Marketing Manager (Long-Term Contract) – Paintless Dent Repair We are an established Paintless Dent Repair (PDR) company looking for a long-term marketing partner to take ownership of our digital marketing efforts and help us continue scaling. We already have an established brand, existing marketing assets, and GoHighLevel CRM in place. We’re looking for someone who can improve and optimize what we’ve built while creating new campaigns and content that consistently generate high-quality leads. This is not just a social media management role. We’re looking for someone who understands the entire customer journey—from content creation and paid advertising to lead generation, CRM automation, and campaign optimization. Compensation ● $2,000/month management retainer ● Advertising spend is funded separately by us and is not included in the monthly retainer. Our ideal partner is proactive, data-driven, and focused on measurable business results. As we expand into additional markets, we’re looking for someone who can grow with us long term. Our primary KPIs are Cost Per Lead (CPL) and Cost Per Drop/Booked Appointment. We’re looking for someone who understands how to consistently lower acquisition costs while maintaining lead quality and increasing conversion rates. Upwork Screening Questions 1. Please provide 2–3 case studies of local lead generation campaigns you personally managed. Include industry, monthly ad spend, Cost Per Lead, Cost Per Booked Appointment (or Cost Per Drop), results achieved, and your role in the campaign. 2. Please provide a portfolio of short-form videos, Reels, TikToks, and ad creatives that you personally created or directed. Tell us what performed best and why. 3. Please provide screenshots from Meta Ads Manager showing campaign performance. Sensitive information may be blurred, but metrics such as Cost Per Lead, conversions, and spend should remain visible. 4. Please share examples of GoHighLevel systems you’ve built or managed, including workflows, automations, pipelines, lead routing, forms, and follow-up campaigns. 5. What is the lowest Cost Per Lead you’ve achieved for a local service business? What was the industry, and how did you accomplish it? 6. If our Cost Per Lead suddenly increased by 40%, what would be the first five things you would review before making changes? 7. Have you worked with automotive, Paintless Dent Repair (PDR), hail repair, collision repair, roofing, or other local service businesses? If so, please describe your experience. 8. If a major hail storm hit tomorrow and we needed campaigns live within two hours, what would your process look like from content creation through lead capture? 9. Who creates your content—you, your internal team, freelancers, or subcontractors? Please explain your process. 10. Why do you believe you’re the right long-term marketing partner for our company, and what differentiates you from other applicants?

Social Media Content & Growth Team – Facebook, Instagram & TikTok (2 Hardware Store Brands) Job Description We are looking for an experienced social media marketing team (agency or tightly coordinated freelance group) to manage content creation, posting, and audience growth across Facebook, Instagram, and TikTok for two separate hardware store brands. This is a high-volume, fast-turnaround role — we need a team that thrives on daily content production, not a slow content calendar. We're looking for a long-term partner who can treat each brand as its own campaign, with distinct voice, audience, and growth goals, while keeping both moving forward simultaneously. What You'll Be Doing Daily content creation for each brand, including: A minimum of 5 posts per day per platform (graphics, photos, carousels, etc.) At least 1 short-form video per day (TikTok-style/Reels-style) per brand Running and managing campaigns on Facebook, Instagram, and TikTok for both hardware store brands, including paid promotion where relevant Growing followers/engagement on all three platforms for both brands — we want real, sustained audience growth, not just posting volume Adapting content and tone for two distinct hardware store audiences (e.g., contractor/trade-focused vs. retail/DIY-focused) Sourcing or producing product photography and video content as needed (in-store, product shots, promotions, staff features, etc.) Staying current on platform trends (TikTok trends, Reels formats, etc.) and applying them quickly Reporting & Communication Requirements A clear, organized system for daily and/or weekly check-ins with us covering: Content posted (by platform and brand) Performance metrics (follower growth, engagement, reach, top-performing posts) Upcoming content/campaign calendar Any campaign spend and results, if running paid ads We prefer teams who already use a project management or reporting tool (e.g., Trello, Asana, Notion, ClickUp, or a shared content calendar) so we can track progress without chasing updates Prompt communication and responsiveness are a must What We're Looking For Proven experience managing social media for multiple brands simultaneously A portfolio showing high-volume content production (not just occasional posts) Experience with short-form video creation and editing (TikTok/Reels/Shorts) Experience running organic growth strategies and paid social campaigns Strong communication skills and a track record of proactive, organized reporting Bonus: experience with local/retail businesses, hardware/home improvement, trades, or similar industries How to Apply Please include: Examples of past work showing daily/high-volume content production for at least one client Examples of short-form video content you've created A brief overview of how you typically structure client reporting/check-ins Your recommended team structure (who handles content creation, video, scheduling, campaign management, and reporting) Your rate structure for managing two brands simultaneously across three platforms Note: This is a two-brand engagement — pricing and proposals should reflect the scope of managing content and growth for both hardware store brands across all three platforms.

