Engagement Overview I am the CEO and principal attorney of a small law practice specializing in campaign finance, lobbying regulation, FARA, nonprofit law, and government ethics. My five-person team — a junior partner, two associates, and an executive assistant — recently integrated into a larger firm. I am looking for an experienced Claude/AI automation builder for a phased engagement to design, build, and deploy a suite of interconnected agents and automations. This brief covers three phases. Phase I (Inbox Triage) is the highest immediate priority and the natural starting point. Phases II and III follow sequentially. Strong candidates will be evaluated on Phase I but should demonstrate familiarity with the full roadmap. This is a paid engagement. Scope, timeline, and rate are open to discussion. Technology Stack Email: Gmail (personal Pro account — not firm infrastructure) AI: Claude (Anthropic) via MCP or API Task and project management: Notion (existing workspace; routing tables, matter tracking, and timesheet structure already in place) Calendar: Google Calendar Internal chat: Google Chat Document storage: Google Drive (primary); local hard drives on iMac and MacBook Pro (secondary) Matter management / DMS: iManage (larger firm system — integration via dedicated ingestion email address) Voice notes: Plaud (AI note-taker) Signing platform: TBD — candidates should ask during scoping Out of scope: Signal and iMessage — encrypted platforms with no API access; manual forwarding convention only Confidentiality Requirements This is a law practice. Attorney-client privilege and work product protection apply to all client communications and matter-related documents. These are not compliance checkboxes — they are professional obligations with real consequences. The successful candidate must: • Execute a non-disclosure agreement prior to engagement • Demonstrate genuine understanding of why data handling matters in a legal context — not just technically, but professionally • Never use client names, email content, routing data, or document content for training, testing, or demonstration purposes • Work exclusively within the client's authenticated accounts — no third-party data stores outside the approved stack • Design systems that minimize data exposure — process and route, do not store unnecessarily Generic proposals that do not address confidentiality specifically will not be considered.   Phase I — Inbox Triage Agent Real-time classification and routing of inbound Gmail, with a daily digest to the executive assistant. Objective The principal attorney's Gmail inbox receives high volumes of email across clients, matters, and categories of widely varying priority. The goal is an agent that processes every inbound message, classifies it, routes it to the correct person automatically, and ensures nothing drops — without overloading the executive assistant with triage work she should not be doing. Two-Stage Routing Logic Stage 1 — Sender Classification Every inbound email is classified against a tiered contact list maintained in a Notion database: MVC: Most Valuable Clients — 5 to 10 contacts. Highest priority. HVP: High Value People — 10 to 20 contacts. Some overlap with MVCs. Principal attorney, unless task-type rule applies All other clients: Roster managed in Notion with assigned attorney(s). Assigned attorney(s) per Notion client record Catch-All: Anyone not in the contact table — prospects, opposing counsel, vendors, bar association, etc. Generate executive assistant daily digest Stage 2 — Task-Type Classification (MVCs only) For MVC contacts, a second classification layer routes based on the nature of the request. Rules are client-specific. Examples: • Scheduling requests → Executive assistant • Contracts and approvals → Designated associate(s) per client record • Strategic and substantive legal matters → Principal attorney Task-type rules are defined per MVC client and must be configurable without developer involvement. Routing Table — Notion All contact and routing data lives in an existing Notion database. The agent reads from it at runtime. Required fields: • Contact name and/or email domain • Tier (MVC / HVP / Standard / Catch-All) • Assigned attorney(s) for Standard clients • Task-type override rules for MVCs The executive assistant must be able to add, edit, and re-tier contacts without touching code. This is a hard requirement. Routing Output Candidates should propose their recommended approach from among the following, based on current Gmail MCP capabilities: • Apply Gmail label and/or forward to assigned attorney's address • Create a pre-addressed draft for principal attorney review before sending • Log routing decision to Notion with email link and recommended assignee Please address this question directly in your proposal — it is a key evaluation criterion. Daily Executive Assistant Digest Once per day at a configurable time, the agent generates a digest delivered to a designated Notion page covering all catch-all emails from the prior 24 hours. Each entry includes: sender, subject, timestamp, and a one-line AI summary of the email's apparent purpose.   Phase II — 5 AM Daily Brief A structured morning brief delivered to Notion each day before 5 AM, aggregating schedule, tasks, workflow status, news, and forward-looking context. Objective The principal attorney starts each day across multiple locations and needs a single, consolidated view of what matters — professional and personal — without opening email. The brief is delivered to a dedicated Notion page and covers the sections below in the following order. Section 1 — Daily Schedule Full calendar for the day pulled from Google Calendar. All events, calls, and commitments in chronological order. Section 2 — Open Projects and Undone Tasks Two sub-sections: (a) MVC high-value work — open projects and incomplete tasks for Most Valuable Clients, filtered to substantive legal work only; and (b) Personal — all open personal projects and tasks without exception. Personal items are comprehensive by design: if it is not surfaced here, it will be forgotten. Source: Notion task and project database. Section 3 — Blocking What is the principal attorney specifically holding up? Items where others in the firm are waiting for a review, decision, approval, or action. Source: Notion matter and task records where assignee or status indicates the ball is in the principal attorney's court. Note to builder: this section requires careful logic design. The agent must infer from status fields and assignee data what is genuinely waiting on the principal attorney versus what is simply unresolved. Work with client during onboarding to define the exact field logic. Section 4 — News Digest Industry News Curated digest of overnight developments in: campaign finance law and FEC activity, election administration, lobbying regulation (federal and state), nonprofit political activity, and government ethics. Format: short summary of each item with a link to the full article. Aim for signal, not volume — 5 to 10 items