Eden is building a disciplined ecommerce growth engine where channel performance, funnel conversion, measurement quality, agency execution, and weekly spend decisions all connect back to profitable acquisition. Role mandate: own Google day-to-day, translate channel signal into team decisions, and help the growth function decide where the next dollar should go. About The Role We are hiring a Google Channel Manager to own Google as a core acquisition channel while helping the broader growth team understand what Google is telling us about demand, signal quality, funnel performance, creative, offer, and budget posture. This is a hands-on channel role, but it is not a siloed media-buying role. The right person will manage the day-to-day inside Google while also operating as part of the weekly growth system: reading signal, setting posture, executing tests, capturing learnings, and helping the team decide where the next dollar should go. What You'll Own You will own Google Ads performance across Search, Performance Max, Shopping, YouTube, Display, and related surfaces where applicable. That includes campaign structure, budget pacing, conversion signal, CAC / CPA performance, query quality, test design, and weekly recommendations. Your responsibility does not stop at the Google account. You will help the organization understand what Google performance means for the broader business: Is the channel working, or is the funnel blocking it? Is spend constrained by signal, CAC, creative, offer, or conversion rate? Are we scaling profitable demand, or just feeding the platform? What should CRO, creative, data, lifecycle, agency partners, and leadership do next? Key Responsibilities Own day-to-day Google Ads execution, optimization, pacing, and performance. Manage campaign structure, search intent, Performance Max logic, query quality, negative keywords, conversion actions, and budget allocation. Translate Google performance into clear weekly business recommendations. Partner with CRO/Data-Rails to verify whether Google signal is trustworthy enough to scale. Partner with landing page, intake, creative, and content owners to identify what channel data says about customer intent and conversion friction. Partner with finance and growth leadership to recommend weekly spend posture based on CAC, CVR, headroom, and signal confidence. Partner with agencies where relevant, while keeping Eden as the owner of performance truth and channel direction. Build a clear test roadmap for Google: what we are testing, why it matters, what decision it will drive, and what happens next. Surface risks early when performance is being distorted by broken tracking, poor event quality, funnel friction, offer mismatch, or weak creative. Contribute to the weekly growth operating rhythm by bringing clear updates, decisions, blockers, and learnings. What Success Looks Like First 30 days Audit the Google account, conversion setup, campaign structure, budget posture, and signal quality. Identify immediate waste, structural issues, and the first decisions needed to stabilize the channel. Create the first weekly Google readout: what changed, what number is trusted, where spend should move, and what decision is needed. First 60 days Establish a clearer operating rhythm: cleaner structure, better weekly readouts, sharper test priorities, and stronger alignment with CRO, data, creative, and finance. Show early CAC / CPA improvement, or clearly isolate the blocker if performance cannot scale yet. First 90 days Build a Google channel system the broader growth team can trust: clear signal, disciplined spend decisions, accountable tests, and a reliable view of when to scale, hold, cut, or fix the funnel first. Demonstrate that Google decisions can be made from trusted business metrics, not platform confidence alone. What We're Looking For Deep hands-on Google Ads experience in ecommerce, DTC, telehealth, healthcare, subscriptions, regulated categories, or high-consideration consumer products. Strong command of Search, Performance Max, conversion actions, attribution caveats, account structure, campaign pacing, and CAC management. Ability to operate inside messy environments where channel performance is affected by funnel, signal, creative, offer, and operational factors. Strong business judgment, not just media-buying skill. Comfort working cross-functionally with growth leadership, finance, CRO, data, creative, lifecycle, and agency partners. Ability to explain performance in plain English and turn analysis into decisions. Strong bias toward ownership: you do not wait for perfect reporting before forming a clear recommendation. Strong Fit Signals You can manage the account yourself and also explain what the account means for the broader growth system. You understand that Google is both an acquisition channel and a source of market/customer signal. You know when CAC is a channel problem, a funnel problem, a tracking problem, or an offer problem. You can pressure-test agency recommendations without needing to replace every agency function yourself. You can help leadership decide what to do this week, not just report what happened last week. This Role Is Not For Someone Who Only wants to manage the Google account in isolation. Relies entirely on platform-reported performance. Does not want to work with CRO, data, creative, finance, or agency partners. Optimizes campaigns without understanding margin, payback, funnel conversion, or organizational priorities. Is more comfortable reporting activity than driving decisions. Why This Role Matters Google is one of Eden's most important demand-capture channels, but the next phase of growth requires more than campaign optimization. Eden needs a channel owner who can connect Google performance to the full growth engine: signal quality, funnel truth, creative learning, agency execution, spend governance, and profitable scale. This person will help Eden build the muscle to make better weekly decisions, move faster with more confidence, and turn Google into a channel the whole organization can learn from and scale around.