⛔️ NO AGENCIES ⛔️ Cecilia’s House is a premium lifestyle brand that creates gifts and everyday essentials celebrating Black women. Every campaign, product launch, and customer interaction is designed to create joy in sisterhood, joy in everyday life, and joy in giving. We’re looking for a Direct Response Copywriter who understands that great copy isn’t just well-written—it changes behavior. You obsess over customer psychology, research before you write, sweat the small details, and believe every word has a purpose. You’re comfortable using AI to accelerate research and ideation, but you know that exceptional copy still requires human judgment. What You’ll Do * Write high-converting email and SMS campaigns for product launches, evergreen flows, promotions, and customer retention. * Develop copy for Klaviyo lifecycle flows as needed * Conduct deep customer research using reviews, support tickets, surveys, social media, competitor research, and AI tools. * Translate customer pain points into compelling messaging that clearly communicates the value our products deliver. * Develop messaging frameworks, hooks, headlines, subject lines, CTAs, and campaign concepts. * Continuously test and optimize messaging based on performance data. * Collaborate with marketing, creative, and leadership to improve conversion across the customer journey. * Maintain a consistent Cecilia’s House voice across every touchpoint. Who You Are * An exceptional writer with a deep understanding of direct response marketing. * Naturally curious—you research before you write. * Detail-oriented and intentional with language. You understand that one word can completely change how a message is received. * Able to balance emotion, storytelling, and conversion. * Comfortable using AI as a strategic tool while maintaining high editorial standards. * Excited by testing, learning, and improving performance over time. * Organized, accountable, and able to manage deadlines independently. Requirements * Experience writing conversion-focused copy for email and/or SMS marketing. * Strong understanding of customer psychology and buying behavior. * Excellent written communication and editing skills. * Experience conducting customer and competitor research. * Comfortable using AI tools to improve research and workflows. * Ability to interpret campaign performance and use insights to improve future copy. Nice to Have * Experience with Shopify or other DTC e-commerce brands. * Klaviyo experience. * Agency experience. * Experience writing for premium consumer products. * Familiarity with A/B testing, lifecycle marketing, and conversion optimization. This Role Is Not For You If… * You plan to outsource work or use subcontractors. * You’re looking for another freelance client rather than becoming an extension of our team. What Success Looks Like * Customers feel understood before they feel sold to. * Every campaign has a clear strategic angle rooted in customer insight. * Email and SMS performance improves through thoughtful testing and iteration. * Messaging consistently reflects Cecilia’s House’s premium brand while driving measurable revenue.

