Riddler Road Rally is looking for an experienced Meta Ads specialist to help place, manage, and optimize Facebook and Instagram ad campaigns for our live citywide scavenger hunt events. We will provide the ad creative and general messaging. We need someone who understands how to properly set up campaigns, choose effective objectives, target the right audiences, monitor performance, and make strategic adjustments to improve signups and lower acquisition costs. Experience with local event marketing, lead generation, or ticketed events is a big plus. Responsibilities include: Place and manage Meta ad campaigns for upcoming road rally events. Set up campaigns using the provided ad creative and messaging. Help define and test target audiences by location, interest, and behavior. Monitor performance and optimize based on results. Provide clear updates on what is working, what is not, and what should be adjusted. Help improve conversions from ads to ticket purchases. Ideal candidate: Proven experience running Meta Ads campaigns. Strong understanding of Facebook and Instagram advertising. Comfortable working with location-based event campaigns. Able to explain results clearly and make practical recommendations. Experience with ticket sales, local events, entertainment, or family-friendly activities preferred. This is a contract/freelance role with potential for ongoing work as we launch rallies in multiple cities. Please include examples of past Meta Ads campaigns you’ve managed, results you’ve achieved, and your hourly or project-based rate.

This person will set up, manage and report on various paid search accounts. It is largely supporting one large account with a few other smaller, local accounts. The campaigns will include Google Ads, LSA coordination with branch locations and Meta advertising. The right person will; * Be self-disciplined and able to effectively manage their time * Provide accurate and actionable reporting * Deliver results

Paid Media Expert for Lobsterboys — Meta + Google Lobsterboys is looking for an exceptional Paid Media Expert to help elevate an already-performing advertising program across Meta and Google. We are a premium, fisherman-direct live lobster brand with an AOV over $200. Most of the year, we operate around a 5x return based on new customer acquisition only. Our biggest growth periods are May–August and November/December, when lobster demand aligns with Father’s Day, summer BBQs, Fourth of July, holiday gifting, and celebration season. This is not about fixing a broken ad account. It is about taking a strong operation to peak performance during our most important seasons. Our competitors have woken up and are advertising more heavily as well. Goals Drive efficient new customer acquisition across Meta and Google Maintain at least a 3.5x ROAS based on new customer sales only Keep acquisition costs at or below $50 during peak season Exceed prior-year performance while maintaining or lowering CAC Help scale intelligently during peak demand and pull back appropriately during slower periods What We Need We need someone who is highly analytical, detail-oriented, and competitive — someone who knows how to win with creative testing, copy, promotions, offers, audience strategy, and smart optimization. Our customers are affluent food lovers, live seafood buyers, entertainers, gift-givers, and celebration hosts. Approximately one-third of our customer base is Asian-American. We are also building a large library of influencer content with roughly 75 creator assets expected from June–August. We need someone who can test recipe videos, joy-of-live lobster content, UGC, and high-performing organic posts, including potential whitelisting opportunities - this is on top of our creative operation that already creates review content, static, videos etc. Requirements Proven success managing Meta and Google ads for e-commerce brands Strong experience with premium-tier, food, gifting, DTC, lifestyle or seasonal brands preferred Exceptional analytical ability and attention to detail Strong creative testing instincts Fluent English communication Ability to work during U.S. Eastern Time hours Available for one weekly meeting plus regular updates by message as needed Strong ownership mindset and drive to improve performance To Apply. Please include: - Links or names of at least 3 businesses you helped grow with paid google and meta ads in the past 3 years - achieving at least 3x+ ROAS and strong sales growth, especially for premium brands A brief “before and after” description of each account — what changed, what you did, and what impact you had Confirmation that you can provide references for these examples if they are not already visible on your Upwork profile We are open to both newer and established Upwork freelancers, but we are looking for someone with a strong performance mindset, exceptional communication, and the availability/ability to help Lobsterboys win during peak season.