Google Ads / GA4 Specialist for a Private Therapy Practice — Fix Conversion Tracking & Optimize Campaigns (Replit-Hosted, HIPAA-Conscious) About the project We're a private mental health / therapy practice. Our website is a custom-coded web app hosted and developed on Replit (JavaScript single-page application with client-side routing). We run Google Ads to reach prospective clients, but our measurement layer is unreliable — conversion tracking is currently broken or firing inconsistently, which is blocking us from optimizing spend with any confidence. We need someone who can get our analytics and tracking foundation clean and trustworthy, then use that data to tighten up our Google Ads performance — while being appropriately careful about the sensitive nature of a healthcare-adjacent website. Scope of work 1. Conversion tracking (highest priority) Audit the current Google Tag Manager setup and identify why conversions are firing incorrectly or not at all. Rebuild accurate conversion tracking end to end. Our key conversions are lead actions: contact-form submissions, appointment/consultation requests, and phone-call clicks (tel: link clicks). Handle SPA-specific tracking correctly — events must fire reliably on client-side route changes, not just full page loads. This is likely a core part of the problem. Validate everything with real test conversions (Tag Assistant, GA4 DebugView, Google Ads diagnostics). 2. GA4 configuration Properly configure the GA4 property: correct data streams, key events, and conversion definitions. Ensure clean, accurate data collection with no duplicate or phantom events. Set up the reporting we need to actually understand which channels and campaigns drive inquiries. 3. Google Ads optimization Once tracking is trustworthy, audit and optimize our existing Google Ads campaigns. Improve conversion import into Google Ads, bidding strategy, and campaign structure. Provide clear, prioritized recommendations backed by the corrected data. Compliance requirement (please read) This is a healthcare-adjacent site. We do not want any personally identifiable information or health-related detail flowing into GA4, Google Ads, or any third-party tag. You must be comfortable implementing HIPAA-conscious, privacy-safe analytics: Conversion events must capture that an action happened (e.g. "form submitted") without capturing form contents, names, emails, phone numbers, or anything that could identify an individual or their reason for reaching out. No PII in event parameters, URLs, or user properties. Appropriate IP handling and careful, limited use of any remarketing. You should already understand what this means and why it matters for a therapy practice from prior work in the field. If this is new territory for you, this isn't the right project. Must-have requirements Demonstrated expertise with Google Tag Manager, GA4, and Google Ads (Google Ads certification a plus). Real experience implementing conversion tracking on single-page applications — you understand why SPA route changes break standard tracking and how to fix it. Comfort working directly in a Replit environment (or equivalent comfort reading/editing a custom codebase to place and configure tags). You should be able to work with the actual code, not just a plugin-based CMS. Prior experience working with therapy, mental health, medical, or other healthcare clients — this is required, not a nice-to-have. Familiarity with HIPAA and the ethical/privacy obligations of a healthcare practice, and how those constraints shape analytics, tracking, and advertising decisions. Strong debugging discipline: you validate with test conversions rather than assuming a tag works. Clear communicator who documents what was changed and why. Nice to have Experience diagnosing and cleaning up inherited/broken GTM containers. Familiarity with call-tracking or form tools commonly used by service-based practices. Deliverables A working, validated conversion tracking implementation with documented test results. A correctly configured GA4 property with defined key events and conversions. Conversions importing accurately into Google Ads. A short written summary of what was broken, what was fixed, and prioritized next steps for campaign optimization. To apply, please answer Tell us about your prior work with therapy, mental health, medical, or other healthcare clients, and how HIPAA/privacy obligations shaped what you built for them. Briefly describe a time you fixed broken conversion tracking on a single-page app. What was the root cause? How do you set up conversion tracking for a healthcare or other sensitive site without sending PII into GA4 or Google Ads? Have you worked in Replit or a similar code-based hosting environment before? If not, how would you approach it? Roughly how many hours do you estimate this scope would take? Budget & engagement Describe your preferred compensation structure.

