We are a design-forward e-commerce brand looking to transition our advertising efforts completely in-house. No agencies. We need a seasoned independent consultant to coach, train, and co-strategize with our internal team to scale our Meta and Google Ads. Our brand relies heavily on premium visual storytelling and curation; you will help us translate these aesthetics into high-converting campaigns. Key Responsibilities: -Strategy: Build a comprehensive, full-funnel roadmap for upcoming quarters. -Training: Lead hands-on sessions on campaign architecture, targeting, and budget optimization. -Creative & Google: Guide high-converting ad creative formats and optimize Google Shopping/PMax. -Data: Teach our team to track and analyze performance via GA4 and Meta Events Manager. What We Need: -Proven experience scaling premium, niche, or design-centric e-commerce brands. -A strong "teacher" mindset with excellent communication skills. -Independent consultants only—no agencies. Commitment & Application: -Structure: Initial 1–3 month consulting project (weekly video sessions + account reviews), with potential to transition into a long-term strategic retainer. -To Apply: Briefly share your experience with premium e-commerce brands, your mentorship approach, and how you balance Meta/Google budgets.

Ecommerce Growth Consultant Project Duration: ~3 months, long term partnership possible Compensation: $6,000 - $12,000 depending on hours and experience About us Rowan Appliance (rowanappliance.com) is a growing online appliance retailer. We're looking for an experienced eCommerce consultant to work closely alongside our internal team to grow website sales — not to take over, but to guide, execute together, and help us build capability as we go. What you’ll do - Audit our Shopify store and co-develop a plan to improve conversions and UX - Build and execute an SEO strategy — on-page, technical, and content - Set up and manage Google Ads campaigns (Search, Shopping, Performance Max) - Set up and manage Meta Ads campaigns (Facebook & Instagram) - Configure GA4 tracking and reporting so we can both monitor what's working - Walk us through decisions so we understand and can contribute meaningfully Requirements - Proven experience with Shopify — store optimization, apps, and theme customization - Strong SEO skills including on-page, technical SEO, and keyword research - Hands-on experience managing Google Ads for eCommerce - Experience running Meta Ads with a focus on ROAS and audience targeting - Proficiency in GA4 — event tracking, conversion setup, and reporting - Strong communicator who enjoys teaching and explaining their process - Ability to share past results or a relevant case study Nice to have - Experience in appliances, home goods, or consumer electronics - Familiarity with Google Merchant Center and product feed optimization - Experience mentoring or consulting (not just executing independently)

