We currently have a marketing agency for our B2B IT company, they manage our SEO, GMB, Google Ads and Website. We get okay results, but not enough to reach our high level growth plans. Looking for an expert to do a full audit of what we are doing and then provide an easy to understand action plan of how we will achieve our growth plan. Must have a proven track record with B2B businesses like ours, prior experience with MSPs is a big plus. Must provide examples of what previous audits look like and what we can expect. We already have decent SEO n Google Ad performance, so we are only looking for true experts who can get us to the next level, page one on very difficult keywords in a very competitive market. Only US, Native English speakers.

We are looking for a highly experienced Google Ads conversion tracking specialist to audit, troubleshoot, and optimize our ecommerce and lead conversion tracking and attribution for two Shopify websites. The two websites are very similar and have the same needs as far as conversion tracking and attribution are concerned. Our ideal candidate has hands-on experience and expertise using Google Tag Manager (GTM), Google Analytics 4 (GA4), ValueTrack/UTMs, Enhanced Conversions, and Data-Driven Attribution (DDA) to establish and optimize advanced Google Ads conversion tracking and attribution for Shopify websites. Initial Scope of Work (Estimate: Less than 1 month) * Audit Google Ads conversion tracking implementation for two Shopify websites * Identify tracking issues, attribution gaps, and reporting discrepancies * Recommend solutions and best practices * Implement fixes and tracking improvements as needed Extended Scope of Work (Estimate: Up to 3 months) * Audit and optimize Google Ads conversion tracking * Create and configure conversion actions and conversion action sets * Fork GA4 data to distinguish sample conversions from full order conversions * Ensure maximum available data is feeding enhanced conversions * Enable and validate Data-Driven Attribution (DDA) * Create custom conversion variables to improve dashboard reporting * Create separate conversion actions for newsletter signups to distinguish between forms (e.g. popup vs footer) * Define and configure conversion action values * Configure and optimize GTM tags * Add ValueTrack parameters and UTMs * Thoroughly test and validate all tracking implementations * Ensure tracking accuracy across Shopify, GA4, GTM, and Google Ads Requirements * Must be based in the United States * Proven experience implementing advanced Google Ads conversion tracking for Shopify ecommerce stores * Strong expertise in GTM and GA4 * Experience with Enhanced Conversions and ecommerce attribution troubleshooting * Ability to independently audit, diagnose, and resolve tracking issues * Strong communication and documentation skills Budget & Engagement * Hourly budget: $30–$50/hour * Expected engagement length: 2-8 Weeks Availability * Preferred availability with partial overlap during IST business hours (9 AM – 7 PM IST) When applying, please include: 1. Relevant Shopify + Google Ads tracking projects you’ve completed 2. Your experience with GTM, GA4, Enhanced Conversions, and DDA 3. Your estimated number of hours for the initial audit and implementation phase 4. Your proposed approach for auditing and troubleshooting conversion discrepancies

Google Ads Consultant Needed for Campaign Audit & Optimization Help We are a Houston-based CPA firm looking for an experienced Google Ads freelancer/consultant to review and optimize our active campaigns. We currently run 4 active Google Search campaigns for bookkeeping, tax preparation, business consulting, and M&A advisory services. We are looking for someone who can help us improve campaign performance, reduce wasted spend, and make sure our conversion tracking is properly set up. **Primary needs include:** * Review current Google Ads account structure * Audit active campaigns, ad groups, keywords, and match types * Review search terms and recommend negative keywords * Identify wasted spend and areas for improvement * Review ad copy, headlines, descriptions, and extensions/assets * Provide recommendations for improving lead quality * Help confirm or set up conversion tracking for form submissions and phone calls * Review landing pages and suggest improvements * Provide a clear summary of recommended next steps Our current conversion tracking is not fully set up, so experience with Google Ads conversion tracking, Google Tag Manager, Google Analytics, and Squarespace is strongly preferred. This can start as a one-time audit/consulting project, with the possibility of ongoing support if it is a good fit. **Ideal candidate:** * Proven experience managing Google Ads for local service businesses * Experience with professional services, accounting, bookkeeping, tax, legal, financial services, or consulting is a plus * Strong understanding of search campaigns, keyword strategy, match types, negative keywords, and lead generation * Able to explain recommendations clearly to someone who is still learning Google Ads * Comfortable providing a written audit summary and/or walking through recommendations on a Zoom call **Please include in your response:** * Examples of similar Google Ads accounts you have worked on * Your experience with lead generation campaigns * Whether you can help with conversion tracking setup * Your estimated cost for a one-time audit * Your availability for a virtual walkthrough call We are looking for practical, actionable guidance — not a full agency-style package right away.

