Social Media Assistant – Instagram, Facebook & YouTube We are seeking a creative, results-driven social media assistant to manage and grow the social media presence of our independent publishing brand. Our content spans books, mindfulness, positivity, personal growth, and original short stories — and we need someone who doesn't just post content, but knows how to build an audience and turn casual scrollers into loyal followers. This is a part-time remote role requiring 4–6 hours per week. What You'll Do Daily Content & Publishing Create and post daily content across Instagram and Facebook, including carousels, Reels, and Stories Design eye-catching YouTube thumbnails for our audio short story content that drive clicks and reflect our brand aesthetic Promote and cross-post content from our Substack (original short stories and essays) to drive subscribers Batch and schedule content in bulk to work efficiently and maintain a consistent posting calendar Repurpose and adapt content across platforms to maximize reach Engagement & Automation Actively engage with followers by responding to comments and DMs in a warm, on-brand voice Set up and manage comment and DM automations to ensure timely responses and increase engagement even outside active hours Monitor trends and hashtags relevant to our audience to increase discoverability Drive traffic from social media to both our YouTube channel (audio stories) and Substack Growth & Strategy Implement proven follower growth strategies tailored to our niche (mindfulness, books, short fiction, inspiration) Develop and execute audience engagement strategies that convert viewers and profile visitors into followers and subscribers Track performance metrics and provide brief weekly updates on what's working Project & Platform Management Manage and update Trello boards to keep content planning and tasks organized Work within Meta Business Suite for scheduling, analytics, and ad management Maintain and update Linktree to keep all brand destinations current and clickable What We're Looking For Demonstrated experience growing Instagram and/or Facebook accounts (please share examples or metrics) Strong design skills — Canva, Adobe Express, or similar tools for carousels and thumbnails Understanding of Reels and short-form video best practices Experience with bulk content creation and scheduling workflows Ability to build and manage comment and DM automations (ManyChat, Meta's native tools, or similar) Proficiency in Meta Business Suite and Trello Experience or comfort promoting Substack writers and independent authors Comfortable managing and updating Linktree Self-starter who can work independently and meet deadlines within a 4–6 hour weekly commitment Bonus: experience in the books, wellness, short fiction, or lifestyle niche

Digital Advertising & Analytics Manager Position Overview We are seeking a highly analytical and technically skilled Digital Advertising & Analytics Manager to oversee campaign tracking, attribution, paid media management, marketing technology, and AI-driven process improvements. This hybrid role bridges marketing strategy, campaign execution, and data analysis to improve performance across multiple client accounts. The ideal candidate has experience managing Google Ads and Meta Ads campaigns, implementing conversion tracking, building attribution models, managing marketing technology platforms, supporting email marketing initiatives, and identifying opportunities to leverage AI tools to improve efficiency and campaign results. Key Responsibilities Marketing Analytics & Attribution • Design, implement, and maintain conversion tracking across websites and marketing platforms. • Configure and manage Google Tag Manager, Google Analytics 4, Meta Pixel, Conversion API, and other tracking technologies. • Develop attribution models to accurately measure marketing performance across multiple channels. • Analyze lead quality, customer journeys, and campaign effectiveness. • Build dashboards and reporting frameworks for internal teams and clients. Paid Media Management • Manage and optimize Google Ads campaigns, including Search, Display, Performance Max, and Local campaigns. • Manage Meta Ads campaigns across Facebook and Instagram. • Monitor budgets, bidding strategies, audience targeting, and campaign performance. • Conduct ongoing testing and optimization to improve ROI and lead generation results. Social Media & Content Support • Coordinate and manage social media content calendars. • Assist with content strategy, copywriting, and creative recommendations. • Analyze engagement metrics and provide optimization recommendations. Email Marketing • Build and manage email marketing campaigns and automations. • Maintain audience segmentation and customer journey workflows. • Analyze campaign performance and recommend improvements. Marketing Technology & AI Implementation • Evaluate, implement, and manage marketing technology platforms and integrations. • Identify opportunities to leverage AI tools for campaign management, reporting, content creation, and workflow automation. • Develop processes that improve operational efficiency and scalability across client accounts. • Train internal team members on new technology solutions and best practices. Qualifications • Experience in digital marketing, paid media, analytics, or marketing operations. • Strong proficiency with Google Ads, Meta Ads Manager, Google Analytics 4, and Google Tag Manager. • Experience with conversion tracking, attribution modeling, and marketing automation. • Familiarity with CRM systems and lead tracking platforms such as WhatConverts, CallRail, Stape, and others. • Experience with email marketing platforms such as Mailchimp • Understanding of AI tools and automation platforms. • Strong analytical, problem-solving, and project management skills. Success Metrics • Accurate implementation and maintenance of conversion tracking. • Improved attribution visibility across marketing channels. • Growth in lead volume, lead quality, and campaign ROI. • Increased operational efficiency through automation and AI implementation. • Timely reporting and actionable performance insights.