I’m looking for an experienced Meta/Facebook Ads Manager to set up reliable purchase tracking and launch sales-focused ads for my digital product: a beginner-friendly Raw Feeding Guide for Dog Owners. My product is sold through a website built with Lovable, with Stripe currently handling payments. The guide includes raw feeding education, food reference lists, transition support, printable trackers, and an interactive feeding calculator. My main goal is to generate purchases through Facebook and Instagram ads while making sure Meta can accurately track which ads lead to actual sales. What I Need Help With: 1. Meta Pixel + Conversions API Setup I need someone who can evaluate my current Lovable + Stripe purchase flow and set up the best tracking solution for confirmed sales. This should include: - Setting up or verifying my Meta Business Manager and ad account - Installing and testing the Meta Pixel on my website/sales page - Setting up key website events, such as: - ViewContent - InitiateCheckout - Purchase - Setting up Conversions API (CAPI), if appropriate and supported by my Lovable + Stripe setup - Making sure a successful Stripe payment sends an accurate Purchase event to Meta - Configuring event deduplication so purchases are not accidentally counted twice when reported through both Pixel and Conversions API - Completing a test purchase or other verification process to confirm tracking is working before ads are launched - Explaining exactly how purchase tracking is being handled through my current website and checkout setup I understand that the Pixel tracks actions from a visitor’s browser, while Conversions API can send confirmed purchase information more directly from the website or checkout system. Because my goal is sales, I want a freelancer who understands how to use both correctly when appropriate. 2. Sales Campaign Strategy and Launch Once tracking is set up correctly, I need help creating and launching a Meta sales campaign optimized for purchases. This should include: - Reviewing my sales page and checkout flow before sending paid traffic - Identifying any issues that may prevent conversions - Recommending ad angles and messaging for my target audience - Recommending what creative assets I should prepare, such as video ads, images, testimonials, guide previews, or calculator demonstrations - Building an initial Facebook and Instagram sales campaign optimized for purchases - Creating an audience and testing strategy - Setting up retargeting audiences, when appropriate - Monitoring initial campaign performance and recommending next steps Product Details Product: Digital Raw Feeding Guide for Dog Owners Audience: Dog owners interested in raw feeding, dog nutrition, meal prep, feeding confidence, and premium pet care Format: Online guide and downloadable PDF, with worksheets and calculator access Website: Built using Lovable Payment processor: Stripe Primary goal: Direct purchases through my website Traffic source: Facebook and Instagram ads Ideal Freelancer I’m looking for someone with experience in: - Meta Ads Manager - Facebook and Instagram sales campaigns - Meta Pixel setup and testing - Conversions API setup - Purchase-event tracking and deduplication - Stripe checkout or digital-product purchase tracking - Working with landing pages and conversion optimization - Selling digital products such as ebooks, online guides, memberships, courses, or downloadable resources Experience with Lovable websites, Stripe integrations, or pet/dog-related products is a major plus. I am not looking for someone who will simply boost posts or run traffic/awareness campaigns without reliable purchase tracking. I need someone who understands how to connect ad performance to actual sales. Deliverables The selected freelancer should provide: 1. Review of my current Lovable + Stripe website and checkout flow 2. Meta Pixel installed or verified correctly 3. Key events configured and tested, including Purchase 4. Conversions API recommendation and setup, if appropriate for my setup 5. Purchase-event deduplication configured correctly, if Pixel and CAPI are both used 6. Verification that successful purchases are tracked accurately in Meta Events Manager 7. Initial sales campaign strategy and testing plan 8. Facebook/Instagram sales campaign built and launched 9. Recommendations for ad creatives and copy 10. Initial performance review with clear recommendations for next steps 11. A brief screen-recorded walkthrough or written explanation of what was set up, so I understand my account and tracking after the project is complete To Apply, Please Answer These Questions 1. Have you set up Meta Pixel and Conversions API for a digital product before? Please describe one relevant example. 2. Have you worked with a website built in Lovable or a checkout/payment flow using Stripe? 3. How would you verify that a completed Stripe purchase is being accurately reported to Meta? 4. How would you prevent purchases from being counted twice when using both Pixel and Conversions API? 5. Have you managed Meta sales campaigns for ebooks, online guides, courses, memberships, or similar digital products? 6. What would you review on my sales page and checkout flow before launching paid ads? 7. What starting ad-testing budget would you recommend for a new digital product, and how would you structure the initial test? 8. Please include relevant examples, screenshots, or results from purchase-focused Meta campaigns you have managed, with any sensitive client information hidden. Budget and Contract Type I would prefer to start with a fixed-price project for the tracking setup, campaign strategy, and initial launch. Please propose your fixed-price rate and clearly explain what is included. If the tracking and initial campaign are set up correctly and the ads show promise, I may continue with ongoing campaign management and optimization. Important Note I am not expecting guaranteed sales or guaranteed profitability. I am looking for someone who can correctly set up tracking, help improve the sales funnel, launch a thoughtful purchase-focused testing strategy, and make decisions based on real conversion data.