Paid Media Expert for Lobsterboys — Meta + Google Lobsterboys is looking for an exceptional Paid Media Expert to help elevate an already-performing advertising program across Meta and Google. We are a premium, fisherman-direct live lobster brand with an AOV over $200. Most of the year, we operate around a 5x return based on new customer acquisition only. Our biggest growth periods are May–August and November/December, when lobster demand aligns with Father’s Day, summer BBQs, Fourth of July, holiday gifting, and celebration season. This is not about fixing a broken ad account. It is about taking a strong operation to peak performance during our most important seasons. Our competitors have woken up and are advertising more heavily as well. Goals Drive efficient new customer acquisition across Meta and Google Maintain at least a 3.5x ROAS based on new customer sales only Keep acquisition costs at or below $50 during peak season Exceed prior-year performance while maintaining or lowering CAC Help scale intelligently during peak demand and pull back appropriately during slower periods What We Need We need someone who is highly analytical, detail-oriented, and competitive — someone who knows how to win with creative testing, copy, promotions, offers, audience strategy, and smart optimization. Our customers are affluent food lovers, live seafood buyers, entertainers, gift-givers, and celebration hosts. Approximately one-third of our customer base is Asian-American. We are also building a large library of influencer content with roughly 75 creator assets expected from June–August. We need someone who can test recipe videos, joy-of-live lobster content, UGC, and high-performing organic posts, including potential whitelisting opportunities - this is on top of our creative operation that already creates review content, static, videos etc. Requirements Proven success managing Meta and Google ads for e-commerce brands Strong experience with premium-tier, food, gifting, DTC, lifestyle or seasonal brands preferred Exceptional analytical ability and attention to detail Strong creative testing instincts Fluent English communication Ability to work during U.S. Eastern Time hours Available for one weekly meeting plus regular updates by message as needed Strong ownership mindset and drive to improve performance To Apply. Please include: - Links or names of at least 3 businesses you helped grow with paid google and meta ads in the past 3 years - achieving at least 3x+ ROAS and strong sales growth, especially for premium brands A brief “before and after” description of each account — what changed, what you did, and what impact you had Confirmation that you can provide references for these examples if they are not already visible on your Upwork profile We are open to both newer and established Upwork freelancers, but we are looking for someone with a strong performance mindset, exceptional communication, and the availability/ability to help Lobsterboys win during peak season.

Company Description sojo provides amenities for vacation rentals — but we're not just a product company. We're the vacation rental industry's first amenity automation platform, and a B2B SaaS company operating at the intersection of product, tech, and logistics. We connect directly to property managers' reservation calendars to automate guest amenity delivery — think welcome bundles, toiletry kits, custom-branded coffee packaging, and snack bags waiting for guests when they walk through the door. We handle everything from sourcing products to custom packaging design to making sure the right products are packed and shipped on time for every single reservation. Role Description We're looking for an SEO expert who knows Shopify well and can help us improve organic visibility, fix technical issues, and build a keyword strategy that actually moves the needle. This role is a great fit for someone who works from data, communicates clearly, and can translate an audit into a prioritized action list a non-SEO team can actually execute on. We're currently running paid search campaigns and starting to gather strong search term data — you'll have that intel to inform your organic strategy from day one. *A note on our team: We're currently building out a small roster of freelance talent — including a Shopify Landing Page Designer/Developer and a Copywriter. If you work within a team or have a trusted network across these disciplines, we'd love to know. Here's what you'll be working on: - Technical SEO Audit. Identify and prioritize gaps across our Shopify site — page speed, metadata, structured data, crawlability, redirects. - On-Page Optimization. Meta title review across all pages, headings, internal linking, schema — the fundamentals done right. - Keyword & Content Strategy. Research and prioritize keywords aligned to our ICP and funnel; brief our content team on opportunities. - Blog & Case Study Optimization. Audit and optimize existing blog posts and case studies, and set up an ongoing optimization process for new case studies as we publish them. We're currently using Avada SEO & AI Blog — we'd love your take on whether it's the right tool for us and how to get more out of it (or what we should be using instead). - Ongoing Strategy & Reporting. Track performance, flag wins and gaps, and keep our team informed without drowning us in dashboards. - AI Search Strategy. Help us show up where leads are searching — including AI-powered tools like ChatGPT, Perplexity, and Google's AI Overviews. What We're Looking For - Shopify SEO fluency — you know what's fixable in-platform vs. what needs a developer. - Comfortable with crawl tools, Core Web Vitals, structured data, and Search Console. - Able to turn findings into clear, prioritized recommendations a marketing team can act on. - Strong communicator — we're not SEO experts, and we need a partner who can bridge that gap. - Bonus: Familiarity with HubSpot (our CRM and blog platform). - Responsive, reliable, and able to act quickly. - Familiarity with Notion and Slack a plus. To Apply Share examples of past SEO work (before/after metrics are always welcome), the tools you rely on, and your rate and availability.

