We are seeking an experienced UX Content Strategist to develop Healthcare Provider (HCP) Tone Guidelines that will strengthen consistency, clarity, and usability across our UX content ecosystem. This is a project-based, asynchronous engagement designed to accelerate our UX documentation practice by building upon existing style guides and voice frameworks. The ideal candidate has 10+ years of UX content strategy experience, with a strong understanding of content design for complex products or regulated industries. This role is focused on creating practical, user-centered guidance for non-marketing content that supports healthcare professionals through clear, credible, and empathetic communication. Project Scope Working from existing UX content standards, you will: - Review current UX style guides and voice/tone documentation - Evaluate content for gaps specific to Healthcare Provider (HCP) audiences - Develop actionable tone principles emphasizing: -- Clinical clarity -- Credibility -- Empathy -- Precision - Create practical guidance that can be consistently applied across UX content - Provide before-and-after examples demonstrating tone improvements across common use cases Deliverables - Concise Healthcare Provider (HCP) Tone Guidelines document - Before-and-after examples for 3–5 representative UX scenarios - Actionable recommendations that support scalable UX content creation Engagement Details - Project-based contract - Estimated effort: Approximately 20 hours - Work style: Asynchronous with light collaboration and clearly defined deliverables

Job Description: We are looking for a data-driven Conversion Rate Optimization (CRO) expert to analyze and optimize the sales funnel for our website, abletonlessons.com. We are currently driving traffic to a customized landing page via Google Ads. While we have consistent traffic, we are looking to bridge the gap between visitor intent and conversion. We need a consultant who can audit our current setup, identify friction points in the user journey, and provide a roadmap for measurable improvements. Your Responsibilities: Deep-Dive Audit: Analyze our existing landing page traffic, bounce rates, and funnel abandonment using our existing analytics data. User Journey Mapping: Evaluate the flow from the Google Ad click to the final Call-to-Action (CTA). Conversion Optimization: Provide actionable recommendations for layout, copy, and UI/UX changes to increase our conversion ratio. Hypothesis Testing: Propose A/B testing ideas to validate improvements. Message Match Alignment: Ensure our ad copy and landing page copy are perfectly aligned to maximize relevance. Required Skills & Experience: Proven track record in CRO (please provide specific case studies or examples of landing pages you have optimized). Expertise in Google Analytics 4 (GA4) and behavioral tracking tools. Strong understanding of direct-response copywriting and user psychology. Ability to communicate technical findings in a simple, strategic way. Experience with educational services, SaaS, or high-intent service funnels is a significant plus. Application Instructions: To apply, please include: A brief overview of your process for auditing a funnel you have never worked on before. A link to a case study or a specific landing page you optimized where you achieved a measurable increase in conversion rate (please include the "before" and "after" if possible). Any questions you have about our current funnel or tools.

