SENIOR PAID MEDIA STRATEGIST ROLE OVERVIEW A Senior Paid Media Strategist at CTC is a full-funnel expert across both paid search and paid social. You operate as the lead media strategist for your client portfolio, combining deep Paid Media mastery to drive outcomes across the entire paid media ecosystem. You analyze data, develop strategy, execute with precision, and communicate results with clarity. You elevate everyone around you. WHAT WE LOOK FOR This place isn't for everyone, but it might be for you if… YOU SET THE STANDARD Your decisions are research-backed, every time Your client service is the bar others aspire to You arrive at meetings prepared, with data, insight, and a point of view You organize your time and say "no" so you can protect what's most critical You approach failure with curiosity, not defensiveness Your word is trustworthy, and you do what you say you will YOU ARE DRIVEN TO INCREASE VALUE You're passionate about building brands for the next generation You articulate your expertise so clearly that even a beginner follows along You document and report your work habitually You gather context before meetings, so you arrive ready to contribute YOU CREATE AN ENVIRONMENT OF EXCELLENCE You seek opportunities to sharpen your skills without being prompted You resist the temptation to play victim; you own outcomes 100% You're willing to put in the reps to be a domain expert You inspire others through the standard you hold for yourself WHAT YOU'LL DO INNOVATE You stay on the frontier of paid media strategy and technology across both search and social. You combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta. You make tactical recommendations for targeting, messaging, and campaign optimization across platforms. You test constantly, investigate relentlessly, and adapt strategy based on statistical outcomes. When it's time to pivot, you're among the first. You bring early insights to the team and lead the way. CREATE Creative problems take creative solutions. You write compelling direct-response copy for both search and social, build out campaigns in Google Ads and Meta Ads Manager, and ensure every initiative is launched on time, on budget, and built to win. You use historical data to guide decisions and find the hidden solution others miss. Attention to detail, proactive problem-solving, and data-driven decision-making are non-negotiables. OWN KPIs are your bread and butter. Google Sheets is your jam. "Count on Me" is your mantra. You see things through to the end. You project monthly budgets for each account, back every recommendation with data, and communicate results clearly to clients and teammates. You hold yourself to a high standard and share your learnings to elevate the buyers around you. People know: if you're involved, it gets done. WHAT SUCCESS LOOKS LIKE SUCCESS IN YOUR DAY-TO-DAY Optimize ad accounts across Google and Meta, building, testing, and iterating on campaign types, ad copy, creative, budgets, and bids to hit spend and ROAS targets Monitor active campaigns and adjust budgets and strategy in real time for the best results Forecast future budgets and performance using historical data and industry trends Run multivariate tests to determine the best-performing creative, copy, and audiences Pull and sort data tables to guide creative teams on top-performing elements Troubleshoot accounts for errors and warnings across Google Ads, Google Merchant Center, and Meta Ads Manager Communicate meaningful results to clients in weekly meetings, reports, and team debriefs Coach and assist junior buyers, sharing knowledge to uplift the full team SUCCESS IN YOUR FIRST THREE TO SIX MONTHS Ownership of Ad Accounts Actively running client accounts across paid search and paid social without regular assistance from other buyers. Accurate Reporting and Projecting You've learned the ropes, you can accurately project a client's spend and ROAS across both Google and Meta. Assisting Wherever Possible You share your knowledge freely, assist accounts owned by non-Sr. buyers, and operate palms-down to help wherever you can. WHAT YOU'LL BRING TO THE TABLE Significant experience creating and optimizing Google Ads accounts at scale. This is a top requirement; if you haven't done this, this role isn't for you 2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social Expert-level knowledge of: Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center Experience integrating Product Ratings from various aggregators into Google Merchant Center Ability to forecast budgets across channels based on historical data and client goals Strong Excel/Google Sheets skills. You analyze data, make decisions, and build recs from it Familiarity with Google Ads Desktop Editor Ability to think about a brand's 360° digital approach from acquisition through retention Confident interpersonal communicator. You can hold people accountable and lead difficult conversations Insatiable curiosity. You can't leave a problem alone until you've found a solution A desire to take calculated risks after carefully examining the calculus A unique combination of humility (willing to do the dirty work) and ambition (vision for what's ahead) Skilled in Asana or relevant project management software, preferred Exceptional written and verbal communication skills Ability to organize, prioritize, and manage multiple tasks with great attention to detail Ability to adapt to new processes, strategies, and goals To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values. We recognize these values aren't for everyone. They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant. For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive. We Set the Standard We Are Driven To Increase Value We Create an Environment of Excellence COMPENSATION Contract Compensation: Competitive hourly rate based on experience and expertise. Future Full-Time Compensation: If both parties decide to transition to full-time employment, compensation will be discussed as part of that process and will be based on experience, role scope, and internal compensation guidelines.