Marketing Manager (Long-Term Contract) – Paintless Dent Repair We are an established Paintless Dent Repair (PDR) company looking for a long-term marketing partner to take ownership of our digital marketing efforts and help us continue scaling. We already have an established brand, existing marketing assets, and GoHighLevel CRM in place. We’re looking for someone who can improve and optimize what we’ve built while creating new campaigns and content that consistently generate high-quality leads. This is not just a social media management role. We’re looking for someone who understands the entire customer journey—from content creation and paid advertising to lead generation, CRM automation, and campaign optimization. Compensation ● $2,000/month management retainer ● Advertising spend is funded separately by us and is not included in the monthly retainer. Our ideal partner is proactive, data-driven, and focused on measurable business results. As we expand into additional markets, we’re looking for someone who can grow with us long term. Our primary KPIs are Cost Per Lead (CPL) and Cost Per Drop/Booked Appointment. We’re looking for someone who understands how to consistently lower acquisition costs while maintaining lead quality and increasing conversion rates. Upwork Screening Questions 1. Please provide 2–3 case studies of local lead generation campaigns you personally managed. Include industry, monthly ad spend, Cost Per Lead, Cost Per Booked Appointment (or Cost Per Drop), results achieved, and your role in the campaign. 2. Please provide a portfolio of short-form videos, Reels, TikToks, and ad creatives that you personally created or directed. Tell us what performed best and why. 3. Please provide screenshots from Meta Ads Manager showing campaign performance. Sensitive information may be blurred, but metrics such as Cost Per Lead, conversions, and spend should remain visible. 4. Please share examples of GoHighLevel systems you’ve built or managed, including workflows, automations, pipelines, lead routing, forms, and follow-up campaigns. 5. What is the lowest Cost Per Lead you’ve achieved for a local service business? What was the industry, and how did you accomplish it? 6. If our Cost Per Lead suddenly increased by 40%, what would be the first five things you would review before making changes? 7. Have you worked with automotive, Paintless Dent Repair (PDR), hail repair, collision repair, roofing, or other local service businesses? If so, please describe your experience. 8. If a major hail storm hit tomorrow and we needed campaigns live within two hours, what would your process look like from content creation through lead capture? 9. Who creates your content—you, your internal team, freelancers, or subcontractors? Please explain your process. 10. Why do you believe you’re the right long-term marketing partner for our company, and what differentiates you from other applicants?

