Google Ads Expert Needed for SmartCredit Affiliate Campaign I’m looking for an experienced Google Ads specialist to take over the management of my existing Google Ads account for a SmartCredit affiliate campaign. The campaign is already running, but I’m looking for someone who can improve performance, increase qualified conversions, and lower my cost per acquisition (CPA). My goal is to build a long-term, profitable campaign that can be scaled over time. What I need: * Perform a complete audit of my current Google Ads account. * Review and verify conversion tracking. * Improve campaign structure and bidding strategy. * Optimize keywords and search terms. * Build and maintain negative keyword lists. * Write high-performing Google Ads headlines and descriptions that comply with Google Ads policies. * Optimize ad assets and extensions. * Improve Quality Score and click-through rate while increasing conversion rate. * Monitor and optimize the campaign on an ongoing basis. * Provide a simple weekly report explaining what was changed, why it was changed, and the results. Important Information: * The landing page is provided by the SmartCredit affiliate program and will remain the landing page. * I am not looking for a new website or a new landing page. * I want all work completed inside my Google Ads account. I will retain ownership of the account and billing. * Experience with affiliate marketing, lead generation, or financial services is a strong plus. When applying, please include: 1. Your experience managing Google Ads campaigns. 2. Results you’ve achieved (CPA, ROAS, conversion rate, lead volume, etc.). 3. What you would improve first after reviewing my account. 4. Your monthly management fee or hourly rate. 5. How often you optimize campaigns and communicate with clients. I’m looking for a long-term partner who is proactive, transparent, data-driven, and focused on delivering measurable results.

We run a mobile IV hydration service and are looking for a Google platform specialist to optimize our local search presence, troubleshoot our booking integration, and set up high-converting local ad campaigns. We are strictly a mobile, service-area business (no physical storefront), so we need someone who understands how to expand visibility across multiple surrounding suburbs without risking account suspension. This contract will be structured in phases, starting with a fixed-price milestone for an immediate technical fix, transitioning into hourly support for ongoing marketing. Milestone 1 (Fixed Price: $40) Deliverable: Troubleshoot and fix the integration between our Google Business Profile and Vagaro backend to resolve whatever technical issue is currently blocking the connection. This milestone will be considered complete only when our "Book Online" button is physically visible and fully functional on our public Google listing across both mobile and desktop views. Milestone 2 (Ongoing Hourly) Local SEO & Citations: Expand our local search visibility radius so we are found in our target surrounding suburbs, not just the city where our registration address is. Audit, clean up, and build out consistent local directory citations (NAP). Google Ads Setup: Launch and manage a highly targeted local Google Ads campaign optimized for conversions (actual online bookings) rather than just clicks. Must be familiar with handling strict medical/wellness ad policies.

Title Google Ads Policy & Compliance Expert Needed (Financial Services / Credit Industry) Description We are seeking an experienced Google Ads Policy & Compliance Consultant to help diagnose and resolve Google Ads policy issues affecting an established business in the consumer credit and financial services space. Important: We are not looking for a PPC manager, media buyer, campaign optimizer, or SEO consultant. Our primary need is someone with proven experience navigating Google Ads policy reviews, restricted industries, ad disapprovals, policy appeals, and compliance-related advertising challenges. Background We believe our business has been incorrectly classified under certain Google Ads policies, and our appeals have been unsuccessful. We are seeking an expert who can help us understand why these classifications are occurring and develop a compliant path forward. Current Policy Issues The business is currently receiving Google Ads disapprovals related to: • Violating credit repair services policy • Enabling Dishonest Behavior • Restricted Targeting in Personalized Advertising We are looking for someone with direct experience diagnosing and resolving similar Google Ads policy issues, particularly within financial services, credit-related businesses, or other regulated industries. Scope of Work • Review our website, landing pages, advertising assets, and Google policy communications • Review account structure, audience targeting, conversion actions, and campaign settings • Identify potential policy triggers and risk factors • Explain why Google may be classifying the business under these policies • Recommend specific compliance changes • Recommend landing page, disclosure, targeting, and messaging improvements • Provide guidance on appeal strategy and supporting documentation • Help establish a long-term compliant advertising framework Required Experience Applicants should have direct experience