Executive Business Development & Appointment Setting for Healthcare Associations Please read this entire posting before submitting your proposal. To confirm you've read it, please begin your proposal with the words: "Healthcare Associations." Proposals that do not begin with these words will not be considered. We are an established management consulting firm that helps large trade associations drive revenue growth, strengthen member engagement, improve retention, and create greater value through strategic growth consulting and executive advisory services. We are seeking an experienced U.S.-based Business Development professional to conduct a 30-day pilot project focused on executive outreach and appointment setting. Our ideal clients are CEOs and senior executives of large healthcare trade associations. We are not targeting clubs, medical societies, state associations, or organizations with fewer than 500 members. This is not a high-volume cold-calling campaign. Success will come from thoughtful research, carefully selected target organizations, personalized outreach, and meaningful conversations that result in qualified executive appointments. We are looking for someone who thinks strategically about business development, not simply someone who makes outbound calls. Our goal during this pilot is to schedule approximately six highly qualified executive appointments. We value quality over quantity and would rather have six excellent meetings than dozens of unqualified leads. Scope of Work The selected freelancer will: Build or provide a targeted prospect database Identify CEOs and senior executive decision-makers Execute professional, compliant outbound outreach Help evaluate the effectiveness of executive outreach strategies, including phone outreach where appropriate Recommend additional outreach methods when appropriate Schedule highly qualified executive appointments Compliance Is Important Applicants should have a strong understanding of applicable federal and state regulations related to B2B outbound calling and appointment setting. Please explain how you ensure your outreach remains professional, compliant, ethical, and low risk. Requirements: You must be located in the United States with a verifiable U.S. presence. We want to work directly with the individual performing the work. We are not interested in agencies, call centers, outsourced teams, white-label providers, or lead brokers. We do not pay setup fees. We work exclusively on a fixed-price, flat-fee basis and do not pay hourly. Please include your flat-fee pricing for this 30-day pilot and clearly explain what is included. We do not enter into long-term agreements or automatic renewals. If this pilot is successful, there is significant opportunity for ongoing work and additional projects. Please Include in Your Proposal: Your experience with executive-level B2B business development and appointment setting Examples of similar projects you have successfully completed Industries you have worked with Your approach to building or sourcing targeted prospect databases How you ensure compliance with outbound calling regulations Your recommended approach for this 30-day pilot Your expected number of qualified executive appointments Your flat-fee pricing and exactly what is included Confirmation that you are U.S.-based We value professionalism, integrity, responsiveness, and clear communication. If you have experience helping management consulting firms or professional service organizations secure meetings with senior executives through thoughtful, targeted outreach, we'd love to hear from you. We hope this pilot leads to a long-term working relationship with the right person.

