We're a career coaching business with high-ticket coaching programs looking for a hands-on paid ads specialist to drive qualified prospects to book a discovery call, primarily on Meta/Instagram (Google Ads a plus). Our close rate on calls is strong, so the goal is cost-effective call bookings directly, not a tiered offer funnel. Starting as a 60-90 day trial with clear KPIs (cost per booked call, ROAS) before discussing anything longer-term. Requirements: -Proven track record with service-based businesses, not e-commerce or B2B/SaaS -Coaching or high-ticket service experience strongly preferred; career coaching is a major plus -Can track and report ROAS/cost per qualified call, not just impressions or CTR -US-based -Hands-on execution to start, not strategy-only consulting Screening Questions: -Share 2-3 case studies of service-based (not B2B) accounts, with ad spend, results, and ROAS or cost per call. -Have you worked with coaches or high-ticket service providers? Describe the results. -Your approach to driving cost-effective call bookings in the first 30 days?

Here is my website. cloudwalls.co Im looking for someone with experience in marketing and growing an online business. the product has proven demand with consistent organic sales with no marketing and no content production. Must be scrappy and willing to take initiative.

Overview We are seeking an experienced Meta Ads strategist to serve as an ongoing advisor and thought partner for our marketing team. This is not a full-time role and we are not looking for someone to manage campaigns on a day-to-day basis. Instead, we are looking for a highly experienced professional who can provide strategic guidance, performance analysis, testing recommendations, and optimization direction through recurring strategy sessions. The ideal candidate has extensive experience scaling lead generation and e-commerce accounts through Meta and can confidently challenge assumptions, identify opportunities, and provide actionable recommendations. About Us We operate a multi-location retail business where the majority of sales occur in physical stores rather than online. Our marketing efforts generate leads, calls, appointments, and store visits through multiple channels, including Meta, Google, Microsoft Ads, referrals, organic traffic, and direct brand searches. One of the unique challenges of our business is that attribution is often fragmented. The source that generates a lead is not always the source that ultimately influences the sale. Customers frequently interact with multiple touchpoints before purchasing, including phone calls, forms, social media engagement, direct store visits, referrals, and repeat visits. As a result, we are seeking a strategist who understands how to evaluate performance beyond platform-reported metrics and can help build a framework for measuring true business impact. Scope of Work Strategic Reviews Review Meta account performance Analyze campaign structure and objectives Evaluate account scalability opportunities Identify bottlenecks impacting performance Review audience strategies and segmentation Conversion Strategy Review conversion actions and optimization events Evaluate lead quality versus lead volume Analyze appointment and sales attribution Recommend improvements to tracking and reporting Assess CRM integration and offline conversion strategies Testing & Experimentation Develop testing roadmaps Recommend creative testing frameworks Evaluate landing page opportunities Suggest audience and offer testing strategies Prioritize experiments based on expected impact Performance Analysis Review KPIs and trends Identify opportunities for efficiency improvements Analyze cost per lead, appointment, and sale Evaluate account health and learning phase considerations Provide strategic recommendations for scaling Recurring Meetings Weekly or monthly strategy sessions Performance reviews Testing review and prioritization Action plans for implementation by our internal team Ideal Candidate The ideal candidate has extensive experience managing and scaling Meta campaigns for businesses where conversions occur offline and attribution is not straightforward. Experience should include: Multi-location retail businesses Brick-and-mortar businesses Lead generation with offline sales outcomes CRM integration and lead lifecycle analysis Meta Conversion API Offline conversion imports Appointment-based sales models Multi-touch attribution Incrementality testing Understanding the limitations of platform attribution We are particularly interested in candidates who can help answer questions such as: Which conversion actions should Meta optimize toward? How should lead quality be measured? How should offline sales be fed back into Meta? How do we evaluate the impact of Meta when customers may convert through other channels? How should budget allocation decisions be made when attribution is fragmented? What testing framework should be used to maximize long-term business growth rather than platform-reported results? This role is focused on strategic thinking, performance analysis, attribution, testing, and scaling recommendations—not day-to-day campaign management. Engagement Structure Fractional / consulting engagement Weekly or monthly meetings as needed Flexible hours Long-term relationship preferred To Apply Please provide: A summary of your Meta advertising experience Industries and account sizes managed Examples of accounts you have scaled Your approach to testing and optimization Experience with attribution and offline conversions Your hourly or project-based consulting rates Availability for recurring strategy sessions Describe a business where the final sale occurred offline and platform attribution did not fully capture the customer journey. How did you measure success and determine whether Meta was truly driving incremental revenue?