with one or more of the following: • Google Ads Policy Compliance • Google Ads Appeals & Disapprovals • Advertising Compliance • Financial Services Advertising • Credit-Related Businesses • Lending or Mortgage Advertising • Debt Settlement or Debt Relief Advertising • Fintech Advertising • Other regulated or restricted industries Strong preference will be given to candidates with experience resolving policy issues in credit, lending, mortgage, debt settlement, tax relief, legal, insurance, healthcare, or fintech industries. Preferred Qualifications • Experience with Google's Credit Repair Services policy or similar financial-services restrictions • Experience resolving policy misclassification issues • Experience restoring ad eligibility after policy reviews • Experience working with businesses in highly regulated industries • Experience communicating directly with Google Ads Support, Policy Teams, or Escalation Teams • Former Google Ads Policy, Trust & Safety, Ads Quality, or Financial Services reviewers are strongly encouraged to apply Deliverables Phase 1: Compliance Audit & Action Plan • Written compliance assessment • List of identified policy concerns • Explanation of likely policy triggers • Recommended website and landing page changes • Recommended audience targeting changes • Recommended ad copy and messaging changes • Appeal strategy and supporting rationale • Prioritized action plan for implementation If Phase 1 is successful, additional implementation and advisory work may be available. Do Not Apply If • Your experience is primarily campaign management, bidding, keyword research, or conversion optimization • You have never successfully resolved Google Ads policy violations or ad disapprovals • You do not have experience with regulated or restricted industries • You cannot provide specific examples of policy issues you have helped resolve Proposal Requirements Please include: • Your proposed fixed-price fee for the initial compliance audit • Your estimated timeline • Any relevant case studies or examples of similar work • As part of your response to Question #4, please begin your answer with the words "Policy Review" Required Application Questions 1. Have you personally helped a business resolve Google Ads violations related to policy disapprovals, restricted industries, enabling dishonest behavior, personalized advertising restrictions, or similar compliance issues? If yes, briefly describe the situation and outcome. 2. What regulated or restricted industries have you worked with, and have you dealt with Google's Credit Repair Services policy or similar financial-services advertising restrictions? 3. Have you ever successfully challenged or reversed a Google policy classification? If yes, briefly describe the issue and outcome. 4. What would your initial approach be for diagnosing a situation like this? Budget $250-$1,000 for the initial compliance audit and action plan, depending on experience and scope. We are primarily seeking expertise and relevant experience rather than the lowest-cost proposal.

We're looking for an experienced Google Ads specialist to take over and optimize an established account for a coworking and executive office provider with multiple locations throughout the Northeast. The account is already active, but we're looking for someone who can improve performance through strategic optimization—not simply manage campaigns. Project Scope You'll be responsible for: Auditing the existing Google Ads account Reviewing campaign structure and consolidation opportunities Search term analysis and negative keyword management Keyword expansion and optimization Improving Quality Scores and ad relevance Creating and testing new ad copy Optimizing bidding strategies Improving conversion rates and lowering CPL Managing location-based campaigns across multiple markets Making recommendations for landing page improvements when appropriate Tracking A new measurement framework has recently been implemented using GA4 and Google Tag Manager. Conversion tracking is already being upgraded, so you'll work from clean data rather than setting up analytics. Experience Required 5+ years managing Google Ads Strong lead generation experience Local service or multi-location business experience Experience reducing cost per lead while increasing qualified conversions Comfortable interpreting GA4 reporting Experience with Performance Max, Search, and remarketing campaigns Excellent written English Nice to Have CallRail experience Google Ads certifications Experience with coworking, commercial real estate, office leasing, or B2B lead generation Landing page optimization / CRO experience Deliverables Initially, we'd like you to: Audit the account Present prioritized optimization recommendations Implement approved changes Monitor performance weekly Provide a concise monthly report with insights and next steps To Apply Please include: Examples of Google Ads accounts you've significantly improved Average monthly budgets you've managed Before-and-after performance metrics (CPL, ROAS, conversion rate, etc.) Your hourly rate Your weekly availability Start your proposal with "Stark" so we know you've read the posting. This will begin as a project for one client, with the opportunity for ongoing work across additional client accounts if it's a good fit.