Hi, Thank you for reading. We're looking for a great fit and long term relationship for a Digital Marketing Specialist that can cut through metric data noise Who we are: Talking Keyboards makes AAC speech-generating devices — products that help people with autism, ALS, stroke, and other communication challenges find their voice. Our devices ship direct, through dealers and via Amazon Prime, across all 50 U.S. states. The market is there. Families, therapists, and schools searching every day for exactly what we sell — with keywords such as AAC device, speech-generating device, Medicare speech device, autism communication device — and too often they're finding our competitors first. That's the gap we're hiring to close. What we need done... This isn't a strategy engagement. We want someone who will get into our Google Merchant Center, look at what's actually happening with our Shopping images and feed, understand why competitors are outranking us, and fix it. Audit, diagnose, execute, summarize. If the work is solid, there's a real ongoing relationship here — this is Milestone 1 of a broader growth partnership we're building with the right person. Specifically for Milestone 1: * Audit our Shopping image quality, feed health, and Merchant Center status * Diagnose the competitive gap — why are they showing up and we're not? * Implement approved fixes: images, titles, attributes, feed structure Please start your cover letter with my name "Sam" — just how we know you read this far . :) Individual freelancers only — work from home businesses, no agencies please. You must have active client accounts and be anxious to share your successes with us. 3 Strengths would be great. Amazon Seller Google Ad Google Analytics Please look at the 3 questions ... this is how we can know your the long term partner we're looking for. Finally, regarding compensation.. We'd open to bonus payments for defined online successes of goals we agree to. THANK YOU!

About Us: Hyperco Sports is an up-and-coming custom sportswear brand, outfitting teams and leagues across the US and Canada in custom jerseys, uniforms, and apparel. We are looking for an experienced Digital Advertising Specialist to manage and optimize our Google Ads and Meta (Facebook/Instagram/TikTok) advertising campaigns. The ideal candidate has a strong understanding of paid media strategy, campaign optimization, and lead generation. We would also love to hire someone who can become familiar with our brand offerings, and provide recommendations to grow and optimize our ad campaigns. You will be responsible for planning, launching, managing, and optimizing paid advertising campaigns to generate high-quality leads and maximize return on ad spend. Responsibilities • Audit our current ad campaigns • Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, etc.) • Create and manage Meta Ads campaigns (Facebook & Instagram) • Conduct keyword research and audience targeting • Write ad copy • Monitor campaign performance and optimize for conversions • Manage budgets and bidding strategies • Set up and monitor conversion tracking, pixels, and analytics where necessary • Perform A/B testing on creatives, audiences, and landing pages • Provide weekly or monthly performance reports • Identify opportunities to reduce cost per lead and improve ROI Requirements • Proven experience managing Google Ads and Meta Ads campaigns • Strong knowledge of conversion tracking, pixels, and analytics • Experience with lead generation campaigns • Ability to analyze data and optimize campaigns • Familiarity with Google Analytics, Tag Manager, and ad tracking tools. • Strong communication and reporting skills Preferred Qualifications: • Google Ads certification • Familiarity with sports (particularly hockey) would be a bonus!

Hi, I'd like to invite you to take a look at the job I've posted. I''m a solo practice therapist. Please submit a proposal if you're available and interested. My budget is about $350. James U.