We're looking for a Google Ads specialist who actually understands the data side, not just the algorithm. Plenty of people can run campaigns. We need someone who can go into the account, look at what the conversion data is actually telling them, and know whether it's healthy or broken, then fix it or flag it before we have to ask. You'd be working across several local, multi-location, business-to-client accounts. These run Google Search, Performance Max, and Local Services Ads. We'd start you on one account, and if it's a fit, expand from there. What the role actually requires: You need real, hands-on experience with offline conversion tracking. Not "I've heard of it," but actually passing conversion data back to feed the algorithm a better signal. You should know your way around the Google Ads Data Manager API. And you need genuine Local Services Ads experience, since LSAs are a core part of these accounts. Just as important: you need to be proactive and vocal. If leads are coming in but not converting, we want you asking why before we do, pushing on conversion rate optimization… don’t just sit. We work on a cadence built around specific KPIs, and we want someone who wants to keep iterating and optimizing against them, month over month. You'd join one monthly all-hands with the rest of the team and report directly to the CMO. A few questions. Please answer these directly in your application: 1. How do you use offline conversion tracking to prime the algorithm? Walk us through what you're actually passing back and how. 2. Would you run Performance Max on these accounts? If so, when would you turn it on, and what would you want in place first? 3. Have you worked directly with the Google Ads Data Manager API? What did you use it for? 4. How do you approach tracking and optimizing Local Services Ads leads differently from standard Search? 5. An account is getting plenty of leads, but they're not converting. What's your first move? How this works: This is a multi-step process. First, we'd have you audit one of our current accounts, then present your findings to us on a call. From there, we'll scope out the ongoing engagement together. Three things to note: 1. Anyone using AI to generate automated responses to this post will be disqualified immediately. We can tell, and we're not interested. 2. If you are just outsourcing your work, please be upfront. We sometimes will do working sessions together. Do not apply if you plan on just outsourcing. 3. Bonus points if you answer the questions above on a quick Loom.

