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  • Hourly: $50.00 - $100.00
  • Expert
  • Est. time: More than 6 months, Less than 30 hrs/week

Google Ads Specialist Needed for Growing Online Education Company (Long-Term) We are looking for an experienced Google Ads specialist to help manage and grow paid search campaigns for our online boating safety education business. We currently operate in California and Florida and are expanding into additional states. Our focus is on profitable growth, accurate tracking, and continuous optimization. What We’re Looking For— We are seeking someone whose primary expertise is Google Ads. This is not a general digital marketing role, and we are not looking for someone who primarily focuses on SEO, social media, or website design. Responsibilities — - Manage and optimize Google Search campaigns - Improve conversion rates and lower cost per acquisition - Perform keyword research and build negative keyword lists - Monitor search terms and identify growth opportunities - Optimize bidding strategies and campaign structure - Analyze performance and provide recommendations - Ensure conversion tracking and attribution are accurate - Collaborate with our developer regarding landing pages and technical issues - Conduct ongoing testing and optimization Requirements — - Minimum 3 years of Google Ads experience - Strong understanding of Google Search campaigns - Experience with Google Analytics 4 (GA4) - Experience with conversion tracking and Google Tag Manager - Strong analytical skills - Excellent communication and responsiveness - Ability to explain strategy and recommendations clearly Nice to Have — - Experience with online education, lead generation, or ecommerce businesses - Experience with WordPress websites - Experience managing campaigns across multiple geographic markets About Us — We are a growing online education company with an emphasis on long-term relationships, accountability, and data-driven decision making. We are looking for someone who can become a trusted partner as we continue to expand. When Applying, Please Include — - Your years of Google Ads experience. - Approximate monthly ad spend you currently manage. - Industries you have worked with. - Examples of results you are proud of. - Whether you work independently or as part of an agency. - Your preferred compensation structure. - Your favorite optimization you have made that significantly improved performance. - The first three things you would review when taking over an existing Google Ads account. Please begin your proposal with the words “Anchor Point” so we know you have read the entire posting. We are looking for a long-term relationship with someone who is proactive, communicative, and genuinely enjoys performance marketing.

  • Hourly
  • Intermediate
  • Est. time: 1 to 3 months, Less than 30 hrs/week

Seeking a versatile designer for a fast-growing CPG beverage brand. Responsibilities include creating packaging, retail POS, and digital/social/email creative. The ideal candidate will have experience in the CPG industry and be able to adapt to various design tasks. This is a part-time role with a focus on delivering high-quality designs that align with brand identity. What you'll be doing: Packaging Design retail-ready product packaging: can/bottle labels, multipack and variety-pack cartons, gift packaging, and seasonal packaging variants Build print-production-ready files with correct dieline/template setup, bleeds, color profiles (CMYK/Pantone), and spec adherence for commercial printers Create retail POS and merchandising assets: case cards, shelf strips, shelf talkers, table tents, posters (11x17, 18x24), cooler door clings, floor decals, neck hangers, and counter displays Adapt core designs across multiple SKUs, flavors, and dosage tiers while maintaining brand and shelf consistency Manage print specs and coordinate with printers/vendors on proofs, materials, and production timelines Ensure all packaging and POS meets regulatory and compliance requirements for the category (warning labels, dosage callouts, legal copy placement) Produce seasonal and promotional packaging reskins (flavor stories, holiday/gift editions) on deadline against the marketing calendar Handle production handoff: packaged, organized, correctly-named files ready for print or co-packer Digital creative: paid social ad units (Meta), email campaign design, DTC site visuals, landing pages Promo and packaging visuals: bundle/variety-pack designs, gift packaging, seasonal flavor reskins, merch (koozies, totes, apparel-light) Retail POS: case cards, shelf strips, table tents, posters, cooler clings — production-ready files that ship to print on deadline Social-ready assets supporting an always-on content system Working from brand guidelines to keep a consistent voice across every surface Must-haves: Strong portfolio spanning both digital and physical/packaging work (this is the screen — most candidates lean one way) CPG, beverage, or consumer-brand experience Production-ready file delivery for print/POS (bleeds, specs, printer-ready) Speed and range: comfortable producing many varied assets monthly against a live calendar Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign); Figma a plus Nice-to-haves: Motion/basic video editing for social Experience designing for regulated categories (cannabis, alcohol, supplements) Direct-to-consumer/ecommerce creative background