We are looking for an experienced Digital Marketing Specialist with a proven track record of successfully marketing online courses, memberships, coaching programs, or educational platforms. Our company, TUFF AI Learning Academy, is launching a next-generation online learning platform that teaches K–12 students and aspiring entrepreneurs practical AI, coding, business, financial literacy, digital marketing, and technology skills through interactive, project-based education. We're looking for someone who can help us rapidly grow enrollments through strategic paid advertising and social media marketing. About the Project TUFF AI Learning Academy prepares students for tomorrow's careers by teaching skills that traditional schools often don't cover. Our platform includes: - AI Education - Coding & Computer Science - Business & Entrepreneurship - Financial Literacy - Digital Marketing - AI Career Masterclasses - Interactive Learning - K–12 Curriculum - Project-Based Learning This is not a typical tutoring business—we're building a national education brand. --- Responsibilities Develop, launch, and optimize paid advertising campaigns on: - Facebook - Instagram - YouTube - Google Ads - Performance Max - Display - Remarketing Create and optimize: - Lead generation campaigns - Course enrollment campaigns - Video advertising - Conversion funnels - Landing page optimization - Audience targeting - Lookalike audiences - Retargeting campaigns - Pixel tracking - GA4 reporting - A/B testing Develop organic social media strategies for: Required Experience You MUST have experience marketing one or more of the following: - Online courses - Digital products - Membership communities - Coaching programs - Educational platforms - SaaS products - Subscription businesses Bonus if you've marketed: - AI products - EdTech - Homeschool products - Parent-focused products - Children's education - STEM education --- Required Skills - Meta Ads Manager - Google Ads - GA4 - Google Tag Manager - YouTube Ads - Landing Page Optimization - Conversion Rate Optimization (CRO) - A/B Testing - Email Marketing - Funnel Optimization - Pixel/Event Tracking - Analytics & Reporting --- What Success Looks Like Your goal is to increase: - Course enrollments - Qualified leads - Parent inquiries - Email subscribers - Return on ad spend (ROAS) - Cost per acquisition (CPA) - Conversion rates --- To Apply Please include: 1. Examples of online course or education campaigns you've managed. 2. Screenshots or case studies showing measurable results. 3. Your experience with Meta and Google Ads. 4. Average monthly ad budgets you've managed. 5. Your recommended strategy for launching an AI education platform. 6. Your favorite campaign you've ever run and why it was successful. --- Preferred Qualifications - Experience with GoHighLevel - Experience with course platforms - Experience marketing to parents - Funnel building experience - Copywriting experience - Creative strategy experience - Video ad optimization - AI marketing tools --- Budget Open to hourly or fixed-price proposals. We're looking for a long-term marketing partner who can help scale TUFF AI Learning Academy into a nationally recognized education brand. If you're passionate about education, AI, and building high-performing marketing campaigns that deliver measurable results, we'd love to hear from you.

Meta Ads Manager We’re looking for an experienced Meta Ads Manager to take over and aggressively test and scale our Facebook and Instagram advertising through the end of July and if all goes well through the end of the year. We are a growing med spa offering high-demand aesthetic and wellness services, including treatments such as Botox, dermal fillers, laser treatments, skin rejuvenation, and body contouring. We’re looking for someone who understands local lead generation and appointment booking campaigns and can help us consistently attract qualified new clients. The ideal candidate should be comfortable: Creating and testing large volumes of ad creatives using our existing photos, videos, testimonials, and branding Using AI tools to generate creative variations and improve testing efficiency Developing short-form video ads and UGC-style content concepts that drive appointments Launching, testing, optimizing, and scaling Meta ad campaigns across Facebook and Instagram Identifying winning audiences, offers, creatives, and campaign structures Monitoring lead quality and making data-driven optimizations Moving quickly and adapting campaigns based on performance metrics We are looking for someone who understands how to generate qualified leads for local service businesses and can demonstrate a strong track record with appointment-based marketing. This is initially a short-term performance test through the end of July. If you have proven experience running Meta Ads and have achieved strong ROAS or cost-per-lead results for med spas, cosmetic clinics, healthcare practices, or similar local businesses, we'd like to give you the opportunity to show us what you can do. We move quickly and are looking for someone who does the same. If the July test performs well, there is potential for an ongoing relationship. When Applying Please include: Your previous Meta Ads experience Examples of results you've achieved (ROAS, cost per lead, booked appointments, etc.) The approximate monthly ad spend you've managed Any experience working with med spas, cosmetic clinics, healthcare providers, or local service businesses How you currently use AI tools in your creative testing and optimization process Examples of successful campaigns or case studies, if available