ABOUT US Patient Genius (powered by Koda Digital) is an AI-powered healthcare marketing intelligence platform. We sell B2B: our customers are decision-makers at multi-location medical practices and the groups that own them. This is organization-to-organization lead generation, not patient acquisition. THE ROLE We're building a Google Search Ads program from scratch and need one operator to own it end to end. Starting spend is modest; the goal is to scale toward ~$7,500/month as fast as real demand allows. Success is qualified pipeline — decision-makers entering our sales funnel — not click or raw lead volume. This is a structurally hard account: high-ticket, high-CPC, a finite/low-volume search audience, and no historical conversion data to lean on at launch. We want someone who has actually built and scaled that kind of account — not someone who only optimizes mature ones. WHAT YOU'LL OWN - Campaign strategy and build from zero: account structure, keywords, ad copy, extensions. - Conversion tracking: GTM + GA4 + Google Ads events fired off our demo/audit capture flow (no packaged CRM; lead-quality feedback comes from a lightweight internal CRM). - Ongoing management, optimization, and budget pacing toward the $7,500/mo target. - The landing pages your campaigns point to (WordPress page builder or a clean HTML page — we don't tie up internal dev on this). - Reporting that ties spend to pipeline, not vanity metrics. MUST HAVE - Demonstrated B2B lead-gen experience on Google Search. - Experience in high-CPC, considered-purchase / long-sales-cycle environments. - A real from-$0 account build you can walk us through (starting vs. peak spend, CPC range). - Genuine conversion-tracking depth (GTM / GA4 / event-based or offline conversions) — not a passing "I know GA4." - Ability to build your own landing pages. - You personally do the work — no outsourcing, white-label teams, or agency pass-throughs. NICE TO HAVE (moves you up) - B2B experience marketing to or serving medical/healthcare practices (we bring the domain context — this is a plus, not a requirement). - Working understanding of the US healthcare market and how practices/groups buy. - US-based (strongly preferred; exceptional non-US candidates who clearly understand the US market considered). - LinkedIn Ads or other paid media. - Track record launching accounts with zero prior digital ad history. ENGAGEMENT - Contract, hourly, remote. - Roughly 5–20 hrs/week — weighted toward the build up front, tapering to ongoing management. - Outcome-based; no fixed schedule; occasional check-in meetings. - Rate scaled to skill and results. We are not looking for the cheapest option — we're looking for the right operator. - Strong performance grows into a larger ongoing engagement as spend scales, and potentially work across our other accounts.

We're looking for an experienced Google Ads PPC Specialist to manage and scale lead generation for our luxury transportation company, Black Elegant Transportation, serving the Chicago metropolitan area. Our goal is simple: generate qualified phone calls and quote requests that convert into high-value bookings while maintaining a strong return on ad spend (ROAS). If you have experience generating leads for local service businesses—especially transportation, limousine, chauffeur, luxury services, or travel—we'd love to hear from you. About Our Company Black Elegant Transportation provides luxury transportation throughout the Chicago area, including: Airport Transportation (O'Hare & Midway) Corporate Transportation Wedding Limousine Service Concert & Sporting Events Executive Black Car Service Prom Transportation Hourly Chauffeur Service Special Events Group Transportation Website: www.blackeleganttransportation.com⁠� Responsibilities You'll be responsible for managing our Google Ads account from strategy through optimization. This includes: Keyword research Campaign structure Search campaigns Performance Max (if appropriate) Call campaigns Remarketing Conversion tracking Google Tag Manager GA4 integration Google Search Console recommendations Landing page recommendations Negative keyword management Ad copy creation Extensions Weekly optimization Monthly reporting A/B testing Competitor analysis Bid strategy optimization Primary Goals Increase: Phone calls Quote requests Airport reservations Corporate accounts Wedding bookings Hourly rentals Overall ROAS Lower: Cost per Lead Cost per Booking Wasted ad spend Ideal Candidate You should have: 3+ years managing Google Ads Proven local lead generation experience Experience with luxury services preferred Strong understanding of Google Analytics 4 Google Tag Manager experience Conversion tracking expertise Ability to identify scaling opportunities Excellent communication English fluency Bonus if you've worked with: Limousine companies Chauffeur services Black car services Airport transportation Luxury travel Local service businesses What We'll Provide Existing website Google Ads account Google Analytics Google Search Console CRM Landing pages Creative assets Call tracking Budget for testing and scaling Success Metrics We're looking for someone who can improve: Cost Per Lead (CPL) Conversion Rate Click-Through Rate (CTR) Quality Score Impression Share Return on Ad Spend (ROAS) Number of qualified bookings To Apply Please include: Similar Google Ads accounts you've managed. Results you've achieved (CPL, ROAS, lead volume, etc.). Industries you've worked in. Your optimization process. Your reporting frequency. Any Google Ads certifications. Why you're the right fit for this project. Budget Long-term opportunity Hourly or Fixed Price (based on experience) Performance-based bonuses available for exceptional results. Screening Questions Have you managed Google Ads for a limousine, chauffeur, transportation, or luxury service business? Please provide examples. What average cost per lead have you achieved for local service businesses? How do you optimize campaigns to reduce cost per booking? Describe your experience with GA4, Google Tag Manager, and conversion tracking. What KPIs do you monitor weekly? How often do you optimize campaigns? What is the largest monthly Google Ads budget you've managed? If hired today, what would be the first five things you would audit in our account? Share two or three Upwork project links or case studies that demonstrate your results. This posting is designed to attract experienced PPC professionals with a strong background in local lead generation and performance optimization, while filtering out applicants without proven Google Ads expertise.

