About Us: Hyperco Sports is an up-and-coming custom sportswear brand, outfitting teams and leagues across the US and Canada in custom jerseys, uniforms, and apparel. We are looking for an experienced Digital Advertising Specialist to manage and optimize our Google Ads and Meta (Facebook/Instagram/TikTok) advertising campaigns. The ideal candidate has a strong understanding of paid media strategy, campaign optimization, and lead generation. We would also love to hire someone who can become familiar with our brand offerings, and provide recommendations to grow and optimize our ad campaigns. You will be responsible for planning, launching, managing, and optimizing paid advertising campaigns to generate high-quality leads and maximize return on ad spend. Responsibilities • Audit our current ad campaigns • Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, etc.) • Create and manage Meta Ads campaigns (Facebook & Instagram) • Conduct keyword research and audience targeting • Write ad copy • Monitor campaign performance and optimize for conversions • Manage budgets and bidding strategies • Set up and monitor conversion tracking, pixels, and analytics where necessary • Perform A/B testing on creatives, audiences, and landing pages • Provide weekly or monthly performance reports • Identify opportunities to reduce cost per lead and improve ROI Requirements • Proven experience managing Google Ads and Meta Ads campaigns • Strong knowledge of conversion tracking, pixels, and analytics • Experience with lead generation campaigns • Ability to analyze data and optimize campaigns • Familiarity with Google Analytics, Tag Manager, and ad tracking tools. • Strong communication and reporting skills Preferred Qualifications: • Google Ads certification • Familiarity with sports (particularly hockey) would be a bonus!

Freire Schools, a charter school network serving Philadelphia and Wilmington, seeks a short-term Google Ads/PPC consultant to launch and manage teacher recruitment campaigns for the 2026–27 school year. We are looking for an experienced practitioner with a demonstrated track record of generating qualified applicants through Google Search campaigns. We are prioritizing speed-to-launch, conversion tracking, and applicant generation over broad branding strategy. Experience with recruitment, staffing, healthcare, education, or other applicant-generation campaigns is strongly preferred. Responsibilities may include campaign setup, keyword research, ad creation, conversion tracking, ongoing optimization, and performance reporting. Please include examples of Google Ads/PPC applicant-generation campaigns you have managed, including the types of positions recruited for and any relevant results or performance metrics.

The Situation: I recently launched a Google Ads campaign driving traffic to a free music production sample pack (lead magnet). I am spending money, but my conversion data is incredibly muddy and I suspects my tracking setup is fundamentally broken (e.g., GA4 shows "Paid Search" with 20 sessions but 54 key events). I need an expert to do two things before I scale: Diagnose and fix my conversion tracking. Optimize my actual Google Ads strategy so I stop wasting ad spend and scale my sample pack downloads efficiently. What I Need (Scope of Work): Phase 1: Tracking Diagnosis & Fixes Complete audit of Google Tag Manager, GA4, and Google Ads tags to figure out why conversions are over-counting and why paid traffic is bleeding into "Direct." Verify location settings (I suspect I am accidentally leaking budget to international traffic). Phase 2: Google Ads Optimization Strategy Keyword & Match Type Cleanup: Review my target keywords. Tell me exactly which broad match keywords are wasting money and what negative keywords I need to add immediately. Ad Copy & Asset Optimization: Evaluate my headlines, descriptions, and assets to improve my click-through rate (CTR). Bidding Realignment: Recommend the correct bidding strategy once our tracking data is clean, ensuring Google's AI optimizes for actual downloads. Deliverables: The Audit & Action Plan: A concise, prioritized list of technical tracking fixes and immediate ad optimization changes. 7-10 pages Call 1 (1 Hour): Walk me through the tracking issues and the new ad optimization strategy. Call 2 (1 Hour): Implementation Walkthrough. You will guide me over screen-share so I can implement the tracking fixes and ad optimizations myself. I want to learn my own account. What I am Looking For: Google Ads & GA4 specialists with a heavy focus on lead-generation / digital product funnels. A mix of a technical tracker and a sharp growth marketer—someone who understands data layers but also knows how to write high-converting ads and structure search campaigns. Great communication skills. You must be able to explain why a keyword or setting isn't working in plain English. What I am NOT Looking For: Agencies or full-time account managers. This is a fixed-scope audit + optimization blueprint. Project Details: Timeline: 5–7 days from start to completion.