Meta Ads & Google Ads PPC Specialist (Meta Focused) We're looking for an experienced paid media specialist to manage and scale our Meta Ads and Google Ads campaigns, with a strong emphasis on Meta which has historically been our highest-performing acquisition channel. Our monthly advertising budget is $3,000–5,000. While you'll oversee both Meta and Google Ads, the majority of your strategic focus will be on Meta. Google experience is important, but deep expertise in Meta Ads is essential. The engagement has two primary goals: 1) Conduct a comprehensive audit of our existing campaigns, historical performance, targeting, creatives, account structure, and conversion tracking to identify where our previous PPC strategy fell short. 2) Lead ongoing campaign strategy and optimization across Meta and Google, including audience targeting, campaign structure, A/B testing, budget allocation, retargeting, ad copy, reporting, and continuous performance improvements. Our team handles the majority of creative production in house. We're looking for someone who can collaborate closely with our designers by recommending messaging angles, creative concepts to test, and high-converting ad copy rather than producing the creative assets themselves. We're also looking for someone who: - Has extensive experience managing Meta Ads campaigns and working knowledge of Google Ads. - Can pro-actively and clearly explain the reasoning behind every recommendation. - Uses data to drive decisions rather than relying on generic best practices. - Is proactive, highly communicative, and responds within 24 hours. Ideally, weekly meetings. - Provides consistent reporting, actionable insights, and strategic recommendations. We're specifically looking for an individual freelancer, not a large agency or someone who outsources account management. We want a long-term partner who is invested in our business, works closely with our team, and continuously refines our paid acquisition strategy. About Company: Educo is a New York-based tutoring firm that helps families earn top scores, build exceptional college applications, and gain admission to the world's most selective institutions—powered by software, AI-assisted workflows, and thoughtful design that increase tutor leverage, standardize quality, and personalize learning at scale.

I run Honey Bee Outdoor, a direct-to-consumer Shopify brand selling outdoor products with an AOV of $400+. I've been managing our Meta and Google Ads myself for about 7 months through self-research and trial and error, and I'm looking for an expert to either audit our current setup or take over ongoing management. We're currently spending around $100/day per platform and averaging ~$10k/month in revenue. We're ready to scale with the right person. Looking for someone with D2C ecommerce experience, ideally with high-AOV products. Month-to-month preferred.

We are a boutique law firm located in New York City specializing in Uncontested Divorce and Mediation. We already have an established Google Business Profile, an active Google Ads account, and a Meta (Facebook) Ads account with historical performance data. Scope of Work & Key Responsibilities: Transition to Google LSAs: Set up, launch, and optimize Google Local Services Ads (LSAs) for our family law/mediation practice. Lead Dispute Management: Actively monitor LSA call logs weekly to dispute unqualified leads (e.g., spam, corporate litigation, out-of-state calls) and secure refunds from Google. Negative Keyword Scrubbing: Audit our existing Google Search campaigns to aggressively implement strict negative keywords (e.g., stopping traffic for "aggressive," "litigation," "fight," "contested," or "court battle"). Low-Cost Meta Retargeting: Restructure our Facebook Ads campaign into a tight, low-budget retargeting funnel ($5/day) aimed strictly at previous website visitors and Google Business profile clicks using our existing blogs and content ideas. Budget Guardrails: Monitor and enforce strict weekly and monthly budget caps inside our accounts so spend never exceeds our target limits. Weekly Sync & Strategy Alignment (Required): We require a mandatory 15-minute weekly video sync (via Zoom or Google Meet). • Your part: Briefly explain account performance, budget pacing, which ad variations are working, and what adjustments you made to eliminate waste. • Our part: Share real-time business feedback regarding lead quality (e.g., whether calls are converting into actual uncontested/mediation clients or looking for contested courtroom battles). Long-Term Growth Opportunity & Content Expectations: We are looking for a true growth partner, not just a passive account manager. If this relationship works and we begin seeing a solid return on investment (ROI) via consistent, qualified leads, we plan to progressively increase our monthly ad spend and scale up your monthly management fee accordingly. As our budget expands, we will need fresh ad creative to feed our Facebook retargeting funnel. We are specifically looking for a partner who can either create simple, clean social media graphics/videos themselves (using tools like Canva), OR provide us with specific instructions outlining exactly what images and raw smartphone video clips they need us to shoot so they can turn them into high-converting ads.