Freelance Growth Marketer for Pest Control Company (Home Services Experience Required) Location: Remote (US Preferred) Type: Ongoing Contract / Fractional Marketing Partner Hours: 10–20 hours per week initially Industry: Pest Control & Wildlife About Us Bugman Pest Control & Wildlife is a well-established company serving the Rochester, NY market. We are seeking an experienced freelance marketer to take ownership of our lead generation and advertising efforts. We are looking for a long-term partner—not a large agency—and we want someone who understands the unique challenges of home service businesses. HOME SERVICES EXPERIENCE IS REQUIRED Please do not apply unless you have direct experience marketing one or more of the following: Pest Control HVAC Plumbing Roofing Electrical Landscaping Similar residential service industries Experience with pest control companies is strongly preferred. Responsibilities Manage and optimize Google Ads and Local Services Ads. Develop and manage Facebook and Instagram campaigns. Improve SEO and local search visibility. Build and execute email and SMS campaigns. Reactivate existing customer databases and drive upsells. Manage review generation and reputation marketing. Develop seasonal promotions and growth campaigns. Track leads, call volume, and return on ad spend. Recommend and implement AI and marketing automation solutions. Qualifications Required ✔ Proven success generating leads for home service businesses. ✔ Google Ads experience with measurable results. ✔ Experience managing marketing budgets and optimizing ROI. ✔ Strong understanding of local SEO and lead generation. ✔ Ability to analyze campaign performance and make data-driven decisions. ✔ Excellent communication and responsiveness. Preferred Pest control industry experience. Experience with GoHighLevel, Sellify AI, or CRM automations. AI chatbot and lead nurturing experience. Database reactivation and email marketing. Website conversion optimization. Please Include With Your Proposal Which home service industries have you worked with? What monthly ad spend have you managed? What results have you achieved? (Cost per lead, ROI, call volume, etc.) What tools and platforms do you use? Your hourly rate or monthly retainer. Examples or case studies from previous clients. Important We are not looking for someone to simply "run ads." We want a growth partner who understands home service businesses and can help us increase inbound calls, improve customer retention, and maximize return on investment. Long-term opportunity for the right person. We value results, communication, and practical experience over flashy presentations.

We are seeking a Digital Marketing Specialist to enhance our online presence through Google Ads and LinkedIn. The role involves creating engaging Webflow Landing Pages to drive conversions. The ideal candidate will have experience in internet and social media marketing, as well as marketing strategy. Mandatory is knowledge of Webflow; the landing pages must be created from scratch. Responsibilities include managing ad campaigns, analyzing performance metrics, and optimizing strategies for better results. Creating a report in collaboration with the client is a must-have ability.

ABOUT DUCTMASTERS DuctMasters Clean Air Solutions is a family-owned HVAC company established in 1992, serving Miami-Dade, Broward, and Palm Beach counties. We are NADCA-certified and A+ BBB-rated, specializing in duct cleaning, AC repair, AC installation and replacement, attic insulation, dryer vent cleaning, and indoor air quality solutions. We are looking for a results-driven digital marketer to help us generate a consistent pipeline of AC installation and replacement leads across South Florida. THE ROLE We need one experienced contractor who can own both our paid social (Meta) and organic search (SEO) channels. You will be responsible for driving qualified homeowner leads — primarily for AC installations and replacements — in a competitive South Florida market. This is a long-term engagement for someone who wants to grow with the company. WHAT YOU'LL DO Meta Ads (Facebook & Instagram): • Plan, build, and manage Meta ad campaigns targeting homeowners in Miami-Dade, Broward, and Palm Beach counties • Create and test ad copy, creatives, and audiences — including cold, retargeting, and lookalike audiences • Optimize campaigns for lead quality and cost-per-lead, not just volume • Set up and manage lead forms or landing page funnels for AC installation offers • Provide weekly performance reports with clear ROAS, CPL, and lead quality breakdowns • Recommend and iterate on offers and creative angles based on data SEO & Website: • Conduct a full SEO audit of our existing website and deliver a prioritized action plan • Perform on-page optimization: title tags, meta descriptions, headers, internal linking, and page speed • Build and execute a local SEO strategy targeting high-intent HVAC keywords across our service area • Create or oversee SEO-optimized content (service pages, blog posts, FAQs) targeting AC installation and replacement searches • Manage Google Business Profile optimization across our service counties • Build quality backlinks through local citations, industry directories, and outreach • Track keyword rankings, organic traffic, and lead attribution monthly WHAT WE'RE LOOKING FOR Required: • 3+ years running Meta ad campaigns with proven lead generation results (not just e-commerce) • Demonstrated SEO experience with measurable ranking and traffic improvements • Fluent in English — you will be communicating directly with ownership • Experience running campaigns for home services, contractors, or local service businesses • Ability to work independently, set priorities, and report results clearly • Familiarity with Google Analytics, Google Search Console, Meta Ads Manager, and rank tracking tools Strongly Preferred: • Prior experience in HVAC, home services, or a related trade (AC repair, plumbing, roofing, electrical) • Knowledge of South Florida market dynamics and seasonal HVAC demand • Experience with landing page builders (Unbounce, Leadpages, or similar) • Spanish language proficiency — our service area is heavily bilingual • Familiarity with CRM or field service platforms (ServiceTitan, HouseCall Pro, etc.) WHAT SUCCESS LOOKS LIKE In the first 90 days, we expect: • At least one Meta campaign live and generating leads within 2 weeks of onboarding • A completed SEO audit and a content/optimization roadmap • Clear baseline metrics established so we can measure progress together • Consistent communication — no going dark between weekly check-ins Long-term, we want a partner who helps us own our market — not just a vendor running ads. COMPENSATION Budget is open and negotiable based on your experience and proposed scope. We care far more about ROI than monthly retainer size. Please share your typical rate structure (hourly, monthly retainer, or performance-based) and what has worked best for similar clients. HOW TO APPLY To be considered, please include the following in your proposal: 1. 2–3 examples of Meta ad campaigns you managed for home service or local service clients — include spend, CPL, and lead volume results 2. 2–3 SEO case studies showing keyword ranking improvements and traffic growth 3. A brief description of your experience in or knowledge of the HVAC industry 4. Your proposed rate structure and approximate monthly commitment 5. One thing you would do in the first week to start making an impact for DuctMasters Generic proposals without case studies will not be considered. We're a family business that's been serving South Florida for over 30 years. If you do great work, we will treat you like a long-term partner. We look forward to hearing from you.