We are NUÏA™ — a premium beauty brand in the brow and makeup space. We have just launched our Shopify store and we are ready to scale with paid advertising. We are looking for one person who can do both sides of this professionally — create high-converting UGC-style video ads AND manage and optimize our Meta and TikTok ad campaigns from day one. This is a performance role. We are not looking for someone who creates pretty content. We are looking for someone who creates content that sells — and then runs the ads behind it to prove it. What you will own: Writing UGC video ad scripts and creative briefs for our hero products. Directing or producing UGC-style video content that feels authentic, not polished or corporate. Setting up and managing our Meta Ads Manager and TikTok Ads campaigns from scratch. Building our campaign structure — cold traffic, retargeting, and creative testing. Analyzing performance daily and making data-driven decisions fast — scaling what works and cutting what doesn’t. Delivering a weekly performance report covering ROAS, CTR, CPC, add to cart rate, and cost per purchase. Growing this brand from zero in paid advertising to $1 million and beyond in revenue. You must have: Proven experience running Meta and TikTok ads specifically for ecommerce or direct to consumer beauty, skincare, or lifestyle brands. A real portfolio of UGC ads you have created or managed — not mood boards, not static graphics, actual video content that ran as paid ads. The ability to show us real performance numbers from past campaigns — ROAS, cost per purchase, and scale. Deep knowledge of Meta Pixel setup, conversion campaigns, audience segmentation, lookalike audiences, and creative iteration. Experience managing and scaling ad budgets from $30 per day up to $500 per day and beyond. A strong understanding of what makes a UGC hook stop the scroll in the first 3 seconds. Our product: Our hero product is the NUÏA Brow Define — a 4-tip microblading eyebrow pen that gives women salon-quality brows at home for under $30. Our customer is women aged 22 to 45 who want effortless, professional results without the salon price tag. Our brand voice is premium, warm, and real — never pushy or overcomplicated. To apply you must answer all three of these questions. Applications without answers will not be reviewed: 1. Tell us about one UGC ad campaign you ran for an ecommerce or beauty brand. What was the product, what ROAS did you achieve, and what specifically made the creative perform? 2. Walk us through your process for testing new UGC creatives. How many do you test, how long do you run them, and what metrics tell you something is a winner worth scaling? 3. What is the largest ad budget you have managed and what were the results? Be specific with numbers. How we will work together: We will start with a short paid test project so we can see your thinking and execution before committing to an ongoing arrangement. If the results are there we move fast and scale fast. We are serious about this brand and we need someone equally serious about performance. If you have scaled a beauty or ecommerce brand with UGC ads and you live in the data as much as you live in the creative — we want to hear from you.

Performance Marketing Manager (Meta & TikTok Ads) – Smart Eyewear Brand Launch Overview We are an emerging luxury smart eyewear company preparing for a major product launch and are looking for an experienced Performance Marketing Manager to help us build awareness, grow our email list, and drive pre-orders. Our primary goal over the next three months (July–September) is to build a highly engaged audience and generate a significant number of waitlist signups and pre-orders ahead of product fulfillment. We are looking for someone who has successfully launched and scaled direct-to-consumer (DTC) consumer products using Meta (Facebook/Instagram) and TikTok advertising. Project Timeline July 2026 – September 2026 Potential for an ongoing engagement if performance goals are achieved. Primary Objectives Success will be measured by: Waitlist signups generated Pre-orders generated Cost per lead (CPL) Cost per acquisition (CPA) Overall return on ad spend (ROAS) Our target is to generate: 5,000+ pre-orders and/or 10,000+ waitlist signups through a combination of paid advertising, creative testing, and landing page optimization. Responsibilities Develop and execute paid advertising campaigns across: Meta (Facebook & Instagram) TikTok Create and manage campaign structure, audiences, retargeting, and scaling strategies Develop creative testing frameworks Optimize campaigns based on performance data Analyze and improve conversion rates throughout the funnel Provide weekly reporting and performance insights Work closely with our team on messaging, offers, and creative direction Recommend improvements to landing pages and conversion flows Assist in developing a content strategy to support paid advertising efforts Creative & Content We already have product photography and brand assets available. Ideal candidates can also help: Repurpose existing content into ad creatives Create ad concepts and hooks Coordinate UGC creators and influencers Direct new content creation as needed Produce high-converting short-form video concepts for TikTok and Instagram Reels Ideal Experience Please apply only if you have experience with: Shopify brands Consumer products DTC ecommerce Meta Ads Manager TikTok Ads Manager Lead generation campaigns Product launches Scaling paid social campaigns Bonus experience: Consumer electronics Wearables Luxury products Premium lifestyle brands Application Requirements Please include: A brief introduction about yourself and your team. Examples of ecommerce brands you've helped grow. Case studies showing: Leads generated Revenue generated ROAS achieved Ad spend managed Links to any ad creatives or campaigns you've worked on. Your proposed strategy for generating waitlist signups and pre-orders for a new consumer product launch. What We're Looking For We are not looking for someone to simply post on social media. We are looking for a performance-driven marketer who understands how to build and execute a full-funnel customer acquisition strategy that converts paid traffic into waitlist signups and pre-orders. If you've successfully launched and scaled consumer brands through Meta and TikTok advertising, we'd love to hear from you.