Company Overview Health Benefit Services LLC (HBS) is an established independent insurance agency serving Western Pennsylvania. The business focuses on Medicare, health insurance, auto and home insurance, life insurance, annuities, and commercial insurance. We support approximately 16,000 clients and want a contractor who can improve visibility, generate qualified inbound leads, strengthen recruiting marketing, and build repeatable digital growth systems. Position Summary We are looking for a hands-on growth marketer who can own execution across SEO, AI search visibility, Google Ads, website optimization, landing pages, content, and lead generation. This is a results-oriented contract role for someone who can both think strategically and get the work done. This is not a general social media position. We are specifically looking for a contractor with proven lead generation experience who understands search intent, conversion, local visibility, and performance marketing. What Success Looks Like · Increase qualified inbound insurance leads · Improve local and organic search visibility · Strengthen visibility in AI-generated search results · Launch and improve paid campaigns that produce measurable ROI · Improve website conversion rates and landing page performance · Generate recruiting leads for insurance agents · Build repeatable marketing and automation systems that scale Scope of Work SEO and AI Search Visibility · Improve rankings for high-intent local insurance searches · Create or optimize service and location landing pages · Develop content that performs in traditional search and AI-generated answers · Recommend and implement technical SEO improvements where needed · Build authority content around Medicare, health, auto, home, life, annuities, and commercial insurance Google Ads / Paid Lead Generation · Manage Google Ads campaigns focused on lead generation · Improve landing page performance and conversion rates · Track cost per lead, lead quality, and return on ad spend Website Management · Maintain and improve the company website · Build landing pages and service pages that support lead generation · Identify and improve user experience issues that reduce conversion Social Media & Content · Create educational content that supports search visibility and trust · Repurpose content across relevant channels when useful · Prioritize content that contributes to lead generation, not vanity engagement Recruiting Marketing · Build recruiting funnels and landing pages for insurance agents · Support campaigns that attract qualified recruiting inquiries · Develop simple follow-up sequences for recruiting leads Ideal Contractor Profile · Proven experience with SEO, local SEO, and lead generation · Working knowledge of AI search optimization / answer engine optimization · Experience managing Google Ads or similar paid acquisition campaigns · Strong writing and conversion-focused content skills · Hands-on experience with websites, landing pages, and conversion improvements · Comfortable working independently and showing results with minimal oversight · Able to explain what has worked in past lead generation engagements Strong candidates may come from freelance growth marketing, boutique agencies, lead generation firms, insurance marketing, or small businesses where they directly owned pipeline growth. Work Structure and Budget · Part-time contract engagement · Estimated 15 to 25 hours per week to start · Remote preferred; hybrid may be considered · Potential for longer-term expansion if performance is strong How Performance Will Be Evaluated · Growth in qualified website traffic · Improved rankings for target search terms · Improved visibility in AI-driven search experiences · Lead volume and lead quality · Landing page and website conversion improvements · Recruiting inquiries generated · Lower cost per lead over time

We’re looking for a digital-first Social Media Manager to support a fast-moving content studio and its clients. This is not just a “make posts and schedule them” role. We need someone who understands how social platforms actually work, can organize content calendars inside Monday.com, help manage client workflows, ideate content, and keep projects moving across social, email, landing pages, and content campaigns. You should be comfortable working across platforms natively, including Instagram, TikTok, LinkedIn, YouTube, Facebook, and emerging social tools. You should also understand how to work inside systems like Monday.com and GoHighLevel. The right person is organized, proactive, AI-competent, and always looking for ways to make workflows sharper, faster, and cleaner. What You’ll Help With: - Build and manage client content calendars in Monday.com - Organize social media workflows, deadlines, approvals, assets, and publishing schedules - Help ideate content ideas based on client goals, audience, trends, and brand strategy - Create social post concepts, captions, hooks, and content prompts - Coordinate assets between designers, editors, strategists, and clients - Manage day-to-day client content workflows - Schedule and/or publish content across native platforms - Help organize campaigns