**Title:** Google Ads, Google Voice, and Website Call Tracking Diagnostic for RV Service Business **Job Type:** Fixed-price project **Budget:** $1,000 **Project Overview:** We operate RV service businesses and need an experienced Google Ads / telecom / VoIP / conversion-tracking specialist to diagnose a major phone-lead issue. In the last month, we spent approximately $20,000 on Google Ads, but inbound phone calls have dropped dramatically. Compared to the same month last year, phone-call volume appears to be down by approximately 98%, despite continued paid advertising. Our business uses a paid Google Voice / Google Business Voice phone line. We need a complete diagnostic review to determine whether the issue is caused by Google Ads traffic quality, call tracking, website click-to-call setup, Google Voice configuration, carrier routing, spam filtering, missed-call handling, analytics, or a combination of those issues. This is a standard fixed-price consulting project. I am hiring one freelancer or agency to perform the diagnostic work and provide a written report with evidence and recommended fixes. **Websites to Review:** We have two RV service websites that need to be reviewed. Website URLs will be provided through Upwork after a contract is in place. **Main Problem:** We need to determine why phone calls have nearly vanished while Google Ads spend has continued. Possible causes include, but are not limited to: * Google Voice not reliably receiving inbound calls * Google Voice settings causing missed calls or misrouted calls * Calls failing from certain carriers, devices, or call paths * Call forwarding, spam filtering, call screening, voicemail, or device-notification issues * Google Ads traffic quality problems * Google Ads call tracking or conversion tracking issues * Website call buttons or click-to-call links being incorrect * Mobile users not seeing or using the correct phone number * Call reporting not matching actual call activity * Website analytics not tracking phone-button activity correctly * Campaign targeting, search terms, location settings, bidding, devices, or schedule producing poor-quality traffic * A mismatch between ad clicks, website visits, phone-button clicks, Google Voice call logs, and actual calls received **Required Deliverables:** 1. Written diagnostic report identifying the most likely cause or causes. 2. Review of Google Ads campaign settings related to phone-call generation. 3. Review of call tracking, call assets, and phone-call conversion tracking. 4. Review of Google Voice / Google Business Voice configuration. 5. Review of both websites for phone-number accuracy, mobile usability, click-to-call links, forms, tracking tags, and conversion paths. 6. Comparison framework for Google Ads clicks, website visits, phone-button activity, Google Voice logs, and actual received calls. 7. Timestamped test-call matrix showing call-completion results from multiple carriers/devices if technically feasible. 8. Documentation or screenshots supporting the findings. 9. Prioritized fix list. 10. Recommendation on whether the paid Google Voice line is safe to keep using for paid lead generation. 11. Recommended Google Ads structure for an RV service business focused on real phone calls. **Required Areas of Review:** * Google Ads search terms * Match types and negative keywords * Location targeting * Device performance * Ad schedule * Bidding strategy * Call assets * Call reporting * Phone-call conversion tracking * Website call-button behavior * Mobile click-to-call behavior * Google Voice incoming call settings * Google Voice linked numbers and devices * Google Voice call forwarding * Google Voice spam filtering * Google Voice call screening * Google Voice voicemail behavior * Missed-call logging * Analytics and conversion attribution * Year-over-year and month-over-month call-volume comparison **Access Method:** Access will be provided through Upwork-approved communication, screen share, screenshots, exports, or limited account access where appropriate. No off-platform communication or off-platform payment is required or requested. **Important Security and Compliance Rules:** No hacking, no unauthorized access, no social engineering, no spoofing, no attacks, no carrier abuse, and no attempts to access systems without permission. This is an authorized diagnostic project for our own business phone system, websites, Google Ads account, and related tracking systems. Customer information must be treated as confidential. Do not request access to anything unnecessary. **Ideal Freelancer Background:** The ideal freelancer should have experience with several of the following: * Google Ads for local service businesses * Google Ads call conversions * Google Ads call tracking * VoIP / telecom troubleshooting * Google Voice or Google Workspace Voice * Website conversion tracking * Google Tag Manager * Google Analytics * Call tracking platforms * Local service lead generation * Mobile click-to-call audits * Diagnosing sudden drops in lead volume * Carrier call-completion testing **Proposal Requirements:** Please answer these questions in your proposal: 1. Have you diagnosed a sudden drop in phone leads from Google Ads before? 2. Have you worked with Google Voice or Google Workspace Voice? 3. How would you separate a Google Ads traffic-quality problem from a phone-system problem? 4. How would you audit website click-to-call issues? 5. What Google Ads reports would you review first? 6. What Google Voice settings would you inspect first? 7. What evidence would you need from me? 8. What would your first 5 diagnostic steps be? 9. What will your final report include? **Project Success Criteria:** The project is successful when you provide a clear, evidence-backed diagnostic report that identifies the most likely reason phone calls have dropped and provides a practical fix plan. The final report should determine whether the problem is primarily related to: * Google Ads traffic quality * Google Ads tracking or conversion setup * Website call-conversion issues * Google Voice configuration * Carrier or call-routing issues * Analytics/reporting mismatch * Missed-call handling * A combination of the above I am looking for a direct, technical, evidence-based diagnosis. I do not want generic marketing advice.