We’re looking for an experienced Meta Ads Specialist to plan, launch, and optimize Facebook and Instagram advertising campaigns. You'll work closely with our team to improve campaign performance, generate qualified leads, and scale results. Responsibilities: -Create and manage Meta ad campaigns -Optimize targeting, budgets, and creatives -Monitor performance and improve ROAS -Report on campaign results and recommendations Requirements: -Proven experience managing Meta Ads -Strong understanding of campaign optimization -Ability to analyze performance metrics -US-based preferred Note: Proposals from Non-US Freelancers will not be entertained.

Meta Ads Manager Needed (Must Understand 2026 Facebook Algorithm Updates) I am looking for a highly experienced Meta Ads Manager / Media Buyer who has mastered the latest Facebook/Instagram ad updates and algorithm changes in 2026. Important: Please do not apply if your Meta experience is outdated. I specifically need someone with extensive hands-on experience from January 2026 to present, actively managing campaigns through Meta’s newest changes, including: Advantage+ evolution AI-driven audience targeting Conversion optimization changes Attribution/reporting shifts Lead quality optimization Creative testing under the new algorithm I own and operate a successful wellness, education, and consulting business and have run my own Meta ads for years. I am not new to Facebook advertising. I understand: Campaign structure Pixel / tracking Retargeting Custom audiences / lookalikes Creative testing Funnel optimization Because of that, I can quickly tell the difference between real expertise and generic advice. I am looking for someone who can help me: Understand what has changed in Meta’s 2026 algorithm Improve lead quality (not just cheap leads) Reduce wasted ad spend Increase qualified booked calls / conversions Achieve a minimum 4x ROAS My niche includes: High-ticket wellness programs Retreats Education / certification programs Consulting Ideal candidate: ✅ Advanced Meta Ads strategist ✅ Strong analytical skills ✅ Can explain why campaigns are underperforming ✅ Has recent success with high-ticket offers ✅ Understands how to optimize for qualified buyers, not junk leads When applying, please answer: What major Meta changes in 2026 do most advertisers still not understand? What industries have you scaled recently? What ROAS have you achieved with high-ticket offers? How do you improve lead quality, not just volume? Why should I hire you over other Meta buyers? I am looking for someone strategic, data-driven, and honest.

We're launching a Premium Men's Care grooming brand focused on quality, craftmanship, and timeless design. We're looking for an experienced Meta Ads Specialist to help launch and grow the business through Facebook and Instagram advertising. This is a long term opportunity. We're looking for someone who enjoys building brands from the ground up and continuously improving performance over time. Responsibilities - Build and Launch Meta (Facebook & Instagram) advertising campaigns - Develop multiple ad variations using our professional photography and brand copy. - Test audiences, creatives, headlines, and offers - Monitor campaigns regularly and optimize performance - Scale successful campaigns while reducing wasted ad spend - Recommend new creative ideas and landing page improvements - Provide weekly performance reports with actionable reccomendations - Work closely with our Shopify and Klaviyo teams to improve overall conversion and customer aquisition. Our Launch We will be launching with: - Premium men's grooming brand - Shopify - Two Scents / Variations - Professional product and lifestyle photograpy - Professional copywriting - Initial Meta advertising budget - Small initial budget with plans to scale based on performane Ideal Experience We're looking for someone with experience managing Meta advertising for Shopify brands. Preferred Experience includes: - Shopify - Meta Ads manager - Consumer Packaged Goods (CPG) - Direct to Consumer (DTC) brands - Product Launches - Google Analytics - Pixel Implementation - A/B Testing - Performance reporting Experience with premium or luxury consumer brands is a plus. Success will be measured by We're focused on business results, not vanity metrics.