  • Hourly: $75.00 - $121.00
  • Expert
  • Est. time: More than 6 months, 30+ hrs/week

Eden is building a more disciplined ecommerce growth function: one operating system for channels, agencies, funnel conversion, measurement, creative learning, finance guardrails, and weekly decisions. Role mandate: run the growth operating system, make weekly decisions clearer, and turn channel work, agency output, funnel signal, and spend posture into profitable acquisition. About The Role We are hiring a senior Growth Lead / Director of Growth to run the operating system for profitable acquisition. This person will sit across Google, Meta/TikTok, agencies, lifecycle, CRO/Data-Rails, creative, finance, and leadership to make sure the growth team is working from one set of priorities, one trusted read of performance, and one weekly decision rhythm. This is not a pure manager role and not a pure strategist role. The right person must be senior enough to run a leadership-level decision process, but close enough to the work to pressure-test channel recommendations, spot weak signal, challenge agency output, and understand why performance is moving. The core job is to make growth function as one system: read signal, set posture, execute, learn, and plan. What You'll Own You will own the operating model for profitable acquisition across channels, agencies, funnel conversion, measurement, creative learning, and weekly budget posture. That means you are accountable for the questions leadership needs answered every week: What changed, and which number do we trust? Where can spend scale, hold, or stop based on CAC, CVR, headroom, and signal confidence? Which agency, channel owner, or internal partner owns the next move? What did the team learn that should change next week's plan? What decision is needed before performance becomes an emergency? Key Responsibilities Run the weekly growth operating loop: read signal, set posture, execute, learn, and plan. Translate business targets into channel priorities, agency asks, test plans, and budget posture recommendations. Partner with Channel Managers to scale profitable search while managing concentration risk. Partner with CRO/Data-Rails to make sure spend decisions are tied to trusted funnel and conversion signal. Partner with agencies to ensure output is tied to performance, not activity volume. Partner with finance and leadership on CAC guardrails, payback logic, headroom, budget movement, and risk posture. Maintain a clear learning system: tests, outcomes, decisions, follow-ups, unresolved risks, and blocked owners. Identify the highest-leverage blockers to revenue growth and force prioritization across channels, funnel, creative, agency work, and product/engineering dependencies. Build a growth cadence that lets the team make weekly decisions with imperfect data while clearly naming confidence level and risk. Make sure channel managers and agencies are executing against the same business truth, not separate platform narratives. What Success Looks Like First 30 days Establish the weekly growth operating rhythm, decision log, and owner map. Clarify what each channel, agency, and internal partner is responsible for this week. Identify the top three constraints to profitable acquisition across signal, CAC, funnel, creative, agency execution, and spend posture. Create a leadership readout that turns scattered updates into decisions. First 60 days Improve the quality and speed of spend decisions. Create a clearer test roadmap across Google, Meta/TikTok, CRO, lifecycle, creative, and agency work. Make agency outputs easier to measure, compare, and hold accountable. Reduce ambiguity around owners, metrics, blockers, and escalation points. First 90 days Build a growth function that can scale beyond heroic one-off effort. Show improved operating discipline around CAC, CVR, signal quality, test sequencing, agency accountability, and weekly budget posture. Demonstrate a repeatable system for deciding where the next dollar should go. What We're Looking For Senior growth leadership experience in ecommerce, DTC, healthcare/telehealth, subscription, marketplace, fintech, or another performance-driven business. Strong paid acquisition fluency, especially Google and paid social, with enough depth to pressure-test channel work directly. Strong understanding of funnel conversion, measurement quality, creative testing, landing-page strategy, lifecycle, and budget governance. Experience managing agencies and internal operators without letting either become a black box. Ability to work with executives, finance, product, data, creative, lifecycle, engineering, legal/compliance, and operations. Strong business judgment: can make weekly decisions with imperfect data while clearly explaining confidence, risk, and tradeoffs. Comfort operating in a high-urgency environment where the work is cross-functional, messy, and commercially important. Strong Fit Signals: You can operate at both board-level and account-level altitude. You know how to manage spend without blindly trusting platforms. You understand that growth is an operating system, not a pile of channels. You can push agencies hard without creating chaos. You can turn performance movement into a clear weekly decision. You know when the constraint is channel execution, funnel conversion, signal quality, offer, creative, or budget governance. This Role Is Not For Someone Who: Is a brand marketer without performance depth. Only manages people and does not inspect the work. Over-indexes on dashboards without driving decisions. Cannot work in a fast-moving, imperfect environment. Treats agencies as strategy owners rather than execution partners. Wants clean boundaries more than they want commercial outcomes. Why This Role Matters Eden's next phase of growth requires more than better channel execution. The business needs an operator who can make the whole system work together: Google, paid social, lifecycle, agencies, funnel conversion, measurement, creative, finance, and weekly decisions. This person will help Eden move from scattered growth activity to a disciplined performance engine: one where the team knows what number to trust, what decision to make, who owns the next move, and when the business can confidently scale spend.

