking over and refining an AI-assisted email system and managing the ED's calendar. The email system will use AI-powered tools to draft personalized responses at scale, with the goal of continuously improving workflows so your time shifts from editing routine drafts to higher-leverage work. This is a startup, and the right person will quickly become someone we rely on across operations, project coordination, compliance, and whatever else comes up. WHAT YOU'LL DO RIGHT AWAY - Take over and refine our AI-assisted email system—triage inboxes, draft replies, improve workflows - Send routine emails independently; queue higher-stakes drafts for ED review - Manage the ED's calendar and handle scheduling - Participate in a brief daily sync with everything organized for quick review and decisions - Proactively flag questions, surface decisions that need ED input, and keep the ED accountable ONGOING & GROWING - Continuously improve email workflows so the system gets better over time - Create clear Loom videos for async coordination - Help with administrative tasks, light bookkeeping, compliance, HR, and special projects as they come up - Take on new responsibilities as the organization scales toward our fall ramp-up and beyond WHAT WE'RE LOOKING FOR TECH-SAVVY AND SYSTEMS-MINDED. You're experienced and comfortable with tools that require logic-based thinking—AI prompts, database filters, workflow automation, project management tools, etc. You don't need experience with our specific tools, but you should be able to learn new ones quickly. STRONG JUDGMENT AND DISCRETION. You'll be representing our organization in writing and making calls about what needs ED review vs. what you can handle independently. You need to get this right. You'll also be handling contacts' personal information and private correspondence, and we expect you to treat both with care and professionalism. EXCELLENT COMMUNICATION AND EDITING SKILLS. Every communication we send reflects on the organization. You can write clearly, edit AI drafts effectively, and communicate warmly and professionally with people from all walks of life and across the political spectrum. And you can communicate with the ED clearly in meetings and in Loom videos. SELF-DIRECTED BUT NOT SILOED. You find answers yourself before asking questions—but you also know when something genuinely needs clarification and you speak up. You don't waste the ED's time with things you can figure out yourself, but you also don't go rogue. RELIABLE AND ORGANIZED. You show up consistently, keep things from falling through the cracks, pay close attention to details, and document your work so others can follow it. MISSION-ALIGNED. This isn't a role where the mission is background noise. The people you'll be corresponding with care deeply about democracy, and you need to as well. You should be personally invested in what we're building, not just willing to do the work. PRACTICAL DETAILS COMPENSATION: $40/hour. We're a grassroots nonprofit where everyone—including leadership—works at mission-aligned rates because we believe in what we're building. For context, the founder/ED's compensation works out to slightly less. EXPERIENCE: We're looking to hire an Expert-level Executive Assistant and prioritizing Top Rated and Top Rated Plus freelancers with strong Job Success scores and reviews. If you're new to Upwork but have substantial experience elsewhere, address that in your Loom. And if you're not an Expert-level EA with clear strengths in the areas we've outlined, then this isn't the right fit. HOURS: Expect roughly 20 total hours during an initial onboarding period (learning systems, clearing backlog, getting set up). After onboarding, each weekday we'll have a daily sync (30 min) at a consistent standing time. You'll complete your solo work flexibly before each sync so everything is ready for review. Initially (after onboarding) plan to reserve roughly 2 hours total per day; we will guarantee a minimum of 10 hours/week. As the role grows and we scale toward our fall ramp-up, we expect both the scope and hours to increase. SCHEDULE: Flexible, but you must be US-based with significant overlap to Eastern Time. START DATE: As soon as possible—though the hiring process will likely take a week or two. TIME TRACKING: You must be willing to use Upwork's time tracking/screenshot app (we don't typically allow manual tracking for digital work). GROWTH POTENTIAL: This is intended as a long-term role for the right person—not a task-based contract. As you prove capable and we grow, so does your role and your hours. We're a tiny team building something big, and we need people who can grow with us. TO APPLY Submit a Loom video introducing yourself and explaining why you're interested and why you'd be a good fit. Also tell us about any experience managing email/client communications as well as your experience with AI tools and how you use them in your work. Just that—no cover letter. Applicants we think might be a good fit may be invited to complete a short practical exercise or two and have a call as part of the hiring process.