We're a Pasadena-based marketing agency, and we're looking for a Senior Web Project Manager to lead the pre-development phase of a website rebuild for a regional health system. The project is approved and kicking off now. If you've shipped mid-to-large healthcare or regulated-industry websites and you like owning the work end to end, we'd love to talk. We need someone to own this project, not just track it. That means keeping the whole thing in your head, noticing when a deadline is about to wobble or two teams are about to collide, and sorting it out before it turns into a real problem. The role needs someone who catches things early and shows up with a plan, rather than someone who reports the fire after it starts. THE PROJECT ----------- A six-month rebuild of a regional health system's website: * ~2,500 total URLs, with roughly 300 functional content pages that need real keep, rewrite, or retire decisions (the rest is physician profiles, news, and resource catalogs we preserve as-is) * A 1,500-profile physician directory, rebuilt as a standalone JavaScript app * WordPress on the back end * Same brand, same look. This is a rebuild, not a redesign * Hard end-of-year deadline WHAT YOU'D DO ------------- * OWN THE OUTCOME: You're accountable for getting this project build-ready, on time, in scope. That means managing the kinks and bottlenecks proactively, solving problems instead of escalating them, and surfacing challenges while they're still small enough to handle. We'll back you, but you're the one driving. * OWN THE SCHEDULE: End to end. Page by page. When something is going to slip, on our side or the client's, you flag it early and bring options. Proactive, collaborative, honest. * RUN CONTENT PRODUCTION: Once strategy and UX define what each page needs to do, you define how it gets made: who writes, who designs, by when, who reviews, when it locks for dev. The client owns copywriting, but needs predictable schedules and accountability. Our team handles wireframes and design. Your job is keeping that production line moving across hundreds of pages. * RUN CLIENT MEETINGS: Weekly cadence. You'll work alongside our web director, director of strategy, and account director to set agendas, drive decisions, and own follow-through. The client lead is smart, opinionated, and not technical. * RUN CLIENT COMMUNICATIONS: You'll be in frequent contact with the client, giving updates, asking questions, and keeping them informed and supported between meetings. * HELP MANAGE SCOPE: This project has a fixed scope, roughly a third of what a full redesign would cost. You'll help hold that line, so the work doesn't creep without clear authorization from the client. TIMELINE -------- The project kicks off in earnest now, and your hours ramp through summer and early fall. Around late October this role steps back for the development phase, which our build team runs. You'd come back at the end of the year for QA, bug fixes, and post-handoff content integration. REQUIRED -------- * Shipped 2-3 mid-to-large website rebuilds end to end, as the person who owned them * Strong web content production management experience, including holding a client copy team or external firm to deadline * A track record of getting ahead of problems. You can point to a time you saw a project going sideways early and changed the outcome * Comfortable client-facing. Helps drive the meeting forward instead of waiting for direction * Detail-oriented at scale. Can hold hundreds of pages of project state in a clean, current project map * Direct but collaborative. Surfaces bad news early, on both sides NICE TO HAVE ------------ * Healthcare, hospital, or regulated-industry experience (HIPAA, ADA awareness) * WordPress familiarity * CMS migration or large directory rebuild experience LOGISTICS --------- * Hourly contract via Upwork * Roughly a 5-6 month engagement, with QA work picking up at year-end * Must be available during Pacific Time business hours (most of our team and the client are in California) LOOKING AHEAD ------------- If this goes well, we'd want to keep working with you on future web projects. We're a small, busy agency that hasn't yet found a great long-term web PM partner.

Squarespace Website Redesign & Brand Experience Project Project Overview I am the owner of The Kitchen by Cooking with Que, a Detroit-based restaurant, event venue, catering company, and lifestyle brand. We have been serving the community for over 7 years and have been featured on Food Network, FOX 2 Detroit, TEDx Detroit, Hour Detroit, and more. Our current website is built on Squarespace and functions well, but it does not fully capture the energy, personality, and multiple revenue streams of our business. I am looking for an experienced Squarespace designer/developer who can transform my existing website into a modern, high-converting digital experience that increases online orders, reservations, event attendance, catering inquiries, newsletter signups, and overall brand engagement. This is NOT just a website redesign. I want someone who understands branding, user experience (UX), conversion optimization, and storytelling. Current Website www.thekitchenbycwq.com Project Goals The redesigned website should: * Increase online food orders * Increase reservations * Increase catering and private event inquiries * Increase cooking class registrations * Grow my email list * Better communicate my brand story * Improve mobile responsiveness * Improve search engine optimization (SEO) * Create a premium experience that reflects the quality of my business Brand Positioning One of our biggest differentiators is: “Where Vegans & Meat Eaters Leave Happy.” We are not simply a vegan restaurant. We are a destination where everyone can enjoy incredible food regardless of dietary preference. Our website should communicate: * Great Food * Great Music * Great Events * Great Community * Great Experiences Desired Homepage Experience I’d like the homepage to include: Hero Section * Full-screen video or cinematic image * Strong headline * Clear call-to-action buttons: * Order Online * Reserve a Table * View Events Featured Experiences Highlight: * Restaurant * Brunch * Tacos & Turntables * Wine Down Fridays * Cooking Classes * Catering * Private Events * Meal Prep Weekly Events Section A section that can be easily updated every week. Featured Menu Items Professional photography with direct ordering links. Meet Que My story as founder, chef, educator, and community leader. Social Proof Include: * Google Reviews * Media features * Awards * Press logos Email Signup A compelling lead magnet for joining our newsletter. Instagram/TikTok Feed Additional Pages Needed I would like dedicated pages for: * Catering * Private Events * Meal Prep * Cooking Classes * Corporate Events * Team Building * Eat to Live Foundation * About Que * Shop * Blog/Recipes * Contact SEO Requirements Optimize the site for local search terms including: * Detroit Restaurant * Best Brunch Detroit * Catering Detroit * Private Event Venue Detroit * Cooking Classes Detroit * Meal Prep Detroit * Healthy Food Detroit * Vegan Restaurant Detroit Technical Requirements * Squarespace expert (required) * Mobile-first design * Fast loading speeds * SEO optimization * Easy backend editing * Integration with email marketing platform * Analytics setup (Google Analytics and Search Console preferred) * Conversion-focused layout * Clean navigation * ADA-conscious design Deliverables * Fully redesigned Squarespace website * Updated homepage * Redesigned navigation * New landing pages * SEO optimization * Mobile optimization * Image/video recommendations * Basic training video or documentation showing how I can update the site myself Ideal Freelancer Looking for someone who has experience with: * Restaurant websites * Hospitality brands * Lifestyle brands * Squarespace development * UX/UI design * Brand strategy * Conversion optimization * SEO Please include examples of Squarespace websites you have designed that focus on increasing conversions and customer engagement. Bonus Skills Experience with: * Copywriting * Brand storytelling * Photography direction * Video placement * Email marketing strategy * Local SEO * Event-driven businesses Budget Please provide: * Estimated project cost * Timeline * What is included * Any additional recommendations to improve conversions or customer experience I am looking for someone who can become a long-term creative partner as our brand continues to grow. 1 of 5 projects.

