We're looking for a tracking and analytics specialist to own our GTM stack and GA4 reporting on an ongoing basis. Responsibilities: - Refactor and optimize our existing GTM setup (client-side and server-side) - Stand up and manage server-side tagging via Stape - Implement and maintain conversion pixels across ad platforms (Meta, Google Ads, LinkedIn, etc.) - Build event triggers in GTM and define hardcoded data layer event specs for our dev team - Serve as the point person for adding and updating tracking tags as needs evolve - Own QA and validation for all tracking implementations - Build GA4 reports and dashboards for the marketing team Requirements: - Expert-level Google Tag Manager (client-side and server-side) - Hands-on Stape experience - Strong GA4 knowledge — events, conversions, custom dimensions, reporting - Experience writing data layer specs for development teams - Familiarity with Meta CAPI, Google Ads tags, and other ad platform pixels - Detail-oriented QA process using GTM Preview, DebugView, etc. - Ability to build clean reports for non-technical marketing stakeholders Please share relevant project examples and note your Stape experience when applying.

We're looking for a Google Ads specialist who has run campaigns for law firms and can prove it with real numbers. This is not a role for someone with general PPC experience who has "worked with a few attorneys." We want someone who lives in legal lead gen and understands how it's different from e-commerce or lead gen in other verticals. Experience managing Local Services Ads (LSAs) alongside standard search is a requirement, not a bonus — we run both and need someone who understands how they work together. Before anything else, in your proposal, show us actual performance. Don't tell us you've managed law firm accounts — show us cost per lead, cost per qualified case, conversion rates, spend levels, and how those moved over time. If your application doesn't include concrete numbers, we'll assume you don't have them. The work itself is tied closely to offline conversion tracking. A big part of why we're hiring is that lead quality and attribution matter more to us than raw lead volume, so we need someone who actually understands how conversions get fed back into Google Ads from a CRM, not just someone who optimizes inside the ads platform. To be considered, please answer these in your proposal: 1. How do you track offline conversions? Walk us through your actual process, not the textbook version. 2. Do you have direct experience with the Salesforce Data Manager API and offline conversion tracking for Google Ads? Tell us specifically what you've built or maintained. 3. What conversion goals do you typically set in Google Ads for law firms, and why those? 4. How do you manage and optimize Local Services Ads for law firms, and how do you handle lead disputes and attribution between LSAs and standard search? How this works: - We start with a paid assessment of our current account. You'll audit what's there, tell us what's working, what's broken, and what you'd change, and send that back to us in writing. - Based on that, we'll scope the ongoing engagement. If this sounds like you and you've got the numbers to back it up, apply.

I’m looking for an experienced Google Ads contractor to help support and optimize search campaigns for my digital marketing clients. This will start as a small, ongoing hourly role of about 5–7 hours per month, with the potential to grow as we bring on more accounts. I have managed Google Ads campaigns myself, so I’m looking for someone who is knowledgeable, transparent, and able to provide practical recommendations — not someone who simply checks boxes or overcomplicates things. Responsibilities may include: Helping set up new Google Search campaigns Reviewing and optimizing existing campaigns Keyword research and negative keyword updates Ad copy recommendations and testing Conversion tracking setup and troubleshooting Google Tag Manager and Google Analytics support Monthly or periodic performance reviews Clear communication about what is working, what needs improvement, and why Experience with Facebook Ads and TikTok Ads is a plus, but Google Search campaign experience is the main priority. This is a long-term contractor role for someone who is detail-oriented, honest, and comfortable working with a marketing consultant who understands the basics of campaign management. If the first few projects go well, there will likely be ongoing work across multiple client accounts. Please include examples of Google Search campaigns you’ve managed, your experience with conversion tracking, and your hourly rate.

We're looking for an experienced Google Ads specialist to take over and optimize an established account for a coworking and executive office provider with multiple locations throughout the Northeast. The account is already active, but we're looking for someone who can improve performance through strategic optimization—not simply manage campaigns. Project Scope You'll be responsible for: Auditing the existing Google Ads account Reviewing campaign structure and consolidation opportunities Search term analysis and negative keyword management Keyword expansion and optimization Improving Quality Scores and ad relevance Creating and testing new ad copy Optimizing bidding strategies Improving conversion rates and lowering CPL Managing location-based campaigns across multiple markets Making recommendations for landing page improvements when appropriate Tracking A new measurement framework has recently been implemented using GA4 and Google Tag Manager. Conversion tracking is already being upgraded, so you'll work from clean data rather than setting up analytics. Experience Required 5+ years managing Google Ads Strong lead generation experience Local service or multi-location business experience Experience reducing cost per lead while increasing qualified conversions Comfortable interpreting GA4 reporting Experience with Performance Max, Search, and remarketing campaigns Excellent written English Nice to Have CallRail experience Google Ads certifications Experience with coworking, commercial real estate, office leasing, or B2B lead generation Landing page optimization / CRO experience Deliverables Initially, we'd like you to: Audit the account Present prioritized optimization recommendations Implement approved changes Monitor performance weekly Provide a concise monthly report with insights and next steps To Apply Please include: Examples of Google Ads accounts you've significantly improved Average monthly budgets you've managed Before-and-after performance metrics (CPL, ROAS, conversion rate, etc.) Your hourly rate Your weekly availability Start your proposal with "Stark" so we know you've read the posting. This will begin as a project for one client, with the opportunity for ongoing work across additional client accounts if it's a good fit.

