We're building an internal PPC keyword research and automation system to support paid acquisition across two brands (legal finance / legal tech). This is a one-time setup project — fixed scope, defined deliverables. The goal is a repeatable keyword research workflow, the automation pipeline behind it, and an AI-assisted review layer for QA and recommendations on what we pull. This is NOT ongoing campaign management or attribution work — strictly system build-out and handoff. WHAT WE NEED BUILT Keyword research workflow combining SEMrush, SpyFu, SimilarWeb, and Google Keyword Planner into a single repeatable process Automation pipeline that pulls keyword and competitor data on a recurring basis, normalizes it, and stages it for review AI-assisted review layer that evaluates new keyword sets — flags relevance, suggests groupings, surfaces gaps and overlaps with current campaigns Output formats: cleaned, structured keyword lists ready for Google Ads import, plus a decision log we can audit Documentation so the system is hand-offable to our internal team REQUIRED SKILLS Strong PPC and keyword research experience (Google Ads, SEMrush, SpyFu, or comparable) Automation and scripting (Python, Node.js, or similar) for pulling and normalizing keyword data Comfortable wiring up LLM APIs (OpenAI, Anthropic, or similar) for AI review steps Familiarity with Google Ads structure (campaigns, ad groups, match types, negatives) Clean documentation habits — system should be operable without you NICE TO HAVE Legal, fintech, or B2B/B2C hybrid vertical experience Direct Google Ads API integration experience Past work on internal marketing tools or admin dashboards SCOPE & LOGISTICS One-time project, fixed scope Deliverable: working system + documentation, not ongoing optimization Hourly engagement, completable in a few weeks Async-friendly — communication via Upwork messaging with occasional video sync

Senior Performance Marketing Lead — Healthcare/Wellness Job Type: [Contract] Experience Level: Expert Compensation: Base plus substantial performance bonuses — top performers can earn over $250,000 annually ________________________________________ About Cancer Monthly For 20 years, Cancer Monthly has been a trusted digital cancer resource serving patients and families worldwide. We provide free resources that help patients make better, more informed decisions alongside their care teams and providers. We stay ahead of the curve: we innovate, we build new kinds of offers, and we set the pace others follow. We’re looking for someone who thinks the same way, not just a maintainer of existing campaigns, but someone who generates new angles, new offers, and new approaches. About the Role You'll own paid acquisition end-to-end and work closely with designers and developers to bring campaigns to life. You'll manage paid media, build and launch funnels, turn concepts into finished products, and make sure the full path, from ad click to asset delivery, works flawlessly. This is not just a "manage existing campaigns" role. We're looking for someone who enjoys building, testing, and launching new ideas. If you're happiest optimizing the same campaigns year after year, this probably isn't the right fit. Responsibilities • Own and optimize PPC campaigns (Google Ads, Meta Ads): budget, bidding, targeting, reporting • Build and manage retargeting campaigns (audiences, sequencing, exclusions) • Build landing pages and funnels from concept to launch • Work closely with designers and developers to bring campaigns to life • Ensure the full funnel works end-to-end — forms, lead capture, and asset/book delivery • Integrate forms with CRM and email/autoresponder platforms • Set up and verify tracking (pixels, conversion tracking, UTMs, GA4) You Might Be a Fit If… • You've managed six-figure monthly ad spend • You've built funnels yourself, not just handed designs to others • You think about offers and angles, not just CPC and CTR • You enjoy launching new ideas and improving them over time • You care about helping people and want to market ethically Requirements • 3+ years in performance/growth marketing • Direct-response experience in healthcare, wellness, supplements, information publishing, or other highly regulated industries preferred • Proven PPC management across Google and Meta • Hands-on funnel building (ClickFunnels, GoHighLevel, Unbounce, Leadpages, WordPress/Elementor, or similar) • Experience with form integrations, CRM/email automation, and lead delivery • Strong attention to detail • Comfortable collaborating with designers and developers • Familiarity with healthcare/regulated advertising compliance What You'd Be Working With • Monthly ad spend: $50K–$300K+ • Existing funnels already producing leads • Designer and developer support in place • Significant room to test and launch new offers • Long-term business with a 20-year track record Compensation Base salary plus substantial performance bonuses tied to profit-based efficiency. Top performers can earn over $250,000 annually. We'll discuss specifics during interviews. We’re looking for someone who wants to own growth, not just manage ads. If you enjoy creating new offers, testing new ideas, and continuously improving what works, you’ll probably love this role. ________________________________________ How to Apply To help us review applications efficiently, please include: 1. The word "[keyword]" at the start of your application 2. 1–2 live URLs of funnels you personally built and managed 3. One line: the highest monthly ad spend you've managed and the CPA/ROAS you achieved 4. In 3–5 sentences, tell us about a campaign, offer, or angle you came up with that worked particularly well, and why you think it succeeded. Shortlisted applicants will be invited to a walkthrough where you can discuss one project you're proud of and talk us through how you built it, the numbers, and what you'd change.