maximum. US Political News 5 to 10 headlines with links covering: presidential politics, US Senate and House elections, and major gubernatorial races. Stories people are actually talking about, not wire service filler. Section 5 — Firm Workflow Matter-level status summary pulled from Notion, organized by client tier and activity: Status Definition Closed Completed yesterday Moving Action taken yesterday Paused No action yesterday Stuck No action in five or more days Client groupings: MVCs (non-high-value work), Standard clients (all work), and any other open matters. Section 6 — One Month Look Ahead Rolling 30-day forward view pulled from Google Calendar covering: regulatory filing dates and compliance deadlines, matter-level deadlines, client birthdays, holidays, and planned vacations or travel. Anything that requires preparation or awareness in the next 30 days. Section 7 — Personal Financial Summary (If Feasible) Summary of personal financial position pulled from Monarch Money, if an API or MCP connector is available. Candidates should investigate Monarch's API access and address feasibility in their proposal. If not currently feasible, this section is omitted without affecting the rest of the brief. Delivery Notion only — not email. A dedicated page refreshed each morning before 5 AM. Previous day's brief should be archived, not overwritten.   Phase III — Night Maintenance Three nightly agents that run after close of business: timesheet creation, document filing preparation, and Plaud note routing. All outputs are delivered to Notion for principal attorney review. Part 1 — Timesheet Creation Objective Each evening, the agent reviews the day's activity across three sources and populates a timesheet in an existing Notion template for the principal attorney's review and finalization. Sources • Google Calendar — all events and calls attended • Gmail sent items — emails sent that day, grouped by client/matter where inferable • Google Chat — internal messages sent, grouped by thread/matter where inferable Note to builder: Google Chat API access will need to be confirmed alongside Gmail and Calendar MCPs. Confirm availability and any OAuth scope requirements in your proposal. Output: Populated Notion timesheet using existing template structure. Principal attorney reviews each morning, adjusts entries as needed, and finalizes. The agent does not finalize — it drafts. Part 2 — Document Filing Objective Each evening, the agent surfaces documents created or edited that day for the principal attorney's review. The attorney flags finals, and the agent forwards them to the firm's iManage ingestion email address for filing. Sources • Google Drive — documents created or modified that day • Local hard drives — iMac and MacBook Pro Note to builder: local hard drive access requires a locally-running component (daemon, Claude Code instance, or folder-watching script) on each machine. Please address your proposed approach to this in your proposal. Alternative approach for consideration: a designated 'Ready to File' folder on each machine that syncs to Google Drive. The attorney drags filing-ready documents into this folder throughout the day; the agent watches the folder and processes from there. Simpler architecture, device-agnostic, and builds a consistent filing habit. Candidates should evaluate and recommend. Output: A Notion page listing all documents surfaced for that day, with document name, location, and last-modified time. Principal attorney marks finals. Agent forwards marked documents to the iManage ingestion email address. iManage filing is handled by firm IT from that point — no direct iManage API integration required. Part 3 — Plaud Note Routing and Archiving Objective: The principal attorney uses a Plaud AI note-taker on calls and meetings. Each evening, the agent pulls new Plaud summaries, routes them to the appropriate team members, archives a copy to Notion tagged to the relevant client matter, and deletes the underlying audio and transcript from Plaud's platform and the local device. Prerequisite — Plaud API Plaud API or webhook access is a prerequisite for this part. Candidates must investigate and confirm availability before scoping. If Plaud does not currently support programmatic access, this part will require a manual export step as a workaround — please address both scenarios in your proposal. Routing Logic: Similar in structure to Phase I inbox triage routing (MVC/HVP/Standard tiers with task-type overrides) but with distinct rules to be defined with the client during onboarding. Do not assume inbox triage rules apply directly. Archiving: One copy of each Plaud summary is saved to Notion as a note, tagged to the relevant client matter. Tagging logic to be defined during onboarding. Deletion: After successful routing and archiving, the agent deletes: (a) the audio and transcript from Plaud's platform via API, and (b) any local copies on the principal attorney's devices. Local deletion requires the same locally-running component described in Part 2. Candidates may propose a unified local agent that handles both Part 2 and Part 3 local operations.   What I'm Looking For Strong candidates will have: • Demonstrated experience building Claude-based automations or agents — not general AI experience • Hands-on experience with Gmail MCP, Google Calendar MCP, and Notion MCP (or equivalent API integrations) • Ability to build systems that non-technical users can maintain — editability and simplicity are as important as technical sophistication • Comfort with phased delivery — Phase I first, Phases II and III following sequentially based on performance • Experience with professional services clients (legal, financial, consulting) is a meaningful plus • Willingness to execute an NDA and work within a legally sensitive environment What to Include in Your Proposal Please address the following specifically. Proposals that do not engage with these questions will not be considered. • Your proposed technical architecture for Phase I — how you would connect Gmail, Claude, and Notion • Your answer to the Gmail MCP routing output question in Phase I (labeling vs. drafts vs. Notion logging) — what is actually supported and what do you recommend • Your assessment of Plaud API availability and your proposed approach for Phase III Part 3 • Your assessment of Monarch Money API feasibility for the Phase II financial summary section • Your proposed approach to local hard drive access for Phase III Parts 2 and 3 — daemon, sync folder, or other • A comparable project you have delivered — describe the client type, the stack, and what made it work • Your estimated timeline and rate for Phase I, and a rough order-of-magnitude estimate for Phases II and III • Confirmation that you are willing to execute an NDA prior to engagement I am looking for someone who has read this brief carefully and has a specific, informed point of view on how to build it. This is phase one of a longer automation roadmap and the right candidate will be a long-term partner, not a one-time contractor.