We're looking for a Google Ads specialist who has run campaigns for law firms and can prove it with real numbers. This is not a role for someone with general PPC experience who has "worked with a few attorneys." We want someone who lives in legal lead gen and understands how it's different from e-commerce or lead gen in other verticals. Experience managing Local Services Ads (LSAs) alongside standard search is a requirement, not a bonus — we run both and need someone who understands how they work together. Before anything else, in your proposal, show us actual performance. Don't tell us you've managed law firm accounts — show us cost per lead, cost per qualified case, conversion rates, spend levels, and how those moved over time. If your application doesn't include concrete numbers, we'll assume you don't have them. The work itself is tied closely to offline conversion tracking. A big part of why we're hiring is that lead quality and attribution matter more to us than raw lead volume, so we need someone who actually understands how conversions get fed back into Google Ads from a CRM, not just someone who optimizes inside the ads platform. To be considered, please answer these in your proposal: 1. How do you track offline conversions? Walk us through your actual process, not the textbook version. 2. Do you have direct experience with the Salesforce Data Manager API and offline conversion tracking for Google Ads? Tell us specifically what you've built or maintained. 3. What conversion goals do you typically set in Google Ads for law firms, and why those? 4. How do you manage and optimize Local Services Ads for law firms, and how do you handle lead disputes and attribution between LSAs and standard search? How this works: - We start with a paid assessment of our current account. You'll audit what's there, tell us what's working, what's broken, and what you'd change, and send that back to us in writing. - Based on that, we'll scope the ongoing engagement. If this sounds like you and you've got the numbers to back it up, apply.

**Overview** Jo’s Gallery was founded in 1996 by the late Joann “Jo” Griffin, a former Detroit public school teacher, to give local Black artists a platform to showcase their work and celebrate African-American culture. Today, the gallery remains a family-owned business run by Joann’s daughter, Garnette Archer, who continues the gallery’s legacy by expanding its reach both locally and nationally. Our current ecommerce website is hosted through webflow, and our checkout flow is through FoxyCart. We have GA4, GTM, and Google ads configured for the site, where our ecommerce data is tracked through FoxyCart’s GA4 integration. The primary issues we are looking to address through this project are to properly audit and attribute direct traffic, along with ensuring conversion tracking is properly configured and recorded across Google Ads and GA4. **Project Goals** - Audit our existing configurations across GA4, GTM, and Google Ads - Ensure GTM is configured for all pages - Identify duplicate, outdated, and non-functioning conversion goals, GA4 tracking code, and GTM tags - Ensure proper tracking for all primary and secondary conversion goals - Investigate and resolve misattributed direct traffic - Cleanup/recreate primary and secondary conversion goals - Ensure they are properly tracked through Google Ads and GA4 - Provide a simple documentation guide for future additions using available gallery resources **Important Note** This project has a fixed scope, We are not looking for long-term google ads management at this time

I’m the owner of Sudz Auto Detailing, a mobile detailing business serving Massachusetts. I’m looking for an experienced freelancer to help build a strong online marketing foundation—not someone to manage my marketing forever. What I need * Review and optimize my GoDaddy website for local SEO. * Optimize my Google Business Profile. * Perform keyword research for my service area. * Set up Google Analytics 4 and conversion tracking. * Create and configure my Google Ads account and first campaign. * Make sure everything is connected and working correctly. * Provide recommendations for improving local search rankings. * Give me a walkthrough so I understand how to manage everything after the project is complete. What I’m looking for * Experience helping local service businesses. * Strong knowledge of Local SEO, Google Business Profile, Google Ads, and Google Analytics 4. * Excellent communication. * Ability to explain what you’re doing in plain English. * Ability to provide examples of similar projects. Please include in your proposal * A brief description of similar work you’ve completed. * What you would recommend for my business. * Approximately how long the project will take. * Your fixed-price quote. Important: I want to own all accounts (Google Ads, Google Analytics, Google Business Profile, etc.) when the project is complete. This is intended to be a one-time setup with the possibility of occasional future work if things go well.