I’m looking an expert to come in and optimize my Google Merchant Center feed for better organic visibility as well as fix several things inside the account. You need to know MC and Shopify inside and out and have lots of experience with both. I need someone that can do an audit and tell me what needs to be done, then execute all the changes needed. Here is what we need fixed: 1. (and most critical) Need our Reviews.IO reviews to be imported. We just setup this new reviews platform in Shopify and need it to pass product and store reviews through to merchant center. There could be updates needed to product mpn's for it to work properly. There have been many manual updates made in MC so our Google/youtube Shopify app now shows something completely for over half the fields, including images that don't update when we add new ones to Shopify. Is it best to have all of our changes (including these) to be updated in the Shopify Google/Youtube app? Need you to execute if so. I feel like our product category might not be correct on some of our products. There isn’t a direct clear cut category, but want whatever our competitors are using that are showing up better. Thinking this might help our ranking. Want our listings completely optimized to show up better organically. The goal is to sell more products by getting better organic exposure. We also run shopping ads. We need more robust descriptions, other fields that should be filled out that aren’t, etc. I want you to do an audit and tell me everything that needs to be done, then most likely want you to execute the changes. I can provide product overview, competitive advantage, details, etc, and if you want to use AI to write, that would be OK. We have just started a robust supplemental feed with product highlights, descriptions, etc, but would like you input if we are on the right track. Bonus but not necessary for this project. We would like to test out adding AI images of our products. This will most likely have to be AI mixed with an artist rendering to get the structure close enough. Will also want Microsoft Shopping to reflect changes/optimizations. I believe there’s around 70 products with 5-6 variants each. Please include examples of other successes you have had in optimizing other MC feeds. I would like you to keep a spreadsheet log of hours worked on the project if Upwork doesn’t already do that. I will setup a gmail account for you to log into accounts. This will be a white label setup.

Ecommerce Growth Consultant Project Duration: ~3 months, long term partnership possible Compensation: $6,000 - $12,000 depending on hours and experience About us Rowan Appliance (rowanappliance.com) is a growing online appliance retailer. We're looking for an experienced eCommerce consultant to work closely alongside our internal team to grow website sales — not to take over, but to guide, execute together, and help us build capability as we go. What you’ll do - Audit our Shopify store and co-develop a plan to improve conversions and UX - Build and execute an SEO strategy — on-page, technical, and content - Set up and manage Google Ads campaigns (Search, Shopping, Performance Max) - Set up and manage Meta Ads campaigns (Facebook & Instagram) - Configure GA4 tracking and reporting so we can both monitor what's working - Walk us through decisions so we understand and can contribute meaningfully Requirements - Proven experience with Shopify — store optimization, apps, and theme customization - Strong SEO skills including on-page, technical SEO, and keyword research - Hands-on experience managing Google Ads for eCommerce - Experience running Meta Ads with a focus on ROAS and audience targeting - Proficiency in GA4 — event tracking, conversion setup, and reporting - Strong communicator who enjoys teaching and explaining their process - Ability to share past results or a relevant case study Nice to have - Experience in appliances, home goods, or consumer electronics - Familiarity with Google Merchant Center and product feed optimization - Experience mentoring or consulting (not just executing independently)