We are looking for a results-driven Digital PR and Link-Building Specialist to amplify our expert-led webinar content and high-value educational blog posts to earn authoritative backlinks. We are a leading financial services company producing 3–4 high-quality webinars per month alongside an active, deeply researched resource blog. Our internal content team handles 100% of the content creation, graphic design, and video production. We do not need writers or creators. We need an outreach ace who knows how to promote existing digital assets, secure editorial backlinks, and run PR distribution. This is an ongoing hourly role capped at 10 hours per week maximum at $30/hour. Key Responsibilities: Asset-Led Link Building: Analyze our webinar replays and flagship blog posts to identify the best "linkable hooks" (unique quotes, data points, or step-by-step guides). Prospecting & List Building: Build highly targeted, clean outreach lists with verified contact information for relevant finance bloggers, business publications, and industry websites. Custom Pitch Campaigns: Draft and execute personalized, compelling pitch angles tailored to different segments (e.g., pitching a webinar video to an educational resource page vs. pitching a blog insight for an editorial mention). White-Hat Execution: Secure clean, contextually relevant, in-content backlinks (absolutely no PBNs, comment spam, or low-tier directory links). Requirements: Proven track record in Digital PR, link-building, or cold email outreach (please provide examples of placements you've secured). Experience promoting financial, business, or B2B content is a massive plus. Mastery of outreach and SEO tools (Ahrefs, Semrush, BuzzStream, Hunter.io, etc.). Flawless written communication skills—your pitches must feel personal and professional, not automated. Willingness to track time using the Upwork Desktop App (no manual time allowed).

About ProviderNow ProviderNow is the healthcare platform you've always wished existed—and will actually use. We're redefining how people access healthcare by making high-quality care simple, transparent, and affordable. Rather than replacing insurance, ProviderNow helps individuals, families, employers, and organizations access quality healthcare without the complexity and limitations of traditional insurance. Our platform offers nationwide virtual care, transparent pricing, affordable pharmacy solutions, and an AI-powered healthcare guide that helps members navigate their healthcare journey with confidence. We're looking for someone who loves moving fast, learning quickly, and helping build a modern healthcare company from the ground up. Your Opportunity: hourly rate with incentives monthly based on company goals. ProviderNow is seeking a Growth Marketing Specialist to help execute and optimize our direct-to-consumer marketing efforts. This is a highly execution-focused role. You'll work closely with our Marketing Director and CEO to launch campaigns, analyze results, improve performance, and continuously test new ideas. We're a startup, and momentum matters. Every day counts. We're looking for someone who takes ownership, communicates proactively, closes the loop on every task, and thrives in an environment where priorities move quickly. If you're energized by learning, executing, and making an immediate impact, you'll fit right in. What You'll Do Design and build high-quality email campaigns using Mailchimp, Canva, and related marketing tools. Create, schedule, and optimize email and SMS marketing campaigns. Analyze campaign performance using open rates, click-through rates, conversion rates, heat maps, and other engagement metrics. Continuously improve campaign performance through testing, experimentation, and data-driven iteration. Support organic and paid social media initiatives across multiple platforms. Help scale ProviderNow's digital presence through content distribution, community engagement, and social publishing tools. Research how consumers search for affordable healthcare services, identify emerging trends, and recommend new opportunities to increase awareness, engagement, and conversions. Develop a deep understanding of ProviderNow's services and translate complex healthcare topics into simple, compelling marketing messages. Build repeatable marketing processes and improve operational efficiency. Continuously evaluate emerging marketing tools, AI solutions, automation platforms, and digital growth strategies that can help ProviderNow scale more effectively. Support the Marketing Director with campaign execution, research, reporting, content creation, and other marketing initiatives. Help ensure projects move quickly from idea to execution while maintaining a high standard of quality. What We're Looking For The ideal candidate has: Experience using Mailchimp to build, automate, segment, and optimize email and SMS campaigns. Strong Canva design skills and an eye for clean, effective marketing creative. Experience