Rooted: Daily Prayer is a clean, modern, and beautiful space designed to help Christians build a daily prayer and scripture habit that lasts. The app offers guided prayer sessions for peace, gratitude, and strength; daily Scripture and devotional plans; a full KJV Bible; a prayer and reflection journal; and gentle streak tracking to encourage consistency. Rooted operates on a subscription model (weekly and annual plans) and is built for believers looking to deepen their faith amidst the busyness of modern life. The Opportunity: We are looking for a Head of Marketing & Growth Partner to take complete ownership of the marketing and user acquisition funnel. This is a full-time, co-founder-style partnership. Rather than a traditional salary, you will receive a 50/50 split of all profits generated by the app. If you are a talented growth marketer who wants to build, scale, and share the rewards of a high-potential mobile app, this partnership is designed for you. You will have full creative freedom to lead our marketing strategy, with a primary focus on organic social media and viral short-form content. Key Responsibilities: Social Media & Content Creation: Own our presence on TikTok, Instagram Reels, and YouTube Shorts. You will write, shoot, edit, and post engaging short-form video content designed to go viral. Campaign Strategy & Angle Testing: Identify, test, and scale different marketing angles (e.g., managing spiritual anxiety, morning habits, building discipline, finding peace, daily devotionals). User Acquisition & Funnel Optimization: Optimize organic traffic flows, monitor App Store conversions, and continuously iterate based on data. Alternative Growth Channels: Beyond short-form video, explore other marketing avenues such as influencer partnerships, community building, and App Store Optimization (ASO). Brand Voice Management: Maintain a respectful, encouraging, and authentic voice that resonates deeply with the Christian community. Requirements: Proven TikTok/Reels Track Record: You must have hands-on experience creating short-form video content that has achieved viral reach (experience in the faith, lifestyle, or productivity niches is highly preferred). All-in-One Creator Skills: You can confidently handle scripting, on-camera presentation (or sourcing creators), video editing, and caption optimization. Co-Founder Mindset: You understand that this is a partnership. You are self-motivated, comfortable working without day-to-day supervision, and driven by a direct link between your marketing results and your payout. Familiarity with iOS/Mobile App Marketing: An understanding of subscription apps, App Store dynamics, and conversion funnel optimization. Compensation: 50/50 Profit Split: You will receive exactly half of the net profits generated by the app. This is a full-time commitment with uncapped earning potential directly tied to performance. How to Apply: To filter out automated applications and identify candidates who are truly dedicated, we ask that you follow these instructions precisely. **Incomplete applications will not be reviewed.** Please submit your application with the following: 1. Cover Letter: Outline why you are a good fit for this role and partnership. Outline a few key, specific marketing ideas or creative angles you would use to market our app. 2. Portfolio & Viral Content: Provide links to your portfolio and examples of viral content (TikToks, Reels, or Shorts) you have personally created, managed, or scaled. 3. App-Specific Content: Include specific examples of marketing content you have created to promote mobile apps in the past.

Hi - Will keep this quite simple. Over the past decade, I’ve amassed about 75k images. Pictures of people, places, things - anything that has caught my eye. The plan has always been to take those images and post them on Instagram, akin to a mood board account like Terra_Naut or The Classy Issue. Whether it turns into something monetizable or not, who knows. That would be great, but I need to walk before I run. I am finally deciding to move ahead with the project, and am automating as much of it as possible. I’ve used an AI agent (via Base44) to edit and organize the pictures. And I’m using that same AI agent to upload content to Buffer for automatic posting to an Instagram account. Where I need some assistance is with driving engagement - getting followers, engaging with those followers, growing the account. I have zero time to figure out how to do this or to execute it (I have a demanding day job, and this is just for fun). This is where you come in. Whether it is figuring out hashtags, taking some of my content and creating reels, or whatever else. No idea what works best - I just need someone with the brains to sort it out. My thinking is this person helps on an ongoing basis. I don’t think this requires a ton of work. But maybe a few hours a week/month. Welcome your thoughts. Happy to provide you with access to Base44 and Buffer so that whatever magic you work to help me achieve my goals, you can automate as much of it as possible, too.