We're seeking a senior marketing data engineer with extensive experience in GA4, Google Tag Manager, and offline conversion tracking. The role involves integrating marketing APIs and ensuring data accuracy across platforms. The ideal candidate will have a strong background in data engineering and be able to optimize data flows for actionable insights. Scope 1. Offline Conversion Tracking Implement offline conversion imports into Google Ads and GA4 using Google's Data Manager. Responsibilities: - Configure Data Manager - Import CRM conversions (RFQs, quotes, orders) - Implement Enhanced Conversions - Validate attribution and match rates - Document setup 2. Tracking Audit & Implementation Audit, fix, and validate tracking across: - Google Ads - GA4 - Microsoft Ads - LinkedIn Ads - Meta Ads - Google Tag Manager Responsibilities: - Conversion tracking implementation - Event mapping - Attribution troubleshooting - QA and validation - Conversion discrepancy analysis 3. GA4 Implementation & Consulting Advise on and implement GA4 best practices including: - Event architecture - Conversion strategy - Custom dimensions - Attribution settings - Reporting structure - Audience strategy Our Stack - Google Tag Manager - GA4 - Google Ads - Microsoft Ads - LinkedIn Ads - Meta Ads - Supabase (Postgres) - SQL Server CRM - n8n We already store first-party attribution data, click IDs, and CRM conversion events. Requirements Strong experience with: - Google Tag Manager - GA4 - Google Ads Offline Conversions - Google Data Manager - Enhanced Conversions - Attribution & measurement - Marketing APIs - B2B lead generation tracking Bonus: - Meta CAPI - LinkedIn Conversions API - Microsoft Ads Offline Conversions - SQL / Data Engineering To apply, please provide: - Relevant conversion tracking projects - Offline conversion implementation experience - GA4 experience - Examples of Google, Meta, LinkedIn, and Microsoft Ads tracking implementations - Hourly rate and availability

Seeking an experienced Google Ads Specialist to manage and optimize paid search campaigns for a well-established multi-location home improvement company specializing in custom storage and organization solutions. The company serves multiple markets across the United States and offers services including custom closets, walk-in closets, garage storage systems, home offices, pantries, laundry rooms, mudrooms, and related home organization solutions.We are looking for a Google Ads expert who can take ownership of campaign strategy, execution, optimization, and reporting with a strong focus on generating qualified leads. Responsibilities Manage Google Search campaigns across multiple geographic markets Conduct keyword research and expansion Build and optimize campaign structures Create compelling ad copy and ad extensions Monitor budgets and bidding strategies Optimize for lead generation and cost per lead Improve Quality Scores and conversion rates Manage negative keyword lists Analyze search term reports and competitor activity Implement and monitor conversion tracking Provide monthly performance reports and recommendations Collaborate with our agency team on landing page and conversion optimization opportunities Requirements Proven experience managing Google Ads campaigns for local lead generation businesses Experience with home services, remodeling, construction, interior design, or related industries preferred Strong understanding of: Google Search Ads Performance Max Conversion Tracking Google Tag Manager Google Analytics 4 Call Tracking Platforms Ability to identify optimization opportunities independently Excellent communication skills Fluent English Ideal Candidate You have successfully managed campaigns for businesses such as: Home remodeling companies Kitchen and bath contractors Custom closet companies Window treatment companies Flooring companies Roofing companies HVAC companies Other local service businesses Current Environment Multiple service locations Lead generation focused Existing Google Ads account with active campaigns Conversion tracking already in place Opportunity for long-term ongoing work if performance is strong

Seeking Google Ads Expert to Diagnose & Optimize Campaigns for a B2B transportation and logistics company. We’re looking for a Google Ads expert to audit our account and tell us what’s actually working vs. what’s broken. WHAT WE NEED - Full account audit (structure, keywords, targeting, ads) - Identify wasted spend and missed opportunities - Validate we’re following best practices - Review landing page alignment TRACKING - Audit conversion tracking (Google Ads + GA4) - Confirm we’re optimizing for real leads, not junk data - Fix duplication / attribution issues OPTIMIZATION - Diagnose performance (not just surface tweaks) - Improve keyword targeting + reduce waste - Align bidding strategy with business goals - Flag any settings/features hurting performance DELIVERABLES Clear breakdown of what’s wrong/right Prioritized action plan Fit - Proven Google Ads audit experience - Strong with tracking + lead gen accounts - Direct, no-BS communicator This is a one-off project for now, but it could lead to potential ongoing work.