ABOUT DUCTMASTERS DuctMasters Clean Air Solutions is a family-owned HVAC company established in 1992, serving Miami-Dade, Broward, and Palm Beach counties. We are NADCA-certified and A+ BBB-rated, specializing in duct cleaning, AC repair, AC installation and replacement, attic insulation, dryer vent cleaning, and indoor air quality solutions. We are looking for a results-driven digital marketer to help us generate a consistent pipeline of AC installation and replacement leads across South Florida. THE ROLE We need one experienced contractor who can own both our paid social (Meta) and organic search (SEO) channels. You will be responsible for driving qualified homeowner leads — primarily for AC installations and replacements — in a competitive South Florida market. This is a long-term engagement for someone who wants to grow with the company. WHAT YOU'LL DO Meta Ads (Facebook & Instagram): • Plan, build, and manage Meta ad campaigns targeting homeowners in Miami-Dade, Broward, and Palm Beach counties • Create and test ad copy, creatives, and audiences — including cold, retargeting, and lookalike audiences • Optimize campaigns for lead quality and cost-per-lead, not just volume • Set up and manage lead forms or landing page funnels for AC installation offers • Provide weekly performance reports with clear ROAS, CPL, and lead quality breakdowns • Recommend and iterate on offers and creative angles based on data SEO & Website: • Conduct a full SEO audit of our existing website and deliver a prioritized action plan • Perform on-page optimization: title tags, meta descriptions, headers, internal linking, and page speed • Build and execute a local SEO strategy targeting high-intent HVAC keywords across our service area • Create or oversee SEO-optimized content (service pages, blog posts, FAQs) targeting AC installation and replacement searches • Manage Google Business Profile optimization across our service counties • Build quality backlinks through local citations, industry directories, and outreach • Track keyword rankings, organic traffic, and lead attribution monthly WHAT WE'RE LOOKING FOR Required: • 3+ years running Meta ad campaigns with proven lead generation results (not just e-commerce) • Demonstrated SEO experience with measurable ranking and traffic improvements • Fluent in English — you will be communicating directly with ownership • Experience running campaigns for home services, contractors, or local service businesses • Ability to work independently, set priorities, and report results clearly • Familiarity with Google Analytics, Google Search Console, Meta Ads Manager, and rank tracking tools Strongly Preferred: • Prior experience in HVAC, home services, or a related trade (AC repair, plumbing, roofing, electrical) • Knowledge of South Florida market dynamics and seasonal HVAC demand • Experience with landing page builders (Unbounce, Leadpages, or similar) • Spanish language proficiency — our service area is heavily bilingual • Familiarity with CRM or field service platforms (ServiceTitan, HouseCall Pro, etc.) WHAT SUCCESS LOOKS LIKE In the first 90 days, we expect: • At least one Meta campaign live and generating leads within 2 weeks of onboarding • A completed SEO audit and a content/optimization roadmap • Clear baseline metrics established so we can measure progress together • Consistent communication — no going dark between weekly check-ins Long-term, we want a partner who helps us own our market — not just a vendor running ads. COMPENSATION Budget is open and negotiable based on your experience and proposed scope. We care far more about ROI than monthly retainer size. Please share your typical rate structure (hourly, monthly retainer, or performance-based) and what has worked best for similar clients. HOW TO APPLY To be considered, please include the following in your proposal: 1. 2–3 examples of Meta ad campaigns you managed for home service or local service clients — include spend, CPL, and lead volume results 2. 2–3 SEO case studies showing keyword ranking improvements and traffic growth 3. A brief description of your experience in or knowledge of the HVAC industry 4. Your proposed rate structure and approximate monthly commitment 5. One thing you would do in the first week to start making an impact for DuctMasters Generic proposals without case studies will not be considered. We're a family business that's been serving South Florida for over 30 years. If you do great work, we will treat you like a long-term partner. We look forward to hearing from you.