We are seeking an experienced senior brand identity designer or brand systems consultant to help refine and develop the visual identity system for a portfolio of related B2B brands in the construction, marina development, automated storage technology, and automotive storage/development sectors. This is a strategic visual branding project. We need someone who can think beyond logos and create brand identities designed for sophisticated B2B audiences, including owners, developers, investors, architects, engineers, marina operators, automotive/luxury storage clients, and commercial real estate partners. The selected partner will work closely with our Director of Content Marketing and internal graphic designer. However, this role will be responsible for the graphic design and creative development of the project deliverables. Scope of Work The project includes: Refinement of two existing logos Development of a new icon/mark for one of the existing logos Creation of two net-new logo designs Color palette development for each brand Typography recommendations and hierarchy Branded design elements, such as chevrons, color blocking systems, patterns, linework, graphic treatments, etc. Photography and imagery strategy Visual relationship system across all brands Brand standards/guidelines for practical use across proposals, presentations, websites, social media, trade show materials, and sales collateral Ideal Candidate We are looking for someone advanced in their career with strong experience creating sophisticated visual identity systems for B2B, industrial, construction, engineering, technology, real estate, automotive, marina, or infrastructure-related brands. The right person should be able to: Understand technical and professional audiences Design with business strategy and audience perception in mind Balance credibility, sophistication, innovation, and clarity Create identities that feel modern without being trendy Build a cohesive family of brands while preserving distinction between each company Translate brand strategy into practical visual systems our team can actually use Please Include in Your Proposal Relevant portfolio examples Examples of logo refinement and net-new logo development Examples of brand guidelines or visual identity systems Experience with B2B, industrial, construction, engineering, technology, real estate, automotive, marina, or similar brands Your approach to developing visual systems for multiple related brands Estimated timeline and project fee Project Goal Our goal is to create a more polished, intentional, and audience-aware visual identity system across multiple related brands — one that improves credibility, brand recognition, and consistency while giving each brand a clear visual role in the overall portfolio.

Short-Term Virtual Assistant — Studio Launch Support About us Wise Body Solutions is a clinical movement studio in Plymouth, Michigan — Reformer Pilates, yoga, mobility work, Rolfing, massage, and physical therapy, built around a proprietary movement assessment. We're mid-launch, moving fast, and building something real. What we need We're looking for someone who's been part of a studio launch before and knows what that actually looks like day to day — not someone who needs the playbook explained. This is a short-term engagement: it runs until our in-house team is fully ramped on these tasks, likely a matter of weeks. For that window, we need someone who can step in and move at full speed immediately. The owner is buried in work and needs some pinch relief. What you'll actually do **Phone-based work:** - Return calls to leads who've shown interest in our movement assessment — following up, answering questions, helping get them scheduled **Building our local footprint:** - Help us establish and grow our presence in the Plymouth community — coordinating with local organizations and getting WBS visible in the right places as we launch **Digital/social coverage:** - Manage our social media posting on a temporary basis (content creation, ideas for posts but voice, branding and visual direction will be provided — this is execution, not strategy development) **Momence (our scheduling/client platform):** - Build out lead capture forms and automated email sequences inside Momence (this project is started but needs to be moved along faster than I can do it myself) - You'll need scoped access (not full account access) to do this — **you must already be familiar with Momence specifically.** This is a short engagement, so we need someone who can move without ramp-up time on the platform. What we're looking for - Real experience with a studio launch or opening — you know what this phase actually demands - Comfortable making and taking phone calls professionally — this isn't a chat-only VA role - Can learn a business's voice quickly and represent it accurately without sounding scripted - **Hands-on experience with Momence specifically** — not a comparable platform, Momence itself - Available to start quickly and work consistent hours for a short, defined window --- **To apply:** Tell us about a studio launch or opening you've supported before, and your direct experience with Momence. A short note on your availability for a quick-start, short-term engagement is appreciated.