We are a fast-growing software team looking for a strong Interview Manager to help us manage candidate interviews and client communication. This role is not only about scheduling interviews. We need someone who understands software projects, communicates clearly in English, and can represent our team in a professional business manner. You will help coordinate interviews, speak with candidates, understand project requirements, and make sure communication between clients, developers, and our internal team is smooth. Responsibilities: * Manage interview scheduling and communication * Speak with candidates and evaluate communication quality * Understand software project requirements * Communicate clearly with clients, developers, and team members * Prepare short interview notes and summaries * Help keep the hiring and interview process organized * Follow up with candidates and clients professionally Requirements: * Fluent English communication * Strong business communication skills * Experience working with software teams or technical projects * Ability to understand developers, clients, and project requirements * Fast response time and strong attention to detail * Professional attitude and smooth communication style * Experience with Upwork or remote hiring is a plus Preferred Qualifications: * Software development experience is strongly preferred * Experience interviewing or managing developers is a big plus * Ability to understand technical discussions clearly * Familiarity with web development, mobile apps, SaaS, APIs, AI, automation, or CRM projects is preferred Compensation: We offer competitive pay based on experience. Performance-based bonuses are available for strong results, including better interview handling, improved candidate filtering, smooth client communication, and successful hiring support. Ideal Candidate: The ideal person is confident in English, understands software business workflows, and can communicate without confusion or delay. You should be comfortable speaking with both technical and non-technical people. We are looking for someone long-term as our team continues to grow. To Apply: Please share your experience managing interviews, working with software teams, or communicating with clients and candidates. Also mention whether you have software development experience, your English communication level, and your availability.

Brand Operations & Digital Asset Management Lead Alternative titles: DAM Manager, Brand Operations Manager, Brand Asset & Guidelines Manager, or Director of Brand Operations & DAM depending on experience level. Company: FUR4 Role Type: Full-time Reports To: Founder / Brand Owner / Executive Leadership Works closely with: CMO, COO/CTO, Product, Catalog, Sales, Retailer Onboarding, Creative, Legal/Compliance, Marketplace, Web, AI, and service-provider teams. Role Summary: FUR4 is looking for a highly organized, detail-driven Brand Operations & Digital Asset Management Lead to own, maintain, and continuously improve the company’s brand guidelines, DAM, public-approved asset system, Brand.FUR4.com, Brandfolder structure, and daily public-facing creative asset audit process. This role is responsible for making sure every public, partner-facing, retailer-facing, marketplace-facing, and AI/search-visible FUR4 asset is accurate, approved, properly named, properly tagged, correctly sized, source-traceable, and used according to written brand guidelines. This is not a social media management role, a PR role, or a campaign-management role. This is a brand operations, DAM governance, asset QA, metadata, approval workflow, and brand consistency role. The person in this role will help convert FUR4’s creative direction into a structured, searchable, scalable operating system that internal teams, external partners, retailers, catalog managers, service providers, search engines, AI tools, and crawlers can understand and follow. Why This Role Exists FUR4 has a strong brand foundation, but the current audit shows that the public asset and brand-guideline system still needs to be fully operationalized. The audit identifies Brand.FUR4.com / Brandfolder as the official production master asset source, FUR4.com as the live consumer-facing product and messaging reference, PAF/catalog data as the SKU and product-data source, and David’s owner-approved Illustrator files as the final design authority. The audit also shows that the current system still needs final Illustrator/source files, packaged fonts, swatches, logo vectors, dielines, Brandfolder export/API access, official font confirmation, claim/trademark review, naming normalization, metadata, and asset approval status before the system can reliably guide the team and partners. This role exists to close that gap. The person in this role will make sure FUR4 does not have broken images, distorted images, wrong product variants, outdated claims, missing metadata, inconsistent file names, unapproved public assets, unclear public/private asset rules, or AI/crawler-visible brand inconsistencies. Core Responsibilities 1. Own the DAM and Brand.FUR4.com System Manage Brand.FUR4.com / Brandfolder as the official brand and asset source of truth. Maintain all approved brand assets, product images, packaging images, lifestyle images, videos, logos, feature icons, claims, creative assets, campaign files, sales assets, and partner materials. Organize assets into clear directories such as logos, product images, product videos, promotional images, lifestyle images, influencer videos, information, marketplaces, social content, press assets, dog content, cat content, packaging, product design, training/AI, and source samples. Ensure every asset has a clear owner, approval status, version number, source file, usage rule, channel rule, country rule, and public/private designation. Maintain a complete asset inventory that includes file name, asset type, SKU, product line, dimensions, ratio, format, usage rights, source URL, CDN URL, tags, description, approval status, modified date, and owner. 