Paid Media Expert for Lobsterboys — Meta + Google Lobsterboys is looking for an exceptional Paid Media Expert to help elevate an already-performing advertising program across Meta and Google. We are a premium, fisherman-direct live lobster brand with an AOV over $200. Most of the year, we operate around a 5x return based on new customer acquisition only. Our biggest growth periods are May–August and November/December, when lobster demand aligns with Father’s Day, summer BBQs, Fourth of July, holiday gifting, and celebration season. This is not about fixing a broken ad account. It is about taking a strong operation to peak performance during our most important seasons. Our competitors have woken up and are advertising more heavily as well. Goals Drive efficient new customer acquisition across Meta and Google Maintain at least a 3.5x ROAS based on new customer sales only Keep acquisition costs at or below $50 during peak season Exceed prior-year performance while maintaining or lowering CAC Help scale intelligently during peak demand and pull back appropriately during slower periods What We Need We need someone who is highly analytical, detail-oriented, and competitive — someone who knows how to win with creative testing, copy, promotions, offers, audience strategy, and smart optimization. Our customers are affluent food lovers, live seafood buyers, entertainers, gift-givers, and celebration hosts. Approximately one-third of our customer base is Asian-American. We are also building a large library of influencer content with roughly 75 creator assets expected from June–August. We need someone who can test recipe videos, joy-of-live lobster content, UGC, and high-performing organic posts, including potential whitelisting opportunities - this is on top of our creative operation that already creates review content, static, videos etc. Requirements Proven success managing Meta and Google ads for e-commerce brands Strong experience with premium-tier, food, gifting, DTC, lifestyle or seasonal brands preferred Exceptional analytical ability and attention to detail Strong creative testing instincts Fluent English communication Ability to work during U.S. Eastern Time hours Available for one weekly meeting plus regular updates by message as needed Strong ownership mindset and drive to improve performance To Apply. Please include: - Links or names of at least 3 businesses you helped grow with paid google and meta ads in the past 3 years - achieving at least 3x+ ROAS and strong sales growth, especially for premium brands A brief “before and after” description of each account — what changed, what you did, and what impact you had Confirmation that you can provide references for these examples if they are not already visible on your Upwork profile We are open to both newer and established Upwork freelancers, but we are looking for someone with a strong performance mindset, exceptional communication, and the availability/ability to help Lobsterboys win during peak season.

About us Fencelite Media is a done-for-you Facebook lead generation agency. We build and run Meta ad campaigns for fence contractors across the US and Canada. Our job is simple to say and hard to do well: put qualified homeowner leads into our clients' pipelines at a target cost per lead, every single month. We are looking for a media buyer who can own client ad accounts end to end with very little hand-holding, and who can stand in front of a client and explain the numbers with confidence. The role You own client ad accounts from buildout through ongoing management — both the media buying and the account relationship. You launch the campaigns, you manage them, you own the results, and you own the client. CPL is the metric that matters most, and your job is to hit each client's target CPL over rolling 30-day sprints while keeping clients confident and in the loop. You are also expected to lead, not just execute. We want a buyer who brings new strategies to the table, tests new creative formats, and pushes our accounts forward instead of running the same playbook on autopilot. This is not a junior seat. You should be comfortable opening an account on day one, reading the data, and knowing your next move without being told what it is. What you'll do Build out and launch Meta lead gen campaigns using our account structure (1 campaign, 1 ad set, multiple ads) Manage those campaigns daily and own each client's target CPL on rolling 30-day windows Own the client relationship end to end: serve as the primary point of contact, manage expectations, and keep accounts healthy and retained Run our testing methodology: judge variables only after a minimum impression threshold, trim anything running above blended CPL, and scale what works Diagnose performance issues correctly (knowing the difference between a creative problem and a form or landing page problem) and act on them fast Bring new strategies and test new creative formats. We want fresh thinking, not just maintenance Scale winning campaigns the right way without breaking what is already working Deliver clear reports, explain the reasoning behind your decisions, and keep clients in the loop on performance and next steps Who you are 3+ years buying Meta ads, with real experience in local lead generation (home services is a big plus: fencing, roofing, landscaping, HVAC, decks, concrete, and similar) You think in CPL, link CTR, link CPC, and CPM, and you know which one to act on and when You can run accounts solo and make confident calls on what to kill, keep, and scale You understand lead gen campaigns and lead forms, not just ecommerce or traffic objectives You can manage clients directly. You explain results in plain language and never hide a bad week or month. A strategic thinker who proactively brings ideas, not someone who waits for instructions Reliable and organized enough to manage a large book of accounts at once (we run 30+ live accounts) without dropping the ball Bonus points -Experience with GoHighLevel -Experience writing or directing ad creative and copy -Direct experience in the home services or contractor space Why this seat You inherit real infrastructure: built-out SOPs, systems, and processes so you spend your time making decisions, not reinventing workflow Room to be creative. The systems give you a floor, not a ceiling. We want your fresh thinking on creative and strategy We're signing 1 to 2 new clients a week with no shortage of work, and we promote from within. This is a role you grow inside of, not one you age out of How we work Fully remote, ongoing 1099 contract You run everything through Slack and Ads Manager. Simple stack, no tool sprawl You set your own hours and manage your own workflow. That said, accounts need daily attention and clients need timely responses during US/Canada business hours, so meaningful daytime overlap with client timezones is expected You'd be onboarded gradually onto our existing book of 30+ live accounts. We hand them off at a pace that sets you up to win, not all at once on day one Expect 1 to 2 new clients and campaign buildouts every week This is a full workload, not a side project. We're looking for someone who can commit the hours a 30+ account book demands Location Remote, but domestic only. We are hiring contractors based in the US or Canada. Compensation $4,000 to $6,000 per month depending on experience, paid as a 1099 contractor. How to apply Send us two things: 1) Your resume. 2) A short Loom (3 to 5 minutes). In it: a 45-second intro on what you're running now (number of accounts, verticals, monthly spend), then walk us through how you'd handle this scenario — a client's blended CPL is sitting at $48 against a $35 target over the last 30 days, with a healthy 1.4% link CTR and low link CPC. What's happening, and what's your next move? Then tell us one creative format or strategy you've run that worked, and why. Applications without a Loom will not be reviewed.