Executive Assistant & Growth Coordinator (U.S. Based) I am seeking a highly organized, technologically savvy, and action-oriented Executive Assistant to help manage multiple business ventures, marketing initiatives, and special projects. This is not a traditional administrative assistant position. I need someone who can think independently, solve problems, conduct research, manage projects, coordinate social media activities, make phone calls, follow up with contacts, and help execute business initiatives from start to finish. The ideal candidate is comfortable working with technology, AI tools, social media platforms, and business software. They should be confident communicating with people, highly organized, and capable of taking ownership of projects without constant supervision. Current Projects Growlio A restaurant profitability and operations platform designed to help restaurant owners improve margins, control costs, and grow their businesses. Book Publishing I am preparing to self-publish a novel and need assistance coordinating publishing, marketing, promotional activities, and launch planning. Business Development Research, outreach, lead generation, partnerships, marketing initiatives, and special projects. Responsibilities Executive Support • Manage projects and priorities • Organize schedules and deadlines • Coordinate meetings and follow-up activities • Prepare summaries and action plans • Maintain organized project documentation Social Media Management • Assist with LinkedIn growth initiatives • Schedule and manage social media content • Coordinate content creation • Track engagement and performance • Help build brand awareness for Growlio and other projects • Work with content creators and freelancers when needed Marketing & Growth • Assist with webinar coordination • Research marketing opportunities • Help identify lead generation opportunities • Build and maintain prospect lists • Coordinate outreach campaigns • Support customer acquisition efforts Book Publishing Support • Coordinate self-publishing activities • Research publishing resources • Assist with launch planning • Identify promotional opportunities • Coordinate outreach to reviewers, podcasts, influencers, and media contacts Research & Business Support • Research vendors, software, tools, and service providers • Research franchise organizations, restaurant groups, and industry contacts • Gather competitive intelligence and market data • Prepare concise summaries and recommendations Communication & Outreach • Make outbound phone calls • Follow up with prospects and vendors • Coordinate appointments and meetings • Communicate professionally with business contacts • Assist with relationship management Technology & AI • Utilize AI tools to improve efficiency • Assist with automation projects • Learn and adopt new software quickly • Manage CRM and project management systems • Troubleshoot basic technology issues independently Required Qualifications • Must be based in the United States • Excellent written and verbal communication skills • Strong organizational and project management skills • Comfortable making outbound phone calls • Strong research abilities • Tech-savvy and comfortable learning new software • Experience using AI tools such as ChatGPT and similar platforms • Experience with social media management • Self-motivated and highly organized • Strong follow-through and attention to detail Preferred Experience • Executive Assistant experience • Marketing or business development experience • Social media management experience • Publishing or book marketing experience • Startup experience • CRM experience • Project management experience • Restaurant or franchise industry experience The Ideal Candidate You are: • Extremely organized • Technology savvy • Comfortable with AI tools • Confident on the phone • Resourceful and proactive • Action-oriented • Able to manage multiple projects simultaneously • Comfortable working independently You are not: • Waiting for constant direction • Afraid to pick up the phone • Easily overwhelmed by competing priorities • Looking for a purely administrative role Hours & Compensation • Part-time to start (10–20 hours per week) • Potential for long-term growth • Hourly compensation based on experience and proven ability to execute

Paid Digital Marketing Lead (Contract-to-Hire) Mission Collaborate on the strategy + own the day-to-day execution and optimization of OneStream’s global paid digital marketing programs across Google, LinkedIn, StackAdapt, Reddit, Meta, and emerging channels to maximize ICP account reach, engagement, pipeline creation, and revenue impact. AI is central to how this role operates: you will work with Claude, including Claude Cowork, every day, integrating AI across your workflows to raise both the quality and speed of everything you do. You won't do this alone – you will work day-to-day with a dedicated digital analyst and partner closely with paid digital strategy leadership, who provide deep data and strategic support while you own the channels hands-on. This is a contract-to-hire position: the role begins as a 3–6-month contract engagement, with the intent to convert to a permanent role at the world’s fastest-growing + 4x Gartner leader fintech organization, once mutual fit is confirmed. Success to us • 80%+ reach within target ICP account segments • Increased engaged accounts and buying group penetration • Increased demo requests and qualified meetings • Improved conversion rates throughout the funnel • Efficient and scaled up pipeline creation and pipeline influence • Continuous testing that improves performance quarter over quarter Core Responsibilities Strategy & ABM • Bring a clear point of view on global paid media strategy: channel mix, audience prioritization, budget allocation, and where to invest next by geo and region • Build account-based audience and targeting strategies using ABM platforms such as Demandbase and/or 6sense, activating intent and engagement data in paid campaigns • Align paid media plans to ICP segments, buying groups, and quarterly pipeline goals Platform Execution • Build, launch, and optimize campaigns as an expert directly within: • LinkedIn Campaign Manager • Google Ads • StackAdapt • Reddit Ads • Meta Ads • Additional channels (including paid LLM channels) as needed • Build retargeting and nurture/surround programs • Manage account-based advertising campaigns • Launch campaigns across awareness, consideration, demand generation, and opportunity acceleration motions Optimization & Performance • Monitor campaign performance daily • Adjust bids, budgets, audiences, placements, creative, and landing