We’re looking for an experienced Google Ads specialist to generate high-quality leads for a U.S.-based bookkeeping business targeting small and medium-sized businesses. This is not an eCommerce project. We need someone with proven experience running profitable Google Search campaigns for bookkeeping, accounting, CPA, tax, legal, or other professional service businesses. Responsibilities * Develop and manage Google Search campaigns * Conduct keyword research and build campaign structure * Set up and optimize conversion tracking * Improve lead quality while reducing cost per qualified lead * Manage bidding strategies, ad copy, and negative keywords * Monitor campaign performance and continuously optimize results Current Setup * Dedicated landing page * Professional VSL (Video Sales Letter) * Google Business Profile * CRM and lead management process already in place * Initial target market: New York Requirements * Demonstrated success with Google Ads for bookkeeping, accounting, CPA, tax, legal, or similar professional services * Strong knowledge of Google Search campaigns and conversion optimization * Experience with Google Tag Manager, Google Analytics, and conversion tracking * Excellent English communication skills * Ability to provide real case studies and measurable results Please Answer the Following 1. Have you managed Google Ads campaigns for bookkeeping, accounting, CPA, tax, or similar businesses? Please share examples. 2. What results did you achieve (CPL, conversion rate, ROAS, or qualified lead volume)? 3. What monthly ad budgets have you managed? 4. How would you structure a Google Ads campaign for a bookkeeping business targeting New York? 5. What are the most common mistakes you see professional service firms make with Google Ads? 6. How do you optimize for qualified leads rather than just increasing traffic? 7. Please include links to any case studies, portfolio, or testimonials that demonstrate your experience. Budget Open to hourly or monthly-retainer proposals based on experience and proven results. We’re looking for a long-term partner who can take ownership of our Google Ads strategy, make data-driven decisions, and consistently improve campaign performance over time.

We are an established Southern New England home services company looking to hire a highly capable digital advertising specialist to manage and optimize our paid lead generation campaigns using OUR existing advertising accounts and infrastructure. Platforms include: Facebook / Instagram (Meta Ads) Google Search Ads Potentially YouTube & Display retargeting This is NOT a beginner role. We are looking for someone who understands: local service business lead generation high-ticket home service marketing landing page optimization conversion tracking call-driven campaigns lead quality optimization ROI-focused ad strategy IMPORTANT: You will be working inside our existing accounts/business manager assets. We are NOT looking for someone who wants to run ads through their own agency accounts. ABOUT US: We are an established, multi-generational company serving Rhode Island, Eastern Connecticut, and Southeastern Massachusetts. We specialize in premium outdoor residential projects and service work, including: Renovations Equipment upgrades Service & repair Seasonal services Outdoor living-related projects Higher-end residential clientele We are positioned as a premium, established, trusted market leader — NOT a discount service company. WHAT WE NEED: We already have: Strong branding High-converting landing pages Professional photography/video Defined service areas Significant industry expertise Clear value propositions We need someone who can: Build and potentially manage Meta campaigns Build and potentially manage Google Search campaigns Improve lead quality Optimize CPL and ROAS Set up proper tracking/reporting Create audience strategies Retarget website visitors Help scale campaigns intelligently Understand seasonal demand trends IDEAL EXPERIENCE: Home services Luxury services Construction/remodeling Outdoor living HVAC Roofing Kitchen/bath remodeling High-ticket local businesses Swimming Pool YOU SHOULD BE ABLE TO: Speak intelligently about campaign strategy Explain WHY campaigns are working or not working Understand customer psychology Optimize based on data Work independently Communicate clearly and professionally BONUS IF YOU HAVE EXPERIENCE WITH: Leadpages Google Tag Manager GA4 Meta Pixel/CAPI Local SEO strategy Call tracking CRM integrations AI-assisted ad creative workflows TO APPLY: Please include: Relevant examples/case studies Industries you've worked in Typical monthly ad budgets managed Your approach to improving lead quality What reporting/communication cadence you prefer Your favorite and least favorite thing about running Meta ads We are looking for a long-term relationship with the right person — not a churn-and-burn freelancer. Quality, professionalism, and strategic thinking matter more to us than cheap pricing.