  • Hourly
  • Expert
  • Est. time: More than 6 months, 30+ hrs/week

ABOUT US RADIUS is an established consumer health and personal care brand known for innovative oral care and pet wellness products. We sell across retail, e-commerce, and international distribution channels. Our brand has a strong, defined aesthetic — a blue/white core palette with clean, product-forward layouts — and we take brand consistency seriously. We're looking for a reliable, experienced graphic designer to become our go-to resource for day-to-day design work on an ongoing hourly basis. WHAT YOU'LL BE WORKING ON This is a varied, active role. You'll work across a consistent queue of deliverables including: - Packaging artwork & dielines — building or updating print-ready files to supplied dielines; front, back, and side panels with accurate ingredient panels, regulatory copy, and brand elements - Product mockups & renderings — angled, side, and rear product representations; display renderings for sell sheets - Sell sheets & postcards — for retail buyers and trade shows, often tied to new product launches - Infographics — product feature and benefit graphics for digital and print use - Social & digital assets — platform-specific files (Instagram, Facebook, TikTok) in correct formats and specs - Brochures & presentations — including editable PowerPoint versions that distributors (including international) can translate and adapt - Source file management — delivering fully editable, properly layered PSDs, AI, and EPS files; background-removed PNGs on request - Rebrand asset updates — updating existing materials to reflect brand refresh as needed - Formats span print (packaging, sell sheets, trays, stickers), digital (social, infographics), and presentation (PPT). WHAT WE AARE LOOKING FOR Must-have skills: - Adobe Illustrator (packaging, Familiarity with dieline-based packaging files, vector work) — this is non-negotiable - Adobe Photoshop (mockups, lifestyle image editing, layered PSDs) - PowerPoint design (editable, distributor-ready presentations — not just pretty slides) - Product mockup creation and basic 3D rendering - Strong understanding of print production requirements (bleed, safe zones, dieline adherence, color modes) Must-have working style: - Responsive and proactive — you acknowledge briefs promptly and communicate ETAs without being chased - Independent — you read a brief, ask smart clarifying questions upfront, and execute without needing step-by-step hand-holding - Detail-oriented — copy accuracy matters here; ingredient panels, regulatory claims, and brand terminology must be exact - Deadline-driven — we often have urgent requests; you manage a queue and flag conflicts proactively rather than going silent - Brand-disciplined — once you understand our palette and standards, you apply them consistently without repeated correction Nice to have: - Experience with CPG, retail, or consumer product packaging - Experience producing distributor-ready or retailer-facing sell materials - Tri-state area / NY-NJ-based (preferred but not required) - Amazon listing image creation — hero images, A+ content, and infographics built to Amazon's specs - Animated social content — GIFs, short-form video graphics for Reels and TikTok - Email marketing graphics (Klaviyo or similar) - Brand style guide maintenance — helping document, organize, and evolve brand standards, not just follow them - Proactive brand consistency flagging across channels - Clean file organization and version control hygiene — well-named, structured deliverables without being asked - Experience with shared Drive or DAM (Digital Asset Management) library organization WHAT THIS ROLE IS NOT We want to set clear expectations: - This is not a role for someone who needs extensive creative direction on every asset. We have a brand. You'll work within it. - This is not a role where slow turnarounds or unresponsive communication will work. We move fast. - Copy accuracy is critical. We work in regulated categories (oral care, pet health). Introducing incorrect claims or copying text from the wrong product is not acceptable. ENAGEMENT DETAILS - Type: Ongoing, hourly contract - Rate: Open — please propose based on your experience - Volume: Consistent work; varies week to week but rarely quiet - Location preference: Tri-state area (NY/NJ/CT) preferred - Communication: Responsiveness during business hours is expected TO APPLY Please include: - Portfolio link — specifically packaging, sell sheets, or CPG/retail work if you have it - A brief note on your experience with dieline-based packaging files - Your hourly rate - Your typical turnaround for a standard packaging update or sell sheet We review portfolios carefully. A strong, relevant body of work will move you to the top of the list.