Overview:
I run a nationwide telehealth and wellness brand and I'm looking for an organic growth specialist to build my search presence across my website, YouTube channel, Google (Search Console + Business Profile), and social media. This is a marketing role, not a development role — you will not touch hosting, code, or backend infrastructure. What you'll do: * Technical SEO on my website (page speed, mobile, meta tags, site structure, schema markup) * Keyword research around patient search intent and build a content plan around it * YouTube SEO — optimize titles, descriptions, tags, and thumbnails for search * Social media profile optimization for discoverability and consistency * Set up and report on Google Search Console and Google Analytics Required: * Proven SEO experience with healthcare, telehealth, or wellness clients (please share relevant case studies) * Google Analytics / Google Ads certification a plus * Demonstrated ranking improvements in past work — not just "content posted" * Comfortable working within FDA and healthcare advertising restrictions. This is essential. My content cannot make weight-loss promises, before/after claims, or unapproved treatment claims, and you'll need to respect those guardrails in everything you produce. How this works: * Milestone-based payment — I pay per deliverable, not lump-sum upfront. * I retain ownership of all accounts. Every platform (Search Console, YouTube, Analytics, social, Google Business Profile) stays under my ownership. You'll be granted delegated/admin access — accounts are never created under your name. To apply: Tell me about a healthcare or wellness client you've grown, what the results were, and how you handled any compliance constraints.

Digital Marketing Specialist Needed – LinkedIn, Email Marketing & Google Ads We're a small electrical company looking for a marketing freelancer to grow our online presence and generate leads. What you'll do: LinkedIn – create and manage regular posts to build our brand and reach commercial clients Email Marketing – manage and segment our database of thousands of contacts, set up campaigns and newsletters that drive enquiries Google Ads – set up and optimize campaigns to bring in local, high-intent leads

Senior Growth Marketing Strategist (Telehealth | Full Funnel) We're launching a premium men's telehealth brand focused on weight loss, performance & recovery, sexual health, hair restoration, and testosterone support. We're looking for an experienced growth marketer who can help build and optimize our **entire customer acquisition funnel**—not just manage Google or Meta Ads. Responsibilities * Develop and execute growth strategy * Manage Google & Meta Ads * Optimize landing pages and conversion rates (CRO) * Build and improve marketing funnels * Set up and manage GA4, GTM, and tracking * Analyze performance and continuously optimize CAC, conversion rates, and ROI Preferred Experience * Telehealth or healthcare marketing * HIPAA-compliant advertising * Google & Meta Ads * Landing page optimization * Subscription or DTC businesses * GA4, GTM, analytics, and attribution ### To Apply Please include: * Relevant healthcare or telehealth experience * Case studies with measurable results * Examples of funnels you've built or optimized * Your role in strategy, ad management, and landing page optimization We're looking for a long-term marketing partner who thinks strategically, takes ownership, and can help scale the company into a leading men's telehealth brand.

About Us Golf Fit is changing the way golfers improve. Most golfers believe they need a better swing. We believe they need a better body. We help golfers identify the physical limitations that contribute to common swing problems—such as slicing, loss of distance, poor consistency, and limited rotation. Every golfer completes a short assessment and receives a personalized weekly training plan built specifically for their body, goals, and golf game. We're launching a completely new customer acquisition funnel and are looking for an experienced Growth Marketer to help us scale. About the Role This is much more than managing Facebook ads. We are looking for someone who understands customer acquisition from end to end and enjoys testing, learning, and improving every step of the funnel. You'll work directly with the founder to optimize our launch and ongoing growth. Responsibilities Manage Meta (Facebook & Instagram) advertising campaigns Create, test, and optimize campaign structures Launch and evaluate creative tests every week Improve click-through rates, conversion rates, and cost per acquisition Build and manage retargeting audiences Optimize our landing pages through A/B testing and data-driven recommendations Monitor funnel performance from ad click-through to membership signup Recommend improvements to messaging, offers, and creative Provide weekly reporting with actionable insights—not just metrics Collaborate with our creative team as new ads, videos, and landing pages are produced What Makes This Opportunity Different We're not selling another fitness app. We're building an educational brand that helps golfers understand why they're struggling—and provides a personalized solution. You'll have access to a growing library of creative assets, including: Educational static ads Scroll ads Founder videos Motion graphics Case studies Personalized assessment funnel Weekly email sequences You'll be helping shape the growth strategy, not simply managing campaigns. What We're Looking For Required: Proven experience managing Meta Ads Strong understanding of conversion funnels Experience with A/B testing Ability to analyze campaign data and identify opportunities Excellent written English Strong communication skills Self-directed and proactive Preferred: Experience marketing subscriptions or memberships Experience in golf, sports, fitness, or health Familiarity with Webflow Experience with email marketing Understanding of Google Analytics and Meta reporting Experience optimizing landing pages Success Looks Like Rather than focusing on vanity metrics, you'll help us improve the numbers that matter: Cost per Landing Page Visitor Landing Page Conversion Rate Assessment Completion Rate Cost per Completed Assessment Trial Start Rate Paid Membership Conversion Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) Hours We expect this to begin as a part-time engagement (approximately 10–20 hours per week), with the potential to grow into a long-term role as the company scales. To Apply Please include: A brief introduction. Examples of Meta campaigns you've managed. Results you've achieved (e.g., CPA, ROAS, CAC improvements). Your approach to improving an acquisition funnel—not just running ads. Any experience in golf, sports, fitness, or subscription businesses. Why does this opportunity interest you? If you're someone who enjoys combining creativity with analytics and wants to help build an exciting consumer brand from the ground up, we'd love to hear from you.