2. Maintain Written Brand Guidelines Translate approved brand direction into clear, written rules the team and partners can actually follow. Maintain guidelines for logos, marks, slogans, taglines, claims, product imagery, feature graphics, packaging, videos, icons, badges, CTAs, review graphics, campaign assets, marketplace assets, retailer assets, and partner downloads. Create do/don’t examples so teams understand what is approved, what is wrong, and why. Document rules by asset type, property, channel, product line, SKU, country, territory, language, and use case. Ensure public assets are supported by written usage instructions so AI tools, crawlers, search engines, service providers, and partners know how to treat them. 3. Manage Public vs. Private Asset Governance Define and maintain which assets are public, private, gated, partner-only, source-only, internal-only, legal-review-only, draft, retired, or approved for public use. Ensure only approved, customer-safe, partner-safe, SEO-safe, AI-safe assets are public and crawlable. Keep source Illustrator files, layered files, raw renders, unreleased product assets, legal-review drafts, pending claims, internal pricing, retailer-specific terms, contracts, sensitive CAD/GLB files, and strategy documents private or gated unless approved for release. Make sure the right public assets are discoverable for SEO, search, AI, retailers, partners, and customers, while protecting sensitive or unapproved materials. 4. Daily Public Creative Asset Audit Run a daily audit of FUR4’s public and partner-facing creative footprint. This includes FUR4.com, Brand.FUR4.com, Dealer.FUR4.com, Catalog.FUR4.com, Pro.FUR4.com, Refer.FUR4.com, Brandfolder, online marketplaces, retailer portals, distributor sites, sales channel sites, catalog systems, PDP pages, social channels, paid ads, email assets, press assets, partner downloads, CDN links, and public image URLs. Check for broken images, blocked images, distorted images, wrong file sizes, wrong aspect ratios, outdated assets, incorrect claims, wrong product variants, wrong grip colors, incorrect SKU mapping, missing alt text, missing metadata, unapproved public assets, and inconsistent brand usage. Maintain a correction log and make sure issues are fixed quickly. 5. Product Image and Variant Accuracy Ensure product images show the correct grip color, correct species, correct coat type, four deShedding edges, SafetyNubs, silver body geometry, and no harsh metal blade appearance. Ensure Long Hair Dog, Short Hair Dog, Long Hair Cat, and Short Hair Cat assets are not mixed or mislabeled. Maintain image rules for PDP, marketplace, packaging, retail sell sheets, social, paid ads, training, support, dealer portals, catalog pages, press, and AI reference. Maintain multiple approved image sizes and aspect ratios so assets are not stretched, squeezed, distorted, cropped incorrectly, or compressed poorly. 6. SEO, Search, AI, and Crawler Readiness Make sure public assets are named, tagged, described, and structured so search engines, AI systems, crawlers, catalog systems, marketplace systems, and partners understand what each asset is and how it should be used. Maintain SEO titles, alt text, metadata, descriptions, file names, structured tags, source URLs, and usage rules. Ensure AI tools are pointed only to approved assets and approved brand guidelines. Prevent public-facing inconsistency from becoming the version that search engines, AI, partners, retailers, and customers learn from. 7. Approval Workflow and SLA Management Create and manage a request-and-approval workflow for new assets. For example, if the dealer portal needs a pallet image, the request should include the use case, destination property, product/SKU, country, required size/ratio, deadline, mockup, and approval owner. Route assets to the correct reviewer, collect feedback, track approval, finalize exports, upload approved versions, tag them properly, add usage rules, and retire old versions. Maintain a one-business-day response SLA for launch-critical asset requests. The asset does not always have to be completed in one day, but the request must receive approval, revision notes, or escalation within one business day. 8. Brandfolder Export and Completion Plan Coordinate Brandfolder export/API access so the company has a complete asset inventory. The audit notes that Brand.FUR4.com publicly confirms the 348-asset Brandfolder collection and the Web Store Images collection, but full asset details require export/API/login access. This role is responsible for closing that gap and maintaining the completed inventory. Normalize file names using the approved naming structure. Map old/original file names to FUR4 production names. Track asset status as approved, draft, retired, pending legal review, internal-only, partner-only, or public-approved. 9. Claims, Trademark, and Compliance Coordination Work with brand, legal, product, and compliance teams to verify usage rules for claims and protected terms. Maintain rules for FUR4, FUR4 deShedding Tool, SafetyNubs™, PolyCarboMax™, Long Hair Dog, Short Hair Dog, Long Hair Cat, Short Hair Cat, “No harsh metal blades,” “300% more deShedding area,” and “Reduces shedding up to 95%.” Ensure claims are only used where approved, sourced, channel-appropriate, and country-appropriate. Flag legal, country, packaging, advertising, marketplace, and international usage risks before publication. 