  • Hourly
  • Expert
  • Est. time: Less than 1 month, Less than 30 hrs/week

Skincare Brand with FDA compliance + existing Shopify store, looking to properly set up Tiktok shop seller account + product listing. Currently experiencing account health + compliance issues, need help with appeal and proper listing.

  • Hourly: $35.00 - $50.00
  • Expert
  • Est. time: More than 6 months, 30+ hrs/week

Eden is building a disciplined ecommerce growth engine where channel performance, funnel conversion, measurement quality, agency execution, and weekly spend decisions all connect back to profitable acquisition. Role mandate: own Google day-to-day, translate channel signal into team decisions, and help the growth function decide where the next dollar should go. About The Role We are hiring a Google Channel Manager to own Google as a core acquisition channel while helping the broader growth team understand what Google is telling us about demand, signal quality, funnel performance, creative, offer, and budget posture. This is a hands-on channel role, but it is not a siloed media-buying role. The right person will manage the day-to-day inside Google while also operating as part of the weekly growth system: reading signal, setting posture, executing tests, capturing learnings, and helping the team decide where the next dollar should go. What You'll Own You will own Google Ads performance across Search, Performance Max, Shopping, YouTube, Display, and related surfaces where applicable. That includes campaign structure, budget pacing, conversion signal, CAC / CPA performance, query quality, test design, and weekly recommendations. Your responsibility does not stop at the Google account. You will help the organization understand what Google performance means for the broader business: Is the channel working, or is the funnel blocking it? Is spend constrained by signal, CAC, creative, offer, or conversion rate? Are we scaling profitable demand, or just feeding the platform? What should CRO, creative, data, lifecycle, agency partners, and leadership do next? Key Responsibilities Own day-to-day Google Ads execution, optimization, pacing, and performance. Manage campaign structure, search intent, Performance Max logic, query quality, negative keywords, conversion actions, and budget allocation. Translate Google performance into clear weekly business recommendations. Partner with CRO/Data-Rails to verify whether Google signal is trustworthy enough to scale. Partner with landing page, intake, creative, and content owners to identify what channel data says about customer intent and conversion friction. Partner with finance and growth leadership to recommend weekly spend posture based on CAC, CVR, headroom, and signal confidence. Partner with agencies where relevant, while keeping Eden as the owner of performance truth and channel direction. Build a clear test roadmap for Google: what we are testing, why it matters, what decision it will drive, and what happens next. Surface risks early when performance is being distorted by broken tracking, poor event quality, funnel friction, offer mismatch, or weak creative. Contribute to the weekly growth operating rhythm by bringing clear updates, decisions, blockers, and learnings. What Success Looks Like First 30 days Audit the Google account, conversion setup, campaign structure, budget posture, and signal quality. Identify immediate waste, structural issues, and the first decisions needed to stabilize the channel. Create the first weekly Google readout: what changed, what number is trusted, where spend should move, and what decision is needed. First 60 days Establish a clearer operating rhythm: cleaner structure, better weekly readouts, sharper test priorities, and stronger alignment with CRO, data, creative, and finance. Show early CAC / CPA improvement, or clearly isolate the blocker if performance cannot scale yet. First 90 days Build a Google channel system the broader growth team can trust: clear signal, disciplined spend decisions, accountable tests, and a reliable view of when to scale, hold, cut, or fix the funnel first. Demonstrate that Google decisions can be made from trusted business metrics, not platform confidence alone. What We're Looking For Deep hands-on Google Ads experience in ecommerce, DTC, telehealth, healthcare, subscriptions, regulated categories, or high-consideration consumer products. Strong command of Search, Performance Max, conversion actions, attribution caveats, account structure, campaign pacing, and CAC management. Ability to operate inside messy environments where channel performance is affected by funnel, signal, creative, offer, and operational factors. Strong business judgment, not just media-buying skill. Comfort working cross-functionally with growth leadership, finance, CRO, data, creative, lifecycle, and agency partners. Ability to explain performance in plain English and turn analysis into decisions. Strong bias toward ownership: you do not wait for perfect reporting before forming a clear recommendation. Strong Fit Signals You can manage the account yourself and also explain what the account means for the broader growth system. You understand that Google is both an acquisition channel and a source of market/customer signal. You know when CAC is a channel problem, a funnel problem, a tracking problem, or an offer problem. You can pressure-test agency recommendations without needing to replace every agency function yourself. You can help leadership decide what to do this week, not just report what happened last week. This Role Is Not For Someone Who Only wants to manage the Google account in isolation. Relies entirely on platform-reported performance. Does not want to work with CRO, data, creative, finance, or agency partners. Optimizes campaigns without understanding margin, payback, funnel conversion, or organizational priorities. Is more comfortable reporting activity than driving decisions. Why This Role Matters Google is one of Eden's most important demand-capture channels, but the next phase of growth requires more than campaign optimization. Eden needs a channel owner who can connect Google performance to the full growth engine: signal quality, funnel truth, creative learning, agency execution, spend governance, and profitable scale. This person will help Eden build the muscle to make better weekly decisions, move faster with more confidence, and turn Google into a channel the whole organization can learn from and scale around.

  • Hourly: $25.00 - $50.00
  • Intermediate
  • Est. time: 1 to 3 months, Less than 30 hrs/week