analyzing campaign performance using open rates, click-through rates, conversions, engagement metrics, heat maps, and other marketing analytics to continuously improve results. Experience using marketing automation, scheduling, publishing, and analytics platforms to efficiently manage and scale digital marketing initiatives. Experience supporting social media campaigns, community engagement, and content distribution across multiple platforms. Strong organizational skills with exceptional attention to detail. Excellent written communication skills. A bias toward action with the ability to execute quickly, adapt, and consistently follow through. The ability to quickly develop expertise in new products, industries, customer behaviors, and market opportunities. Comfort working in a fast-paced startup environment where priorities evolve rapidly and every contribution matters. Bonus Qualifications Experience with any of the following is a plus: Healthcare or wellness marketing GA4 or other analytics platforms SEO and keyword research Social listening and audience research A/B testing Landing page optimization Marketing automation AI-assisted content creation Basic HTML for email marketing Meta, LinkedIn, Reddit, TikTok, Instagram, or X campaign management What Success Looks Like Within your first six months, you'll: Help increase engagement across our marketing channels. Continuously improve email and SMS performance through testing and optimization. Build repeatable marketing processes that improve execution speed. Become a trusted operational partner to the Marketing Director. Help ProviderNow reach more people who need affordable healthcare. Opportunity for Growth As ProviderNow grows, this role has the opportunity to evolve into a full-time position with expanded responsibilities. We believe in investing in high performers and promoting from within whenever possible. We're looking for someone who wants to grow with the company and help build a world-class marketing organization. Why Join ProviderNow? You'll have the opportunity to make an immediate impact while working directly with experienced leadership in a fast-growing healthcare company. If you're energized by building, testing, learning, and improving every day, we'd love to meet you.

USTA North Carolina is seeking an experienced freelance web developer with deep expertise in HubSpot CMS to lead the technical redevelopment of our digital presence. This project involves translating a newly established website strategy into a modern, mobile-first, and user-centric experience. The ideal partner will provide both technical development execution and strategic, platform-specific recommendations to optimize program discoverability, user pathways, and audience engagement, while leveraging USTA North Carolina's existing brand standards, visual identity, and website strategy. Scope of Project & Deliverables The selected contractor will serve as both a technical implementation partner and HubSpot CMS subject matter expert, collaborating with USTA NC's marketing team to refine, develop, test, and launch a consolidated website while recommending platform best practices throughout the project. 1.) Architecture, Navigation, & UX Execution • Audience Pathways: Build a streamlined site architecture with intuitive navigation tailored to specific audience pathways (New Players, Competitive Players, Social Players, Parents, Coaches, Providers, Volunteers, Officials, etc.) • Conversion Optimization: Implement clear, responsive user journeys and conversion-focused calls-to-action (CTAs) that drive program participation, including configuring and testing lead capture forms and integrations between the website and HubSpot CRM where appropriate 2.) Technical Development & Customizations • Theme Architecture: Customize, extend, and optimize the CLEAN Pro theme environment • Component Creation: Develop robust, reusable custom HubSpot modules and flexible page templates for the internal marketing team to manage post-launch • Responsive Design: Ensure mobile-first responsiveness and cross-browser performance 3.) Multi-Site Content Migration & Optimization • Consolidation Support: Assist in the technical migration, restructuring, and URL redirect planning of three legacy websites: nctennis.com, nctennisfoundation.com, and trytennis.net • Technical Standards: Optimize all page templates for technical SEO, AEO, performance scaling, and WCAG accessibility compliance 4.) Documentation & Knowledge Transfer • Training Documentation: Develop clear documentation and user guides covering page creation, module usage, common content management tasks, and website maintenance for internal staff • Knowledge Transfer: Conduct one or more training sessions with the USTA NC marketing team to ensure staff can confidently manage and maintain the website after launch 5.) Deployment & QA • Testing: Lead cross-device QA testing, bug remediation, and pre-launch technical checklists • Collaboration: Partner closely with the USTA NC marketing team through regular progress updates, design reviews, technical consultations, launch coordination, and post-launch knowledge transfer Qualifications Required • HubSpot Expertise: Proven portfolio of custom website development exclusively within HubSpot CMS • Theme Ecosystems: Direct experience modifying and extending the CLEAN Pro theme or equivalent modular frameworks • Migration Experience: Demonstrated success managing multi-domain content migrations • Standards Compliance: Deep understanding of responsive design, technical SEO, and accessibility (WCAG) guidelines Preferred • Experience working with sports organizations, nonprofits, or membership-based associations • Familiarity with the broader HubSpot ecosystem (CRM segmentation, smart content, workflows, and marketing automation) • Experience creating technical documentation, training materials, or conducting client handoff sessions for CMS implementations Application Requirements Please submit the following for consideration: 1.) Links to 3-5 live HubSpot CMS sites you developed (please note if you utilized CLEAN Pro or HubDB on these projects) 2.) A brief summary of a past multi-site consolidation or nonprofit/membership project you executed 3.) Your current availability and estimated project timeline capacity

Project Scope Summary We have a finalized 6-page fundraising partnership agreement and need it converted into a professional, reusable DocuSign template. The selected freelancer will: Upload and format the agreement within DocuSign Create fillable fields for campaign-specific information (organization name, campaign dates, contact information, fundraising goal, etc.) Configure signer roles for the Organization and SPARKED Add signature, date, and required input fields Ensure the document is optimized for desktop and mobile signing Test all fields, routing, and signatures Deliver a fully functional DocuSign template ready for ongoing use The agreement content is complete and approved. No legal review, contract drafting, or content creation is required. The objective is to create a clean, professional, and scalable DocuSign workflow that can be reused for future fundraising campaigns.

We are seeking a skilled Klaviyo and Shopify Tech Specialist to join our Email/SMS marketing agency as a contractor. You will be working on our behalf for our existing clients to perform the backend work (setup, testing, monitoring, and optimization) within Klaviyo & Shopify. Must have the Klaviyo Practitioner Certificate in order to be considered for this position AND must have a moderate understand of how to use Shopify. See below: The duties that will typically be performed are: *Coupon creation in Shopify & Klaviyo *Campaign creation in Klaviyo *Segment/List creation in Klaviyo *Running reports in Klaviyo & Shopify (needs to have a solid understanding of reporting on these platforms) *Flow creation in Klaviyo (needs to be able to troubleshoot and reach out to support if needed) *Setting up A/B tests in Klaviyo *Creating opt-in forms in Klaviyo *Adding snippets of code to Shopify pages *Creating additional pages in Shopify *Working within Shopify apps You will typically work 5-10 hours per week to start. As we retain more clients, there will be opportunities for more work. This is an ongoing position. Must be living in the US. We want an individual, not an agency.

MailerLite Deliverability & Growth Expert for Romance Book Newsletter Promo Business Job Overview: We are seeking a strategic Email Marketing Consultant to execute a complete infrastructure and design overhaul for a growing romance author promo ad sales business. We connect romance authors with voracious readers through our daily newsletter. Currently, we have a list of 50,000+ subscribers, with a very healthy hard bounce rate of under 0.2%. However, our engagement is underperforming the publishing industry average. We are seeing a steady 20% open rate and a 1% click-through rate. Our top two priorities are Deliverability and List Growth. We need an expert to get us out of the Gmail Promotions tab, build high-converting newsletter templates that maximize the number of ad placements we can sell, and create a strategy to rapidly acquire new subscribers and re-engage our current ones. Note: Total list size is a key metric for our business model. We do NOT want to purge or delete inactive subscribers. We are strictly looking for re-engagement strategies. Key Responsibilities: Deliverability & Infrastructure Audit (Top Priority): Analyze our MailerLite account, sender reputation, and domain setup. Implement technical fixes (DMARC, DKIM, SPF) and structural adjustments to get our daily blasts into the Primary inbox. List Growth Strategy (Top Priority): Advise and build the infrastructure for aggressive lead generation (e.g., Meta ads integration, landing pages, lead magnets) to acquire new, highly targeted romance readers. Template Design for Max