inside GoHighLevel when needed - Track what’s working and suggest improvements - Use AI tools to speed up ideation, repurposing, organization, and optimization - Look for repeatable systems that make content production easier and better You Should Be Comfortable With: - Monday.com - GoHighLevel - Instagram, TikTok, LinkedIn, YouTube, Facebook - Content calendars - Social media scheduling and publishing - Basic analytics and performance tracking - AI tools like ChatGPT, Claude, Gemini, or similar - Client communication and task management - Organizing messy ideas into clear action steps You Are Probably a Fit If: - You are highly organized - You know how social platforms work natively - You understand content beyond just “posting” - You can turn strategy and rough ideas into usable content plans - You are comfortable managing multiple clients or projects - You pay attention to details - You know how to ask smart questions - You use AI as a workflow partner, not a shortcut for generic content - You can spot inefficiencies and suggest better ways to work You Are Probably Not a Fit If: - You only know how to schedule posts - You need every task explained step by step - You are not comfortable working inside project management systems - You create generic AI captions without thinking about brand voice or audience - You do not understand how different platforms require different content behavior Nice to Have: - Experience with content studios, agencies, or service-based brands - Experience managing approval workflows - Experience with short-form video content planning - Basic Canva skills - Basic substack, email marketing or landing page knowledge - Experience repurposing podcasts, videos, or long-form content into social content Type of Role: This will start as a freelance / part-time role with the opportunity to grow into ongoing work. We are looking for someone who can become a reliable part of our content operations system. To Apply Please send: - A short note on why this role fits you - Examples of content calendars or social workflows you’ve managed - Your experience with Monday.com and GoHighLevel - The AI tools you use and how you use them in your workflow - A few social accounts or campaigns you’ve helped manage Bonus: Tell us one thing most brands get wrong about social media operations.

I am an independent romance author seeking an experienced freelance social media manager and short-form video editor to support the growing Francesca Frost author brand and my novel, The Crypto King’s Muse. The brand is sophisticated, cinematic, emotionally charged, romantic, and visually cohesive—combining themes of luxury, fashion, cryptocurrency, danger, desire, grief, transformation, and unforgettable love. This will begin as a one-month hourly trial, with the potential to become an ongoing part-time position. Independent freelancers only, please—no agencies. The Role The position has three primary components: 1. Weekly Social Media Management Prepare and publish approximately three posts per week, primarily on Instagram and TikTok. I create the concepts, imagery, captions, and much of the core content. You will be responsible for turning those materials into polished, platform-ready posts, including: Editing and formatting Reels, carousels, and short-form videos Adding specific or approved music and audio clips Creating transitions, pacing, text overlays, and platform-appropriate variations Scheduling and publishing content Adapting posts appropriately for Instagram and TikTok rather than simply duplicating them Maintaining a consistent visual identity, voice, and emotional tone 2. Audiobook Release Campaign Help plan and execute a coordinated social media campaign for the upcoming audiobook release of The Crypto King’s Muse. The campaign will include: Audiobook announcement and launch buildup Narrator reveals Character-focused teasers Strategically selected audiobook excerpts Release countdown and launch content Post-release content that continues to showcase the narrators, chemistry, themes, and world of the novel I am looking for someone who can help shape these assets into a cohesive campaign—not simply post isolated promotional clips. 3. Book Trailer Content Strategy Professionally produced video book trailers are also planned. You will help determine how to use them effectively across social media by creating and scheduling: Full trailer releases Shortened edits and teaser clips Character- or theme-specific excerpts Stills, text-led posts, and carousel content derived from the trailers A rollout strategy that extends the life of each trailer without becoming repetitive Ideal Experience and Skills Demonstrated experience managing Instagram and TikTok accounts Strong short-form video editing skills using CapCut, Adobe Premiere, Canva, or similar tools Experience editing music, spoken-word audio, captions, and text overlays An excellent eye for pacing, typography, visual storytelling, and brand consistency Ability to follow an established creative direction without imposing generic templates or trends that do not suit the brand Knowledge of platform-native audio, music use, hashtags, scheduling, and