I run two local service businesses in the Atlanta metro area: a moving company and a carpet cleaning company. We are in peak season and need to increase booked jobs fast over the next 30–60 days. I am looking for a home services growth operator who can help us improve the full lead-to-booked-job system, not just manage ads or send reports. Current channels we are running: - Google Ads for moving and carpet cleaning - Facebook ads for carpet cleaning - Google Local Service Ads - Google Business Profile - GoHighLevel CRM and voice AI agent - SMS customer list - Moving customers that can be cross-sold carpet cleaning services Main goal: Increase actual booked jobs within 2–4 weeks and help us track cost per booked job, not just cost per lead or platform conversions. What I need help with: - Audit current Google Ads, Facebook Ads, Local Service Ads, CRM, call flow, follow-up, and booking process - Identify where leads are being lost - Improve campaign structure, targeting, offers, landing pages, and follow-up - Build or improve SMS follow-up and reactivation campaigns - Create a system to cross-sell carpet cleaning to moving customers - Improve Google Business Profile and local search visibility - Set up clear tracking from lead source to booked job - Give 3–5 quick-win actions that can create jobs fast - Meet weekly and give clear action steps, not just reports The right person should have experience with home services such as moving, carpet cleaning, HVAC, plumbing, roofing, junk removal, cleaning, pressure washing, or similar local service businesses. You should understand: - Google Ads - Facebook Ads - Google Local Service Ads - Google Business Profile - GoHighLevel or similar CRM - SMS marketing - Call tracking - Booking conversion - Local SEO - Cost per booked job tracking Do not apply if you only focus on clicks, impressions, or basic ad reporting. I need someone who thinks like a growth partner and can help find revenue leaks across the full system. Please answer these questions when applying: 1. What home service businesses have you helped grow? 2. Have you worked with moving, carpet cleaning, junk removal, HVAC, plumbing, or similar services? 3. What would you check first if Google Ads is producing leads but jobs are not closing? 4. Give one example where you improved cost per booked job, not just cost per lead. 5. What quick wins would you look for in the first 7 days?

Ecommerce Growth Consultant Project Duration: ~3 months, long term partnership possible Compensation: $6,000 - $12,000 depending on hours and experience About us Rowan Appliance (rowanappliance.com) is a growing online appliance retailer. We're looking for an experienced eCommerce consultant to work closely alongside our internal team to grow website sales — not to take over, but to guide, execute together, and help us build capability as we go. What you’ll do - Audit our Shopify store and co-develop a plan to improve conversions and UX - Build and execute an SEO strategy — on-page, technical, and content - Set up and manage Google Ads campaigns (Search, Shopping, Performance Max) - Set up and manage Meta Ads campaigns (Facebook & Instagram) - Configure GA4 tracking and reporting so we can both monitor what's working - Walk us through decisions so we understand and can contribute meaningfully Requirements - Proven experience with Shopify — store optimization, apps, and theme customization - Strong SEO skills including on-page, technical SEO, and keyword research - Hands-on experience managing Google Ads for eCommerce - Experience running Meta Ads with a focus on ROAS and audience targeting - Proficiency in GA4 — event tracking, conversion setup, and reporting - Strong communicator who enjoys teaching and explaining their process - Ability to share past results or a relevant case study Nice to have - Experience in appliances, home goods, or consumer electronics - Familiarity with Google Merchant Center and product feed optimization - Experience mentoring or consulting (not just executing independently)

Seeking a Google certified expert to assist with GA4 setup, ad console, and tag manager auditing for multiple WordPress sites. The role involves ensuring accurate tracking and data integration across platforms. Ideal candidates will have experience in managing multiple projects and optimizing analytics systems.