Remote Video Editor (Direct Response Ads) We are looking for a fast, creative video editor to help produce high-performing direct response video ads for Meta (Fb & IG), TikTok, Google search, YouTube, and other social platforms. This is not a traditional brand editing role. We are looking for someone who understands performance marketing, direct response advertising, and what makes people stop scrolling, keep watching, and take action. You'll be editing short-form ads using UGC footage, creator content, AI-generated assets, testimonials, product demonstrations, spokesperson videos, and raw footage provided by our team. This is a high-output role. We create and test lots of creative. We need someone who can move quickly, create multiple variations from the same source footage, and understand how to build videos for performance rather than perfection. What You'll Be Doing - Edit short-form vertical video ads (9:16) - Create multiple variations of hooks, bodies, CTAs, and visual styles for testing - Turn raw footage, scripts, and creative briefs into polished direct response ads - Add captions, motion graphics, B-roll, sound effects, visual hooks, and pattern interrupts - Repurpose existing creative into new concepts and variations - Collaborate with our video producer to launch new creatives - Using project and asset files through LucidLink Requirements - Strong experience editing short-form social media content - Experience editing direct response video ads for Meta, TikTok, YouTube Shorts, or similar platforms - Strong understanding of hooks, pacing, retention, and conversion-focused editing - Comfortable working in a fast-paced, high-volume production environment - Experience using LucidLink for cloud-based video workflows - Adobe Premiere Pro preferred - Strong communication skills and ability to meet deadlines consistently Bonus Skills - Experience with AI video generation tools - Ability to create AI UGC, AI presenters, voiceovers, or AI-generated B-roll - Experience working with UGC creators - Basic motion graphics skills - Experience in insurance, healthcare, ecommerce, lead generation, or other direct response verticals. To Apply Please send: Examples of direct response video ads you've edited Examples of short-form content for TikTok, Reels, Shorts, or Meta ads Examples showing multiple variations created from the same footage (if available) Confirmation that you are comfortable working in LucidLink Your primary editing software Whether you have access to AI video generation tools and which tools you use Applications without direct response or paid social examples will not be considered. SEVERAL SAMPLES CAN BE SEEN HERE: https://www.dropbox.com/scl/fo/crnxfz456334xhtcz46l4/ACgasP1LDuFeOGpWG668GZk?rlkey=j6pgk5enwg4hanqi1gubcuy56&st=sey8cufj&dl=0

  • Hourly: $30.00 - $60.00
  • Intermediate
  • Est. time: More than 6 months, 30+ hrs/week

Performance Marketing Manager (Amazon & Paid) We're looking for a hands-on Performance Marketing Manager to own the day-to-day of our acquisition engine — Amazon first, with paid media across Meta, Google, and TikTok close behind. You'll live in the platforms and be our source of truth on the data — the person who knows the numbers cold and surfaces what's happening before anyone has to ask. About Cali's Books At Cali’s Books, our mission is to turn every child into a confident reader. experience and help kids grow confident as readers. We create physical audiobooks with invisible technology for every stage of the reading journey. Our titles blend music, illustration, games, and storytelling to make early literacy genuinely joyful. We're a small, collaborative team that cares deeply about our mission and building a sustainable, thoughtful business. What You'll Be Doing Amazon is the center