current best practices Organized, dependable, communicative, and comfortable working through an approval process Experience with authors, books, audiobooks, entertainment, romance, fashion, or luxury brands is strongly preferred Initial Trial Deliverables During the one-month trial, I anticipate: Approximately three completed and published posts per week A simple monthly content calendar An initial audiobook campaign outline Recommendations for repurposing book trailer content A brief weekly performance summary with practical recommendations Consistent communication and reliable turnaround times To Apply Please include: Links to three relevant examples of social media content you personally edited or managed, including at least one Reel or TikTok. A brief explanation of your role in creating each example. Your initial ideas for building anticipation around an audiobook narrator reveal. The software you use, your time zone, current availability, hourly rate, and estimated weekly hours for this scope. Please also confirm that you are applying as an individual freelancer and not through an agency. Links to my Instagram, TikTok, and author website: https://www.instagram.com/francescafrostauthor/ https://www.tiktok.com/@francescafrostauthor https://francescafrost.com/

I have a Home Staging, Interior Design and Interior Decoration company based in Beverly Hills. Any experience working with this type of service is a real plus! Summary I am looking for an experienced freelance contractor to complete a one-time optimization project for my WordPress website. I need someone who is highly skilled in modern technical SEO, AI search optimization, AEO, GEO, schema markup, WordPress performance, and local service-business SEO. This is not just a basic keyword or meta description project. I need someone who can review the entire backend structure of my website and optimize it for Google, Google AI Overviews, ChatGPT-style search, Perplexity-style answer engines, and other emerging search platforms. The ideal contractor should understand both traditional SEO and newer AI-driven search visibility strategies, including how to structure a website so search engines and AI systems clearly understand the business, services, location, authority, and content. Project Goals The goal is to make my WordPress website technically strong, easily crawlable, fast, well-structured, and optimized for modern search engines and AI answer engines. This project should include both an audit and implementation of approved fixes. Scope of Work 1. Technical SEO Audit Review the website for technical SEO issues, including: Crawlability and indexability XML sitemap setup Robots.txt Canonical tags Redirects and broken links Duplicate content issues URL structure Internal linking Heading structure Image optimization Mobile usability Core Web Vitals Page speed WordPress plugin conflicts or SEO setup issues Google Search Console issues, if access is provided 2. WordPress SEO Optimization Optimize the backend of the WordPress website, including: SEO plugin configuration, such as Yoast, Rank Math, or similar Metadata structure Page titles Meta descriptions Permalink structure Image alt text strategy Category/tag cleanup if needed Sitemap submission guidance Indexing settings Schema plugin or custom schema implementation 3. AEO / Answer Engine Optimization Improve the website for answer-based search results, including: Clear question-and-answer content structure FAQ recommendations and/or implementation Service-page content structure for direct answers Featured-snippet-friendly formatting Conversational search optimization Better semantic structure across important pages 4. GEO / Generative Engine Optimization Optimize the website for AI-generated search results and AI discovery, including: Entity clarity for the business Service, location, and brand signals Structured data/schema improvements E-E-A-T signals Internal linking that reinforces topical authority Recommendations for improving visibility in AI-generated answers Content gaps that may prevent the business from being cited or understood by AI search tools 5. Local SEO Foundation Because this is a service-based business, I also need review and optimization for local SEO signals, including: Location relevance Service-area clarity NAP consistency recommendations Local business schema Google Business Profile recommendations, if applicable Location/service page recommendations 6. Final Deliverables At the end of the project, I would like: A summary of issues found A list of completed fixes A prioritized list of recommended next steps Documentation of any plugins, schema, redirects, or backend changes made Before/after notes for major improvements Confirmation that the website is properly crawlable and indexable Ideal Contractor You should have proven experience with: WordPress technical SEO Google Search Console Google Analytics Schema markup / structured data Core Web Vitals Page speed optimization Local SEO AEO / answer engine optimization GEO / generative engine optimization AI search visibility SEO tools such as Screaming Frog, Ahrefs, Semrush, Sitebulb, Google PageSpeed Insights, or similar