ROI: Redesign our newsletter templates (daily multi-promo and solo blasts). We do not need copywriting; we need a strategic layout that allows us to pack in multiple book descriptions and covers attractively, maximizing our sellable ad inventory while driving high click-through rates. List Re-engagement: Develop and implement an automated sequence and ongoing content strategy to wake up "cold" subscribers without removing them from our database. VA Hand-off & SOP Creation: Build the templates so they are foolproof. Create recorded tutorials and written Standard Operating Procedures (SOPs) so our current Virtual Assistant can easily assemble the daily newsletters without breaking the design or triggering spam filters. Required Skills & Qualifications: Proven, demonstrable expertise with MailerLite (automations, integrations, and strict block-design). Deep technical understanding of email deliverability, sender reputation, and strategies to conquer the Gmail Promotions tab. Strong background in newsletter engagement strategy and UX/UI template design (optimizing for high ad-density and clicks). Familiarity with social media adult content policies. Bonus: Experience working with authors, the publishing industry, or book promotion businesses. Project Scope: This is a one-time, fixed-price project. We are looking for an "Architect" to fix our foundation, redesign our assets, and hand the keys back to our team. We do not yet need ongoing month-to-month management at this time. The Hand-off: Our existing VA will continue to assemble the newsletters daily. You must provide clear SOPs and Loom videos so they can execute your strategy flawlessly. Project Milestones: Milestone 1: Deliverability Audit & Technical Fixes - Auditing the list, diagnosing Gmail/Spam triggers, and executing backend technical fixes (DMARC/DKIM/SPF). Milestone 2: List Growth & Re-engagement Strategy - Setting up the integration/funnels for new subscriber acquisition and building an automated re-engagement flow for inactive users. Milestone 3: Template Redesign - Designing and building master templates inside MailerLite, optimized for maximum ad placements and easy VA drag-and-drop usage. Milestone 4: VA Training & SOP Creation - Final handover including step-by-step written SOPs and recorded training videos. How to Apply: When applying, please start your cover letter with the phrase "forced proximity" so we know you read this description. In your proposal, please include: A brief overview of your experience with MailerLite and deliverability problem-solving. How you would approach re-engaging a list without deleting the unengaged users. Examples of past newsletter template designs optimized for multiple product/ad placements. A brief confirmation that you are comfortable with the one-off "Build and Hand-off" structure outlined above.

We're a growth-focused digital marketing agency that helps businesses grow through smart strategy and execution. Our team works across Paid Media, SEO, Social Media, Email Marketing, Digital PR, Content Creation, and Conversion Rate Optimization. We're looking for an experienced Digital Marketing Strategist who enjoys solving marketing challenges, building clear strategies, and working closely with clients and internal teams. What You'll Do Create digital marketing strategies that align with each client's goals and growth plans. Build go-to-market strategies, including messaging, marketing channels, and content direction. Work with designers, content creators, paid media specialists, SEO specialists, and project managers to bring strategies to life. Research industries, competitors, and target audiences to uncover growth opportunities. Review campaign performance and provide recommendations to improve results. Present strategies and insights clearly to both clients and internal teams. Stay up to date with changes in digital marketing and share new ideas that can benefit our clients. What We're Looking For At least 7 years of experience developing digital marketing strategies. Solid understanding of SEO, paid advertising, social media, email marketing, content marketing, and overall digital marketing strategy. Comfortable using data to identify opportunities and make strategic recommendations. Strong communication skills with the ability to explain marketing strategies in a clear and simple way. Organized and comfortable managing work using tools like ClickUp, Slack, Microsoft Office, and Canva (or similar platforms). Someone who enjoys learning and keeping up with new marketing trends. Strong experience working with one or more of these industries: Beauty Consumer Packaged Goods (CPG) Medical Retail Health & Wellness Fashion E-commerce Bonus Points If You Have Experience working in a digital marketing agency. Experience presenting strategies and working directly with clients. If you're a strategic thinker who enjoys helping businesses grow and collaborating with a talented team, we'd love to hear from you.