# Meta Ads Expert Needed for Truck Accessory & Commercial Vehicle Upfitter (Lead Generation) We are looking for an experienced Meta (Facebook & Instagram) advertising specialist to manage paid advertising for our growing vehicle upfitting business in New Mexico. Our company installs truck accessories and commercial vehicle equipment, including: * Spray-on bedliners * Tonneau covers * Running boards * Lift kits and suspension * Camper shells * Fleet and contractor vehicle upfits * Custom fabrication Our goal is simple: generate high-quality local leads that turn into profitable installs—not vanity metrics like likes or followers. ## Responsibilities * Build and manage Meta lead generation campaigns * Create and test multiple ad creatives and audiences * Retarget website visitors and previous customers * Optimize campaigns for phone calls, quote requests, and appointments * Install and verify Meta Pixel and conversion tracking * Work with our team to create compelling offers and promotions * Provide weekly performance reports with recommendations ## Required Experience Please apply only if you have: * 3+ years managing Meta Ads professionally * Experience generating leads for local service businesses * Experience with high-ticket products or services ($500–$10,000+) * Strong understanding of Meta Ads Manager, Pixel, Conversion API, and attribution * Excellent English communication skills **Bonus points if you have worked with:** * Truck accessory companies * Automotive aftermarket businesses * Vehicle wrap or tint shops * Spray-on bedliner companies * Home service businesses * Fleet or commercial equipment companies ## When You Apply Please include: 1. A brief overview of your experience. 2. Three examples of successful Meta lead generation campaigns. 3. Your average cost per qualified lead for similar businesses. 4. Screenshots (or case studies) from Meta Ads Manager showing results. 5. Your recommended monthly management fee. 6. Your recommended monthly ad budget for a business like ours. 7. Whether you also manage Google Ads. 8. How you track calls, form submissions, and actual sales. ## Success Metrics We care about: * Qualified leads * Cost per qualified lead * Booked appointments * Sales generated * Return on ad spend (ROAS) We are looking for a long-term marketing partner. If you consistently generate profitable leads, there is an opportunity to expand into managing additional locations and increasing ad spend. **Please begin your proposal with the words "Waypoint Growth" so we know you've read the entire posting.**

We're looking for a client-facing Account Manager to own a portfolio of PPC accounts, acting as the main point of contact between clients and our paid media team. You'll need solid PPC fundamentals plus the people skills to keep clients informed, confident, and renewing. What you'll do: Serve as the primary contact for a book of clients, running regular calls and check-ins Translate campaign performance (Google Ads, Meta Ads, etc.) into clear, jargon-free updates and recommendations for clients Partner with PPC specialists/strategists to shape campaign strategy, budgets, and goals based on client needs Spot upsell and growth opportunities within existing accounts Manage client expectations, timelines, and deliverables; flag risks early Prepare and present monthly/quarterly performance reports Help onboard new clients, including kickoff calls and account setup coordination