What we need We're hiring a Facebook + Instagram ads expert to launch and manage paid social for a new commerce platform. The core challenge isn't creative or budget management. It's audience: we need someone who can help us identify, test, and validate the right targeting for a specific persona we're trying to reach. About the Platform This is a new commerce platform that turns brands' most loyal customers into in-person sellers. Think a human distribution channel for DTC brands. We've validated the model, signed early brand partners, and now we're building the acquisition engine to scale our seller community. The core problem Our sellers aren't a standard Meta persona. They're relationship-driven, community-embedded, entrepreneurial without being "hustle culture" — closer to a Poshmark or Rodan+Fields top seller than a TikTok Shop affiliate, but different from both. Everyday people, not influencers. We need someone who can: • Translate that persona into testable Meta audiences (interest stacks, lookalikes, custom audiences, behavioral signals) • Design an audience testing framework. Not just launch ads, but structure the tests so we actually learn what's working • Iterate weekly based on results, not monthly Scope of work • Audience strategy. Map our persona to a set of testable audience hypotheses across Meta's targeting options • Campaign setup and management. Full-funnel structure across Facebook + Instagram • Creative direction. We'll produce creative; you'll brief us on what to test and why • Pixel + event setup and QA • Weekly reporting and iteration. Clear read on what's working and what to change You're a fit if • You've launched paid social for early-stage consumer platforms or marketplaces before especially ones without an obvious pre-existing audience • You can talk about audience testing frameworks, not just "we'll test some lookalikes" • You have a strong point of view on iOS 14+ post-ATT targeting realities and how to work around them • You've hit CPA targets on cold audiences before and can tell me exactly how Budget and engagement Starting with a 4–6 week initial engagement to launch and validate the first campaigns. Media budget is modest and can scale with performance. Comfortable with hourly or fixed-fee for the management work. Propose what fits your style. Right operator has strong ongoing upside as we scale spend. To apply Skip the agency boilerplate. Tell me about one campaign where you had to figure out the audience from scratch. Not "we scaled a proven audience" but "we didn't know who the buyer was, and we found them." What was your framework?

We are seeking an experienced Meta Ads Media Buyer to manage and scale lead generation campaigns for a rapidly growing automotive services company with multiple locations throughout Texas. Our company specializes in premium automotive services, including paint protection film (PPF), ceramic coatings, window tint, detailing, and vehicle protection solutions. We are looking for a media buyer who has successfully managed Meta advertising budgets of $50,000+ per month and can consistently generate high-quality leads at profitable acquisition costs. Responsibilities Manage and optimize Meta (Facebook & Instagram) advertising campaigns. Develop and execute strategies to scale lead generation while maintaining efficiency. Analyze campaign performance and make data-driven decisions. Test audiences, creatives, offers, and campaign structures. Monitor key metrics including CPL, CPA, CTR, conversion rates, and ROAS. Identify opportunities to improve lead quality and booking rates. Collaborate with our internal team to align marketing efforts with business goals. Provide weekly reporting, insights, and action plans. Ensure accurate tracking and attribution across campaigns. Requirements Minimum 3 years of Meta Ads experience. Proven experience managing $50,000+ per month in Meta ad spend. Demonstrated success generating leads for local service-based businesses. Strong understanding of Meta Ads Manager, campaign optimization, and scaling strategies. Experience with conversion tracking, Meta Pixel, and attribution reporting. Ability to independently manage campaigns and make strategic decisions. Excellent communication and reporting skills.