We need a PPC expert to manage Google Ads, Microsoft Ads, and eventually Meta Ads for a B2B lead generation business. Must have expertise (and Upwork jobs to prove it) in the following things: - Google Ads - Google Ads Editor - Microsoft Ads - Meta Ads - Google Tag Manager - GA4 (Google Analytics) - tracking form submissions - importing offline conversions via Google Data Manager API The Google and Microsoft ad accounts are 98% search and 2% display, with 2.5 million keywords spread across 130 campaigns. You must have the confident expertise to speak directly to stakeholders and explain any minor nuances of these ad platforms (attribution models, offline conversions setup/troubleshooting, how each automated bidding works, etc). Do not apply if you do not have prior Upwork projects with these platforms.

We are in need of a paid ads expert who can analyze our existing accounts on Google/LinkedIn/Meta and help us: - Create a holistic marketing strategy - Optimize the existing ads accounts/campaigns - Create or optimize landing page using Elementor, HubSpot or Unbounce - Sync lead gen forms with our CRM - Ensure proper conversion tracking is in place using GTM, GA4 and the relevant Pixels/Tags The aim of this funnel is to generate at least a 2x ROAS on an $8,000/month ad spend. When you reply to this project start with the word "attentive" and be sure to include relevant case studies and proof of your past performance/experience with Google Ads, LinkedIn Ads, Meta Ads, GTM, GA4, and CRM's. Thanks.

We are looking for an experienced Google Ads expert to help a B2B CultureTech SaaS company generate qualified pipeline, demo bookings, and revenue through paid Google campaigns. The ideal candidate has direct experience running Google Ads for B2B SaaS companies and understands how to reach decision-makers such as HR leaders, People Ops teams, culture leaders, employee experience teams, and executives. Responsibilities: Develop and execute a Google Ads strategy for a B2B SaaS company in the CultureTech space Research competitors, target audiences, and buyer personas Build campaign structure, audiences, ad groups, and ads Write and test ad copy focused on demos, pipeline, and revenue Set up and optimize Google Lead Gen Forms or landing page campaigns Install and verify Google Insight Tag and conversion tracking Connect leads to CRM or Zapier workflows when needed Monitor campaigns daily and optimize based on CPL, demo quality, conversion rate, and pipeline impact Provide clear weekly or monthly performance reports with next steps Recommend creative angles, offers, and landing page improvements Requirements: Proven experience managing Google Ads for B2B SaaS companies Strong understanding of SaaS funnels, demo generation, and pipeline creation Experience targeting HR, People, Culture, Talent, or executive audiences is a plus Ability to manage campaigns from strategy to launch to optimization Experience with Google Campaign Manager, Google Insight Tag, Lead Gen Forms, CRM integrations, and conversion tracking Strong copywriting and analytical skills Clear communication and ability to explain performance in simple terms Goal: Help us turn Google Ads into a reliable acquisition channel for a B2B CultureTech SaaS company, with a focus on qualified demos, sales pipeline, and measurable revenue growth.

We're looking for a tracking and analytics specialist to own our GTM stack and GA4 reporting on an ongoing basis. Responsibilities: - Refactor and optimize our existing GTM setup (client-side and server-side) - Stand up and manage server-side tagging via Stape - Implement and maintain conversion pixels across ad platforms (Meta, Google Ads, LinkedIn, etc.) - Build event triggers in GTM and define hardcoded data layer event specs for our dev team - Serve as the point person for adding and updating tracking tags as needs evolve - Own QA and validation for all tracking implementations - Build GA4 reports and dashboards for the marketing team Requirements: - Expert-level Google Tag Manager (client-side and server-side) - Hands-on Stape experience - Strong GA4 knowledge — events, conversions, custom dimensions, reporting - Experience writing data layer specs for development teams - Familiarity with Meta CAPI, Google Ads tags, and other ad platform pixels - Detail-oriented QA process using GTM Preview, DebugView, etc. - Ability to build clean reports for non-technical marketing stakeholders Please share relevant project examples and note your Stape experience when applying.