10. Cross-Functional Coordination Work daily with leadership, CMO, COO/CTO, creative, product, catalog, sales, marketplace, web, legal, compliance, retailer onboarding, and outside service providers. Attend daily operating meetings so asset needs are known before teams are blocked. Track what is launching, what is being revised, what is going to retailers, what is being uploaded to marketplaces, what needs approval, and what needs to be created next. Serve as the operating layer between creative direction and execution. Required Skills Strong experience managing a DAM, Brandfolder, Bynder, Canto, Adobe Experience Manager Assets, Widen, Frontify, Brandpad, or similar asset-management platform. Strong understanding of brand guidelines, brand governance, creative operations, file naming, metadata, tagging, taxonomy, rights management, version control, and approval workflows. Ability to build and maintain clear brand usage rules for humans, partners, service providers, search engines, AI systems, and automation workflows. Strong knowledge of digital asset formats including AI, EPS, SVG, PNG, JPG, WebP, PDF, MP4, MOV, GLB, PSD, layered source files, and production exports. Ability to manage public vs. private assets, permissions, gated access, partner downloads, and crawler-visible content. Strong QA eye for visual consistency, distortion, image ratio issues, broken image links, incorrect versions, wrong product variants, wrong colors, and incorrect brand usage. Understanding of SEO basics, image metadata, alt text, structured naming, crawlability, search visibility, and AI-readiness. Ability to create asset cards, usage rules, file naming systems, image-size standards, country rules, and approval checklists. Strong project-management discipline with ability to manage daily audits, correction logs, deadlines, approvals, and cross-functional blockers. Excellent written communication skills. High attention to detail and comfort working in fast-moving environments. Required Experience 5+ years of experience in brand operations, creative operations, DAM management, digital asset management, marketing operations, catalog operations, ecommerce content operations, or a closely related role. Direct experience managing a large DAM or brand asset library with hundreds or thousands of assets. Experience supporting ecommerce, marketplaces, retail channels, distributor portals, catalog teams, product data teams, or multi-channel brand execution. Experience working with creative directors, brand owners, marketing teams, product teams, legal/compliance teams, and outside agencies. Experience creating and enforcing naming conventions, metadata standards, approval workflows, asset lifecycle rules, and usage guidelines. Experience with product-image governance, SKU/variant mapping, product-content standards, and channel-specific asset requirements. Experience operating under tight timelines with daily QA, launch deadlines, and fast approval cycles. Preferred Experience Experience with Brandfolder specifically. Experience with pet, CPG, retail, ecommerce, marketplace, consumer product, or omnichannel brands. Experience supporting Amazon, Chewy, Walmart, Shopify, retailer portals, distributor portals, PIM systems, PAF files, GS1/GTIN data, or catalog onboarding workflows. Experience with AI content workflows, prompt libraries, AI guardrails, AI asset-reference systems, or machine-readable brand guidelines. Experience with Adobe Illustrator, Photoshop, InDesign, Acrobat, Figma, Canva, Shopify, WordPress, DAM APIs, CDN URLs, and image transformation tools. Experience coordinating claims, trademarks, localization, country-specific rules, and international asset usage. Experience building public brand portals, partner portals, retailer asset hubs, or searchable brand-guideline systems. Key Deliverables Completed Brand.FUR4.com / Brandfolder asset inventory. Final public/private asset governance model. Clean asset directory and naming convention. Complete metadata, alt text, tags, descriptions, and usage notes for approved assets. Daily public creative asset audit process. One-business-day asset request and approval workflow. Written brand guidelines by asset type, property, channel, country, and product line. Approved image-size and aspect-ratio standards. Product-image rules for every SKU and variant. Claims and trademark usage matrix. Public-approved SEO/search/AI-ready asset directory. Service-provider QA scorecard. Correction log for broken, distorted, outdated, or incorrect public assets. Monthly brand consistency report. Daily Responsibilities Review public-facing FUR4 assets across owned sites, Brand.FUR4.com, Brandfolder, marketplaces, retailer portals, distributor sites, partner downloads, public URLs, and sales channel pages. Check for broken images, distorted images, missing metadata, outdated assets, incorrect product variants, wrong grip colors, unapproved claims, and incorrect public/private exposure. Route approval requests and make sure launch-critical assets receive approval, revision notes, or escalation within one business day. Update the DAM with new assets, retired assets, tags, descriptions, source URLs, usage rules, channel rules, country rules, and approval status. Attend daily operating meetings to identify upcoming asset needs before teams are blocked. Weekly Responsibilities Review new and changed assets with brand, marketing, product, catalog, legal/compliance, and sales teams. Update brand guidelines based on new approvals, new products, new claims, new campaigns, or new retailer requirements. Audit marketplace and retailer pages for consistency. Review service-provider outputs against the QA scorecard. Report unresolved asset issues, approval delays, missing files, and launch blockers. Success Metrics Percent of assets with complete metadata, tags, descriptions, owner, source URL, approval status, and usage rules. Percent of public assets correctly classified as public, private, gated, partner-only, draft, retired, or approved. Reduction in broken, distorted, outdated, or incorrect public assets. Reduction in rework, rendering revisions, and asset-related delays. One-business-day response rate for launch-critical asset requests. Marketplace, retailer, catalog, dealer portal, and PDP asset accuracy. Improvement in brand consistency across decks, catalogs, web pages, marketplaces, packaging, social, sales materials, and AI outputs. Number of assets properly mapped to SKU, product line, channel, country, and usage status. Number of outdated or incorrect assets retired. Partner and internal team adoption of Brand.FUR4.com as the source of truth. Ideal Candidate Profile The ideal candidate is a highly organized brand-operations professional who has managed a real DAM before and