Part-Time Google Ads Specialist (Contract) – Medical Education Startup BEYOND PANCE is seeking a freelance Google Ads specialist to help optimize and improve performance for our PANCE/PANRE board-prep platform for Physician Assistants. We are looking for someone experienced with: - Google Search Ads - Conversion tracking - Negative keywords - Search term optimization - CTR and Quality Score improvements - Low-to-mid budget campaign optimization - Retargeting strategy - Landing page alignment This is a lean early-stage startup role focused on reducing wasted ad spend and improving conversion efficiency, not simply increasing traffic. Preferred Qualifications: - Prior experience managing education or healthcare-related campaigns - Strong understanding of Google Ads optimization fundamentals - Ability to explain strategy clearly and concisely - Experience working with smaller/startup ad budgets Project Structure: - Freelance / contract - Flexible hours - Remote - Ongoing monthly optimization possible To apply, please include: - Relevant experience - Example campaigns/results - Your pricing structure - Your approach to reducing wasted spend

We're starting with a single project but are ultimately looking for a long-term partner who can serve as our go-to expert for tracking, attribution, conversion measurement, and analytics troubleshooting across multiple client accounts. Initial Project: We need help auditing and refining lead tracking for a multi-location service business. Current stack includes: WordPress: Contact Form 7 Google Tag Manager Google Analytics 4 Unbounce CallRail The primary goal is to ensure lead tracking and attribution is accurate and reliable across forms, calls, landing pages, and reporting platforms. Scope Audit existing tracking implementation Configure or repair Contact Form 7 form tracking Validate GA4 conversion tracking Review and test GTM configuration Verify Unbounce conversion tracking Verify CallRail call tracking and attribution Identify tracking gaps, duplicate conversions, or attribution issues Document findings and recommendations Confirm end-to-end lead attribution is functioning properly Ideal Experience Advanced GA4 experience Strong GTM implementation and troubleshooting skills Experience with lead generation tracking Experience with Contact Form 7 Experience with Unbounce Experience with CallRail Familiarity with Google Ads conversion tracking Ability to quickly diagnose and resolve tracking issues Potential Ongoing Work Successful candidates may be engaged for ongoing support including: GA4 audits GTM implementations Conversion tracking setup Attribution troubleshooting Looker Studio reporting support Cross-platform measurement strategy Technical analytics consulting for agency clients

We are a US marketing agency serving the family entertainment center industry and we are looking for an experienced Google Ads manager to take over ongoing management of our paid search portfolio. Our goal on every account is visitor generation: driving foot traffic and bookings to local venues. This is a steady, recurring engagement, not a one-off project. What you will do Manage and optimize roughly 32 established Google Ads accounts (Search and Performance Max) to drive visitor generation for local venues. Run weekly optimization: search terms and negatives, budget pacing, bid and target adjustments, ad and asset performance. Keep conversion tracking healthy across accounts (GA4, Google Tag Manager, conversion imports). Send a short weekly status update and a monthly performance summary per account in a simple format we will set at kickoff. Why one person can manage this many accounts These are 32 established, stable accounts, so the work is ongoing optimization, not building campaigns from scratch. The portfolio also shares a consistent set of targeting demographics and tactics, so you learn our approach once and apply it across the book. To be straight with you: we do not have a formal written SOP library yet, so onboarding is hands-on knowledge transfer rather than a manual. Mature accounts plus a repeatable method are what make the volume workable for one strong operator. What we are looking for 3+ years hands-on Google Ads for local businesses (driving visits, foot traffic, and bookings). Google Ads certified (Google Partner a plus). Solid GA4, Google Tag Manager, and conversion-tracking skills. Comfortable managing a high-volume portfolio inside a standardized process. Strong written English, weekly reporting discipline, and overlap with US business hours. Terms Ongoing monthly retainer of $3,000 for the portfolio. We retain full ownership of all ad accounts and grant manager-level access. Month one is an evaluation period before we commit to the ongoing retainer. Please answer in your proposal How many Google Ads accounts do you currently manage, and how much time per account do you spend each month? Briefly walk us through how you run weekly optimization on a local account where the goal is driving visits and bookings. Are you Google Ads certified? Do you have Google Partner status? Describe your experience with GA4, Google Tag Manager, and conversion tracking. Have you worked on multi-location, franchise, or local entertainment accounts? Confirm you are comfortable with a $3,000/month retainer for a portfolio of roughly 32 standardized accounts, or share your proposed rate.

I own a chimney and dryer vent company in Los Angeles. I've been in the industry for 6 years but I'm now building my own lead generation system from scratch. I am NOT looking for someone to simply manage Google Ads. I am looking for a growth partner who can build a complete customer acquisition machine. Responsibilities include: Build and manage Google Ads Advise on Google Local Services Ads (LSAs) Create or oversee high-converting landing pages Set up GA4, Google Tag Manager, and call tracking Optimize Google Business Profile Improve conversion rate and cost per booked job Build a scalable system that can grow over time My goal is to stop relying on lead brokers and generate my own profitable leads. Requirements 7+ years Google Ads experience Proven success with home service businesses (HVAC, plumbing, roofing, garage doors, chimney, etc.) Experience managing $10k+/month ad budgets Strong understanding of landing pages and conversion optimization Excellent English communication When applying, please answer: Which home service companies have you helped grow? What results did you achieve? (Cost per lead, ROAS, booked jobs, etc.) What would your first 90-day plan be for my business? Can you share screenshots or case studies? Why should I hire you instead of a marketing agency? I'm looking for a long-term relationship with someone who thinks like a business owner, not just an ad manager.