At Johnny Flash Productions (www.johnnyflash.com) we love building business websites that deliver amazing results! We help small businesses and organizations (with 5-50 employees) looking to reinvent and formulate their online presence with a website that is on-trend with design, well-coded and flexible enough to grow with the business as it grows. We work with our clients to build an online marketing strategy that includes a well-built and optimized website, social media content and other resources for online growth. It’s important for us to create ongoing personal relationships with our clients and facilitate that role as a dedicated webmaster. We strive for: • Quality of work and timely attention • Cost effective solutions to client requests and issues • Creative solutions to business bottlenecks using the website as problem solving tool We accomplish this through: • A full website development process that includes discovery, design and development • Ongoing monthly website maintenance to improve the website on a monthly basis • Ongoing SEO, digital ads, graphic design, social media, email design to improve marketing on a regular basis • Partnerships with other companies and resources to offer clients further online strategy Johnny Flash Productions is looking for a motivated Google Ads & SEO Specialist for our web design & digital marketing agency that is up for becoming part of the team for long term growth. This position is 25 hours/week. Monday - Friday, 5 hours per day. Reports to: Creative Director Monthly tasks include: SEO: • Optimize new website builds, blog posts, landing pages, images for keywords • Use Semrush to view recommendations and make tweaks to site • Work with team to setup location based or service based landing pages and optimize for SEO • Submit and review monthly citation building campaigns for monthly SEO clients • Setup and Optimize Google Business Profile for clients • Submit sitemap in Google Search Console and review and fix other issues Google Ads: • Setup new Google ad accounts, keyword research, choose keywords, write headlines, descriptions, work with team on optimize landing page(s) • Create new Google ad sets for events or client priorities, keyword research, choose keywords, write headlines, descriptions, make recommendations for landing page(s) • Monthly review and optimization of Google ad sets SEO & Google Ads • Help project managers answer SEO related & Google Ad questions from clients that come through support desk • Setup, customize and send SEO reports & Google Ad reports • Setup Google Analytics on client sites • Setup Google Tag, Conversion tracking, and Goals on client sites Qualities we are looking for: • English fluency • At least 5+ years experience working with SEO & Google Ads • A free thinker, willing to look for answers • Confidence in strategy, execution and details • A team player who is happy working in a small team of 10-15 people • Strong communication skills • Responsive: Quick with email and chat communication Preferred expert knowledge of: • Google Analytics • Google Business Profile • Google Tag Manager • Google Search Console • Google Ads • BrightLocal • SEMRush • WordPress • Yoast SEO plugin • Beaver Builder and Elementor • Teamwork PM • Process.st Special requirements: • A computer that is two years old or less • Your own Internet connection and some kind of backup internet • Have a headset or microphone (for team meetings)

Eden is building a disciplined ecommerce growth engine where channel performance, funnel conversion, measurement quality, agency execution, and weekly spend decisions all connect back to profitable acquisition. Role mandate: own Google day-to-day, translate channel signal into team decisions, and help the growth function decide where the next dollar should go. About The Role We are hiring a Google Channel Manager to own Google as a core acquisition channel while helping the broader growth team understand what Google is telling us about demand, signal quality, funnel performance, creative, offer, and budget posture. This is a hands-on channel role, but it is not a siloed media-buying role. The right person will manage the day-to-day inside Google while also operating as part of the weekly growth system: reading signal, setting posture, executing tests, capturing learnings, and helping the team decide where the next dollar should go. What You'll Own You will own Google Ads performance across Search, Performance Max, Shopping, YouTube, Display, and related surfaces where applicable. That includes campaign structure, budget pacing, conversion signal, CAC / CPA performance, query quality, test design, and weekly recommendations. Your responsibility does not stop at the Google account. You will help the organization