About Rule Your Kingdom: Rule Your Kingdom is a premium forensic SEO and search engineering agency based in Waco, TX, dedicated to building technical SEO systems and digital infrastructure for high-stakes industries where search visibility directly impacts revenue. We serve clients in competitive sectors like law firms, medical practices, dental offices, home services, and eCommerce, capturing demand at the exact moment intent is expressed. Our approach is engineering focused: no smoke, no shortcuts, no wasted spend - only measurable authority built from the ground up through forensic analysis, intent-driven systems, and data-driven strategies. As a Google Partner, we command top spots on Google for our clients, blending creativity with rigorous technical expertise to foster brand loyalty and predictable revenue ecosystems. We're committed to outstanding customer service, honesty, integrity, and educating our clients on complex digital topics. We're expanding our paid search capabilities and seeking a highly skilled Google Paid Search Specialist with strong expertise in both Google Ads and Google Local Services Ads. We utilize both platforms extensively across our client base, and the right person must be highly capable with both. The types of Google paid search clients you may be taking over are in the following industries: automotive repair, residential HVAC, residential painting, roofing, flooring, kitchen and bath resurfacing/refinishing, aviation, and ecommerce sales of high-end sporting equipment. The focus of our proactive marketing efforts is to attract new clients primarily in the fields of law, healthcare, home services, and e-commerce. This is a part-time freelance role starting at 10 hours per week immediately, with the potential to grow to 20 hours per week over the next several months as we continue to grow quickly. There is also the potential to grow into a full-time position if you choose, although you are also welcome to remain part-time if that is your preference. You will represent yourself as our Paid Search Engineering Specialist - a title that aligns with our forensic SEO and search engineering prowess. You'll handle client accounts on our behalf, maintaining our Google Partner certifications by passing required Google tests, such as Google Ads certifications. While not exclusive to us, your work servicing our accounts must embody our engineering mindset: data-driven decisions over intuition, proactive optimization, and alignment with business objectives for maximum ROI. This role requires a blend of technical expertise, analytical acumen, strategic thinking, and strong client-facing communication. You must be open and available to participate in paid client-facing meetings when needed, including client onboarding, troubleshooting, and periodic reporting/update meetings. You will also be expected to periodically provide basic information to our sales team to help us evaluate and land prospective Google paid search clients. This may include helping us determine whether a particular prospective business client is a good candidate for Google Ads, Google Local Services Ads, or both; estimating how many hours of setup would be involved; estimating how many hours of monthly management would likely be required; and recommending appropriate monthly Google Ads spend or weekly Google Local Services Ads budgets. This limited sales-support input is the only activity we would expect you to occasionally perform without being paid, because none of us gets paid unless we land the account. You must be comfortable with that arrangement. If you're a proactive expert who thrives in fast-evolving environments, including 2026 trends like privacy-centric tracking and Local Service Ads, and can deliver measurable results in competitive markets, we want to hear from you. Key Responsibilities: - Manage and optimize Google Ads and Google Local Services Ads accounts for 10 hours weekly initially, then up to 20 hours per week over the next several months (plus more if desired), including setup, ongoing maintenance, and scaling for new clients. - Pass Google Ads certification exams on our behalf to maintain our Google Partner status. Structure campaigns logically based on business objectives, using tools such as Google Ads Editor for bulk changes and the Manager Account (MCC) for multi-account oversight. - Conduct in-depth keyword research and management, incorporating negative keywords to eliminate irrelevant searches and reduce wasted spend. - Implement and refine bidding strategies, including Target CPA and Target ROAS, using a mix of automation and manual controls for budget optimization. - Craft compelling ad copy, including Responsive Search Ads (RSAs), and conduct A/B testing for performance