MailerLite Deliverability & Growth Expert for Romance Book Newsletter Promo Business Job Overview: We are seeking a strategic Email Marketing Consultant to execute a complete infrastructure and design overhaul for a growing romance author promo ad sales business. We connect romance authors with voracious readers through our daily newsletter. Currently, we have a list of 50,000+ subscribers, with a very healthy hard bounce rate of under 0.2%. However, our engagement is underperforming the publishing industry average. We are seeing a steady 20% open rate and a 1% click-through rate. Our top two priorities are Deliverability and List Growth. We need an expert to get us out of the Gmail Promotions tab, build high-converting newsletter templates that maximize the number of ad placements we can sell, and create a strategy to rapidly acquire new subscribers and re-engage our current ones. Note: Total list size is a key metric for our business model. We do NOT want to purge or delete inactive subscribers. We are strictly looking for re-engagement strategies. Key Responsibilities: Deliverability & Infrastructure Audit (Top Priority): Analyze our MailerLite account, sender reputation, and domain setup. Implement technical fixes (DMARC, DKIM, SPF) and structural adjustments to get our daily blasts into the Primary inbox. List Growth Strategy (Top Priority): Advise and build the infrastructure for aggressive lead generation (e.g., Meta ads integration, landing pages, lead magnets) to acquire new, highly targeted romance readers. Template Design for Max ROI: Redesign our newsletter templates (daily multi-promo and solo blasts). We do not need copywriting; we need a strategic layout that allows us to pack in multiple book descriptions and covers attractively, maximizing our sellable ad inventory while driving high click-through rates. List Re-engagement: Develop and implement an automated sequence and ongoing content strategy to wake up "cold" subscribers without removing them from our database. VA Hand-off & SOP Creation: Build the templates so they are foolproof. Create recorded tutorials and written Standard Operating Procedures (SOPs) so our current Virtual Assistant can easily assemble the daily newsletters without breaking the design or triggering spam filters. Required Skills & Qualifications: Proven, demonstrable expertise with MailerLite (automations, integrations, and strict block-design). Deep technical understanding of email deliverability, sender reputation, and strategies to conquer the Gmail Promotions tab. Strong background in newsletter engagement strategy and UX/UI template design (optimizing for high ad-density and clicks). Familiarity with social media adult content policies. Bonus: Experience working with authors, the publishing industry, or book promotion businesses. Project Scope: This is a one-time, fixed-price project. We are looking for an "Architect" to fix our foundation, redesign our assets, and hand the keys back to our team. We do not yet need ongoing month-to-month management at this time. The Hand-off: Our existing VA will continue to assemble the newsletters daily. You must provide clear SOPs and Loom videos so they can execute your strategy flawlessly. Project Milestones: Milestone 1: Deliverability Audit & Technical Fixes - Auditing the list, diagnosing Gmail/Spam triggers, and executing backend technical fixes (DMARC/DKIM/SPF). Milestone 2: List Growth & Re-engagement Strategy - Setting up the integration/funnels for new subscriber acquisition and building an automated re-engagement flow for inactive users. Milestone 3: Template Redesign - Designing and building master templates inside MailerLite, optimized for maximum ad placements and easy VA drag-and-drop usage. Milestone 4: VA Training & SOP Creation - Final handover including step-by-step written SOPs and recorded training videos. How to Apply: When applying, please start your cover letter with the phrase "forced proximity" so we know you read this description. In your proposal, please include: A brief overview of your experience with MailerLite and deliverability problem-solving. How you would approach re-engaging a list without deleting the unengaged users. Examples of past newsletter template designs optimized for multiple product/ad placements. A brief confirmation that you are comfortable with the one-off "Build and Hand-off" structure outlined above.