of gravity for this role. You'll own performance and discoverability there, while running paid acquisition across Meta, Google, and TikTok to bring new families into the brand. Own Amazon performance end-to-end Run Amazon Ads day-to-day across Sponsored Products, Sponsored Brands, and Sponsored Display — structuring campaigns, managing bids, expanding keyword coverage, and improving ACOS and TACOS against clear targets. Drive organic discoverability through keyword strategy, ranking, and ongoing PDP optimization (imagery, copy, A+ content, reviews, pricing, merchandising). Identify what's constraining growth on Amazon — whether it's traffic, conversion, or catalog — and translate it into a clear, prioritized roadmap. Run paid acquisition across Meta, Google, and TikTok Structure, launch, and optimize campaigns that bring in new customers efficiently against CAC and payback targets — not just channel-level ROAS. Own the experimentation roadmap across creative, audiences, offers, and landing pages. Continually refine structure and targeting to improve blended CAC and contribution margin. Drive qualified traffic to the site Get our brand and product in front of the right parents — broadly, parents and give givers of young kids — and convert that reach into qualified site traffic. Build paid campaigns that scale traffic without sacrificing quality, and know the difference between the two in the data. Partner with our Head of Marketing on creative so parents see a consistent, compelling story wherever they find us. Be the source of truth on what's happening Proactively surface what's working, what's not, and what you'd do about it. Come to meetings with opinions and recommendations — you're the one leading the charge here, even in a collaborative environment. Share the headlines we need to act on, not every metric you have, but know the full picture cold so we can dig in when it matters. Own tactical strategy within your channels (bid strategy, campaign structure, keyword plans, testing roadmap). The broader growth strategy you'll shape with the Head of Marketing as the partnership develops. This is a hands-on individual contributor role. You'll be in the platforms every day, and there's real room to grow over time. What You'll Bring 3+ years of hands-on performance marketing experience for consumer or e-commerce brands, with meaningful ownership of Amazon Ads. Direct experience managing Amazon Ads for a brand doing $3M+ annually on the platform across a multi-SKU catalog (30+ SKUs ideal), with a track record of meaningfully growing the account — not just maintaining it. We'll want to hear specific numbers on what you grew and how. Deep working knowledge of Amazon Ads and Amazon SEO/keyword tools — you know how to move both traffic and PDP conversion, not just one. Direct experience managing Meta and Google campaigns; TikTok is a strong plus. Strong analytical instincts and comfort using performance data (platform reporting, GA4, attribution tools) to prioritize, test, and decide. A test-and-learn mindset: structured roadmaps, clean experiments, honest reads on what the data says. Proactive communication style — you flag issues and opportunities early, with a recommendation attached, rather than waiting to be asked. Comfort collaborating with designers, developers, and email/CRM partners to improve the full funnel. Background working with D2C brands that sell through both Amazon and Shopify. Nice to have: Experience with children's products, education, or parenting audiences. Full-funnel mindset with a point of view on creative — what format, imagery, and copy will actually land with parents. NYC base is a plus so you can spend in-person time with our Head of Marketing, but it's not a requirement — we're open to strong remote candidates.