understands that brand consistency is not just design taste. It is file structure, metadata, naming, permissions, approvals, source control, image sizing, public/private governance, channel rules, country rules, daily QA, and constant maintenance. This person should be comfortable working with executives, designers, marketers, catalog teams, ecommerce teams, legal, service providers, and AI workflows. They should be able to move quickly without being sloppy and enforce structure without slowing the company down. They should understand that every public asset is part of the brand system. If it is public, search engines, AI, crawlers, retailers, partners, and customers can see it. Therefore, it needs to be accurate, approved, documented, searchable, properly sized, and governed. Recommended First 90 Days First 30 Days Complete Brandfolder export/API inventory. Map all current assets into approved directories. Identify broken, distorted, outdated, duplicate, missing, or unapproved assets. Confirm public/private status for existing assets. Build the first version of the daily public asset audit checklist. Create the launch-critical asset request workflow. Days 31–60 Complete naming normalization and metadata standards. Add asset cards for priority logos, product images, packaging images, claims, feature graphics, videos, and marketplace assets. Create approved image-size and aspect-ratio standards by channel. Build claims and trademark usage matrix. Publish first version of Brand.FUR4.com usage rules. Implement correction log and weekly reporting. Days 61–90 Complete public-approved asset directory. Roll out partner/service-provider usage instructions. Implement one-business-day approval SLA. Connect AI workflows to approved assets and guidelines only. Publish do/don’t examples. Create monthly brand consistency report. Identify remaining staffing, vendor, or system gaps. Suggested Role Level Given the urgency, visibility, and complexity, this should not be treated as an entry-level or first-time DAM role. The company needs someone who has either already managed a large DAM before or is directly supported by an experienced DAM/brand-operations consultant. A good title would be: Director of Brand Operations & Digital Asset Management if the person has senior experience and can build the system from scratch. Brand Operations & DAM Manager if the person has hands-on DAM experience and will work under executive/creative direction. Brand Asset Coordinator would be too junior unless paired with a senior DAM consultant or experienced brand-ops lead.

# Real Estate Content Marketing & Video Specialist (Canva/graphic design + Video Editing + AI Content) – Long-Term Opportunity I am a licensed Real Estate Broker and Mortgage Loan Officer looking for a creative, organized, and detail-oriented Content Marketing Specialist to help build an evergreen marketing system for my business. This is **not** a traditional social media manager position. My goal is to build a long-term authority brand through educational content that positions me as a trusted real estate and mortgage advisor—not simply another agent posting listings. I am very hands on with the type of design/feel I am looking for so helping you come up with the foundation for this won't be a problem but I need someone who understands how to make things consistent. I am looking for more of a marketing partner with my business; not just a freelancer as I would like this to be a longer term role. I have already created extensive educational content for home buyers, home sellers, homeowners, financing, and new construction. Your role will be to transform that content into professional, branded marketing assets that can be used across multiple marketing channels. ## What You'll Be Doing I will always supply all content and scrips; you will never have to worry about coming up with that. Using my existing educational guides and client success stories, you will create: * Branded social media carousels * Static social media graphics * Short-form videos (Instagram Reels, Facebook Reels, YouTube Shorts, TikTok) * YouTube assets (thumbnails, titles, descriptions) * Social media captions * Story content * Email graphics and supporting marketing assets * Organize all assets in Google Drive * Maintain a Google Sheets content calendar and content library Alot of the content I am looking for is similar to; https://coffeecontracts.com/ I simply do not have the time to create and post these.......however I am open to purchasing a subscription and getting you access. Another major component of this project is creating educational **client case studies** that replace the typical "Just Sold" social media posts. I want to tell the story behind each transaction by highlighting the client's situation, challenges, strategy, execution, outcome, and the lessons other homeowners can learn from it. ## Video Production Video will be a significant part of this project. The content will include a combination of: * AI-generated avatar videos created with HeyGen * User-generated video content that I personally record * Educational screen recordings * B-roll and stock footage where appropriate I will be responsible for creating the HeyGen AI avatar videos and recording my own raw video footage. Your responsibilities will include editing and repurposing that content by: * Creating engaging short-form videos * Editing my raw footage into polished content * Adding captions and motion graphics * Incorporating B-roll where appropriate * Creating YouTube-ready videos * Formatting content for each social media platform * Maintaining a consistent visual style across all videos Experience with Canva, CapCut, submagic Adobe Premiere Pro, Final Cut Pro, Descript, or similar video editing software is preferred. ## Marketing System This content is part of a much larger marketing strategy. I will personally manage: * GoHighLevel CRM * DM automations * Lead nurturing workflows * Email automations * AI avatar creation using HeyGen However, I would like someone who has experience with or a good