⚠️ Apply through Upwork only. If you contact me directly via email or phone, you will be disqualified. The Business SWAGO (swago.com) is a custom apparel and promotional products company based in South Florida, est. 1986. We serve B2B clients (contractors, trades, corporate, restaurants) and DTC buyers ordering custom screen printing, DTF, embroidery, and promo items. Not print-on-demand — real production, nearly 40 years in business, growing ecommerce channel. Sweet spot is businesses ordering 24-500+ pieces. ## The Role Own our paid acquisition — primarily Meta, GA4 and Microsoft Clarity are live. We don’t want button-pushers. We want someone who can explain why a campaign structure will work for this business, thinks about funnel architecture and creative strategy together, and flags site-level conversion issues instead of just optimizing CPMs. ## Key Competitors - **ultra press** — ultrapress.com (largest player, massive ad spend, broad DTC + B2B) - **RushOrderTees** — rushordertees.com (mid-market, strong Google presence, fast turnaround positioning) - **Branded Bills** — brandedbills.com (premium custom headwear, strong DTC brand + B2B custom) - **UberPrints** — uberprints.com (online-first, design tool focus, DTC heavy) Review their active ads in the Meta Ad Library (facebook.com/ads/library) before applying. Clear thinking over polish. If you can articulate strategy as well as you execute, let’s talk.

Rhinestone is a rapidly growing alcohol-free brew brand born in the high desert of Arizona. Built on western heritage, adventure, and authentic storytelling, we're looking for a Meta Ads Specialist to help us scale our paid social efforts over the next 90 days. About Rhinestone Rhinestone is an alcohol-free brew with 0.0% ABV, 5 calories, 0 carbs, and gluten-free ingredients. We are currently distributed throughout Arizona in retail locations, bars, restaurants, and specialty accounts. Our organic content engine is already producing strong results, and we're looking for a Meta specialist who can maximize performance through strategic media buying, audience development, testing, and optimization. Scope of Work We are seeking a contractor for an initial 3-month engagement to: Audit current Meta advertising efforts Develop a paid social strategy aligned with brand goals Build and optimize Meta campaigns Create audience segmentation and retargeting funnels Improve ROAS and customer acquisition Build testing frameworks for creative, copy, and offers Manage campaign budgets and performance reporting Provide recommendations on creative direction and messaging Collaborate with our internal content team to leverage existing content assets Support retail growth, ecommerce sales, and brand awareness initiatives Ideal Experience 3+ years managing Meta advertising campaigns Proven ecommerce and consumer packaged goods experience preferred Experience scaling emerging brands Strong understanding of conversion tracking and attribution Experience with Shopify integration Experience with Klaviyo is a plus Ability to communicate strategy clearly and provide actionable recommendations Proposal Requirements Please include: Brief introduction and relevant experience Case studies or examples of brands you've scaled Overview of your Meta advertising process Recommended strategy for a growing consumer brand Estimated monthly management fee Suggested deliverables over a 3-month engagement Deliverables Campaign setup and management Monthly performance reports Audience development strategy Creative testing roadmap Recommendations for scaling and optimization Ongoing communication and strategy support This engagement may extend beyond the initial 3-month contract based on performance and fit.