Here's a tightened version with the redundancy cut out: We're looking for an experienced Meta media buyer for a growing e-commerce brand. *(The brand operates in the Catholic niche — noting this for context on the products and audience; you don't need to be Catholic for the role.)* We have proven best-sellers with a strong track record that are currently underperforming. We need someone who can review what changed, pinpoint the cause, and relaunch or restructure these campaigns to perform again. Beyond that, you'd manage the account as a whole — keeping evergreen winners healthy and scaling them while testing new products, offers, and creatives without destabilizing what's already working. **What you'll be doing** - Structuring and launching systematic testing campaigns - Relaunching slowed or stalled best-sellers and bringing them back to profitability - Protecting evergreen winners — monitoring for fatigue and refreshing before they decline - Scaling profitably and sustainably, especially on smaller to mid-sized accounts - Testing new products, offers, and creatives without disrupting what's already carrying the account - Planning creative refreshes driven by performance data **What we're looking for** - A creative testing framework you follow and can describe — a repeatable system, not improvisation - Up-to-date knowledge of Meta's campaign structures and best practices, and a habit of keeping pace with changes - Experience managing e-commerce Meta accounts and reviving campaigns that previously performed - Data-driven decision-making

Job Description: We are a small family-run online store (jpscorner.com) selling coin collecting supplies — Air-Tite holders, capsules, tubes, storage boxes, albums, bundles, and more. We’re based in Missouri and have been operating since 1999. We want to grow orders profitably through Google Ads. What we need: • Expert setup and management of Google Ads (Search, Shopping, Performance Max) for our Shopify store. • Focus on high-intent keywords for coin supplies and our existing product bundles. • Strong tracking setup (conversions, revenue) so we can accurately measure results. • Ongoing optimization to improve ROAS and sales while controlling costs. Budget & Payment Preference: • We prefer a performance-based structure (commission on additional sales generated / revenue share) with minimal or no monthly retainer. • Open to a small setup/audit fee + commission model, or hybrid. • We will provide clear baseline sales data and use proper tracking. Your Experience: • Proven track record with Shopify e-commerce stores (especially niche retail or hobby supplies). • Ability to start small/test campaigns and scale what works. • Transparent reporting on spend, clicks, conversions, and attributed sales. Project Details: • Part-time / ongoing management (10–20 hours/month initially). • Start with a test period/campaign to prove results. • We have product bundles, a free shipping progress bar, and strong margins to work with. Please apply with: • Your experience with similar stores. • Examples of performance-based or commission work you’ve done. • How you would approach our store (brief ideas welcome). • Any questions about our products or goals. We are looking for a long-term partner who understands small business realities and wants to grow with us. Serious, results-oriented freelancers only. Looking forward to your proposals!

I’m looking for an experienced e-commerce marketing professional to help grow my brand by increasing qualified traffic, conversions, and sales. Services may include: * Developing a marketing strategy * Managing paid advertising (Meta, Google, TikTok, Pinterest, etc.) * Improving conversion rates * Email marketing * SEO recommendations * Social media marketing recommendations * Monthly reporting and performance analysis Requirements * Experience marketing Shopify stores * Experience working with clothing, fashion, or apparel brands preferred * Ability to provide examples of previous work and measurable results * Strong communication and transparency Important: I value honesty and long-term business relationships. I am not looking for unrealistic income promises or “get rich quick” strategies. I prefer to start with a smaller project or trial period before committing to a long-term agreement. Please include examples of stores or brands you’ve helped grow and describe the results you achieved.

We are seeking a skilled freelancer to enhance our Shopify store's marketing and advertising efforts. The ideal candidate will have experience in promoting hair products and driving sales through effective marketing strategies. Responsibilities include managing social media campaigns, optimizing ad performance, and analyzing market trends to improve our online presence.