understanding of **GoHighLevel**, as this platform will serve as the central hub for my business and all marketing activities. Understanding how content supports lead generation and marketing automation is important. ## Brand Consistency One of my highest priorities is creating a consistent brand across every customer touchpoint. I'm looking for someone who can help maintain consistency in: * Graphic design * Video editing * Typography * Colors * Messaging * Overall brand presentation I will provide my website, branding materials, and content and will work closely with you to develop and refine my brand voice and overall marketing style. ## Preferred Experience The ideal candidate has experience in one or more of the following: * Real estate marketing * Mortgage industry marketing * Content marketing * Canva design * Short-form video editing * AI tools (HeyGen, ChatGPT, Canva AI, etc.) * GoHighLevel * Content repurposing * Storytelling through marketing Experience in the real estate and mortgage industries is strongly preferred because understanding the customer journey and terminology will make the content significantly more effective. ## Bonus Skills (Not Required) The following experience would be a significant advantage: * Google Ads (PPC) * Meta/Facebook Ads * YouTube Ads * SEO content optimization * YouTube channel management * Marketing analytics * Conversion optimization While paid advertising is not part of the initial project, these skills may become valuable as we expand the marketing strategy. ## Phase 1 Project The initial project will focus on creating a repeatable evergreen content system using: * Educational guides * Client case studies * Video content * Social media assets * A structured content library The goal is to build a marketing engine that can continually educate consumers and generate engagement over time. ## Long-Term Opportunity This position has the potential to become a long-term relationship. Once the content system has been established, responsibilities may include: * Managing daily content creation * Scheduling and publishing content across all social media platforms * Editing new videos * Creating ongoing educational content * Developing new case studies * Assisting with YouTube content * Maintaining the content library * Helping expand the overall marketing strategy I'm looking for someone who wants to become an important part of my business rather than simply complete a one-time project. ## To Apply Please include the following with your proposal: 1. A link to your portfolio. 2. Examples of designs. 3. Examples of short-form videos you have edited. 4. Any experience working with real estate or mortgage professionals. 5. Your experience with GoHighLevel, if applicable. 6. Any experience managing YouTube channels or paid advertising campaigns. **I am not looking to get shuffled around an agency type approach; Ideally I am looking to exclusively work with one point of contact. If I believe your experience is a good fit, I will contact you with additional questions and provide my website, educational content, and brand information so we can discuss the project in greater detail. To confirm you've read this entire posting, please begin your proposal with the words **"Home Game Plan."** Thanks!

# Real Estate Content Marketing & Video Specialist (Canva/graphic design + Video Editing + AI Content) – Long-Term Opportunity I am a licensed Real Estate Broker and Mortgage Loan Officer looking for a creative, organized, and detail-oriented Content Marketing Specialist to help build an evergreen marketing system for my business. This is **not** a traditional social media manager position. My goal is to build a long-term authority brand through educational content that positions me as a trusted real estate and mortgage advisor—not simply another agent posting listings. I am very hands on with the type of design/feel I am looking for so helping you come up with the foundation for this won't be a problem but I need someone who understands how to make things consistent. I am looking for more of a marketing partner with my business; not just a freelancer as I would like this to be a longer term role. I have already created extensive educational content for home buyers, home sellers, homeowners, financing, and new construction. Your role will be to transform that content into professional, branded marketing assets that can be used across multiple marketing channels. ## What You'll Be Doing I will always supply all content and scrips; you will never have to worry about coming up with that. Using my existing educational guides and client success stories, you will create: * Branded social media carousels * Static social media graphics * Short-form videos (Instagram Reels, Facebook Reels, YouTube Shorts, TikTok) * YouTube assets (thumbnails, titles, descriptions) * Social media captions * Story content * Email graphics and supporting marketing assets * Organize all assets in Google Drive * Maintain a Google Sheets content calendar and content library Alot of the content I am looking for is similar to; https://coffeecontracts.com/ I simply do not have the time to create and post these.......however I am open to purchasing a subscription and getting you access. Another major component of this project is creating educational **client case studies** that replace the typical "Just Sold" social media posts. I want to tell the story behind each transaction by highlighting the client's situation, challenges, strategy, execution, outcome, and the lessons other homeowners can learn from it. ## Video Production Video will be a significant part of this project. The content will include a combination of: * AI-generated avatar videos created with HeyGen * User-generated video content that I personally record * Educational screen recordings * B-roll and stock footage where appropriate I will be responsible for creating the HeyGen AI avatar videos and recording my own raw video footage. Your responsibilities will include editing and repurposing that content by: * Creating engaging short-form videos * Editing my raw footage into polished content * Adding captions and motion graphics * Incorporating B-roll where appropriate * Creating YouTube-ready videos * Formatting content for each social media platform * Maintaining a consistent visual style across all videos Experience with Canva, CapCut, submagic Adobe Premiere Pro, Final Cut Pro, Descript, or similar video editing software is preferred. ## Marketing System This content is part of a much larger marketing strategy. I will personally manage: * GoHighLevel CRM * DM automations * Lead nurturing workflows * Email automations * AI avatar creation using HeyGen However, I would like someone who has experience with or a good understanding of **GoHighLevel**, as this platform will serve as the central hub for my business and all marketing activities. Understanding how content supports lead generation and marketing automation is important. ## Brand Consistency One of my highest priorities is creating a consistent brand across every customer touchpoint. I'm looking for someone who can help maintain consistency in: * Graphic design * Video editing * Typography * Colors * Messaging * Overall brand presentation I will provide my website, branding materials, and content and will work closely with you to develop and refine my brand voice and overall marketing style. ## Preferred Experience The ideal candidate has experience in one or more of the following: * Real estate marketing * Mortgage industry marketing * Content marketing * Canva design * Short-form video editing * AI tools (HeyGen, ChatGPT, Canva AI, etc.) * GoHighLevel * Content repurposing * Storytelling through marketing Experience in the real estate and mortgage industries is strongly preferred because understanding the customer journey and terminology will make the content significantly more effective. ## Bonus Skills (Not Required) The following experience would be a significant advantage: * Google Ads (PPC) * Meta/Facebook Ads * YouTube Ads * SEO content optimization * YouTube channel management * Marketing analytics * Conversion optimization While paid advertising is not part of the initial project, these skills may become valuable as we expand the marketing strategy. ## Phase 1 Project The initial project will focus on creating a repeatable evergreen content system using: * Educational guides * Client case studies * Video content * Social media assets * A structured content library The goal is to build a marketing engine that can continually educate consumers and generate engagement over time. ## Long-Term Opportunity This position has the potential to become a long-term relationship. Once the content system has been established, responsibilities may include: * Managing daily content creation * Scheduling and publishing content across all social media platforms * Editing new videos * Creating ongoing educational content * Developing new case studies * Assisting with YouTube content * Maintaining the content library * Helping expand the overall marketing strategy I'm looking for someone who wants to become an important part of my business rather than simply complete a one-time project. ## To Apply Please include the following with your proposal: 1. A link to your portfolio. 2. Examples of designs. 3. Examples of short-form videos you have edited. 4. Any experience working with real estate or mortgage professionals. 5. Your experience with GoHighLevel, if applicable. 6. Any experience managing YouTube channels or paid advertising campaigns. **I am not looking to get shuffled around an agency type approach; Ideally I am looking to exclusively work with one point of contact. If I believe your experience is a good fit, I will contact you with additional questions and provide my website, educational content, and brand information so we can discuss the project in greater detail. To confirm you've read this entire posting, please begin your proposal with the words **"Home Game Plan."** Thanks!

Summary Important Notice to Applicants: Please note that we are only contacting and communicating with candidates through Upwork or our dedicated company HR email address. Any applications or direct contact made outside of these channels, including emails, social media messages, direct messages to our CEO, or messages sent to our general company email, will not be considered and will be automatically declined. About the Company: We are a private U.S.-based company operating across multiple departments that support legal, staffing, and client-service operations. Our teams collaborate in dynamic, fast-paced environments focused on innovation, integrity, and client success. In this role, you’ll work closely with leadership and cross-functional teams, making a real impact in operational, legal, and client-focused projects—all from the comfort of your home. Details about our company structure and associated teams will be introduced during the interview process Role Overview: We are looking for an experienced paid media specialist to cover our Marketing Director's maternity leave from August 17 through November 7, 2026. You will join on August 3 for a 2-week training period alongside the Marketing Director before she goes on leave, then operate independently for the 12-week coverage period. Potential to become a permanent, full-time role This position has the potential to grow into a permanent, full-time marketing role within our broader enterprise — covering EOL.law and Attorney Assistant, our B2B brand serving law firms nationwide. Strong performance during the contract period will be considered for a full-time offer at the end of the 12 weeks. This is not a junior coordinator role. You will hold real approval authority over ad campaigns, creative assets, and website content — and you will be the key checkpoint between our automated weekly ad analysis and the execution team. The right person has solid hands-on Facebook Ads Manager experience and can make confident, data-driven optimization decisions with clear SOPs to guide them. What You Will Own Weekly Review our automated Monday AI-generated ad