gains. - Enhance ads with extensions and assets, such as site links, callouts, and location extensions, to boost visibility. - Analyze key metrics, including CTR, CPC, Conversion Rate, ROAS, and other relevant performance data, using Google Analytics 4 (GA4) integration to identify trends, underperforming segments, and opportunities. - Set up and maintain conversion tracking, including server-side and first-party data solutions for privacy compliance. - Perform proactive optimizations: search term audits, pausing underperforming campaigns, audience targeting, remarketing, and landing page alignment to achieve 1:1 conversion ratios. - Handle automation wisely - trusting Google's AI where appropriate but overriding to prevent overspending. - Manage and optimize Google Local Services Ads for service-based clients, including profile review, budget recommendations, lead quality evaluation, dispute management where appropriate, and ongoing performance monitoring. - Stay ahead of trends like Performance Max (PMax), privacy-centric tracking, and Local Service Ads (LSAs) for service-based clients. - Provide clear, insightful reporting to internal stakeholders, highlighting ROI and strategic recommendations. - Participate in paid client-facing meetings as needed, including onboarding meetings, troubleshooting meetings, and periodic reporting/update meetings. - Periodically provide basic sales-support guidance to help us evaluate prospective Google paid search clients, including whether Google Ads, Google Local Services Ads, or both are appropriate; estimated setup and monthly management time; and recommended ad spend levels. - Align all efforts with client business goals, such as lead generation and brand awareness, while embodying our forensic, engineering-driven approach. Required Skills & Qualifications: 1. Technical Proficiency & Strategy - Proven expertise in account structure and setup: Organizing campaigns, ad groups, and keywords based on business objectives. - Advanced keyword management and research using tools like Keyword Planner, with strong use of negative keywords to minimize waste. - Mastery of bidding and budget optimization, including automated strategies such as Target CPA and Target ROAS, along with manual in-depth control. - Skilled in ad copywriting and testing: Creating relevant ads, RSAs, and A/B variations for optimal performance. - Proficient with ad extensions and assets to enhance visibility, including site links, callouts, and location extensions. - Expert-level knowledge of Google Ads Editor for bulk edits and Google Ads Manager Account (MCC) for multi-client management. - Strong working knowledge of Google Local Services Ads, including setup, optimization, budget strategy, lead review, lead quality improvement, and ongoing client guidance. 2. Analytical & Data Skills - Strong data analysis and interpretation: Evaluating CTR, CPC, Conversion Rate, ROAS, and other metrics to spot trends and drive adjustments. - Experience implementing conversion tracking, including GA4 integration, to measure true business value. - Ability to improve Quality Score through optimized keyword-ad-landing page relationships, reducing CPC and boosting positions. - Pattern recognition in historical data, especially in post-COVID ad auction dynamics. 3. Optimization & Maintenance - Proactive performance tuning: Regular audits, pausing underperformers, and testing new strategies. - Landing page optimization for relevance, mobile-friendliness, and high conversion rates. Audience targeting and remarketing to refine reach and reconnect with visitors. - Balanced handling of automation: Knowing when to leverage or override Google's AI to control spend. - Ongoing Google Local Services Ads optimization, including evaluating lead quality, recommending appropriate weekly budgets, and identifying opportunities to improve performance. 4. Soft Skills & Business Acumen - Exceptional attention to detail in geolocation, bidding, keyword management, and LSA profile accuracy to avoid budget waste. - Clear communication and reporting: Presenting data digestibly, emphasizing ROI and insights. Strong client-facing communication skills and willingness to participate in client onboarding, troubleshooting, and reporting/update meetings when needed. - Strategic thinking: Aligning campaigns with broader goals like lead generation or awareness. Ability to quickly evaluate prospective clients and provide practical sales-support recommendations regarding Google Ads, Google Local Services Ads, setup requirements, monthly management needs, and recommended ad spend. - Adaptability: Keeping current with AI, privacy changes, server-side tracking, first-party data, Google Local Services Ads, and platform evolutions. Additional