We are an established educational organization with more than 3,000 graduates and over a decade of operating history. We offer professional certification programs, continuing education, immersive learning experiences, and community-based professional development opportunities. We are preparing for a significant website redesign and are seeking a senior brand and website strategist to help clarify our positioning and guide the next stage of growth. This is not a logo design project and not a traditional rebrand. We are looking for a thoughtful evolution of an established organization whose current website, messaging, and visual presentation no longer fully reflect the quality, credibility, and maturity of the organization. The Challenge We sit at the intersection of education, professional development, wellness, and healthcare. We are not a coaching business, personal brand, or influencer-led company. We are seeking to strengthen our position as a respected educational institution while maintaining warmth, accessibility, and a transformational student experience. We are looking for someone who can think strategically about: Brand positioning Audience perception Messaging hierarchy Website architecture User journey and conversion pathways Visual direction Program organization and navigation Potential Deliverables Brand positioning recommendations Messaging framework Website sitemap and architecture Homepage and key page wireframes Visual direction and design recommendations Conversion and enrollment recommendations Ideal Experience We are particularly interested in candidates who have worked with: Educational institutions Certification programs Continuing education providers Healthcare education organizations Professional associations Membership organizations Mission-driven organizations Please Include Examples of relevant projects. A brief description of your process. What you believe is most often overlooked when organizations attempt to elevate their brand and website presence. Why you believe you would be a strong fit for this project. We are looking for a strategic partner who can help us identify the real challenges and opportunities before design work begins.

I need a premium, high-converting, single-page stealth landing page for an enterprise technology firm named Battlement Systems. The layout must be minimalistic, with a strong focus on clean design and clear messaging. The page should be optimized for conversions and built with a mobile-first approach. Please include a strong call-to-action and ensure the page is visually appealing and easy to navigate.