Category: Digital Marketing / Paid Advertising Description: We are a growing DTC ecommerce brand (Shopify + Amazon) in the collectibles/trading card space, doing 6-figure+ months in sales. We're looking for an independent freelance contractor to manage and optimize paid ad campaigns across multiple platforms on an ongoing contract basis. Scope of work: Amazon Ads — Sponsored Products/Brands/Display, keyword and bid optimization, ACOS management (core priority) TikTok Ads — campaign setup, creative iteration, scaling (core priority) Meta Ads (Facebook/Instagram) — campaign structure, creative testing, scaling, ROAS optimization Google Ads (PMAX, Demand Gen) What we're looking for: An independent contractor/freelancer with your own established practice, not seeking employee-style engagement Strong, demonstrable experience specifically with Amazon Ads and TikTok Ads — please don't apply without real examples here Proven track record managing paid campaigns for ecommerce/Shopify + Amazon clients, with real ROAS/ACOS/revenue numbers to show Comfortable working independently and setting your own workflow/schedule, while communicating proactively with our team Bonus: experience with collectibles, gaming, novelty, or subscription-style consumer products To apply, include: 2-3 examples of client accounts you've managed on Amazon and TikTok specifically, with before/after metrics (ACOS, ROAS, spend scaled, revenue growth) Confirmation you're available as an independent contractor (not seeking employee benefits/status) Your current capacity — how many active clients you have and whether 20-25 hrs/week fits your availability Hourly rate expectations Budget: $30–50/hr, based on experience Hours needed: 20-25 hrs/week to start, with room to grow as the account scales Engagement type: Independent contractor, ongoing freelance basis Project length: Ongoing / long-term

Job Post Foodees Fest is the largest touring food festival companies in the United States, producing events in markets across the country. We are looking for an experienced, high-level Meta Ads media buyer who can immediately audit, troubleshoot, optimize, and scale a large volume of campaigns across multiple markets at the same time. This is not a role for someone who simply launches ads, changes budgets, and waits for results. We need someone who can: Audit an active Meta Ads account and identify problems quickly Diagnose poor lead quality and declining campaign performance Build and rebuild campaign structures when necessary Manage campaigns across 60+ event markets Develop testing strategies for creative, copy, audiences, and offers Understand location targeting for individual event markets Improve lead generation quality, not just reduce CPL Build effective retargeting strategies Analyze results daily and react quickly Scale winning campaigns without destroying performance Clearly explain what is working, what is not, and what needs to change Our advertising supports several goals, including: B2B: vendor acquisition, food truck recruitment, craft vendor recruitment, business activations, and sponsorship opportunities. B2C: event awareness, free ticket registrations, local attendance, and market penetration before each event weekend. We move quickly, and many of our campaigns are time-sensitive. We need someone who is comfortable managing multiple markets simultaneously and who understands that a campaign performing well in one city may require a completely different strategy in another. We are looking for a powerhouse, not an entry-level media buyer and not a social media manager. Please include: Your experience managing high-volume Meta campaigns. The largest monthly ad spend or number of simultaneous campaigns you have personally managed. An example of a campaign you inherited that was underperforming and what you changed. How you diagnose poor lead quality even when CPL looks acceptable. Your availability to begin reviewing an active account. This opportunity is time-sensitive, and we are prepared to move quickly with the right person. My honest recommendation Put this sentence near the top because it will eliminate a lot of nonsense applicants: Please do not apply if your primary experience is organic social media management, content scheduling, or boosting posts. We are specifically seeking a hands-on performance media buyer with deep Meta Ads Manager experience. Initial Project: Immediate Meta Account Audit and 7-Day Stabilization Plan That lets you test whether they actually know what they are doing before handing them all 60+ event campaigns.

We're a career coaching business with high-ticket coaching programs looking for a hands-on paid ads specialist to drive qualified prospects to book a discovery call, primarily on Meta/Instagram (Google Ads a plus). Our close rate on calls is strong, so the goal is cost-effective call bookings directly, not a tiered offer funnel. Starting as a 60-90 day trial with clear KPIs (cost per booked call, ROAS) before discussing anything longer-term. Requirements: -Proven track record with service-based businesses, not e-commerce or B2B/SaaS -Coaching or high-ticket service experience strongly preferred; career coaching is a major plus -Can track and report ROAS/cost per qualified call, not just impressions or CTR -US-based -Hands-on execution to start, not strategy-only consulting Screening Questions: -Share 2-3 case studies of service-based (not B2B) accounts, with ad spend, results, and ROAS or cost per call. -Have you worked with coaches or high-ticket service providers? Describe the results. -Your approach to driving cost-effective call bookings in the first 30 days?