Meta ads expert Needed for Shopify Jewelry Brand We're looking for an experienced Senior Meta Ads Buyer to help scale our Shopify jewelry brand profitably. We are a Shopify-based unisex natural stone bracelet brand. Our Meta account has been running for approximately 3 months with a daily ad spend of $140–150. We've built the initial campaign structure and are generating purchases, but profitability is still below our target. We're looking for someone who can improve performance and help scale the business profitably. Current Setup Shopify store Unisex natural stone bracelet brand Meta Purchase Conversion campaigns Advantage+ Flexible Ads Prospecting & Retargeting campaigns Ongoing creative testing What We're Looking For We're looking for someone who can: Improve ROAS and profitability Reduce CPA Scale profitable purchase volume Optimize Prospecting & Retargeting Develop a clear creative strategy Tell us exactly what creatives, hooks, angles, messaging, and offers should be tested next—and why Build a structured creative testing framework based on performance data Continuously optimize the account using data-driven decisions We're not looking for someone who simply manages campaigns. We're looking for a strategic growth partner who understands both media buying and creative strategy. Requirements Proven experience scaling Shopify brands with Meta Ads Strong hands-on experience with Advantage+ Flexible Ads Experience managing jewelry, lifestyle, fashion, or premium consumer brands is strongly preferred Strong understanding of Prospecting & Retargeting Strong creative strategy experience, not just media buying When Applying, Please Include Shopify brands you've managed Monthly Meta ad spend managed Results achieved (ROAS, CPA, revenue growth) Your experience with Advantage+ Flexible Ads Examples of jewelry, lifestyle, fashion, or premium consumer brands you've worked with

I own a dropshipping business and need clients. I am looking for someone to create an ad and help market it on Meta to generate more leads. The ideal candidate will have experience in ad creation and marketing, specifically on Meta platforms. Responsibilities include designing engaging ads, managing ad campaigns, and analyzing performance metrics to optimize results.

We need a freelancer to create and post revenue-generating Meta ads for our online retail clothing business. The work includes developing ad campaigns, managing ad performance, and optimizing for results. You should be comfortable handling the full ad lifecycle and improving campaign performance over time. This is a part-time, ongoing project for someone who can help drive sales through effective Meta advertising.

# Meta Ads Expert Needed for Truck Accessory & Commercial Vehicle Upfitter (Lead Generation) We are looking for an experienced Meta (Facebook & Instagram) advertising specialist to manage paid advertising for our growing vehicle upfitting business in New Mexico. Our company installs truck accessories and commercial vehicle equipment, including: * Spray-on bedliners * Tonneau covers * Running boards * Lift kits and suspension * Camper shells * Fleet and contractor vehicle upfits * Custom fabrication Our goal is simple: generate high-quality local leads that turn into profitable installs—not vanity metrics like likes or followers. ## Responsibilities * Build and manage Meta lead generation campaigns * Create and test multiple ad creatives and audiences * Retarget website visitors and previous customers * Optimize campaigns for phone calls, quote requests, and appointments * Install and verify Meta Pixel and conversion tracking * Work with our team to create compelling offers and promotions * Provide weekly performance reports with recommendations ## Required Experience Please apply only if you have: * 3+ years managing Meta Ads professionally * Experience generating leads for local service businesses * Experience with high-ticket products or services ($500–$10,000+) * Strong understanding of Meta Ads Manager, Pixel, Conversion API, and attribution * Excellent English communication skills **Bonus points if you have worked with:** * Truck accessory companies * Automotive aftermarket businesses * Vehicle wrap or tint shops * Spray-on bedliner companies * Home service businesses * Fleet or commercial equipment companies ## When You Apply Please include: 1. A brief overview of your experience. 2. Three examples of successful Meta lead generation campaigns. 3. Your average cost per qualified lead for similar businesses. 4. Screenshots (or case studies) from Meta Ads Manager showing results. 5. Your recommended monthly management fee. 6. Your recommended monthly ad budget for a business like ours. 7. Whether you also manage Google Ads. 8. How you track calls, form submissions, and actual sales. ## Success Metrics We care about: * Qualified leads * Cost per qualified lead * Booked appointments * Sales generated * Return on ad spend (ROAS) We are looking for a long-term marketing partner. If you consistently generate profitable leads, there is an opportunity to expand into managing additional locations and increasing ad spend. **Please begin your proposal with the words "Waypoint Growth" so we know you've read the entire posting.**