page experiences • Analyze performance trends and identify opportunities • Develop testing roadmaps across: • Creative • Messaging • Offers • CTAs • Audience segments • Landing pages • Channel mix Insights & Analytics • Translate campaign data into actionable recommendations • Surface weekly insights to Digital, Campaigns, and Field Marketing teams • Identify: • Audience opportunities • Content gaps • Creative opportunities • Funnel bottlenecks • Channel performance shifts • Partner with Marketing Operations on attribution and measurement Cross-Functional Partnership • Work day-to-day with your digital analyst and paid digital leadership on measurement, performance reviews, and strategic planning • Partner with: • Campaign Marketing • Product Marketing • Content Marketing • Web Team • SEO/AEO Team • Sales Development • Field Marketing • Ensure message consistency from ad to landing page to conversion AI & Modern Marketing • Make AI part of your daily operating system, with Claude and Claude Cowork as core tools alongside Gemini, ChatGPT, and platform-native AI capabilities, to accelerate: • Audience research • Creative ideation • Ad copy development • Performance analysis • Campaign optimization • Integrate AI into core workflows (research, reporting, creative iteration) so it drives measurable impact and quality, not just occasional assistance • Stay curious: experiment with emerging AI capabilities, build on what works, and share learnings with the broader marketing team Who You Are • Super curious: you ask why, dig beneath surface metrics, and constantly experiment with new channels, formats, and AI capabilities • Collaborative: you do your best work with others, from your digital analyst to leadership to cross-functional partners • Hands-on yet strategic: you're personally in the platforms every day, and you can zoom out to shape channel strategy and budget allocation • Extremely data-oriented: every decision starts with the data, and you bring structure and clarity to complex performance questions • An owner of outcomes: you measure yourself on pipeline and revenue impact, not clicks and impressions Preferred Experience • 8–10 years of deep, hands-on paid digital experience, ideally in B2B SaaS • Experience marketing to enterprise buyers • Experience targeting CFOs, CIOs, Finance, IT, or complex buying committees preferred • Strong LinkedIn expertise • Strong Google Ads expertise • Strong programmatic experience (StackAdapt, Demandbase, 6sense, RollWorks, etc.) • Hands-on experience with ABM platforms (Demandbase and/or 6sense), including building audiences from intent and account data • A strong point of view on B2B paid media strategy, developed through owning channel mix and budget decisions • Experience with Salesforce and marketing automation platforms • Comfortable working independently inside ad platforms rather than directing agencies • Genuinely AI-curious: already uses tools like Claude or ChatGPT in daily work, and eager to keep learning as AI capabilities evolve • Advanced analytical skills: comfortable deep in campaign data, attribution, and reporting, and fluent in using data to drive budget and optimization decisions

We are seeking a motivated and persistent Business Development / Lead Generation Specialist to help grow our pipeline within the IT, cybersecurity, and software development space. This is a part-time, flexible role with work assigned on an as-needed basis, making it ideal for a self-starter who can effectively manage their time and deliver results. Key Responsibilities Identify and research potential clients within target industries (SMBs to mid-market and enterprise) Generate qualified leads through outbound outreach (email, LinkedIn, networking, etc.) Build and maintain prospect lists and CRM records Initiate conversations with decision-makers (e.g., IT managers, CIOs, CISOs, CTOs, business owners) Set meetings or hand off qualified opportunities to the sales team Track outreach efforts and performance metrics Provide feedback on messaging, targeting, and campaign effectiveness Qualifications Prior experience in business development, lead generation, or sales prospecting Experience within IT services, managed services (MSP), cybersecurity, or software development preferred Strong understanding of common IT/cybersecurity solutions (e.g., network security, endpoint protection, compliance, cloud services) is a plus Familiarity with software development services (custom apps, SaaS, integrations, etc.) is a bonus Excellent written and verbal communication skills Highly organized with attention to detail Comfortable using tools such as LinkedIn, CRM platforms, and prospecting tools Ability to work independently and stay productive without constant supervision Ideal Candidate Traits Persistent, resilient, and results-driven mindset Strong work ethic with a proactive approach to finding opportunities Comfortable with intermittent work and varying weekly hours Curious, coachable, and open to feedback Interest in or experience with emerging technologies such as AI/automation tools (e.g., using AI for prospecting, personalization, or workflow efficiency)

Contract SEO/GEO Specialist Home Care SEO, Local Search, and AI Search Visibility * 5+ years of SEO experience, ideally with local or multi-location businesses * Strong expertise in organic SEO, local SEO, Google Business Profiles, and structured data * Hands-on experience with tools like Google Search Console, Ahrefs/SEMrush, BrightLocal, and WordPress * Familiarity with AI tools (ChatGPT, Claude, etc.) for content, workflows, and analysis * Proven ability to build SOPs, scalable workflows, and manage execution across teams or VAs * Strong communication skills and ability to translate complex SEO concepts into clear guidance * Experience in healthcare, home care, or other regulated industries is a plus We are looking for a contract SEO/GEO Specialist to help us build, improve, and manage our next-generation search program for more than 100 home care agency clients across the United States. This is not a traditional SEO role where someone simply reviews keywords, writes recommendations, and waits for someone else to execute. This is a hands-on builder role for someone who understands organic SEO, local SEO, Google Business Profiles, structured content, AI search visibility, and scalable workflows—and who is willing to actively do the work, test ideas, implement changes, and refine systems in real time. The right person will help us develop the systems, tools, prompts, SOPs, dashboards, and quality-control process that allow our team and virtual assistants to execute SEO/GEO work consistently