Website & Customer Journey Strategist for Established Sailing Travel Business I'm looking for an experienced website and customer journey strategist to help evaluate and improve how prospective guests experience Joyride Charters—from their first visit to my website through the inquiry and booking process. I'm not looking for a website redesign or a high-pressure sales funnel. My goal is to simplify the customer journey, improve the booking experience, and strengthen the systems behind the scenes while preserving the authentic, relationship-driven nature of my business. Joyride Charters offers private sailing charters on Long Island Sound in Connecticut, along with hosted international sailing vacations in destinations such as Greece, Croatia, the British Virgin Islands, and other locations. My guests are primarily adults 50+, solo travelers, couples, and small groups seeking premium, highly personal travel experiences. I have a professional Wix website, strong photography, established trip pages, excellent reviews, active social media channels, and an email list of approximately 1,000 subscribers. I am not looking for someone to rewrite my entire website, take over my social media, or create an aggressive sales funnel. I am looking for someone who can objectively evaluate how visitors experience the site, identify what is confusing or getting in the way of inquiries, and help improve the structure, navigation, booking path, and overall customer journey. My business is built on trust and personal relationships. Many guests book because they feel they know me and understand the experience before we ever meet. Any recommendations must preserve that warmth and authenticity. Project Scope The first phase would be a paid website and customer journey audit, followed by practical recommendations and, ideally, implementation of the highest-priority improvements. Website & Customer Journey Audit Please review and evaluate: Homepage clarity and positioning Website navigation and organization Separation between Connecticut charters and international sailing trips Visitor flow from social media, Google, email, and referrals Calls to action Inquiry and booking process Trust-building elements Reviews and testimonials Use and placement of photos and video Mobile experience Internal links Forms and lead capture Follow-up after an inquiry Basic SEO and conversion issues Analytics and tracking The audit should identify: Where visitors may become confused Where they may leave without taking action What information is missing What information is difficult to find Which pages or sections are working well Which changes would have the greatest impact on qualified inquiries and bookings I am not looking for a generic report or a long list of marketing ideas. I want practical recommendations tied to the actual customer experience. Recommendations should be prioritized as: High impact and low effort High impact and higher effort Longer-term opportunities Items that are not worth changing Website Improvements Depending on your experience and recommendations, the next phase may include implementation of selected improvements such as: Improving navigation Reorganizing the homepage Clarifying the difference between local and international offerings Improving calls to action Streamlining the inquiry and booking path Improving the placement of reviews, testimonials, FAQs, and videos Creating clearer paths for solo travelers, couples, and returning guests Improving forms and follow-up Adding or refining email automation Setting up basic lead tracking Improving analytics and conversion tracking I do not need the Croatia trip page rewritten. The existing destination pages contain important detail and reflect my voice. I am open to recommendations about organization, layout, navigation, and presentation, but I do not want the site stripped down to the point where important information is lost. Video I am interested in using educational video to answer common questions such as: What is it really like to stay on a catamaran for a week? What do the cabins and bathrooms look like? What is a typical day like? How much sailing is involved? What is the group dynamic? Is this type of trip right for a solo traveler or first-time sailor? I am not looking for generic promotional videos or highly polished commercials. Experience helping a founder create natural, useful videos is a plus. Please explain whether you provide scripting, interview questions, coaching, filming direction, editing, or videographer recommendations, and what costs would fall outside the initial project. What I Already Have Established business and paying guests Professional Wix website Strong destination and sailing photography International trip pages Connecticut charter pages Facebook and Instagram presence Google Business Profile Email list of approximately 1,000 subscribers Guest reviews and testimonials Google Analytics and Google Search Console Existing inquiry and booking process What I Am Looking For I am looking for someone who understands premium, relationship-driven businesses and can balance conversion improvements with a personal guest experience. You should be able to explain not only what you recommend changing, but why you believe it will improve the customer journey. I prefer someone who can both provide strategy and help implement the most important changes. Please be clear about which parts of your work include: Audit and strategy Copy recommendations Design or page layout Wix implementation Forms and automation CRM or lead tracking Analytics setup Video direction Work completed by you Work outsourced to another person Additional costs beyond the initial project Please Include in Your Proposal Examples of websites or customer journeys you have improved for travel, hospitality, luxury services, retreats, tours, or other high-ticket businesses. One example of a project where you improved inquiries, bookings, or conversions. Please include measurable results when possible. Your experience working with Wix. One specific issue or opportunity you noticed after reviewing the Joyride Charters website. What you believe should be reviewed or changed first. What would actually be completed and functioning at the end of the first 30 days. Which parts of the work you personally perform and which parts require another contractor. How you would preserve the personal, trust-based nature of Joyride while improving the booking journey. Your proposed price for: The website and customer journey audit Implementation of the highest-priority recommendations Any additional costs I should anticipate for video, design, technical setup, automation, or other services. Project Structure I would like to begin with a defined paid audit and improvement phase rather than commit immediately to a long-term engagement. If the first phase goes well, there may be ongoing work implementing and refining the website, customer journey, email follow-up, and marketing systems. I am looking for thoughtful, practical recommendations and hands-on improvements—not a complete rebrand, a generic template, or an overly automated sales process.

We’re looking for a copywriter to create compelling landing page copy for a SaaS/AI tool. (No AI Slop) The ideal freelancer understands sales psychology and can craft persuasive, conversion-focused messaging that clearly communicates the product’s value. You should be able to turn technical features into benefits that resonate with potential customers and drive action. This is a part-time project for someone who can deliver clear, engaging copy that supports a strong user experience.

I’m looking for a US-based freelancer to review the homepage copy for a small service business website and give practical feedback on what is not working. This is a small fixed-price project. I’m not looking for a full rewrite right now. I want a sharp critique of the homepage from a messaging and conversion standpoint, with clear suggestions on what should be improved first. **What I’m looking for:** * Review the homepage copy and overall message * Identify areas where the copy may be unclear, weak, generic, or not persuasive enough * Point out what is likely hurting response or making the next step less compelling * Give prioritized recommendations on what should be fixed first **Ideal fit:** * Strong copywriting and messaging instincts * Able to explain what is not working in a clear, practical way * Experience with service businesses, lead generation, or B2B websites is a plus **Please include in your proposal:** 1. A quick example of a similar homepage or website copy project you’ve worked on 2. The first 2–3 things you usually look for when homepage copy is underperforming 3. Whether you prefer to give feedback in written form, Loom, or both This is a small paid test project, with potential for more work if it’s a fit.