  • Hourly: $60.00 - $80.00
  • Expert
  • Est. time: Less than 1 month, Less than 30 hrs/week

integration of taxes for woocommerce retail site with tax jar or woocommerce.

  • Hourly: $35.00 - $85.00
  • Expert
  • Est. time: 1 to 3 months, Less than 30 hrs/week

We’re looking for a smart, practical growth marketer to help expand the audience for Smart Senior Daily — a fast-growing consumer news and service-journalism site focused on older adults and caregivers. This is NOT an ecommerce role. We’re looking for someone who understands: newsletter growth audience acquisition content promotion trust-based publishing older demographics subscription funnels practical ROI Our content focuses on: consumer protection scams targeting seniors Medicare & Social Security health & wellness caregiving travel tech everyday money-saving tips What We Need Help With We want to test and scale: YouTube ads (priority) Facebook/Meta ads Google Display ads Retargeting campaigns Newsletter subscriber acquisition Traffic campaigns for high-performing articles, tools, and calculators You would help: build campaigns recommend targeting strategies optimize spending improve conversion rates suggest creative/ad angles help track performance reduce wasted spend Experience with publishing, newsletters, media brands, or audience growth is strongly preferred. Please apply ONLY if you have experience with at least some of the following: Newsletter subscriber growth Media/publishing brands Content marketing Senior/55+ audiences Healthcare or consumer-focused content Facebook/Meta advertising Google Ads & YouTube campaigns Retargeting Audience segmentation Conversion tracking Bonus if you’ve worked with: Independent publishers Seniors-oriented businesses Subscription-based content businesses What Success Looks Like Our primary goal is sustainable newsletter subscriber growth. We are looking for someone who can help us: lower subscriber acquisition costs over time steadily increase qualified newsletter signups identify scalable audience segments improve conversion performance build repeatable growth systems During the initial test phase, we’re less interested in massive volume and more interested in: subscriber quality realistic acquisition costs strong targeting thoughtful testing measurable improvement We understand meaningful audience growth requires testing, iteration, and optimization — not overnight miracles. We care about: cost per newsletter signup subscriber quality engagement sustainable audience growth practical ROI We do NOT care about: vanity metrics buzzwords complicated agency jargon Project Scope Initial engagement: 30-day test phase Small-to-moderate ad budget Potential for ongoing monthly work if it’s a good fit U.S.-based applicants preferred. Please Include: Examples of newsletter or audience growth campaigns you’ve personally managed Results you achieved (subscriber growth, CAC/CPA, engagement, etc.) Which platforms you specialize in Your preferred engagement structure (hourly, monthly, project-based) Any experience marketing to older adults or trust-based audiences We value: clear communication practical thinking honest recommendations realistic expectations long-term relationship potential

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