across a large client base. You will not just design these systems—you will actively build, test, and improve them alongside the team. Our focus is home care marketing. That means our clients operate in a sensitive, trust-based, healthcare-adjacent industry where accuracy, local relevance, credibility, and compliance matter. We need someone who can help us improve visibility in Google, Google Maps, AI Overviews, ChatGPT, Perplexity, Claude, and other AI-answer environments while keeping the content useful, local, accurate, and brand appropriate. About the Role The SEO/GEO Specialist will own the development and ongoing improvement of our SEO and GEO program. This role begins as a contract position. The initial priority is to help us build a repeatable operating system for SEO/GEO work across home care agency clients. Over time, this may grow into a larger leadership role for the right person. You will work closely with our internal team, content team, website team, account managers, and virtual assistants. While you will guide strategy and build workflows, you are also expected to actively execute key parts of the work yourself—especially in the early stages—to ensure quality, validate processes, and set the standard for how work should be done. What You Will Own You will help us build and manage search performance across three key tracks: 1. Organic SEO This includes traditional search visibility for service pages, location pages, blog posts, guides, FAQs, and website content. You will help identify what each client needs to improve rankings, visibility, traffic quality, and lead generation. This may include technical SEO audits, content gaps, internal linking, page structure, metadata, schema, Search Console analysis, competitor research, and on-page improvements—and you will be expected to directly implement or test many of these improvements, not just recommend them. ### 2. Local SEO and Google Business Profile Visibility This includes Google Business Profile optimization, local rankings, citations, NAP consistency, review strategy, location page quality, local service-area content, and map visibility. You will help us improve how home care agencies appear in their local markets, especially for important searches like “home care near me,” “senior care,” “dementia care,” “24-hour home care,” “personal care,” “respite care,” and related service/location searches. This includes actively optimizing listings, testing changes, and refining approaches based on results. ### 3. GEO / AI Search Visibility This includes Generative Engine Optimization, Answer Engine Optimization, and AI-search readiness. You will help us improve whether our clients are visible, cited, summarized, or recommended in AI-powered search experiences. This includes improving content structure, topical authority, service clarity, local trust signals, schema, FAQs, author credibility, location relevance, and the way content answers real consumer and referral-partner questions. The goal is to help our clients become clearer, more credible, and more useful to both human visitors and AI-powered search systems—and to actively test and refine what works in these emerging environments. ## Primary Responsibilities Build and improve our SEO/GEO program for home care agency clients. Create a repeatable SEO/GEO workflow that can be executed across more than 100 clients. Develop SOPs, checklists, templates, prompts, and quality-control steps for the team and VAs. Identify the right AI content and SEO workflow stack for our company. Help build an AI-assisted content development process that improves quality, accuracy, local relevance, and search visibility without creating generic AI content. Create workflows for keyword research, competitor research, content gap analysis, service-page optimization, location-page optimization, FAQ development, schema recommendations, blog strategy, and AI-search readiness. Actively execute and test SEO/GEO tasks to validate workflows before scaling them to the team. Use tools such as Google Search Console, Google Business Profile, BrightLocal or similar local SEO tools, Ahrefs or similar SEO platforms, WordPress, Yoast, Google Analytics, and reporting dashboards. Audit client websites for SEO, local SEO, GEO, structured data, internal linking, content quality, and conversion opportunities. Help define what should be measured for traditional SEO, local SEO, and AI search visibility. Recommend practical reporting that is easy for clients and account managers to understand. Train and direct virtual assistants so they can complete repeatable SEO/GEO tasks accurately. Review and approve work before it is published or delivered. Collaborate with writers, designers, developers, account managers, and leadership. Stay current as Google, AI Overviews, ChatGPT, Claude, Perplexity, and other AI-search platforms evolve. Help ASN develop a stronger point of view on what actually matters in GEO for home care agencies. ## What We Need You to Build First Because this is a new role, the first phase of the contract will focus on building the foundation. Initial priorities may include: A complete SEO/GEO audit process for home care agency clients. A repeatable monthly SEO/GEO task list. A VA execution system with clear instructions, examples, and QA checkpoints. A recommended AI content development workflow. Prompt templates and review standards for AI-assisted content. A process for optimizing existing service pages, location pages, blog posts, and FAQs. A process for Google Business Profile and local visibility improvements. A structured data/schema recommendation process. A competitor research and content gap process. A basic AI search visibility measurement approach. A client reporting framework that connects rankings, visibility, traffic, calls, forms, and inquiries. ## What We Are Looking For We are looking for someone with strong modern SEO experience and a builder’s mindset. The right person understands that SEO is changing, but also understands that fundamentals still matter. You should be comfortable with traditional SEO, local SEO, Google Business Profiles, content strategy, structured data, and emerging GEO/AEO strategies. You do not need to be a software engineer. However, you should be comfortable using AI tools, building repeatable workflows, reading documentation, testing tools, improving prompts, and figuring out how to turn messy work into a clean process. Most importantly, you must be someone who takes ownership of execution—not just strategy. You should be comfortable rolling up your sleeves, doing the work, testing ideas, and refining systems based on real results. ## Ideal