Project Description We are looking for an experienced SEO and Google Ads specialist, freelancer, or agency to help improve and grow our local home services website. Company provides electrical, plumbing, and related home services in California. We prefer working with providers who understand local service businesses in California, especially the Bay Area, Sacramento, or Los Angeles. However, we are open to strong candidates from other locations. The website is already built and hardcoded. We have a web developer available, and we can involve a designer or content writer if needed. We need someone who can lead the SEO and Google Ads process, not just send a generic audit. Goal is to make the website a real lead-generation channel. We currently receive around 300 leads per month from other advertising platforms. The website itself is currently neglected — we are not actively working on it, and it brings in only about 10–19 leads per month from organic traffic alone. We believe a professional can grow this significantly. Our target is approximately 100 additional leads per month through SEO and Google Ads combined. We understand this is a gradual process — we are not expecting instant results, and we realistically expect meaningful growth to take at least two months to build, with steady, measurable progress rather than an overnight spike. Single Specialist vs. Team Ideally we would like one person who can handle both SEO and Google Ads, because we expect Google Ads to be the faster, more measurable lead channel in the short term, while SEO builds results over time. Google Ads gives us clear attribution — we can see which action led to which result — whereas SEO results are harder to track immediately. That said, we are flexible: -A strong SEO specialist who can confidently deliver results without Google Ads is welcome. -An advanced Google Ads specialist who can deliver results without heavy SEO is also welcome. -A small team or agency covering both areas is fine too. Tell us honestly which model fits you best. Main Tasks -Review current website analytics -Analyze current website structure and SEO status -Prepare page titles, meta descriptions, H1/H2 recommendations -Analyze provided keywords and map them to service pages -Review local competitors and provide a practical correction list -Prepare the website for Google indexing -Review sitemap, robots.txt, crawlability, canonicals, and indexability -Recommend and help implement schema markup -Review Core Web Vitals and page speed issues -Create clear technical tasks for our web developer -Set up or optimize Google Ads campaigns -Review keywords, negative keywords, ads, locations, and landing pages -Set up or verify conversion tracking for calls, forms, and quote requests -Provide weekly updates and monthly performance summaries Expected Deliverables -Technical SEO audit with priority list -Keyword map for SEO and Google Ads -Page title/meta/H1/H2 recommendations -Competitor analysis with specific website corrections -Indexing checklist and Google Search Console recommendations -Schema markup recommendations -Google Ads setup or optimization plan -Conversion tracking checklist -Weekly progress report in simple language -Monthly report with traffic, leads, cost per lead, and next steps Competitor Research We will provide a list of local competitors in electrical, plumbing, HVAC, and home services. The selected contractor should compare our website against these competitors and identify what they are doing better in SEO, Google Ads, landing pages, service pages, local SEO, calls to action, page speed, and lead generation. Preferred Experience -We prefer someone with experience in: -Local service businesses -Home services -Electrical, plumbing, HVAC, handyman, or construction companies -California local SEO -Google Ads for lead generation -Technical SEO for custom or hardcoded websites -Google Search Console -GA4 -Schema markup -Core Web Vitals -Conversion tracking What We Are Not Looking For -Generic SEO packages -Random backlink packages -Blog posting without strategy -AI content spam -Reports with no clear action items -Google Ads management without conversion tracking -A one-time PDF audit with no implementation support -Reporting and Workflow -We expect transparent work. Please be ready to: -Track time through Upwork -Send short weekly updates -Create clear tasks for our developer -Explain technical recommendations in simple business language -Get approval before major changes Budget & Compensation Our compensation structure is: Fixed monthly retainer of $1,200–$1,500 per month, targeting approximately 100 additional leads per month. Additional performance bonuses for organic growth and lead volume beyond the target — to be discussed and agreed individually as results develop over time. Important — what this budget covers: this amount is the compensation paid directly to the freelancer or agency for their work only. It does NOT include: Advertising spend (Google Ads budget will be funded separately by us). Content creation, if needed (handled and paid separately). Web developer time (we have a developer available, paid separately as needed). We are open to discussing the exact structure, but we value clear deliverables, time tracking, and measurable progress over the lowest price. Once organic growth and lead volume become measurable, we are glad to discuss additional compensation tied to the number of extra leads generated — this is a conversation about the longer-term partnership, since we expect this process to take at least two months to show meaningful results.