We are an established, family-owned plumbing company looking for an experienced growth strategist to help expand our residential service department. We're looking for someone who has successfully helped plumbing or home service companies grow through proven marketing strategies, automation, branding, customer retention, and lead generation. We're looking for expertise in areas such as: * Service business growth strategy * Local SEO & Google Business Profile * Google Local Services Ads & Google Ads * CRM, email and text automations * Customer retention and referral programs * Branding and messaging * AI and workflow automations * Website conversion optimization * Marketing systems that produce measurable ROI Our goal is to build a service department that stands apart from larger competitors by emphasizing exceptional customer service, professionalism, and the advantages of being a locally owned family business. We're looking for a long-term strategic partner who brings ideas, challenges conventional thinking, and has a proven track record of growing service businesses.

Meta Ads Specialist for Growing Healthcare Practice Bay Wellness Group is a rapidly growing integrated healthcare practice located in Panama City Beach, Florida. We provide Behavioral Health, Psychiatry, Psychological Testing, Primary Care, Urgent Care, DOT Physicals, and Medical Weight Loss services. Our newly redesigned website is launching this week, and we're looking for an experienced Meta (Facebook & Instagram) advertising specialist to help us build a long-term patient acquisition strategy. We're not looking for someone to simply boost posts or manage social media. We're looking for someone who understands performance marketing and can generate qualified appointment requests through strategic Meta advertising. This role is ideal for an independent consultant or small boutique agency. We are not interested in large marketing agencies or white-label firms. Initial Scope of Work The project will begin with: Audit of our existing Facebook and Instagram presence Optimization of our Meta Business Manager account Verification of Meta Pixel and conversion tracking Review of our new website from a conversion standpoint Creation of custom audiences Development of high-quality ad creatives Writing compelling, healthcare-compliant ad copy Launching multiple Meta advertising campaigns Monitoring campaign performance and making data-driven optimizations Initial Service Lines Initially, we'd like to focus our advertising efforts on: ADHD Evaluations Autism Evaluations Psychiatry Over time we'd like to expand into additional service lines including Counseling, Neuropsychological Testing, Primary Care, DOT Physicals, and Medical Weight Loss. What Success Looks Like We're focused on business results—not vanity metrics. Success means: More qualified appointment requests Lower cost per lead Improved conversion rates Better return on ad spend Strategic recommendations that help us continue to grow Likes, follows, and post engagement are secondary to generating new patients. The Ideal Candidate We're looking for someone with demonstrated experience in: Meta Ads Manager Facebook & Instagram advertising Lead generation Conversion tracking and Meta Pixel Audience building and retargeting A/B testing Landing page optimization Performance marketing Experience working with healthcare, behavioral health, medical, or wellness practices is strongly preferred. How We Like to Work We value clear communication, transparency, and collaboration. We appreciate partners who can explain their strategy, make recommendations backed by data, and proactively suggest improvements rather than simply waiting for instructions. We're looking for someone who wants to build a long-term relationship and become a trusted marketing partner as our organization continues to grow. To Apply Please include: A brief overview of your experience with Meta lead generation campaigns Examples of healthcare or medical clients you've worked with (if applicable) A campaign you're particularly proud of and the results you achieved Your recommended strategy for advertising ADHD evaluations, autism evaluations, and psychiatry services Your recommendation for an initial monthly advertising budget during the first 90 days and why To confirm you've read this posting in full, please begin your proposal with the words "Blue Heron."