Experience 5+ years of SEO experience, preferably with local businesses, healthcare, home care, senior care, legal, franchise, multi-location, or service-based companies. Strong understanding of organic SEO, local SEO, Google Business Profile optimization, citations, reviews, and location-based search. Experience with Google Search Console, Google Analytics, Google Business Profile, WordPress, Yoast, BrightLocal or similar tools, and Ahrefs, SEMrush, or similar SEO platforms. Understanding of structured data, Schema.org, JSON-LD, FAQ schema, LocalBusiness schema, Service schema, and content structure. Experience using AI tools such as ChatGPT, Claude, Perplexity, Gemini, or other AI platforms for research, workflow development, content support, analysis, or automation. Ability to build SOPs, checklists, templates, prompts, and repeatable systems. Strong editorial judgment. You should know when AI-generated content is weak, generic, inaccurate, over-optimized, or not useful. Strong communication skills. You should be able to explain complex SEO and AI-search concepts in plain English. Ability to work with and direct virtual assistants. Comfort working in a fast-changing environment where the process is still being developed. ## Great to Have Experience in home care, senior care, healthcare marketing, legal marketing, franchise marketing, or another regulated/service-based industry. Experience managing SEO for many clients at once. Experience building AI-assisted content workflows. Experience with tools such as Make, Zapier, n8n, Airtable, Notion, Wrike, ClickUp, or similar workflow platforms. Basic technical comfort with APIs, spreadsheets, light scripts, or automation. Experience creating dashboards or SEO reporting systems. Experience with review management and reputation marketing. ## What Success Looks Like Success in this role means ASN has a clear, repeatable SEO/GEO system that can be used across our client base. The right person will help us move from “doing SEO tasks” to running a real SEO/GEO operating system. Success includes: Clear SEO/GEO standards for every client. Documented workflows our team and VAs can follow. Better optimization of existing website content. Improved local search and Google Business Profile execution. Stronger AI-search readiness across client websites. Better reporting for account managers and clients. A content development process that uses AI wisely without sacrificing quality. A scalable system that supports more than 100 clients without becoming chaotic. ## Contract Structure This role will begin as a contract position. We are open to structuring the engagement in one of the following ways: A monthly retainer for ongoing SEO/GEO leadership and workflow development. A project-based engagement to build the SEO/GEO operating system. A part-time fractional role with a defined weekly hour commitment. A contract-to-hire path if the relationship is a strong fit. The first phase will likely focus on assessment, workflow design, tool recommendations, SOP creation, and implementation planning. ## Why This Role Is Different This is not a maintenance SEO job. This is a chance to help build the SEO/GEO program for a national home care marketing company serving more than 100 agencies. You will help define how home care agencies should show up in Google, local search, AI Overviews, ChatGPT, Claude, Perplexity, and other AI-powered search experiences. You will also help us build the system that makes that work scalable—and you will actively participate in executing and refining that system. We are looking for someone who can think strategically, build practically, use AI intelligently, lead execution through a team, and personally contribute to the work that drives results. If you are excited by the future of search and want to build—and actively shape—the operating system for modern home care SEO/GEO, this may be a great fit.

About Us Silverthread is a software analytics company that helps organizations understand software architecture, technical debt, modernization risk, and AI-generated code quality. Our customers include government agencies, defense contractors, software-intensive organizations, and commercial enterprises. We are a small but established company (14+ years) with proven technology, existing customers, and a growing set of new capabilities. We are looking for an experienced marketing leader to help us refine our go-to-market strategy and accelerate pipeline growth. What We Need We are looking for a fractional CMO or senior B2B marketing strategist who can help with both strategy and execution. We are not looking for someone who only delivers a marketing plan and walks away. We need someone who can help develop the strategy, prioritize initiatives, and work alongside our team to execute and refine programs. Our goal is not simply to increase activity or generate generic leads. We are looking for support that helps create qualified sales opportunities that move through our pipeline and ultimately contribute to increased revenue. Our current challenges include: • Clarifying and simplifying our messaging • Improving market awareness • Identifying the highest-value target segments • Increasing qualified pipeline • Balancing government and commercial opportunities • Determining which marketing channels deserve investment • Building a repeatable lead generation process Scope of Work Potential areas of responsibility include: • Reviewing our current marketing efforts and materials • Refining positioning, messaging, and value proposition • Defining and validating ideal customer profiles (ICPs) • Segmenting target audiences • Reviewing website content and conversion paths • Evaluating email campaigns and outreach programs • Advising on marketing technology and AI-enabled workflows • Recommending and helping launch marketing campaigns • Developing metrics and reporting • Providing ongoing guidance and execution support Ideal Experience We are particularly interested in candidates with experience in: • B2B software or SaaS marketing • Enterprise technology sales cycles • Technical products and complex value propositions • Fractional CMO engagements • Demand generation and pipeline development • Marketing strategy and execution • AI-enabled marketing workflows and automation Experience selling to engineering, software development, technology leadership, or enterprise IT organizations is a plus. Engagement Initially seeking a part-time/fractional engagement with potential for a longer-term relationship if there is a strong fit. Please include your resume, hourly rate, monthly retainer expectations (if applicable), and availability.