performance analysis and approve, modify, or flag optimization recommendations before our campaign manager executes changes in Facebook Ads Manager Review all incoming ad creatives against our brand guardrail document — approve or return with feedback Review case resolution posts generated in Asana (2x/week) for brand voice and accuracy before they go live on the website Review and approve landing pages independently before launch — both the design and the live page Source newsletter topics for the monthly EOL newsletter and coordinate social media calendar inputs with the design and content team Weekly 30-minute sync with Loren; 1-hour Thursday marketing meeting; async communication and Asana task tracking End of month Run the final campaign review in Facebook Ads Manager: publish and pause all campaigns set to launch, and verify geo targeting and any applicable additional targeting (e.g. job titles) before campaigns go live Requirements / Must have 2–3 years of hands-on Facebook Ads Manager experience — campaign setup, audience targeting, geo targeting, budget management, and performance analysis Demonstrated ability to read performance data and make confident, independent optimization decisions Experience reviewing and approving marketing creative assets — ad copy, imagery, and web content — against brand and compliance guidelines Comfortable running an end-of-month campaign launch review: publishing, pausing, and verifying targeting in Ads Manager before campaigns go live Strong written communication — you will be relaying approved changes and feedback clearly to an execution team member Organized and reliable — this role runs on deadlines and weekly rhythms that the team depends on Nice to have: Experience in legal, healthcare, or professional services marketing — familiarity with regulated advertising environments is a plus Familiarity with Asana or a comparable project management tool Experience working with AI-generated content analysis or automated marketing workflows Knowledge of Pennsylvania or general US attorney advertising rules (bar compliance basics) The Ideal Candidate: You have real experience running or supporting paid media campaigns. You have reviewed creative for quality and compliance, used performance data to make optimization decisions, and communicated clearly with the execution team. You are comfortable stepping into a structured role with clear SOPs, taking ownership of your approvals, and handing back a clean operation when the Marketing Director returns. You do not need to know personal injury law. You need to know paid media, care about quality, and be the kind of person who catches things before they go live.

I run a boutique technology firm with three service lines: CMMC compliance (for defense contractors and regulated businesses), managed security services / MSSP (for security-conscious companies broadly), and AI/Power Platform automation (for any business with manual workflows to streamline). Technically I'm in rare air — clients passing federal compliance assessments on the first attempt, specialized work few competitors can deliver — and demand is strong across all three lines. I'll be direct about where I need you. Two things: 1. Validate and sharpen my go-to-market plan. I have a lead-gen approach I believe in and I think I know my next moves — but I want a sales expert to pressure-test it, catch what I'm missing, and tell me where to focus across my service lines. I don't need lead-gen 101. I need an expert second set of eyes on a plan I've already built. 2. Help me close high-ticket deals at full value. I've quoted six compliance engagements and closed one — and I had to drop below my own price floor to win it. My pricing is right; my selling isn't yet carrying the price. I want to stop competing on discount and start closing on value, urgency, and risk — the way high-ticket technical services actually sell. I'm looking for a sales advisor/coach (not someone to sell for me) who has personally sold complex, high-ticket B2B services and can both validate strategy and coach me through my real live deals. Who I'm looking for: You've personally sold complex, high-ticket B2B services — cybersecurity, compliance, MSP/MSSP, IT, SaaS, or automation. Experience selling into BOTH regulated markets (defense/government a plus) AND general commercial SMBs is ideal, since my service lines span both. You understand technical and executive buyers and longer, sometimes deadline-driven sales cycles. You can validate a go-to-market plan AND coach live deals — strategy and execution. You're comfortable advising a lean, early-stage founder — I'm the operator, not a big sales team. I have real revenue and real clients, and I pay well for the right person. You teach; you don't just do. I want to become dangerous, not hand it off. This starts as a focused, defined engagement — review my go-to-market plan and live pipeline, tell me where I'm leaving money on the table, and coach me through closing 2-3 active deals. Real room to continue if you're the one. I pay well for genuinely elite people, and I move fast. To be considered, answer these — short and direct. How you answer tells me if you're the real thing: - Tell me about the hardest high-ticket B2B deal you personally closed. What was the moment it turned? - A qualified prospect goes quiet after a strong proposal. Walk me through exactly what you do. - I keep having to discount below my floor to win. What's usually the real cause, and how do you fix it? - How would you validate whether a go-to-market / lead-gen plan is actually sound? - My services span regulated buyers (defense contractors needing compliance) and general commercial businesses (managed security, automation). - How would your approach differ across those two audiences? - I'm an early-stage founder without a big sales team or established brand yet. How does that change your approach versus advising an established company? - What's your rate, and what does a focused starting engagement look like? If this sounds like you, looking forward to hearing from you!