understand what Google performance means for the broader business: Is the channel working, or is the funnel blocking it? Is spend constrained by signal, CAC, creative, offer, or conversion rate? Are we scaling profitable demand, or just feeding the platform? What should CRO, creative, data, lifecycle, agency partners, and leadership do next? Key Responsibilities Own day-to-day Google Ads execution, optimization, pacing, and performance. Manage campaign structure, search intent, Performance Max logic, query quality, negative keywords, conversion actions, and budget allocation. Translate Google performance into clear weekly business recommendations. Partner with CRO/Data-Rails to verify whether Google signal is trustworthy enough to scale. Partner with landing page, intake, creative, and content owners to identify what channel data says about customer intent and conversion friction. Partner with finance and growth leadership to recommend weekly spend posture based on CAC, CVR, headroom, and signal confidence. Partner with agencies where relevant, while keeping Eden as the owner of performance truth and channel direction. Build a clear test roadmap for Google: what we are testing, why it matters, what decision it will drive, and what happens next. Surface risks early when performance is being distorted by broken tracking, poor event quality, funnel friction, offer mismatch, or weak creative. Contribute to the weekly growth operating rhythm by bringing clear updates, decisions, blockers, and learnings. What Success Looks Like First 30 days Audit the Google account, conversion setup, campaign structure, budget posture, and signal quality. Identify immediate waste, structural issues, and the first decisions needed to stabilize the channel. Create the first weekly Google readout: what changed, what number is trusted, where spend should move, and what decision is needed. First 60 days Establish a clearer operating rhythm: cleaner structure, better weekly readouts, sharper test priorities, and stronger alignment with CRO, data, creative, and finance. Show early CAC / CPA improvement, or clearly isolate the blocker if performance cannot scale yet. First 90 days Build a Google channel system the broader growth team can trust: clear signal, disciplined spend decisions, accountable tests, and a reliable view of when to scale, hold, cut, or fix the funnel first. Demonstrate that Google decisions can be made from trusted business metrics, not platform confidence alone. What We're Looking For Deep hands-on Google Ads experience in ecommerce, DTC, telehealth, healthcare, subscriptions, regulated categories, or high-consideration consumer products. Strong command of Search, Performance Max, conversion actions, attribution caveats, account structure, campaign pacing, and CAC management. Ability to operate inside messy environments where channel performance is affected by funnel, signal, creative, offer, and operational factors. Strong business judgment, not just media-buying skill. Comfort working cross-functionally with growth leadership, finance, CRO, data, creative, lifecycle, and agency partners. Ability to explain performance in plain English and turn analysis into decisions. Strong bias toward ownership: you do not wait for perfect reporting before forming a clear recommendation. Strong Fit Signals You can manage the account yourself and also explain what the account means for the broader growth system. You understand that Google is both an acquisition channel and a source of market/customer signal. You know when CAC is a channel problem, a funnel problem, a tracking problem, or an offer problem. You can pressure-test agency recommendations without needing to replace every agency function yourself. You can help leadership decide what to do this week, not just report what happened last week. This Role Is Not For Someone Who Only wants to manage the Google account in isolation. Relies entirely on platform-reported performance. Does not want to work with CRO, data, creative, finance, or agency partners. Optimizes campaigns without understanding margin, payback, funnel conversion, or organizational priorities. Is more comfortable reporting activity than driving decisions. Why This Role Matters Google is one of Eden's most important demand-capture channels, but the next phase of growth requires more than campaign optimization. Eden needs a channel owner who can connect Google performance to the full growth engine: signal quality, funnel truth, creative learning, agency execution, spend governance, and profitable scale. This person will help Eden build the muscle to make better weekly decisions, move faster with more confidence, and turn Google into a channel the whole organization can learn from and scale around.