Requirements: - 5+ years of hands-on Google Ads management experience, preferably for service-based or high-value clients, such as law, healthcare, home services, and ecommerce. - Strong hands-on experience with Google Local Services Ads. - Current or recent Google Ads certifications. We'll support recertification. - Familiarity with 2026 trends: Performance Max, privacy-centric tracking, and LSAs. - Ability to work independently as a freelancer, starting at 10 hours per week, with the capacity to grow into 20 hours per week over the next several months. - Openness to a role that could eventually grow into full-time if you choose, while also allowing you to remain part-time if preferred. - Strong English communication skills for client-facing representation and internal collaboration. Comfort with periodically providing limited, unpaid sales support to prospective accounts, understanding that none of us gets paid unless we land the account. - Portfolio or case studies demonstrating ROI improvements in competitive markets. Nice To Have: - Familiarity with CallRail, which we use for lead attribution and pay for on behalf of our clients. What We Offer: - Competitive hourly rate based on experience, $50-$70/hour, negotiable. - Opportunity to work with a forward-thinking agency in forensic SEO and search engineering. - Flexible, part-time commitment starting at 10 hours per week, with the potential to grow to 20 hours per week and possibly full-time if desired. - Paid client-facing meetings when your participation is needed. - Access to our tools and resources for efficient management. - Collaborative environment focused on long-term client success and measurable results. If you have the technical chops, analytical mindset, strategic vision, and client-facing communication skills to engineer paid search success in high-stakes markets, apply now! Please include in your proposal: - A brief overview of your Google Ads and Google Local Services Ads experience. - Examples of campaigns you've optimized, with metrics. - Any relevant experience managing Google Local Services Ads for service-based businesses. - Why you're drawn to a forensic, engineering-focused agency like ours. - Your availability, including whether you have the capacity to grow from 10 to 20 hours per week over the next several months. - Your proposed hourly rate. We look forward to partnering with a specialist who can help our clients rule their kingdoms through precision paid search engineering.

About Tiami We're looking for a freelance paid media specialist to own our advertising across Meta, Instagram, and Google. We're a small, lean team, so while this is a freelance role, we're not looking for a typical agency or set-it-and-forget-it contractor. We want someone who's genuinely in it with us and operates like an extension of the team. Right now we're having trouble reaching our audience efficiently and we have a conversion problem to solve. We need someone who can come in, audit what's running, rebuild our campaigns the right way, and drive efficient, profitable revenue. The right person is in the accounts multiple times a day, optimizing in real time, and bringing us recommendations and insights before we have to ask. If you're a freelancer who's willing to get in the weeds with the team, and you want the autonomy to make decisions on the fly and optimize because we trust you to, this is for you. We're after someone analytical and decisive who's constantly looking for what we can do better and proactively acting on it, a true active participant in driving revenue. This is not for you if you need to be micromanaged, if you're not a self-starter, or if you're going to wait for us to tell you where the problems are. What You'll Do Audit our existing campaigns and account structure Build and launch efficient campaigns across Meta, Instagram, and Google Ads Drive efficient revenue and solve our conversion challenges Reach and connect with our target audience more effectively Test creative variations rigorously and use the data to improve performance Help produce creative, using a thoughtful mix of human design and AI, never AI alone Optimize campaigns in real time, monitoring and adjusting throughout the day Proactively surface insights, problems, and recommendations to the team What We're Looking For Proven experience driving efficient, profitable revenue through paid media Deep expertise in Meta, Instagram, and Google Ads Strong creative judgment and the ability to direct and produce high-quality creative Experience marketing premium or luxury products [preferred] A genuine self-starter who wants to be embedded with a lean team, not run things from a distance Comfort owning a channel end to end and operating as a true partner